APRIL 2015 MESSE GRAZ

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18 19 APRIL 2015 MESSE GRAZ # TRE ND SO FBE AU

AN EVENT OF MESSE G R A Z www.trendsofbeauty.

1 18 19 APRIL 2015 MESSE GRAZ # TRE ND SO FBE AU TY RE S AU IC TY ET SM CO #T RE #T R I FA NDS ND E SO AD FB E TR # TRE SM CO COSMETICS TRADE FAIR AT THE SAME TIME AS THE HAIR HAIRDRESSING FAIR AN EVENT OF MESSE G R A Z S IC ET E AD TR R I FA OFB EAU TY ND SO FB EA UT Y

2 TRENDS OF BEAUTY GRAZ HAS BEEN AUSTRIA S SPRING INDUSTRY GET- TOGETHER FOR MORE THAN A DECADE. The cosmetics trade fair provides access to more than 4,000 top quality trade visitors over two trade fair days. The HAIR hairdressing fair taking place at the same time will further extend the number of new customer contact possibilities.

TRENDS of BEAUTY In 2014, over 4,000 professional visitors were impressed by the diversity

products and services on 18 and 19 April 2015 at the 14th cosmetics trade fair!

contacts and meeting potential new customers.

Tap into this trend: one in three trade fair visitors in 2014 was interested in foot care

Increasing interest in technological equipment and decorative and skin care cosmetics (with

3 TRENDS of BEAUTY In 2014, over 4,000 professional visitors were impressed by the diversity offered by more than 300 exhibitors and brands 20 companies actually celebrated their premiere at a TRENDS OF BEAUTY. Make the most of the opportunity to impress qualified industry professionals with your products and services on 18 and 19 April 2015 at the 14th cosmetics trade fair! TRENDS OF BEAUTY Graz is the best opportunity in spring for establishing valuable business contacts and meeting potential new customers. COSMETICS FEET The special Foot area is aimed at all products and service providers in the foot care sector. The focus here is on the latest treatment methods, new products and salon facilities. Tap into this trend: one in three trade fair visitors in 2014 was interested in foot care with an upward trend! Increasing interest in technological equipment and decorative and skin care cosmetics (with over 60% of trade fair visitors reporting an interest) demands a field of cosmetics which covers all requirements. This provides you with scope to present innovative products in the fields of skin care, anti-ageing, new active ingredients, new treatment methods, make-up trends, natural cosmetics and everything relating to eyelashes. Solar and dental cosmetics are also featured. NAILS The nail area offers a full range of professional offers for nail designers: use this opportunity to present new products, hand and nail care concepts, current nail trends and processing techniques.

ACCESSORIES & MORE Accessories generate additional income for every salon and TRENDS OF BEAUTY provides a platform where you can exhibit

You could also present work clothing, facilities, seminars, training sessions and advertising materials.

at TRENDS OF BEAUTY there is a new main focus for all companies and service providers from the massage sector.

Techniques for scar treatment, such as acupuncture massage, SRT, connective tissue massage, foot reflexology massage and scar limitation

You can also take the opportunity of holding workshops and presentations on site and of winning people over with your know-how!

4 ACCESSORIES & MORE Accessories generate additional income for every salon and TRENDS OF BEAUTY provides a platform where you can exhibit your products: from jewellery, scarves and shoes to scents, candles, packaging, perfumes and soaps, etc. You could also present work clothing, facilities, seminars, training sessions and advertising materials. new MASSAGE In cooperation with the Austrian Federal Association of Massage Therapists and Medical Masseurs as well as the Styrian Guild, at TRENDS OF BEAUTY there is a new main focus for all companies and service providers from the massage sector. A wide variety of massage oils and products, massage tables, massage techniques, accessories and much more can be presented here. Techniques for scar treatment, such as acupuncture massage, SRT, connective tissue massage, foot reflexology massage and scar limitation will also be on show here. You can also take the opportunity of holding workshops and presentations on site and of winning people over with your know-how! STEP INTO THE SPOTLIGHT If you want to go beyond impressing visitors at just your trade fair stand, then take part in our programme! Share your expertise within a broader setting and present your products and services in a workshop or in a show on the beauty stage. Get the trade fair audience involved and pass on your expertise to the professional visitors!

THE VISITORS YOUR PUBLIC TRENDS OF BEAUTY is a trade fair for professionals only. Our registration process guarantees this! Every other visitor to TRENDS OF BEAUTY is a store/salon owner.

VISITOR * SURVEY Messe Graz 83 % OF VISITORS SURVEYED ARE VERY SATISFIED OR SATISFIED WITH THEIR TRADE FAIR VISIT 86 % OF VISITORS RATED THE TRADE FAIR ATMOSPHERE AS GOOD OR VERY GOOD 83 % OF

institute m(research LOCATION As well as the modern infrastructure, Hall A offers generous access, loading and open spaces in the grounds.

5 THE VISITORS YOUR PUBLIC TRENDS OF BEAUTY is a trade fair for professionals only. Our registration process guarantees this! Every other visitor to TRENDS OF BEAUTY is a store/salon owner. Close to 40% of visitors work at cosmetic institutes, 33.7% at foot care practices and an additional 27% in nail studios. VISITOR * SURVEY Messe Graz 83 % OF VISITORS SURVEYED ARE VERY SATISFIED OR SATISFIED WITH THEIR TRADE FAIR VISIT 86 % OF VISITORS RATED THE TRADE FAIR ATMOSPHERE AS GOOD OR VERY GOOD 83 % OF VISITORS CLASSED THE QUALITY OF EXHIBITORS AS GOOD OR VERY GOOD 86 % MADE A PURCHASE/ORDER AT THE TRADE FAIR AND 81% INTEND TO DO SO AT A LATER DATE *carried out by independent market research institute m(research LOCATION As well as the modern infrastructure, Hall A offers generous access, loading and open spaces in the grounds. A further bonus for the site is the excellent location of the Grazer Messe trade fair halls: located between the city centre and the motorway exit GrazOst. Both exhibitors and visitors can benefit from the easy accessibility by public transport or by car. PARALLEL EXHIBITION: HAIR HAIRDRESSING FAIR GENERATES ADDITIONAL BUSINESS At the same time as TRENDS OF BEAUTY, HAIR will take place on the upper floor of Hall A. The synergy with the hairdressers trade fair which had more than 3,000 professional visitors in 2014 has a positive effect on business for both sectors. The exhibitors at TRENDS OF BEAUTY benefit above all from access to a new client base. The visitors survey showed that two thirds of the hairdressers and hair stylists also visited TRENDS OF BEAUTY. This increase showed most markedly in the visitor numbers on the Sunday, which previously had been lower than on other days.

6 FACTS EARLY BOOKING BONUS: 17 OCTOBER 2014 OUR SPECIAL SERVICES FOR YOU: Free printing of posters and promotional stickers Free entry in the exhibitor index (printed and online) and the trade fair booklet Free invitation cards with FREE code for your customers and business partners Entry in the vouchers booklet Advertising of your trade fair attendance in the trade fair booklet and trade fair magazine Web banners at More specialist forms of advertising and customized advertising packages to draw attention to yourself before and during the trade fair A MULTIFACETED ADVERTISING CONCEPT LEAVES NOTHING TO CHANCE: Collaboration with the guilds in every Austrian state (issuing newsletters to members, announcement on different websites and in guild magazines) Regular issuing of newsletters to all registered professional visitors Presence on various online portals Comprehensive media work with the professional national and international media Social media marketing at DATES AND TIMES Saturday, 18 April 2015 from 10:00 to 18:00 Sunday, 19 April 2015 from 10:00 to 17:00 VENUE Messe Graz A-8010 Graz, Messeplatz 1 Hall A, ground floor ORGANISER Messe Congress Graz Betriebsgesellschaft m.b.h. A-8010 Graz, Messeplatz 1 / Messeturm T , F. ext E. office@mcg.at CONTACTS PROJECT MANAGEMENT Cornelia Derler T , F. ext E. cornelia.derler@mcg.at PROJECT SUPPORT & SUPPORTING PROGRAMME Alicja Chilinska T , F. ext E. alicja.chilinska@mcg.at MARKETING Mag. Sabine Gross, BA T , F. ext E. sabine.gross@mcg.at PARTICIPATION FEE PER m 2 * Prices per m²: without set-up * with set-up ** REGISTRATION FEE* Registration fee ,00 Co-exhibitor fee ,00 Includes free advertising materials, entry in exhibitor index incl. listing of brands (printed and online), listing in visitor folder and exhibitor passes. * Plus 20% VAT + 1% contract fee. EXHIBITOR PASSES The number of exhibitor passes depends on the square metres used: up to 30m²... 4 passes 31 to 60 m²... 6 passes from 61 m² passes Early booking price / Normal price Early booking price / Normal price Row stand (1 side open) 100,00 106,00 122,00 128,00 Corner stand (2 sides open) 106,00 112,00 128,00 134,00 Peninsula stand (3 sides open) 112,00 118,00 134,00 140,00 Island stand (4 sides open) 118,00 124,00 Early booking bonus until 17 October 2014 * The price only includes the stand area. ** The price also includes partition walls and panels and their set-up. Prices do not include 20% VAT + 1% contract fee. Exhibitors receive an invoice approx. 4 weeks before the start of the trade fair. This should be paid on time so that the full invoice amount has been received before the event. Invoices issued after this date are to be paid immediately. Minimum stand size: 9 m². SET-UP AND DISMANTLING TIMES Set-up: Thursday, 16 April :30 to 22:00 Friday, 17 April :30 to 24:00 Dismantling: Sunday, 19 April :30 to 24:00 Monday, 20 April :30 to 18:00 STAND CONSTRUCTION Our practical ready-to-use stand modules are easy to handle and facilitate the calculation process. Order forms can be found in the service folder at For more information and all additional services, please contact: AMB Ausstellungsservice u. Messebau GmbH A-8010 Graz, Messeplatz 1 T , F. ext E. office@amb.at

# TRENDSOFBEAUTY APRIL 2016 MESSE GRAZ HALL A, GROUND FLOOR. years.

# TRENDSOFBEAUTY APRIL 2016 MESSE GRAZ HALL A, GROUND FLOOR. years. 16 17 APRIL 2016 MESSE GRAZ HALL A, GROUND FLOOR KOSMETIKFACHMESSE 15 years AN EVENT HELD AT MESSE GRAZ www.trendsofbeauty.at www.facebook.com/kosmetikfachmesse TRENDS OF BEAUTY GRAZ: AUSTRIA S SPRING