POST EXHIBITION REPORT

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Magnus Barrett
5 years ago
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THF 17 - TBILISI HEALTH FORUM MEDICAL TECHNOLOGY DENTISTRY

of Medical Technology and Equipment TBILISI BEAUTY

SHOW International Exhibition of Dentistry and Dental Equipment

Equipment, Aesthetic Medicine, Stomatology and Dental Equipment

1 THF 17 - TBILISI HEALTH FORUM MEDICAL TECHNOLOGY DENTISTRY AESTHETIC MEDICINE CAUCASUS HEALTHCARE International Exhibition of Medical Technology and Equipment TBILISI BEAUTY International Exhibition of Aesthetic Medicine TBILISI DENTAL SHOW International Exhibition of Dentistry and Dental Equipment 2 nd International Exhibition of Medical Technology and Equipment, Aesthetic Medicine, Stomatology and Dental Equipment OCTOBER 26-28, 2017 Tbilisi, Georgia POST EXHIBITION REPORT Supporters: Organized by:

EXHIBITION SUMMARY The Tbilisi Healthcare Forum took place over the period of 26 28 October 2017 and was held at the ExpoGeorgia Exhibition Centre.

medical exhibitions internationally. The Tbilisi Healthcare Forum was attended by 1675 visitors and 46 participants from 11 countries.

2 EXHIBITION SUMMARY The Tbilisi Healthcare Forum took place over the period of October 2017 and was held at the ExpoGeorgia Exhibition Centre. For the second time, the three independent exhibitions of medical technology and equipment, aesthetic medicine as well as dentistry and dental equipment became one of the biggest and most important medical exhibitions internationally. The Tbilisi Healthcare Forum was attended by 1675 visitors and 46 participants from 11 countries. The products and services represented at the exhibition included the whole healthcare industry. In the framework of THF 17, the Association of Georgian Stomatologists and ExpoGeorgia have organized a series of conferences. These were the scientific and practical works of local and international speakers and new dental innovations. The exhibition also hosted a series of conferences by the Association of Medical Associations. Some of the Association s representatives presented their reports to the medical audience. EXHIBITION SURVEY DATA TOTAL NUMBER OF VISITORS: 1675 PARTICIPANTS WHO ACHIEVED THEIR GOALS: 82% WERE LOOKING FOR: 72% VISITORS WHO WILL VISIT THE EXHIBITION NEXT YEAR: 88% PARTICIPANTS WHO WILL PARTICIPATE AGAIN NEXT YEAR: 88% VISITORS WHO WERE SATISFIED WITH THE EXHIBITION: 84% VISITORS WHO FOUND WHAT THEY THF 2017 EXHIBITION Launch Year: 2016 Organizer: Venue: Exhibition center ExpoGeorgia Exhibition center ExpoGeorgia fairground Dates: 8-10 December, 2016 Working Hours: 10:00-18:00 Frequency: Annual Duration: 3 days

3 ABOUT EXHIBITION ExpoGeorgia is the only exhibition centre in Georgia and one of the leading centres in the Caucasus region. The company organizes exhibitions, various conferences, conventions and events. The history of the exhibition centre begins in Large-scale construction work began in 1961 and resulted in 11 pavilions, outdoor area, pool and park located in the centre of Tbilisi. Between the infrastructure was renewed. ExpoGeorgia has been assigned an important role on the one hand to attract foreign capital to Georgia and on the other hand to open up markets in the international community for Georgian businesses. Over the years, the ExpoGeorgia standard for decision-makers have become an excellent platform to evaluate new products, build up contacts and to expand relationships with suppliers. Many local and international companies believe that they are a reliable partner of ExpoGeorgia and an important alliance for establishing and developing business relations. The Tbilisi Healthcare Forum ExpoGeorgia is a relatively new event that has been created by the merging of the two established exhibitions - Caucasus Health and Tbilisi Beauty. The three main objectives include: Caucasus Healthcare: International Exhibition of Medical Technology and Instrumentation Tbilisi Beauty: International Exhibition of Aesthetic Medicine Tbilisi Dental Show: International Exhibition of Dentistry and Dental Equipment The aim of the exhibition is to introduce different products and services to customers and to connect and promote their business activities. The purpose of the event is to provide the Georgian market with foreign companies and help to get new innovations in local and regional markets. KEY EXHIBITION DATA 453 m TOTAL EXHIBITION SPACE NUMBER OF PARTICIPANTS INTERNATIONAL PARTICIPANTS 33 LOCAL PARTICIPANTS 11 PARTICIPANT COUNTRIES 1675 NUMBER OF VISITORS

4 OPENING CEREMONY The International Exhibition of Medical Technology and Instrumentation, Aesthetic Medicine, Dentistry and Dental Equipment was officially opened by the General Director of the exhibition centre ExpoGeorgia, Resan Kikava. KEY NOTE SPEAKERS MR ZAZA SOPROMADZE DEPUTY MINISTER OF HEALTHCARE KETEVAN GOGILASHVILI PRESIDENT OF THE GEORGIAN STOMATOLOGISTS ASSOCIATION; PARTICIPATING COMPANIES AND ORGANIZATIONS Georgia Ivermedi LTD Unimedi LTD Next Data Systems TMD LLC MSG LTD (Mine Safety Georgia) Dental-Master.ge Linema Pharm AMG Medical LTD Med Pharmacy Group LTD Geo Pharma LTD Clinic Elite LTD Medical World LTD Dental Boutique Gebi Dental Megatechnica Sigma Infrastructure & Technologies LTD Ergoline Georgia LTD Nail Shop Premier Spa Consulting - Io Importers LTD Royal Aesthetics LLC Natali Group Vitality s Healthy way LTD Milano LTD Oxygen LTD Chupa - Baby Spa Center Neptune Sports Complex Belarus BZMP Pharmaceutical Factory Belmedpreparaty Rue Canada/Georgia Oxart Distribution Estonia Baltiachemi OU Hungary 3B Scientific Europe KFL India Cooper Pharma Biomed Care Iran Iranehya Goharshafa Russia Vinar Turkey Hegeli Ortopedik Urunler SAN. TIC. LTD. STI Ukraine Gustav Hess USA Steritec Products PRODUCT LIST CAUCASUS HEALTHCARE TBILISI BEAUTY TBILISI DENTAL SHOW Pharmacology Medical Technology and Equipment Laboratory and Diagnostics Hospitals and Medical Institutions Publications and Services Aesthetic Medicine Treatment and Decorative Cosmetics Skincare and Skincare Equipment Nail Design and Care Hairdressing Products, Hair Cosmetics Perfumes Spa s Aromatherapy Education and Training Dental Medicine and Dentistry Dental Equipment and Accessories Dental Preparations and Materials

5 PARTICIPANT SURVEY INFORMATION THE PURPOSE OF PARTICIPATION IN THE EXHIBITION WILL YOU PARTICIPATE IN THE EXHIBITION NEXT YEAR? Finding new business contacts: 37% Introducing products/service to the public, PR/ Promotion: 28% Introduction to competitors and evaluating them: 7% Finding new customers and clients: 28% 69% 27% 4% Other: 0% Yes Possibly No DID YOU ACHIEVE YOUR GOAL? 8% 8% 8% 30% 12% (Estimated on a scale of 1 to 10)

VISITOR SURVEY 1675 8% 81% visitors who found what they were looking for TOTAL NUMBER OF VISITORS FOREIGN VISITORS 80% visitor

visitors who will visit the exhibition next year DISTRIBUTION OF VISITORS BY EMPLOYMENT FIELD PURPOSE OF ATTENDING THE EXHIBITION

SPECIALISTS: 18% OTHER: 20% Industry study: 38% Finding a specific product or service: 4% Establishing business relationships: 16%

6 VISITOR SURVEY % 81% visitors who found what they were looking for TOTAL NUMBER OF VISITORS FOREIGN VISITORS 80% visitor expectations were met 92% 53% LOCAL VISITORS PROFESSIONAL VISITORS TO THE INDUSTRY 88% 89% visitors satisfied with the 2017 event visitors who will visit the exhibition next year DISTRIBUTION OF VISITORS BY EMPLOYMENT FIELD PURPOSE OF ATTENDING THE EXHIBITION STOMATOLOGISTS: 20% AESTHETIC MEDICINE SPECIALISTS: 14% HOSPITAL AND MEDICAL INSTITUTION SPECIALISTS: 28% PHARMACOLOGY SPECIALISTS: 18% OTHER: 20% Industry study: 38% Finding a specific product or service: 4% Establishing business relationships: 16% Competition study: 4% Other: 38% DISTRIBUTION OF VISITORS BY COUNTRY: EGYPT FRANCE GEORGIA KAZAKHSTAN LATVIA RUSSIA TURKEY ISRAEL ARMENIA DENMARK

7 ADDITIONAL EVENTS Over the period of three days, the exhibition was loaded with different types of events. These were held at the stands of participants as well as in specially designed areas. The events have caused great interest in visitors. This year, the exhibition hosted a one-day conference of the Association of Georgian Stomatologists and the congress of the Association of Medical Associations of Georgia. 27 October 2017 Union of Medical Associations of Georgia - Action Plan Priority for Young Specialists - Presentation of Project 11th Pavilion 27 October 2017 Georgian Stomatologists Association - Dental Tbilisoba rd Pavilion October 2017 Exhibition of Professor Arsen Gvenetadze - Nothing is Impossible 11th Pavilion Also, during the exhibition, the ExpoGeorgia team organized business meetings (B2B) for the industry professionals whose timetable was processed and approved by participants and visitors. GALA DINNER On the second day of the exhibition, ExpoGeorgia hosted a Gala Dinner for the participants where guests were able to enjoy beautiful music and the surrounding atmosphere. The winners of the special nominations were also identified during the evening event and were awarded with different prizes. EXHIBIT COVERAGE MARKETING EVENTS Distributed fliers Text Messages were sent Information agencies and portals to disseminate information - Active Facebook campaign (5 weeks before exhibition) Participation in Leading TV and Radio Channels -- Public Broadcasting -- TV-1 during programmes, coverage from the exhibition DIRECT MARKETING The main target audience received: MORE THAN INVITATIONS UP TO MESSAGES PHONE CALLS

8 HOPE TO SEE YOU NEXT YEAR TBILISI HEALTH FORUM 2018 DON T MISS OUT CHECK OUT THE EXHIBITION STAY CONNECTED ALL YEAR FOR ADDITIONAL INQUIRY PLEASE CONTACT US: Exhibition Center ExpoGeorgia Address: 118 A. Tsereteli Ave., 0119 Tbilisi, Georgia Tel: expo@expogeorgia.ge Website: Sales Department: sales@expogeorgia.ge Marketing Department: marketing@expogeorgia.ge

TBILISI HEALTH FORUM 2018

TBILISI HEALTH FORUM 2018 INTERNATIONAL FAIR FOR MEDICAL TECHNOLOGY AND EQUIPMENT, AESTHETIC MEDICINE, DENTISTRY AND DENTAL EQUIPMENT CAUCASUS HEALTHCARE International Fair for Medical Technology and Equipment