Interior Design and Amenities for the Consumer Today and Tomorrow. May 19th, 2015

Transcription

1 Interior Design and Amenities for the Consumer Today and Tomorrow May 19th, 2015

2 Customer Experience How it makes me feel 2

3 Customer Experience It feels like home LCS and Spellman Brady & Company

4 Customer Experience Satisfaction with home / apartment Satisfaction with sense of control Feels Like Home Satisfaction with sense of camaraderie LCS and Spellman Brady & Company

5 Questions We Asked How does interior design influence a sense of feeling at home? LCS and Spellman Brady & Company

6 Qualitative Study Life Care Services, Spellman Brady & Company, and Zillner Purpose: Preferences and opinions Objectives: Design elements Unique preferences Top amenities and services LCS and Spellman Brady & Company

7 How It Was Done LCS and Spellman Brady & Company

8 Transitional is preferred Prospects Adult Children Residents Preferences Traditional Contemporary / Modern Transitional LCS and Spellman Brady & Company

9 Take Aways Style Natural light Purpose / use Contrast LCS and Spellman Brady & Company

10 Take Aways The top elements the respondents found most appealing and most like home 1. Natural daylight and view to the outdoors 2. The use of natural materials 3. Spaces that felt safe and secure 4. Appropriately finished and accessorized spaces 5. Flexible dining spaces LCS and Spellman Brady & Company

11 1. Natural Daylight And View To The Outdoors

12 1. Natural Daylight And View To The Outdoors All segments felt the space was too modern, but the image was a favorite because of size and the amount of windows. LCS and Spellman Brady & Company

13 1. Natural Daylight And View To The Outdoors All three segments felt the space was too old fashioned, but all commented favorably on the large window. LCS and Spellman Brady & Company

14 1. Natural Daylight And View To The Outdoors All segments liked the large windows and feeling of brightness LCS and Spellman Brady & Company

15 1. Natural Daylight And View To The Outdoors Embrace the positives LCS and Spellman Brady & Company

16 2. The Use Of Natural Materials

17 2. The Use Of Natural Materials A Perfect Combination All three segments liked a fireplace regardless of the design style. LCS and Spellman Brady & Company

18 2. The Use Of Natural Materials Too Much Of A Good Thing? Adult children - liked the warmth and richness of the wood panels Prospects - too heavy without larger windows Just too many materials used. LCS and Spellman Brady & Company

19 3. A Feeling Of Safety And Security

20 3. A Feeling Of Safety And Security Comments Prospects commented the hand rails look sturdy Residents like the sturdy hand rail and contrasting color against the wall Residents liked the furniture offering a place to rest. LCS and Spellman Brady & Company

21 3. A Feeling Of Safety And Security Concerns Residents liked the grand staircase Prospects were concerned about the safety of the stairs. Adult Children were concerned the area rug was a trip hazard. Adult Children were concerned the table cloths were a trip hazard. Respondents from all three segments were concerned over the lack of contrast between the chair upholstery and the floor finish. LCS and Spellman Brady & Company

22 4. Appropriately Furnished And Accessorized Spaces

23 4. Appropriately Furnished and Accessorized Spaces The Details Matter! Residents like the flexibility the furnishings offered in the this space and the scale of the mid-back chairs. Residents liked the uncrowded table arrangement and flexibility of the seating options. LCS and Spellman Brady & Company

24 4. Appropriately Furnished and Accessorized Spaces The Details Matter! Residents want to know they have space and surfaces to use. Accessories were often seen as unnecessary. LCS and Spellman Brady & Company

25 4. Appropriately Furnished and Accessorized Spaces The Details Matter! Adult children felt the chairs unwelcoming. Residents were concerned about the lack of contrast in color between the seating and flooring. All segments commented on the lack of sofa. Residents did not like the empty shelves. The sofas and fabrics were disliked by all three segments. LCS and Spellman Brady & Company

26 5. Flexible Dining Spaces

27 5. Flexibility Choice and Control Prospects liked the varied seating options and felt it lent to a more casual setting. Prospects liked the mix of bar and table seating, and the mix of square and round tables. Residents liked that the bar provided them an area to dine alone. Residents liked the display/grab and go option. LCS and Spellman Brady & Company

28 Amenities LCS and Spellman Brady & Company

29 Services Services LCS and Spellman Brady & Company

30 Marketing Implications Contemporary/Modern designs will become more desirable Furnish Discovery Rooms Appeal to all the senses Strategic space planning Extend home with personal touches and reflections Showcasing outdoor amenities Introduce prospective residents to all staff Skilled nursing suites that feel more like a bedroom What is your photography saying? Photo captions Point of Sale

31 Case Study Cypress Glen Retirement Community LCS and Spellman Brady & Company

32 Case Study Four Seasons Room - After LCS and Spellman Brady & Company

33 Case Study Four Seasons Room Before LCS and Spellman Brady & Company

34 Case Study Four Seasons Room After LCS and Spellman Brady & Company

35 Case Study Four Seasons Room After Flexible dining options Transitional furnishings Safety and security LCS and Spellman Brady & Company

36 Case Study Four Seasons Room After Flexible seating options Natural materials Color contrast Natural daylight LCS and Spellman Brady & Company

37 Case Study Four Seasons Room After LCS and Spellman Brady & Company

38 Case Study Four Seasons Room After Room to maneuver safely Choice / flexibility in seating Unobstructed view LCS and Spellman Brady & Company

39 Case Study Four Seasons Room After Flexibility choice in dining LCS and Spellman Brady & Company

40 Customer Experience It feels like home LCS and Spellman Brady & Company

41 Who Has The First Question? LCS and Spellman Brady & Company

42 Liz Bush Senior Vice President / Director of Senior Housing Marketing and Sales LCS bushliz@lcsnet.com Kelley Hoffman VP of Senior Living Spellman Brady & Company khoffman@spellmanbrady.com