ONLINE-JOURNAL. for the food and drink business and their suppliers CONSULTING:

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1 ONLINE-JOURNAL for the food and drink business and their suppliers CONSULTING: MEDIAKIT INCL. PRICELIST valid from 09/2016

2 OUR STRATEGY BOLD APPEARANCE! We offer a variety of opportunities for your targeted communication! Depending on your goals there are different advertising formats available - individually or as a package at a great price. Of course, all of your advertising activities can be effectively connected. Talk to us - we will advise you in selecting the appropriate advertising formats and the relevant newsletter. Service: product photography, image cropping, customization and translation industrial or commercial texts, planning of entire campaigns Measurable success of your appearance through access and click statistics Traditional forms of advertising, such as banner and newsletter advertising product presentation with Photos and PDF brochures Company presentation by lead campaigns Targeted placement of your competence by whitepaper or case studies Networking with other businesses, partners, customers and social media

3 READERS AND CUSTOMERS SECTORS Participants in the individual sub sectors use yumda as professional information medium, facilitating their daily work. engineering/construction, packaging/ packing materials, components, MSR, IT, marketing/consulting, analytics/ hygiene, energy/supply, raw materials/ingredients, logistics/materials handling 16,8% trade, catering 7% production and processing of oils, fats, condiments and seasonings 6,2% AFG, mineral water manufacturer 8,5% others: e.g, Vegetables, fruit, fish 3,6% alcoholic beverages 13,1% meat products and meat processing 14,1% (continuous) bakery products, pasta, confectionery 14,8% milk products and milk processing 15,9% COMPANY SIZE You can reach small and medium businesses as well as large companies with yumda. > 500 employee 38% 1-99 employee 21% employee 41%

4 READERS AND CUSTOMERS GEOGRAPHY Communicate with yumda.de with your german audience, especially in Germany, Austria and Switzerland (DACH). rest Europe 4% Italy 3% rest World 2% Netherlands 3% Switzerland 8% Austria 10% yumda.de Germany 70% Communicate with yumda.com with your english-speaking audience, especially in Europe, Asia and North America. South America 5% Other 4% China 5% India 7% Europe 23% Australia 8% yumda.com Asia14% (middle East) Asia 18% (far East) North America 16%

5 READERS AND CUSTOMERS AGE 85% of the yumda users are older than 30 years. You can reach your target group of the industry at the middle of their best working age. < >59 15% 18 % 18 % 24 % 25 % PROFESSIONAL STATUS With yumda you can get the attention of manager and stakeholder in the entire food and beverage industry. Our users are professionals in their jobs - and in the information gathering. What does that mean? Purchase decisions are prepared online. (University-) Teachers / Lecturers 4% Graduate Students, Students, Apprentices, Pupils 6% Self Employed, Freelance 8% Other 3% Employee 31% Managing Director, Owner 20% Executives 28%

6 READERS AND CUSTOMERS AREAS OF RESPONSIBILITY The competencies of our users are spread across the entire value chain of one company. Administration and HR 5% IT 6% Manufacturing and Production 19% Consulting 7% Sales, Marketing and Communications 8% Business Development / Product management 15% Research and Development 8% Quality Assurance and Hygiene 13% Supply Technology 9% Purchase 10%

7 READERS AND CUSTOMERS TYPE OF BUSINESS The major part of our users come from the industrial environment. Another important group are Industry and Trade. Authorities 3% Others 2% Universities, Schools 5% Associations 8% Industry 42% Services 9% Trade 12% Crafts and Trades 19% ANNUAL INVESTMENT VOLUME With yumda you reach the manager or those who are mainly involved in the industry that directly decide over purchasing projects or investments. 62% of yumda users decide on an annual total investment of more than 20,000. < % % > % % %

8 READERS AND CUSTOMERS >> USER AND PAGEVIEWS AT YUMDA SITEVIEWS per month (Ø 2016) prove that yumda has firmly established itself as a professional service in the food and drink industry UNIQUE USER 1 from all over the world use yumda.de and yumda.com as a professional information medium per year. Source: webtrends, Google Analytics, User information 1 The number of unique users indicates how many people have visited a website over a period. The user detection is performed by using cookies.

9 READERS AND CUSTOMERS 3 MINUTES per site (Ø reading time) yumda portals and newsletters are daily work and information tools for professionals and experts in the industry GERMAN-SPEAKING SUBSCRIBERS get informed by the weekly newsletter from yumda.de ENGLISH-SPEAKING SUBSCRIBERS receive all 14 days the latest information from yumda.com. The news- and jobletter are exactly tailored to the needs of subject matter experts and industry practitioners. The comprehensive mix of news, products, technical articles, events and jobs generated above-average open and click rates.

10 READERS AND CUSTOMERS Especially for me as a service provider, yumda is the right partner for the food industry. At yumda.com I find the right companies for exciting projects. Antonios Mitsopoulos, owner of antonios mitsopoulos photography My colleagues and I always follow attentive to yumda Newsletter - a really fresh breeze in the industry. There is not much more needed to stay informed. Jan Stich, Manager of Suppliers Corporate Group Theo Müller S.e.c.s. yumda is the ideal partner to support our goals by turning their fresh ideas with large KnowHow into action and great results. Sevket Manyas, h ead of marketing at Bizerba GmbH und Co. KG I don t really read newsletter because there are too many of them. Although I ve subscribed to yumda newsletter, because there is always something interesting to find in it and the information is presented clearly and concisely. Markus Loscher, general manager at Brauerei Loscher GmbH & Co. KG

11 READERS AND CUSTOMERS A selection of our satisfied customers... Don t miss your chance!

12 PRICELIST PRICELIST Company presentation... for 3 months 200 Euro... for 6 months 360 Euro... for 12 months 650 Euro Product presentation... for 3 months 250 Euro... for 6 months 450 Euro... for 12 months 650 Euro Additional booking options for product presentations.product of the week... per week Product-Highlight... per month 315 Euro 480 Euro Catalog presentation... for 3 months 250 Euro... for 6 months 450 Euro... for 12 months 650 Euro Publications.White Paper, Magazine, Case Studies... for 3 months 250 Euro... for 6 months 450 Euro... for 12 months 650 Euro special placements.star of the week... per week.highlight Placement... per month 315 Euro 480 Euro Newsletter Ads.Text Ad... per Recipient.Advertising-Box... per Recipient Advertising-Box Premium... per Recipient.Graphic Ad... per Recipient.Newsletter Banner... per Recipient.Company Ad... per 3 Newsletter.Product-/White Paper-/Catalog Reference... per Newsletter.Job Reference... per Newsletter.Job Reference Premium... per Newsletter.Event Reference... per Newsletter.Stand-Alon ing... per Recipient 10 Euro 30 Euro 40 Euro 30 Euro 35 Euro 210 Euro 220 Euro 150 Euro 240 Euro 220 Euro 400 Euro

13 PRICELIST Special Topic.Standard Topic... per 3 month.premium Topic... per 3 month.cover Sponsoring... per 3 month.topic Focus Standard... per 3 month.premium Placement... per 3 month.cover Sponsoring... per 3 month 210 Euro 300 Euro 360 Euro 375 Euro 595 Euro 460 Euro Event Presentation.Event Presentation Standard... per Event.Event Reference in the Newsletter... per Reference free 220 Euro Banner.Fullsize Banner (468 x 60 px)... per Impressions.Rectangle (180 x 150 px)... per Impressions.Medium Rectangle (300 x 250 px)... per Impressions.Super Banner (728 x 90 px)... per Impressions.Wide Skyscraper (160 x 600 px)... per Impressions.Half Page (300 x 600 px)... per Impressions.Wallpaper (728 x 90 px plus 160 x 600 px)... per Impressions 28 Euro 25 Euro 60 Euro 65 Euro 65 Euro 85 Euro 130 Euro Advertising Packages.Package XS... per year.package S... per year.package M... per year Package L... per year.package XL... per year.white Paper Marketing Package... per year Euro Euro Euro Euro Euro Euro job advertisement.job Ad Standard*... für 8 Wochen.Job Ad Premium*... für 8 Wochen.Job of the week... pro Woche.Jobletter Reference... pro Jobhinweis.Jobletter Reference Premium... pro Jobhinweis.Job Reboost... pro Anzeige 510 Euro 660 Euro 320 Euro 150 Euro 240 Euro 75 Euro.*contingent on request All prices plus VAT. Only our Terms and Conditions are valid.

14 DATA DELIVERY AD FORMAT TEXTS: INCL. SPACES, WITHOUT LINKS Company presentation Company portrait (max. 4,000 characters) Keywords (max. 80 words) Keywords for newsletter (max. 5 words, with max. 20 characters) IMAGES: MIN PX WIDTH Logo VIDEOS PDFS LINKS Company-Website Product- / Catalog presentation Title (max. 100 characters) Subtitles (max. 100 characters) Short text for Newsletter (max. 150 characters) Product Description (max. 4,000 characters) Captions (max. 250 characters) Photos, Graphics (max. 5 items) Film, Animation (max. 1 item) Product Brochure/ Catalog (max. 1 item) Website Star of the week Title (max. 50 characters) Photos, Graphics (max. 1 item) Highlight placement Title (max. 50 Zeichen) Short text (Max. 150 characters) Photos, Graphics (max. 1 item) White Paper (for reading at the portal) Title (max. 100 characters) Subtitles (max. 100 characters) Short text for Newsletter (max. 150 characters) Article text incl. Hyperlinks (max characters) Captions (max. 250 characters) Cover, Photos, Graphics (max. 5 items) Article text with your own Layout (max. 1 item, max. 15 MB) Link to further information White Paper (as PDF-Download) Title (max. 100 characters) Subtitles (max. 100 characters) Short text for Newsletter (max. 150 characters) Captions (max. 250 characters) Cover, Photos, Graphics (max. 5 items) Article text with your own Layout (max. 1 item, max. 15 MB) Job advertisement Title (max. 100 characters) Article text (max characters) Job description (max characters) Requirements (max characters)) Company description (max characters) Logo Designed Ad-Layout (PDF/HTML) address/ Contact to the application management (max. 1Link) Job advertisement premium Title (max. 100 characters) Article text (max characters) Logo Designed Ad-Layout (PDF/HTML) address/ Contact to the application management (max. 1Link) Newsletterwerbung Text-Ad Title (max. 40 characters) Short text (max. 70 characters) Link to further information Graphic-Ad Titel (max. 80 characters) Short text (max. 250 characters) Photos, Graphics (max. 1 item) Link to further information

15 DATA DELIVERY AD FORMAT TEXTS: INCL. SPACES, WITHOUT LINKS Company-Ad Keywords for newsletter (max. 5 items, with max. 20 characters per Keyword) Ad-Box Titel (max. 50 characters) Subtitel (max. 100 characters) Short text (max. 400 characters) IMAGES: MIN PX WIDTH Logo VIDEOS PDFS LINKS Link to further information Ad-Box Premium Titel (max. 50 characters) Subtitel (max. 100 characters) Short text (max. 400 characters) Photos, Graphics (max. 1 item) Link to further information Product reference Titel (max. 100 characters) Subtitel (max. 100 characters) Short text (max. 150 characters) Event reference Titel (max. 100 characters) Short text (max. 150 characters) Newsletter banner Fullsize 468x60 px Banner Graphic (max. 30 kb) Link to further information Bannerwerbung auf dem Portal Rectangle 180x150 px Fullsize 468x60 px Medium Rectangle 300x250 px Super Banner 728x90 px Wide Skyscraper 160x600 px Wallpaper 728x90 px + 160x600 px Half Page 300x600 px Banner Graphic (max. 100 kb per file) or Banner-TAG Link to further information

16 yumda GmbH Muggenhofer Straße Nürnberg Deutschland de Managing Director: Norman Lizurek Register court: Amtsgericht Nürnberg HRB Sales tax identification number according to 27a Value Added Tax Act: DE Responsible for the content according to 55 Abs. 2 RStV: Norman Lizurek