POST SHOW REPORT 2018

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1 POST SHOW REPORT 2018 agrofood Ethiopia 2018: Quality of business contacts initiated leaves exhibitors highly satisfied 58 exhibitors from 18 countries* - 86% of the exhibitors recommend the show 93% of the exhibitors are satisfied with the event as a whole - 96% with the number of visitors 2,673 trade visitors from 9 countries - 86% decision makers 65% of the visitors plan to invest over the next 12 months!* - 97% of the visitors recommend the show* *together with its partner event plastprintpack Ethiopia 2018

2 agrofood Ethiopia 2018 closed on a very positive note 58 exhibitors from 18 countries* 2,673 visitors from 9 countries* 97% of the exhibitors are satisfied with the number of visitors 93% of the exhibitors are satisfied with the whole fair 97% of the visitors recommend the fair* 81% decision makers* 86% of the exhibitors are satisfied with the chances of business after the fair 86% of the exhibitors recommend the fair 65% of the visitors plan to invest* *together with its partner event plastprintpack Ethiopia % of the exhibitors are satisfied with the quality of business contacts

3 3-5 May 2018 agrofood Ethiopia 2018 was officially opened on 3 May by: H.E. Dr. Mebrahtu Meles - State Ministry of Industry Ms Marina Abié, Deputy Head of the Economic Service - French Embassy in Ethiopia Mrs Martina Claus, Head of Market Development Africa - VDMA Food Processing & Packaging Machinery Association Mr Dayessa Leta, Deputy Director General - Chemical and Construction Inputs Industry Developement Institute Mr Bekele Mekuria, Deputy Director General - Food, Beverage and Pharmaceutical Industry Development Institute Mr Nebeyu Lemma, Managing Director Prana Events Mr Paul März, Managing Director fairtrade

4 3-5 May 2018 Networking event for exhibitors

5 Cocktail at French Embassy 3-5 May 2018

6 EVALUATION OF THE VISITOR STATISTICS All 2,673 visitors were required to register electronically and fill in a questionnaire. The following data is based on this survey. 86% of the visitors were decision makers! 65% plan to invest over the next 12 months! CEO / Central Manager 47% Sales & Marketing Director 11% Other 9% 4 Engineering syst. & mainten. 5% Consultant 5% Student Technical Manager Project Manager 4% 3% 3% 23% 21% 14% Production Manager 3% Research & Development Logistics & Supply Chain Management IT Director Financial Director Less than Birr / Less than euro More than Birr / More than euro Between and Birr / Between and euro Between and Birr / Between and euro Purchasing Director 1% Press 1%

7 Agricultural machines Agricultural services 5% 11% Packaging technology 4% SECTORS OF Agriculture & horticulture Bakery products & sweets 3% 4% THE VISITORS Livestock, fish & poultry breeding 3% Dairy & milk products Conveying, transport & storage installations INTEREST Beverages & drinks Milling & mixing Ingredients & auxiliary materials Process technology Hospitality, hotel & catering equipment 1% All visitors were asked to complete a questionnaire. One of the questions should give information about which areas the visitors are most interested in. This is the result (multiple answers possible). Groceries 1% Meat & meat products 1% Frozen & canned food 1% Refrigeration & air-conditioning technology 1% Vegetables & fruits 1% Silos & storage 1%

8 99% of the visitors came from Ethiopia, 1% from outside the country. See more impressions here.

9 3-5 May 2018 See more impressions here.

10 Visit of the Suisse Ambassador and the German Economic Attaché agrofood & plastprintpack Ethiopia 2018 was honoured by the visit of the Swiss Ambassador Daniel Hunn (photo on the left in the middle on the Bobst stand) and the German Economic Attaché Stephan Wendt (picture on the right, 2nd from left).

11 Evaluation of the visitor statistics - after the event The visitiors were asked to participate in an online survey. The following data is based on this survey. What was the main reason to visit the fair? (multiple responses possible) To establish and expand business contacts 76% To get information about new products and innovations 76% To visit the accompanying conference programme 1 97% of the visitors recommend the fair!

12 Evaluation of the exhibitor statistics Exhibitors were required to fill in a questionnaire on the last day of the event. The following evaluation is based on this survey. Number of visitors Services of the organizers Stand construction Whole fair 97% 97% 93% 93% Chances of business after the fair Quality of business contacts 83% 86% Satisfaction rates

13 And this is what they said... Mr Dieter Rohlf, Feed & Biofuel Technologies Area Sales Manager Africa - ANDRITZ Ethiopia is an important market as there is a large population, thus a huge potential. For the time being Ethiopia is still far from reaching its full potential. The level of knowledge of visitors here at agrofood Ethiopia 2018 ranges from real trade visitors to visitors to whom we have yet to pass on our know-how. Mr Adel Kamel, Güntner - Managing Director Middle East, India & Africa Ethiopia is an important market for us as the country has a high population and a huge agricultural produce.at agrofood Ethiopia 2018 I met end users and investors. I m really satisfied as the quality of customers was really high. The highlight of the fair for us was to be able to present our technology to the experts. Mr Loris Albertazzi, Closures & Containers Technical Assistance Dept. - SACMI IMOLA The Ethiopian market is important for us as the request of closures and preforms is growing and we have to promote our technology here to improve our sales. At the first two exhibition days we met our traditional customers to discuss new investments and we luckily also found new potential customers. The interest of our visitors is really on a high level. Highlights of agrofood Ethiopia 2018 are the comfortable location of our booth and the large number of visitors. Mr Ahmet Kuddusi Us, Foreign Business Coordinator - Kucukbay Oils & Detergents Industries As an edible vegetable oils manufacturer of Turkey I can state that Ethiopia is a very important market with its 105 million potential customers and its rapidly growing economy.in fact we exist in Ethiopia since 1999 and our orkide brand is dominating the market with its high quality. The edible vegetable oils are forming a basic foodstuff and everyone here is a potential buyer. We are happy with the visitor profiles here at agrofood Ethiopia 2018 who are really interested to make business with us. This trade show is very helpful for foreign companies which are interested to make business in Ethiopia. Read more statements here.

14 Check out the agrofood industry portal 3-5 May 2018 Your benefits all exhibitors all products all visitors networking & matchmaking enter the portal detailed company and product profile present your ideas to potential business partners search for product categories maximum exposure to targeted buyers find other exhibitors & their products individual filter search tool to make appointments for the event your entry is activated 24/7 all year around be contacted by visitors & other exhibitors

15 Watch all highlights in the video of agrofood Ethiopia 2018

16 Grow your business Upcoming Events 3-5 May 2018 please click:» 5 th agrofood West Africa November 2018, Abidjan» 6 th agrofood West Africa» 5 th agrofood Nigeria» 3 rd agrofood Ethiopia» 26 th iran agrofood December 2019, Accra March 2019, Lagos May 2019, Addis Ababa June 2019, Tehran Registration for Abidjan open until October 2018 Registration open until January 2018 Registration open until March 2019 Registration opens in October 2018 Registration for Accra opens in December 2018 Valuable business contacts

17 fairtrade events fairtrade headquarters since 1991 Heidelberg Kiev Algiers Tehran Organized in cooperation with Palar Samaneh Organized in cooperation with Messe Düsseldorf Abidjan Accra Lagos Addis Ababa

18 THANK Institutional Partners YOU! Organised by Contact in Ethiopia Media Partners Information Partner fairtrade GmbH & Co. KG Kurfürsten-Anlage 36 D Heidelberg Germany Tel: Fax: ISO 9001:2015 certified Prana Events Mr Nebeyu Lemma Lucky Building 5 th Floor #507 P.O.Box: Addis Ababa, Ethiopia Tel : Fax : nebeyu@fair-team.co Official carrier Official Hotel Partner

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