Post Show Report September 2016 Moscow, Expocentre. 25 th International Food Exhibition

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1 Exhibitors 25 th International Food Exhibition September 2016 Moscow, Expocentre Post Show Report Organised by 1

2 Contents About THE exhibition 3 exhibitors 4 Exhibitor survey results 5 Exhibitor feedback 6 Visitors 7 Products of interest to 8 Visitor profiles 9 Visitor survey results 10 Business programme 11 Russian Food Forum 12 Retail Centre 13 New Product Showcase Product of the Year tasting competition 15 Organiser 16 2

3 Exhibitors About the exhibition The International food exhibition, WorldFood Moscow, is an effective tool for increasing sales, promoting products and attracting new clients by making direct contact with a large number of representatives from retail chains and wholesale businesses interested in purchasing food products. Exhibitors 1433 from 65 countries Visitors from 78 regions of Russia and 89 countries Space (net) sq m 3

4 Exhibitors About the exhibitors 1433 from 65 countries 60 national stands Тop 10 exhibiting countries: Russia 483 China 185 Argentina 43 Egypt 53 Italy 44 South Korea 30 South Africa 25 Morocco 38 Iran 22 Algeria 27 Exhibitor profiles Producers and suppliers of: Fruits and vegetables Grocery Confectionery Drinks Canned food Oils, fats and sauces Frozen and convenience foods Fish and seafood Meat and poultry Dairy products Tea and coffee Health and organic food 4

5 Exhibitors Exhibitor survey results 78% had a return on investment from exhibiting at WorldFood Moscow S S S S 89% 71% 68% 50% Are satisfied with exhibiting at WorldFood Moscow Meet existing clients and partners Present new products and services Enter a new market 5

6 Exhibitors Exhibitor feedback This year we had a lot of successful meetings, a lot of interest and a lot of positive feedbacks. So we are very happy and very excited at this fair! Jovana Vecic, Agroprom, Serbia Russia is one of our first markets. We are glad to be participating here and we hope Argentina will become one of the first worldwide exporters for the Russian market. Gonzalo Pietrelli, Pietrelli Prunes, Argentina There are a lot of people participating today, so many, who are really interested. This exhibition I suppose is one of the greatest you can ever visit because you can try different products, meet people to make contract and just enjoy the time. Ekaterina Mukhan, Sri Lanka Tea Board, Sri Lanka I think the fair is excellent. There are too many people at this fair. I think we will exhibit here also next year, we want to meet many buyers and to do between South Korea and Russia. Park Kyutae, South Korea Fishery Trade Association, South Korea 6

7 Visitors Visitors from 78 regions of Russia and 89 countries Visitor profiles Buyers from: Wholesalers of food products Retail chains Food service enterprises Geography of Moscow and the Moscow region % 39% S Other Russian regions and countries

8 Visitors Products of interest to S 39% S 29% S 26% S 24% Confectionary and bakery products Fruit and vegetables Dairy products Frozen food and prepared food S 31% S 29% S 26% S 21% Groceries Fish and seafood Organic and health food Oils, fats and sauces S 29% S 27% S 26% S 17% Tea and coffee Canned food Meat and poultry Drinks * Multiple choice question 8

9 Visitors Visitor profiles By level of responsibility Company owner / director % 33% S Manager / Specialist Deputy company director % 22% Head of a group / division By area of business Wholesale of food products Production of food products % 4% 18% 14% S 18% Food service enterprises 970 Retail of food products Other * the question wasn t asked to with personal interest 9

10 Visitors Visitor survey results S 82% S 71% S 45% Influence purchasing decisions on products presented at the exhibition Attended the exhibition to find new products and services Attend only WorldFood Moscow and not other similar exhibitions S 74% S 61% Attended the exhibition to find new suppliers and partners Intend to make purchases as a result of the exhibition 10

11 Business programme Business programme from 78 regions of Russia WorldFood Moscow includes a comprehensive business programme that is particularly relevant and valuable amidst the current economic conditions. Moscow Победитель конкурса Витрина новинок 2016 The Winner of Innovation Showcase Contest Product of the Year tasting competition New Product Showcase 11

12 Business programme 82 speakers 723 delegates Russian Food Forum over 3 days Central panel discussion: The Russian Food Market: 2017 Scenario Conference: The Russian Fish and Seafood Market Conference: Health Food: A Strategy for Developing the Market and the Emergence of a Consumer Culture Conference: The Fresh Fruit and Vegetable Sector: A New Reality for Producers, Suppliers and Retail Conference: Suppliers and the Retail Chain: Effective Cooperation Co-organisers and partners 12

13 Business programme 45 suppliers of food products 21 retail chains 290 meetings held Retail Centre over 2 days The Retail Centre provided a platform for holding direct talks with representatives of retail chains on issues of supplying leading food shops with producers food products. Producers and suppliers could view the list of retail chains taking part in advance by food category this made the event more efficient. Participants of the Retail Centre included: Magnit, SPAR, X5 Retail Group, Avoska, Express Retail and others. 13

14 Business programme New Product Showcase Moscow Победитель конкурса Витрина новинок 2016 The Winner of Innovation Showcase Contest 2016 Best New Product 2016 Space food by Kosmicheskoe Pitaniye The New Product Showcase takes place at the exhibition every year. Winners were chosen via online voting on the event website. The New Product Showcase competition is a unique opportunity for exhibitors to present their new products to a wide range of buyers representing retail chains and wholesale businesses from Moscow and other regions of Russia. Visitors can discover new products and hold talks with their suppliers 14

15 Business programme 2016 Product of the Year tasting competition More than 500 food product samples by 200 The Product of the Year professional tasting competition involved an independent jury of leading industry specialists. The aim of the competition is to showcase and promote quality food products on the Russian market. Winning were awarded grand-prix, gold, silver and bronze medals, as well as certificates based on the industry tasting competition protocols. Participants entered products from Russia, Belarus, Armenia, Iran, Uzbekistan, Tajikistan and other countries. The 2016 jury awarded: 13 grand-prix 110 gold medals 53 silver medals 18 bronze medals The winners are able to place an image of the medal on their packaging to show consumers and distributors that it is a quality product. 15

16 Organisers Exhibition Organiser ITE in Russia ITE Group is one of the world s leading exhibition organisers, and is ranked 1st in Russia. Every year more than 30 offices that form the Group organise more than 230 events in 18 countries around the world. In Russia, the ITE Group operates through its offices in 5 cities: Moscow, St. Petersburg, Novosibirsk, Krasnodar and Yekaterinburg. Exhibitions and conferences organised by the ITE Group in Russia operate at the top quality level up to highest international event standards. WorldFood Moscow September 2017 Moscow, Expocentre For further information please contact us: +44 (0)

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