MORE CHOICE THAN EVER BEFORE

Transcription

1 MORE CHOICE THAN EVER BEFORE POST SHOW REPORT Supported by

2 GET TO KNOW OUR VISITORS Total 2016 show visitors: 33,907 (Up 7% YoY) Average age 55 78% of our visitors do not attend The Caravan, Camping & Motorhome Show, February, NEC Touring since % of visitors in 2015 attended the show for the first time 45% of caravan and motorhome owners who visited the show intend to replace their model in the next two years Total annual spend on UK holidays by the show s visitors: Total annual spend on accessories by the show s visitors: 142,396,000 5,575,000

3 THE NORTH S FAVOURITE OUTDOOR LEISURE SHOW The Caravan & Motorhome Show commissions a survey to both exhibitors and visitors after each event. Here s a snapshot of the results Visitor survey results (based on 803 responses) 98% were satisfied, very satisfied or completely satisfied with the show. 97% rated the show as excellent or good value for money. 83% use the show as an important part of the buying process, either for research or to buy at the show. 82% definitely will or are very likely to attend the next Caravan & Motorhome Show in Exhibitor survey results (based on 25 responses) 93% rated the show as excellent or good. 84% rated the quality of visitors as excellent or good. 84% achieved their pre-show objectives. 82% generated sales as a direct result of exhibiting at The Caravan & Motorhome Show. Andrew Jenkinson

4 A UNIQUE PROPOSITION Specifically designed to bring new visitors to the market, the show boasts a unique co-location with Destinations: The Holiday & Travel Show which delivered an additional 6,032 brand new visitors in 2016, bringing the total number of visitors to the Caravan & Motorhome Show to 33,907. Destinations: The Holiday & Travel Show features: Hundreds of leading travel brands perfectly tailored for the caravan and motorhome audience, including Trailfinders, Virgin Holidays, Ramblers Worldwide, Great Rail Journeys and more Celebrity guests including TV presenter Simon Reeve and Marine Adventurer & Broadcaster Monty Halls Expert talks on UK, European and other world destinations. Plus campsite cookery demonstrations by our expert cook National promotional campaign with The Times, The Sunday Times and The Sunday Times Travel Magazine as headline partners The Caravan & Motorhome Show also delivers attractions including the Towing Experience, Motorhome Manoeuvring Masterclasses and the Get Back to Nature stage so that those new to the market can get fully involved.

5 SHOW PR The PR for The Caravan & Motorhome Show is assigned to Brazen, who liaise with leading publications to maximise the shows exposure outside of the marketing budget. Here is a breakdown of The Caravan & Motorhome Show s coverage: SHOW PR CAMPAIGN: Prime time ITV advertising campaign BBC Radio Manchester BBC Radio Humberside Smooth Radio ONLINE CaravanTimes.co.uk OutandAboutLive.co.uk manchestereveningnews.co.uk Yahoo.com realpeoplemagazine.co.uk DailyStar.co.uk PUBLICATIONS The Caravan Club magazine The Camping and Caravanning Club magazine Practical Caravan Practical Motorhome MMM Daily Star Sunday People Which Motorcaravan Countryside magazine Manchester Weekly Tameside Reporter Wigan Evening Post Westmorland Gazette Northern Life Lancashire Telegraph CLICK TO LISTEN TO US ON SMOOTH: PR Reach 32 million PR Value 531,000

6 Hall WildAx Motorhomes COMPLIMENTARY ENTRY IN TO Meet The Experts Theatre Food & Travel Stage DESTINATIONS: THE HOLIDAY & TRAVEL SHOW FOR TICKET HOLDERS Hall 1 Floorplan correct at the time of going to press Key Touring Motorhomes Holiday Homes Accessories Awnings Association and Media Parks and Destinations Misc Attractions Catering Cash Point Bar Toilet Main Entrance Exit for The Towing Experience Exit for Tow Car Taster Sessions and Motorhome Manoeuvring 1-27 Warwickshire Clothing Signature Motorhomes & Leisure Hall 2 Moto-Trek Limited Spinney Spinney Kimberley Preston ES Hartley Ssangyong Sail and Trail Kimberley Lowdham Leisureworld 1-28 Preston Preston Glossop Awnings 3-21 Lyons Holiday Park Lowdham Leisureworld Premium Motorhomes EmmBee Info Point Park Leisure Go European/Carthago 3-79 Glossop Awnings Powrwheel Khyam Pennine Outdoor Leisure Glossop Awnings Travel World Vehicles 4 Leisure Wellhouse Leisure Isabella Awnings Reiver Lodges Coachbuilt GB Prestige Prestige Adventure Leisure Vehicles York House Holiday Park Lake Coast & Dale Roy Kellett and Lloyds Pemberton Leisure Homes M and C Ltd (Rimor) Entrance to Destinations Cambrian Park & Leisure Homes Plan your next overseas holiday with leading travel companies Enjoy cultural performances from around the world Sample delicious world food and drink Exclusive holiday offers and discounts Seaflo Pathfinder Homes Willberby Holiday Homes M K Electronics Charles Taylor Trading Jobert Camperlands Protec Covers Get Back to Nature Stage sponsored by Ready Camp 3-277

7 Perfectly positioned at the start of the buying season, The Caravan & Motorhome Show enables you to generate early sales and drive focus on new ranges and product launches as well as existing lines. BOOK EARLY TO: Guarantee prime stand positions Give your brand an opportunity to influence the buying decisions of the core market Get maximum coverage from our PR & marketing campaign Meet a new audience from the co-located Destinations: Holiday & Travel Show Rob Debenham Head of Sales E: rob.debenham@clarionevents.com T: +44 (0) Nick Pratt Sales Manager E: nick.pratt@clarionevents.com T: +44 (0) Andrew Jenkinson