14-15 DECEMBER

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Darcy Hodge
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1 14-15 DECEMBER

2 we would like to thank all IFCE sponsors,supporters and media partners

3 FACT SHEET Event: International Franchise Conference and Exhibition 2016 Edition: 4 Headline Sponsor: Emirates Global Aluminium Supporters: 1. Egyptian Franchise Development Association 2. Assiawide Franchise 3. Franchising and Licensing Association 4. International Franchise Association 5. China Chain store & Franchise Association 6. AssoFranchising 7. Portuguese Franchise Association 8. French Franchise Federation 9. World Franchise Council 10. British Franchise Association 11. Croatian Franchise Association 12. European Franchise Association Date: December2016,14-15 Location: Abu Dhabi National Exhibition Centre Halls: 4&3 Opening Hours: Date Time Wednesday, 14th December 9:00-17:00 Thursday, 15th December 9:00-17:00 Gross space: 5000 SQM Total attendees: 2607 Number of participating companies: 281 Website: DECEMBER

ABOUT IFCE 2016 Organized by the Abu Dhabi Chamber, and supported by 12 franchising associations, the fourth edition of the International Franchise Conference & Exhibition (IFCE) was a tremendous

4 ABOUT IFCE 2016 Organized by the Abu Dhabi Chamber, and supported by 12 franchising associations, the fourth edition of the International Franchise Conference & Exhibition (IFCE) was a tremendous success and brought in 2,607 visitors to the show over the course of two days. The event took place at the Abu Dhabi National Exhibition Center (ADNEC) from December, The two days exhibition and conference drew the participation of: 2607 Attendees from 30 countries 281 participating companies from 28 countries 4 INTERNATIONAL FRANCHISE CONFERENCE & EXHIBITION

5 WHAT DID IFCE DELIVER IN 2016? +90% Visitors +45% Exhibitors +50% Exhibition Area 2607 Attendees 88% of visitors attended both days of the show 281 Exhibiting companies 5000 SQM Exhibition Area 12 supporting franchise associations 28 Exhibiting Countries DECEMBER

6 ATTENDEE S DETAILED ANALYSIS 6 INTERNATIONAL FRANCHISE CONFERENCE & EXHIBITION

EXHIBITORS AT IFCE 2016 Exhibitor breakdown by sector Primary reasons for exhibiting %72 of exhibitors participated to meet new clients %46 of exhibitors participated to raise their company

new partners for joint venture IFCE 2016 exhibitors are extremely satisfied: %98 of the exhibitors are planning to participate next year %90 of exhibitors are satisfied with the quality of

7 EXHIBITORS AT IFCE 2016 Exhibitor breakdown by sector Primary reasons for exhibiting %72 of exhibitors participated to meet new clients %46 of exhibitors participated to raise their company profile in the existing market %24 of exhibitors participated to meet buyers face to face %8 of exhibitors participated to conduct direct transactions %40 of exhibitors participated to meet new partners for joint venture IFCE 2016 exhibitors are extremely satisfied: %98 of the exhibitors are planning to participate next year %90 of exhibitors are satisfied with the quality of visitors %78 of exhibitors are satisfied with the quantity of visitors %98 of exhibitors are satisfied with overall performance %94 of exhibitors met their objectives DECEMBER

EXHIBITORS AT IFCE 2016 Hear about the success of IFCE 2016 from our exhibitors: The International Franchise Conference and Exhibition served as a venue to encounter and connect with potential

8 EXHIBITORS AT IFCE 2016 Hear about the success of IFCE 2016 from our exhibitors: The International Franchise Conference and Exhibition served as a venue to encounter and connect with potential clients, as well as a chance to expand our brands -Khalid Al Jasim, Chairman, Forty Trading L.L.C (Magic Corn & Bakers Boy) Highly organized, professional crowd exhibitor list is very good, the services was great, endorsement of AD CHAMBER OF COMMERCE adds value. Definitely attending next year, God willing! - Angela Sawan, Franchise Development Manager, Ministry of Food CLASSIC BURGER JOINT Satisfactory and Highly impressed with the quality of attendees and franchising opportunities outside UAE -Fazil Sheikh, Founder, Hali management consultancies Really it s a very good experience to be here in IFCE as an exhibitor -Abdulla Al Farsi, Owner, Sticky Very professional and hospitable service. We are happy to spread best European brands through IFCE and share our innovation for UAE future economic growth -Olga Azarova, CEO, Miniboss IFCE was an excellent experience as we managed to arrange meetings with a large number of potential franchisees related to our needs -Mudassir Shah, Solution Specialist, Ilmasoft An excellent way to meet clients and get to know the market better -Rania Mahmoud Farah, Managing Director, Timex IT consulting One of the best places for franchising opportunities -Tareq Al Jabery, CEO, Jabry s Hospitality Management Services A very excellent experience and a lot of benefits, looking forward to participate every year -Sana Ahmed, General Manager & Director, Bint Al Noor Centre 8 INTERNATIONAL FRANCHISE CONFERENCE & EXHIBITION

VISITORS AT IFCE 2016 Visitors sectors of employment Education & Training Fashion / Interior Design Government Institution Real Estate Retail Trade Bank/ Financial Institution Consumer Goods Energy,

9 VISITORS AT IFCE 2016 Visitors sectors of employment Education & Training Fashion / Interior Design Government Institution Real Estate Retail Trade Bank/ Financial Institution Consumer Goods Energy, Oil & Gas Food & Beverage Media InformationTechnology,Telecom Others Visitors main sectors of interest Education Food & Beverage Information Technology Telecom Transport and Logistics Financial Institution Industrial and Manufacturing Investment Health Trade/ Wholesale DECEMBER

10 VISITORS AT IFCE 2016 Maximum capital visitors are willing to invest in a franchise Primary reasons for visiting 10 INTERNATIONAL FRANCHISE CONFERENCE & EXHIBITION

11 VISITORS AT IFCE 2016 Days attended by visitors VISITOR SUCCESS %96 of visitors plan on attending the next edition of the International Franchise Conference & Exhibition %88 of visitors attended both days of the show DECEMBER

ABOUT THE CONFERENCE The International Franchise Conference

conference team at the Abu Dhabi Chamber who has developed

With both international and regional speakers reflecting the

was a leading opportunity for delegates to expand their

shared their stories of success and provide delegates with

12 ABOUT THE CONFERENCE The International Franchise Conference and Exhibition offered an exclusive conference program for all visitors to the event. The conference program was specially designed by a dedicated conference team at the Abu Dhabi Chamber who has developed strong connections with the top names in the industry. With both international and regional speakers reflecting the leading names in the industry, the IFCE conference program was a leading opportunity for delegates to expand their knowledge where top speakers in the franchise industry shared their stories of success and provide delegates with vital information that could help capitalize their business. 12 INTERNATIONAL FRANCHISE CONFERENCE & EXHIBITION

13 ABOUT THE EXHIBITION Floor plan DECEMBER

14 ABOUT THE EXHIBITION Exhibitors 14 INTERNATIONAL FRANCHISE CONFERENCE & EXHIBITION

15 ABOUT THE EXHIBITION Exhibitors انفنتي هوم كير Innnity Home Care DECEMBER

16 ABOUT THE EXHIBITION Exhibitors 16 INTERNATIONAL FRANCHISE CONFERENCE & EXHIBITION

17 ABOUT THE EXHIBITION Exhibitors انفنيتي ميديكل سيرفيسس Innnity Medical Services RAS INFOTECH LIMITED SAI NIX DECEMBER

18 ABOUT THE EXHIBITION Exhibitors 18 INTERNATIONAL FRANCHISE CONFERENCE & EXHIBITION

19 ABOUT THE EXHIBITION Catalogue Show Exhibitors DECEMBER

20 ABOUT THE EXHIBITION Catalogue Show Exhibitors 20 INTERNATIONAL FRANCHISE CONFERENCE & EXHIBITION

21 ABOUT THE EXHIBITION Catalogue Show Exhibitors DECEMBER

22 22 INTERNATIONAL FRANCHISE CONFERENCE & EXHIBITION

23 14-15 DECEMBER

24 24 INTERNATIONAL FRANCHISE CONFERENCE & EXHIBITION

25 14-15 DECEMBER

26 26 INTERNATIONAL FRANCHISE CONFERENCE & EXHIBITION

27 MARKETING AND PROMOTIONAL CAMPAIGN A comprehensive marketing campaign was conducted to ensure maximum exposure before, during and after event. These included: Outdoor Megacoms and Flags in key locations in Abu Dhabi 41 campaigns sent to more than 500,000 contacts worldwide Visitors invitations ed to over 20,000 contacts VIP invitations sent to 100 s of top industry contacts 5 SMS campaigns to more than 10,000 contacts Magazine adverts in franchise publications 9 newspaper adverts in leading publications in UAE $ 251,687 AVE total PR coverage value Over 30 updates posted on Social Media channels Radio advertisements throughout Abu Dhabi More than 1000 people were called and registered prior to the show DECEMBER

28 28 INTERNATIONAL FRANCHISE CONFERENCE & EXHIBITION

28-30 SEPTEMBER 2014 DUBAI WORLD TRADE CENTRE

28-30 SEPTEMBER 2014 DUBAI WORLD TRADE CENTRE OFFICIAL POST SHOW REPORT 2014 THE ULTIMATE SHOWCASE OF THE WORLD S LEADING HOSPITALITY SOLUTIONS The Hotel Show Dubai is the largest and most attended B2B