MORE CHOICE THAN EVER BEFORE

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1 MORE CHOICE THAN EVER BEFORE POST SHOW REPORT Supported by

2 GET TO KNOW OUR VISITORS Average age 56 Total 2017 show visitors: 36,102 (Up 6.5% YoY) 77% of our visitors do not attend The Caravan, Camping & Motorhome Show, February, NEC Touring since % of visitors in 2017 attended the show for the first time 49% of caravan and motorhome owners who visited the show intend to replace their model in the next two years Total annual spend on UK holidays by the show s visitors: Total annual spend on accessories by the show s visitors: 152,363,000 5,909,500

3 THE NORTH S FAVOURITE OUTDOOR LEISURE SHOW The Caravan & Motorhome Show commissions a survey to both exhibitors and visitors after each event. Here s a snapshot of the results Visitor survey results (based on 897 responses) 97% were satisfied, very satisfied or completely satisfied with the show. 98% rated the show as excellent or good value for money. 85% use the show as an important part of the buying process, either for research or to buy at the show. 84% definitely will or are very likely to attend the next Caravan & Motorhome Show in Exhibitor survey results (based on 31 responses) 91% 87% rated the show as excellent or good. achieved their pre-show objectives. 83% 85% rated the quality of visitors as excellent or good. generated sales as a direct result of exhibiting at The Caravan & Motorhome Show. Andrew Jenkinson

4 A UNIQUE PROPOSITION Specifically designed to bring new visitors to the market, the show boasts a unique co-location with Destinations: The Holiday & Travel Show which delivered an additional 7,553 brand new visitors in 2017, bringing the total number of visitors to the Caravan & Motorhome Show to 36, Jan 2017 Destinations: The Holiday & Travel Show features: Hundreds of leading travel brands perfectly tailored for the caravan and motorhome audience, including Trailfinders, Viking Cruises, Ramblers Worldwide, Great Rail Journeys and more Celebrity guests including TV presenter Simon Reeve and TV presenter Julia Bradbury Expert talks on UK, European and other world destinations. Plus campsite cookery demonstrations by our expert cook National promotional campaign with The Times, The Sunday Times and The Sunday Times Travel Magazine as headline partners The Caravan & Motorhome Show also delivers attractions including the Towing Experience, Motorhome Manoeuvring Masterclasses and the Kidzone so that those new to the market can get fully involved.

5 SHOW PR The PR for The Caravan & Motorhome Show is assigned to Brazen, who liaise with leading publications to maximise the shows exposure outside of the marketing budget. Here is a breakdown of The Caravan & Motorhome Show s coverage: SHOW PR CAMPAIGN: Prime time ITV advertising campaign ITV News: Granada Reports BBC Radio Humberside Smooth Radio ONLINE CaravanTimes.co.uk OutandAboutLive.co.uk manchestereveningnews.co.uk Yahoo.com realpeoplemagazine.co.uk DailyStar.co.uk PUBLICATIONS The Caravan Club magazine The Camping and Caravanning Club magazine Practical Caravan Practical Motorhome MMM Daily Star Sunday People Which Motorcaravan Countryside magazine Manchester Weekly Tameside Reporter Wigan Evening Post Westmorland Gazette Northern Life Lancashire Telegraph PR Reach 93 million PR Value 475,000

6 Hall WildAx Motorhomes COMPLIMENTARY ENTRY IN TO Meet The Experts Theatre Food & Travel Stage DESTINATIONS: THE HOLIDAY & TRAVEL SHOW FOR TICKET HOLDERS Hall 1 Floorplan correct at the time of going to press Key Touring Motorhomes Holiday Homes Accessories Awnings Association and Media Parks and Destinations Misc Attractions Catering Cash Point Bar Toilet Main Entrance Exit for The Towing Experience Exit for TowCar Taster Sessions and Motorhome Manoeuvring Hall 2 Moto-Trek Limited Spinney Kimberley Preston Ssangyong Kimberley Lowdham Leisureworld Sail and Trail 1-28 Preston Preston Glossop Awnings 3-21 Lowdham Leisureworld Richard Baldwin Motorhomes Leisure Drive Glossop Awnings Powrwheel EmmBee Info Point 4-16 Park Dean 4-12 Pennine Outdoor Leisure Glossop Awnings Charles Taylor Trading Vehicles 4 Leisure Isabella Awnings Coachbuilt GB Prestige Premium Motorhomes Prestige Adventure Leisure Vehicles Lake Coast & Dale York House Holiday Park Roy Kellett and Lloyds Warwickshire Clothing Pemberton Leisure Homes Entrance to Destinations 4-35 Cambrian Park & Leisure Homes Plan your next overseas holiday with leading travel companies Enjoy cultural performances from around the world Sample delicious world food and drink Exclusive holiday offers and discounts Seaflo Pathfinder Homes Willberby Holiday Homes M K Electronics 1-6 KNAUS UK 1-2 Preston Spinney ES Hartley OBS Lifestyle Lodges Go European 3-83 Erwin Hymer Group Jan PF Jones Protec Covers KIDZONE & CRECHE Jobl Design 4-15

7 Perfectly positioned at the start of the buying season, The Caravan & Motorhome Show enables you to generate early sales and drive focus on new ranges and product launches as well as existing lines. BOOK EARLY TO: Guarantee prime stand positions Give your brand an opportunity to influence the buying decisions of the core market Get maximum coverage from our PR & marketing campaign Meet a new audience from the co-located Destinations: Holiday & Travel Show Rob Debenham Show Manager E: rob.debenham@clarionevents.com T: +44 (0) Nick Pratt Sales Manager E: nick.pratt@clarionevents.com T: +44 (0)