Otherworld. A midsummer s weekend museum lates festival

Transcription

1 Otherworld A midsummer s weekend museum lates festival

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3 VISION To inspire a new generation of audiences to fall in love with museums.

4 MISSION To turn expectations of what museums are like and who they are for, upside-down, creating new social value for audiences, communities and venues.

5 1. A Culture of Lates After-hours openings and events in the UK. 2. An International Culture of Lates Wider perspective on night-time culture in Mexico City, Melbourne, Sydney and Moscow. 3. Late Like a Local Museum Lates contribution to cultural tourism. weareculture24.org.uk/lates-research/

6 FRIDAY 21st SATURDAY 22nd JUNE 2019

7 TARGET AUDIENCE DIVERSE YOUNG LONDONERS

8 50 VENUES Those close together are organised Into 5 CIRCUITS

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10 VENUES PLANNING TO TAKE PART: National Portrait Gallery, Royal Academy, British Museum, V&A, Queen s Gallery, Houses of Parliament, Serpentine, Jewish Museum, St. Paul s Cathedral, Banqueting House, Royal Geographical Society, Canal Museum, Government Art Collection, Wallace Collection, Senate House Library, Francis Crick Institute, National Gallery, Leighton House, Natural History Museum, Grant Zoology Museum, Westminster Abbey and more

11 37,500 TICKETS ON SALE IN YEAR ONE

12 TICKETS START AT , TICKETS FOR YR OLDS

13 VENUES ARE PAID A GUARANTEED CUT OF TICKET SALES

14 ONE TICKET is valid for all events on that night

15 Ticket holders pick up WRISTBANDS from HUBS located in each CIRCUIT

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17 HERO BOOKINGS: GIGS, SHOWS AND PERFORMANCES BY NAMED ARTISTS

18 Handel & Hendrix Woodstock Friday Late 4 Credit Sophie Jones

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22 ONE TYPICAL NIGHT AT OTHERWORLD

23 6pm

24 WE RE GOING TO THE HUB ON EXHIBITION ROAD TO PICK UP OUR WRISTBAND

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26 7pm

27 WE RE GOING TO SEE SOME SPOKEN WORD AT A VENUE IN LAMBETH

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29 8pm

30 WE RE GOING ON TO A GALLERY FOR AN INTERACTIVE INSTALLATION

31 Liverpool Light Night couple lit up (c) Pete Carr courtesy Open Culture

32 9pm

33 WE RE GOING ON TO A GALLERY FOR COCKTAILS & A TALK

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35 10pm

36 WE RE GOING TO A GIG AT A MUSEUM ON THE SOUTH BANK CIRCUIT

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38 11pm

39 WE RE ENDING UP AT A CLUB NIGHT AT A HISTORIC HOUSE TO DANCE THE NIGHT AWAY

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41 FESTIVAL VALUES OPEN TO EVERYONE - create an exciting celebratory festival model for communities and audiences CHAMPION THE ALTERNATIVE SPIRIT - be adventurous, creative, and open-minded CELEBRATE DIVERSITY a commitment to equality programming that is reflective of the diversity of the audience and the personality of the venues BE TRUE TO THE PLACE ITS IN - build new connections inside circuits between communities, venues, artists and businesses

42 SOCIAL IMPACT A BIG ISSUE FESTIVAL FOR GOOD - 2 nd in UK PLATFORM FOR NEW TALENT - young creatives at risk BIG ISSUE FESTIVAL SUPPLIMENT - sold by vendors VOLUNTEERING - students, London2012 team etc FREE TICKETS - targeted heavily reduced/free tickets for communities SENCE OF PLACE building connections

43 MARKETING CREAT THE BRAND place it into the market ONLINE CHANNELS - Festival website SOCIAL MEDIA campaign and influencers COLLABORATIONS - target audience platforms VENUES museum channels PRESS & PR expert agency (launch, stunts etc)

44 Otherworld Reach: year one 15million Combined reach Twitter followers 1.5million PR reach 1 million + Combined reach lists 100,000 Above line advertising 500,000 Website users 37,500 Tickets 17 weeks On sale

45 SPONSORSHIP ASSETS & ACTIVATIONS AVAILABLE Exclusive title rights Circuits & Hubs Beverage pouring rights Individual venues Hero programming Technology & ticketing Social purpose & community ticketing Data & audience insights

46 TIMELINE October 2019 Expression of Interest Open bit.ly/eoivac November 2018 All participating venues announced December 2018 Brand unveiled February 2019 Programme announced and limited early bird and tickets on sale March 2019 General tickets on sale April 2019 Major PR campaign begins

47 Advisory Group Philip Kolvin QC, Former Chair of London s Night Time Commission Spike Van Der Vliet-Firth - London Councils Enterprise, Economy and Skills Team Kimberly Willems, N8connect, Amsterdam Lucy Woodbridge, Natural History Museum Lianre Robinson, LADbible Group & Culture24 Trustee Peter Ride, University of Westminster Cate Milton, Historic Royal Palaces Talking to:

48 Let s Talk Nick Stockman nick@culture24.org.uk WeAreCulture24.org.uk