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1 Media Pack 2012/ BoutiqueHotelNews +44 (0) Boutique Hotel News

2 About Boutique Hotel Media is a vibrant young company based in London, which offers a range of services and events targeted specifically at the international boutique and lifestyle hotel sectors. We have three main strands to our business Boutique Hotel News, an online b2b news and information resource; the annual Boutique Hotel Summit, Europe s only b2b conference for the sector; and regular industry networking events in London and around the UK. In contrast with many industries, the boutique hotel sector is booming it s outperforming many other areas of the hospitality market and showing no signs of slowing down. Both small independents and large multi-nationals are investing heavily to establish a presence in this exciting market. In its first three months post-launch, Boutique Hotel News reported on over 100 new boutique hotel openings in 35 different countries Hospitality consultancy HVS has reported that London will see the number of design-led hotel rooms double between 2011 and 2013, adding more than 2,500 rooms to the market HVS also predicts that a further 18 London boutique hotels will open in 2013 Boutique Hotel Summit attracts delegates from all over Europe and as far afield as Scandinavia, the Americas, Asia and The Middle East. If you are looking to promote your products and services to this fast-growing market, Boutique Hotel Media can provide you with a wide range of options, including bespoke combinations of online and event-based packages. We have an unrivalled database of boutique hotel owners, operators, developers and general managers if these are the people you want to reach, we are here to help you raise awareness and drive sales of your product and service. Pink Sands Hotel - Photo by Jason Cohen Pink Sands Hotel

3 Boutique Hotel News Boutique Hotel News is the only online news and information resource exclusively for boutique and lifestyle hotels. We keep our readers up to date with what s happening in the industry worldwide, as well as bringing them comment and thought-provoking opinion pieces from industry leaders. If you have a story to tell the industry, whether as a hotel owner, developer, operator or supplier, your latest news to: We also have a comprehensive directory of products and services suppliers, and an industry jobs section. Advertising with Boutique Hotel News is a great way to get noticed by the decision makers in this sector you will be seen by a highly targeted audience. Options include: Home page dominator sides, banner + MPU box: 1,000 per month Home page dominator banner top: 500 per month Home page MPU box: 250 per month News dominator banner top: 400 per month News MPU box: 200 per month Run of site dominator banner top: 300 per month Run of site MPU box: 200 per month Basic Listing in Supplier directory: 100 for 12 months Featured Listing in Supplier directory: 250 for 12 months Supplier category sponsor: 1,000 for 12 months Supplier category dominator banner top: 200 per month Supplier category MPU box : 100 per month Weekly Newsletter Sponsorship: 1 4 editions: 200 per issue 5 9 editions: 175 per issue 10+ editions: 150 per issue (includes Title MPU banner, Top banner, Mid banner) Title MPU sponsored by banner Top banner Mid banner - 75 Bespoke E-Shot to database: 500 per distribution Quantity discounts apply

4 Boutique Hotel Summit Boutique Hotel Summit was launched in London in 2011 as an alternative to the myriad events which aim to cater for the hospitality sector as a whole. We recognised the need for a bespoke event aimed solely at the boutique and lifestyle hotel market, and we re glad to say the industry agreed with us and has embraced the event wholeheartedly. A combination of high quality seminars featuring industry-leading speakers from around the world, and great networking opportunities has seen the event boost attendance from 155 in 2011 to 240 in Europe s only b2b conference for the boutique hotel sector has attracted delegates from around the world, and is a great way to learn and meet potential news business contacts, and showcase your product. We offer a wide range of sponsorship options for the Summit, as well as the chance to take an exhibition stand at the event. Silver Sponsor Gold Sponsor Platinum Sponsor Membership of the Boutique Hotel Summit Advisory Board Membership of the Boutique Hotel Summit Advisory Board Membership of the Boutique Hotel Summit Advisory Board Two free registrations (including speakers if invited) Three free registrations (including speakers if invited) Six free registrations (including speakers, if invited) Recognition as a Silver Sponsor on Boutique Hotel Summit website, including link to Sponsor s website, prior to Conference Logo placed on all primary marketing and promotional communications Logo placed on all primary marketing and promotional communications Recognition as a Gold Sponsor on Boutique Hotel Summit website prior to Conference Recognition as a Platinum Sponsor on Boutique Hotel Summit website, including link to sponsor s website, prior to and for the entire year following the conference Recognition signage as a Silver Sponsor in General Session room Company name listed on all official press releases 1/2 page advertisement in the Event Guide (see footnote*) The Gore Hotel Recognition signage as a Gold Sponsor in General Session room Company name listed on all official press releases 6 wide table space in Exhibit Room, with priority location, to display company marketing materials and to interact with Boutique Hotel Summit attendees Full page advertisement in the Event Guide (see footnote*) Recognition from podium as a Gold Sponsor during opening remarks A list of attendees two to four weeks prior to the Conference Company name listed on all official press releases Recognition signage as a Platinum Sponsor in General Session room 12 wide table space in Exhibit Room, with priority location, to display company marketing materials and to interact with Boutique Hotel Summit attendees Full page advertisement in the Event Guide (see footnote*) Recognition from podium as a Platinum Sponsor during opening remarks A list of attendees two to four weeks prior to the Conference Logo in trade publication ads for Boutique Hotel Summit Reserved Platinum Sponsors area at Conference lunch

5 Boutique Hotel Summit Additional Sponsorship Options Cocktail Reception Sponsor - 4,000 (inclusive of drinks) VIP / Press Blogger Lounge Sponsor - 3,000 Sponsors Session (exclusive) - 3,000 Seat Back Covers Sponsor (Exclusive - up to 250) - 3,000 (excludes production costs) Business Card Swap Sponsor - 2,500 Coffee Area Sponsor - 2,500 Delegate Note Pads Sponsor - 2,500 (excludes production cost) Delegate Material Bags Sponsor - 2,500 (excludes production cost) The Bingham Hotel Hotel Amenities Sponsor - 2,500 New Media Sponsor - 2,500 New Media and Twitter feed Sponsor - 2,500 Delegate List Sponsor - 2,500 Delegate Badges Sponsor - 2,500 Breakfast Sponsor - 1,500 Seat Back Covers Sponsor (Non-Exclusive up to 50) - 1,500 (excludes production costs) Delegate Lanyards Sponsor - 1,500 (excludes production cost) Delegate Pens Sponsor - 1,000 (excludes production cost) Panel Session Sponsor - 1,000 Seat drop literature - 1,000 Delegate bag insert (All Sponsorships of 3,000 or more include the option of 2m x 2m exhibitor space) 2m x 2m exhibitor space only - 1,500 Pink Sands Hotel - Photo by Peter Brown Fax: +44 (0)845

6 Boutique Hotel Summit Feedback from Boutique Hotel Summit 2011 and 2012 A very useful forum for all those involved in the boutique hotel sector with an excellent delegate list and well planned sessions. Our team learnt a lot and made some good new contacts. Chris Boulton, CEO, yoo Excellent content, great networking opportunities and very good value for money. Ricky Kapoor, commercial director, The Edinburgh Collection Heavyweight speakers and guests, an interesting range of speakers and a diversity of attendees. Well done. James Fry, founder, SSAP LLP The standard of the speakers has been excellent and all the content has been relevant and inspiring to boutique hotels. Heidi Fitzpatrick, marketing executive, The Hotel and Extreme Academy, Watergate Bay Worth flying over from Malta for! Louise Pullicino, group business development manager, Xara Palace Relais & Chateaux Fantastic networking opportunity with some of the world s most influential hoteliers and professionals within the hotel industry. Angela Dingle, creative director, Hughan Design A good networking opportunity with quality speakers. Mark Skinner, partner, The Highland Group Coral Sands Hotel - Photo by Eileen Edwards Networking at the Summit

7 Networking Events As well as organising the Boutique Hotel Summit, we also put on regular industry networking events in London. The first of these was about press, PR and social, and was fully booked. Forthcoming events are listed below: Post Olympic debrief: Lessons learnt and what comes next? FULLY BOOKED A panel discussion looking at whether the boutique hotel sector made the most of the Olympic opportunity, what can be learned from the Games experience and what the sector in general can expect over the next 12 post-olympic months. The Hempel, London, September 3rd 2012 No.12 Picardy Place - Photo by Chris Mackenzie Winning corporate business A session looking at how boutique hotels can compete with the large hotel groups when it comes to winning corporate business. Topics covered will include the most important factors in deciding which hotels get into corporate programmes and the role of travel management companies. The Gore, London, November 12th 2012 How to attract the Chinese guest The UK is seeing a boom in tourism from China, with visitor numbers up from 360,000 in 2010 to 540,000 in 2011 and still rising. Their spending in the UK is rising by 45 per cent year on year. How can boutique hotels capitalise on this affluent demographic? Date and venue tbc The growth of the budget boutique sector Boutique doesn t necessarily mean expensive. The last couple of years have seen the birth new breed of design-led hotels catering for travellers on a budget, a trend that is rapidly gaining momentum. What are the essentials needed for a budget boutique property? Date and venue tbc The Scarlet Hotel OTAs and Flash Sales How can boutique hotels best negotiate the bewildering variety of online routes to market? How can they choose the partners who will bring the most business at the lowest cost? Date and venue tbc Working with tour operators How can the boutique hotel sector gain access to tour operator business and what are the opportunities and difficulties presented by taking bookings through this channel? Date and venue tbc The funding dilemma Many boutique hotel projects are struggling to find finance due to their requirements being below the minimum level necessarily to interest the banks. What alternative lending channels are available, and what are their pros and cons? Date and venue tbc No.12 Picardy Place - Photo by Chris Mackenzie

8 Networking Events Event sponsorship opportunities If you are interested in sponsoring one of our networking events, we can offer the following package for 6,500 + VAT. Please contact boutiquehotelnews.com for further information. date selection event management venue search + hire or use sponsors premises option target attendee support panel session content input The Scarlet Hotel branding on event invitation marketing support incl. eshot distribution promotion and review via Boutique Hotel News, including social activity basic food + beverage Sponsors welcome speech at event ability to display branding, issue hand-outs etc pre / post event delegate list contact information basic AV if required voxpop video production (2-3 mins) + distribution rights foc invitation to all other Boutique Hotel News networking events (Boutique Hotel Summit excluded) preferential Boutique Hotel Summit sponsorship and exhibitor rates I have attended some of the Boutique Hotel News networking sessions and found them a great place to network and meet industry players. They are very useful sessions, and seamlessly organised - a great way to find out what s going on in the boutique hotel industry. Andy Potsides, owner, Perlumen The Scarlet Hotel To see video reviews of our events, visit: boutiquehotelnews. com/home/video To take advantage of any of the sponsorship or advertising options offered by Boutique Hotel Media (0)20 or call : +44 (0) Fax: +44 (0)

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