2017 Festival Report

Transcription

1 2017 Festival Report

2 Introduction Winefest is one of the most highly anticipated wine Events in Alberta, offering consumers the opportunity to sample hundreds of red, white, port, sparkling, fruit, fortified and dessert wines from the world s most celebrated wine regions, as well as a tasty selection of hors d oeuvres Winefest Edmonton 3,448 attendees 74 exhibitor booths 2017 Winefest Calgary 4,432 attendees 98 exhibitor booths

3 7% 3% 0% 9% 3% 3% 6% 11% 9% 13% 17% 20% 18% 17% 14% 16% 13% 23% 21% 19% 19% 21% 21% 31% 34% 32% Demographics Winefest Customers 40% Consumer Profile Winefest primarily attracts consumers within the age group of 26-50, who earn medium to high household incomes. Consumer Age Distribution 40% Consumer Household Income Distribution 30% 30% 20% 20% 10% 10% 0% and over 0% Edmonton Calgary Edmonton Calgary

4 3% 2% 15% 12% 4% 0% 38% 37% 42% 47% Demographics Winefest Customers Consumer Profile (continued) 95% of attendees rated their overall experience at Winefest as Excellent, Very Good, or Good. 50% 40% 30% 20% 10% 0% Consumer Overall Experience Excellent Very Good Good Fair Poor Edmonton Calgary

5 12% 14% 1% 6% 5% 2% 32% 41% 38% 49% Demographics Winefest Customers Consumer Profile (continued) 60% 50% 40% 30% 20% Consumer Likelihood of Purchasing a Wine Tasted at Winefest 93% of consumers indicated they would Definitely, Very Likely or Likely purchase a wine they tasted at Winefest. 10% 0% Definitely Very Likely Likely Somewhat Likely Not Likely Edmonton Calgary

6 What consumers said about the 2017 Events: This was our first attendance and think it was an excellent event. The opportunity to taste such a variety of wines was great. (Calgary) I had never been to Winefest before but several people I knew had participated in previous years and were very enthusiastic about it. I LOVED it. Loved all the different wines. (Edmonton) Awesome tasting! Cannot wait until next year. (Calgary) Overall experience was great and would highly recommend! (Edmonton) It was an awesome day with my daughter tasting wines from all over the world. (Calgary) This was my first Winefest. Great afternoon! Well done and well organized. I Will attend next year! (Edmonton)

7 Industry & Trade Each year, Winefest hosts a Private Industry & Trade Tasting, providing exhibitors the opportunity to network exclusively with Industry members. This year, over 480 qualified members attended the private sessions in Calgary and Edmonton to meet with local wine agents and winery representatives. Words from Industry attendees: This being my first experience with Winefest, I found it to be informative, professional and all participating vendors and staff to be very approachable! I found what I needed for info and the ability to taste, and speaking with the vendors has greatly influenced what I will be purchasing on our next orders. We enjoy being able to try new wines and network with other industry personal. 100% of industry attendees extremely valued or valued the ability to network with beverage agents. 100% of industry attendees extremely valued or valued the ability to sample new and unique products.

8 2017 Event Marketing The Festival continues to utilize a comprehensive marketing plan: Event Database Event s were sent to over 58,000 consumers promoting event features, exhibitors and sponsors. Print Materials Postcards were distributed to exhibitors, in Sobeys Liquor and Safeway Wine & Spirits stores in Calgary, and various small businesses in Calgary and Edmonton. Social Media & Online Advertising Winefest holds a significant presence in social media with over 1,743 likes on Facebook, 2081 followers on Instagram, and 2,414 followers on Twitter. In addition to the pages Winefest moderates, advertising was also purchased on Facebook, Twitter and Instagram. Winefest digital and mobile ads were placed on CalgaryHerald.com, EdmontonJournal.com and the Calgary Herald and Edmonton Journal smartphone apps, as well as on the 200 most visited websites in Canada through Google advertising. Winefest also partnered with local social media influencers to spread the word online and create buzz around the event. Print Advertising Winefest ads were placed in the Calgary Herald, the Edmonton Journal, and Avenue Magazine in both Calgary & Edmonton. Radio Advertising Winefest advertised with the most popular radio stations in Calgary and Edmonton including 98.5 Virgin Radio, AMP Radio and Country 105 (Calgary) and 91.7 The Bounce and CISN Country (Edmonton).

9 Public Relations & Media Winefest enjoyed ample media coverage in 2017: TV Coverage & Interviews City TV, CTV News, Global, Shaw TV (Calgary) Radio Interviews & On-Site Coverage CBC Radio (Edmonton), 660 News (Calgary), AMP Radio (Calgary), Latin Sound 94.7 (Calgary) Print Coverage Edmonton Journal, Swerve Magazine E-zines, Blogs & Other Online Listings Daily Hive Avenue Magazine Local Wine Events CTV Epicurean Yelp Edmonton City Palate YYC Now Tourism Calgary and many more!

10 2017 Exhibitor Profile Winefest exhibitors include: Wineries and agencies representing local and international red, white, port, sparkling, fruit, fortified and dessert wines A selection of local food purveyors serving hors d'oeuvres to complement wine such as cheese, chocolates & olives Industry services such as Event sponsor, LiquorConnect.com A limited number of specialty companies such as wine accessory, art and travel companies

11 Exhibitor Feedback 94% of exhibitors felt their success of participation was Excellent or Good. 94% of Winefest exhibitors either said yes or maybe to participating next year. 94% of exhibitors felt that the overall quality of the Event was Excellent or Good.

12 People s Choice Awards Each year, Winefest hosts the People s Choice Awards to uncork the most loved wines at Winefest! Guests voted for their top picks by filling out a ballot while at the Event. Thousands of votes determined the 2017 favourites in both Calgary and Edmonton. Check out the 2017 winners: 2017 Winefest Edmonton Winners 2017 Winefest Calgary Winners

13 2017 Winefest Sponsors We graciously thank the 2017 Winefest Sponsors who were an integral part of the Event s success, providing financial, marketing and Event support. Winefest prides itself on developing mutually beneficial relationships, which includes unique programs for each sponsor.

14 2018 Winefest Dates Edmonton February 16 & 17, 2018 Shaw Conference Centre, Hall D Private Industry & Trade Session: 2-5pm Friday Evening Session: 7 10 pm Saturday Afternoon Session: 2 5 pm Saturday Evening Session: 7 10 pm Calgary February 23 & 24, 2018 Stampede Park BMO Centre, Hall E Private Industry & Trade Session: 2-5pm Friday Evening Session: 7 10 pm Saturday Afternoon Session: 2 5 pm Saturday Evening Session: 7 10 pm

15 The organizers of Winefest also proudly produce The Rocky Mountain Wine & Food Festival, the largest wine and food Festival in Alberta. The Festival offers the chance to sample an extensive variety of wine, premium spirits, scotch, import and micro-brewed beer, along with gourmet food samples from local restaurants, hotels, and food purveyors. Calgary October 13 & 14, 2017 Edmonton November 10 & 11, 2017 NEW - Vancouver November 24 & 25, 2017 The Rocky Mountain Wine & Food Festival is thrilled to celebrate its 20th Anniversary in Alberta by expanding to the vibrant city of Vancouver! More information coming soon! Visit rockymountainwine.com for more information.

16 Contact Us General Contact Information Telephone: Toll-free: Fax Number: Consumer Inquiries Dakota Graham Event Assistant E: Sponsorship Inquiries Katie Hopkins Event Coordinator E: Mailing Address: Box th Street SW Calgary, AB, Canada T3C 1C9 Exhibitor Inquiries Michelle Landry Event Coordinator Beverage E: Erica Lee Event Coordinator Food & Promo E: Marketing Inquiries Maria Yanez Event & Marketing Coordinator E: Event Director Cathy Cook E: