Invitation to Exhibit

Transcription

1 Invitation to Exhibit 28 June 1 July 2018 Melbourne Convention & Exhibition Centre Boating Industry Association of Victoria Boating Industry Association of Victoria Boating Industry Association of Victoria

2 Thursday 28 June to Sunday 1 July, Cover photo credits: Xtreme Marine, Whittley Marine Group, Performance Marine, Mercury Marine, Sirocco Marine, Garmin.

3 MELBOURNE BOAT SHOW PROFILE In 2018, the Melbourne Boat Show will be celebrating its 58th year of operation, making it one of Australia s longest running boat shows. The Melbourne Boat Show is owned and organised by the Boating Industry Association of Victoria (BIAV), which represents an industry worth $4.5 billion to the Victorian economy and provides more than 17,700 FTE jobs. With a core function to support member businesses and promote recreational boating and the boating lifestyle, the Melbourne Boat Show is a vital component to the BIAV s support of the growth, progress and sustainability of the marine industry and is the largest promotion of recreational boating in Victoria. It was one of my best Melbourne Boat Show results for some years, with it being responsible for over 0% of our turnover. We experienced high quality customer leads and the Show had a great positive and active atmosphere. - Terry Raymond, Manager at Crawford Marine. Taking place at the state-of-the-art event venue, the Melbourne Convention & Exhibition Centre (MCEC), the Melbourne Boat Show sees visitors both locally, nationally and internationally each year. In a survey taken of the Melbourne Boat Show exhibitors*, 97% rated the MCEC positively as a place to exhibit marine industry products and services. * 201 MBS Exhibitors Survey 1

4 MELBOURNE BOAT SHOW PROFILE Qualified Audience Research from a recent Melbourne Boat Show survey of visitors has shown clearly that visitors who attend the Melbourne Boat Show are qualified buyers. Their sole reason for visiting the Melbourne Boat Show is to make a purchase. In addition to this, 4% of visitors are boat owners, indicating that the Melbourne Boat Show is a favourable environment for exhibitors to market their products and services, because it is attended by a large percentage of the boating market in Victoria. 4% of respondents indicated they attended the show specifically to buy something. This means nearly half of all Melbourne Boat Show visitors are qualified buyers. Reasons to Attend the Melbourne Boat Show 10% % 4% 2% To buy something 27% Just to look around To learn about new products To buy something in the future 1% 18% Family day out To get a bargain Research a boat to purchase 17% To see a particular activity 2

5 88% of visitors spend more than two hours at the Melbourne Boat Show. 1% 11% + hours 20% Visitor Dwell Time % 48% 4 - hours 2-4 hours 1-2 hours up to 1 hour 20% More than half the people attending the Melbourne Boat Show are keen fishers, but nearly 1 in respondents don t own a boat or jet ski and are looking to purchase. 1% 5% % % Fishing % % Boat Usage Reasons % 59% Skiing & Wakeboarding I do not own a boat / jet ski General boating Cruising Sailing Accommodation for holidays

6 INVITATION TO EXHIBIT The Melbourne Boat Show is the largest and premier boat show in Victoria, attracting boaters, water sport enthusiasts, fishing aficionados and non-boaters alike from throughout the state, nationwide and internationally. If your business, company or organisation holds this audience as its major market, then the Melbourne Boat show is the event for you to be at. Who Should Exhibit Boat dealers and manufacturers PWC representatives Kayak and SUP manufacturer and dealers Electronics suppliers Chandleries and boating accessories companies Fishing gear and accessories retailers Fishing/Boating/Sailing clubs and associations Boating destination and tourism groups Marine education and safety organisations Marine clothing retailers SCUBA equipment dealers Government agencies 4

7 Why You Should Exhibit The Melbourne Boat Show is a popular event on the Australian boating calendar and attracts both new and seasoned boaters, providing you both with a qualified audience and massive potential to increase your market. The opportunity to promote and market your brand, products and services to over 21,000 visitors over four days. Is the ideal forum to position yourself as an information leader to thousands of individuals looking to learn and be educated about new products, services within the marine industry and the boating lifestyle. Participate in the industry-wide effort to expand and make the greater public aware of the boating lifestyle. 5

8 INVITATION TO EXHIBIT Melbourne Boat Show Promotion Marketing and promotion of the Melbourne Boat Show is extensive, reaching a wide audience across a number of platforms that begins months prior to the Melbourne Boat Show. It is foremost designed to build attendance at the Melbourne Boat Show and create new interest in the boating lifestyle. We employ a strategy that encompasses both traditional and new media marketing methods including an advertising campaign across television, radio, print and web, media publicity, digital and web platforms. The success of the Melbourne Boat Show is also achieved through a collaborative effort with exhibitors, who are provided with a number of marketing tools and resources to promote to their internal and external audiences. We sold a lot of product and did exceptionally well on sales. The Melbourne Boat Show is an essential part of our yearly calendar and keeps us busy during the winter months which is important for us. Paul Savage, Co-Director at Streaker Marine. Melbourne Boat Show Program The Melbourne Boat Show Program is a free comprehensive guide to the Show provided to all visitors. It provides a detailed indicative map of the exhibitor floor space and listing of each exhibitor. This free listing is an entitlement afforded to all exhibitors as indicated on the Application to Exhibit Form. In addition to this, exhibitors can take advantage of the advertising opportunities within the Melbourne Boat Show program Media Advertising Placement 817 Total TV Spots 524 Total Radio Spots Over 52,000 Social Media Reach

9 9% of Melbourne Boat Show exhibitors surveyed indicated that they would recommend the Melbourne Boat Show to another business to exhibit products and services at.* * 201 MBS Exhibitors Survey We have only attended the Melbourne Boat Show for the last two years, but our sales have doubled every year since doing so. Rohan Veal, Managing Director, 8 South Boat Sales 7

10 EXHIBITOR OPPORTUNITIES Open Space Open space is provided to exhibitors in a range of dimensions and includes single colour carpet tiles. It does not include power this needs to be arranged via our electrical contractor. OPEN SPACE MONTHLY PRICING 24m 2 99m 2 100m 2 199m 2 200m 2 + OHS Levy $90.00 $ $19.00 Full Member $8.00 $ $ rd Year Member $0.00 $19.00 $ nd Year Member $25.00 $4.00 $ st Year Member $ $25.00 $2.00 Non-Member $18.00 $ $.00 OPEN SPACE INSTALMENTS PRICING 24m 2 99m 2 100m 2 199m 2 200m 2 + OHS Levy $90.00 $ $19.00 Full Member $1.00 $ $ rd Year Member $.00 $ $ nd Year Member $2.00 $25.00 $ st Year Member $ $2.00 $.00 Non-Member $4.00 $04.00 $

11 Shell Scheme Stands Shell Scheme Stands are available in the following sizes: X X X 9 Inclusions in the cost of a Shell Scheme Stand are: Carpet tiles 2.4m high walls; flush aluminium walls Fascia board of company sign One 240V power point 2 spot lights (per 9sqm) SHELL SCHEME MONTHLY PRICING x x x 9 OHS Levy $2.00 $7.00 $42.00 Corner Site $9.00 $24.00 $ Full Member $2, $4, $,81.00 rd Year Member $4,09.00 $,70.00 $8, nd Year Member $4,70.00 $7,.00 $10,.00 1st Year Member $5,20.00 $8,24.00 $11, Non-Member $5, $9, $12,7.00 SHELL SCHEME INSTALMENTS PRICING x x x 9 OHS Levy $2.00 $7.00 $42.00 Corner Site $9.00 $24.00 $ Full Member $,04.00 $5,0.00 $,8.00 rd Year Member $4, $7,02.00 $9, nd Year Member $4, $8, $10, st Year Member $5, $9,0.00 $12, Non-Member $, $10,0.00 $,

12 Payment Schedule An economical MONTHLY payment schedule is available to allow you to spread your payments over time. Payments can be made by direct deposit and can be made via the following forms: EFT payments must include applicants name and MBS as a reference. E.G. Mr Smith Boats MBS Account Name: BIA Victoria BSB: NAB Account Number: Due Dates Monthly Plan: Monthly instalments will be due on the th of each month leading up to the Show, with final payment due on th May Instalment Plan: First payment 20% payment* due on th December 2017 Second payment 40% payment due on th March 2018 Third/Final payment 40% payment due on th May 2018 If final payment is not received by th May 2018, the % discount WILL NOT apply to either plan. The BIAV reserves the right to reallocate sites that have not been fully paid for by the due payment dates. *Inclusive of $0 Application Fee Please refer to Terms & Conditions.

13 NO LOW TV 270H NO 270H LOW TV NO NO NO LOW TV 270H NO LOW TV 270H NO NO NO 270H LOW TV NO EXHIBITION FLOOR PLAN EA 91m2 EA 91m2 E7 455m2 E8 0m2 E10 78m2 E8a 0m2 E9 494m2 E9a 494m2 E 18 DM4 DM1 A2 A A21 8 D1 5m DM A9 A20 A19 A18 8 A41 24m2 D2 414m2 D 414m2 D4 7m2 D5 7m2 D10 45m2 A17 4 D1c D2c 24m2 24m2 4 A 1 A1 A A8 A9 A A14 A7 A A5 A8 7 A 54m2 9 A4 A A29 A28 B 74m2 C2 9m2 BA 192m2 1 CA 78m2 1 C4 41m2 A A2 A1 12 A12 m2 A27 A24 A2 54m2 A25 A0 m B1 54m2 B1c A1 27m2 A2 24m2 B2a 4 12 B2 108m2 9 4 B5 45m2 20 B4 00m2 B5A 195m2 VISITOR VOTING ENTRY/EXIT DOOR 1 BAY - 1 BAY - 2 BAY - BAY - 4 BAY - 5 BAY - BAY - 7 BAY - 8 BAY - 9 Showcase your brand The Melbourne Boat Show Floor Plan has been designed to provide exhibitors with optimal exposure and maximum access to visitors and customers. With passport locations strategically placed throughout the show floor to support the favourable flow of visitors and provide you with the opportunity to positively drive traffic to your exhibit space. Scanners are also available for hire, for all your customer data collection needs. Please refer to LUP in the Exhibitor Manual. 10

14 LOW TV 270H NO NO 270H LOW TV NO NO LOW TV 270H NO NO NO 270H LOW TV NO Disclaimer: The floor plan published is an indicative plan. The BIAV reserves the right to modify or change the floor plan entirely to meet the appropriate demand C 2m2 ED 91m2 E11 5m2 E 5m2 E14 481m2 E1 0m2 E 14m2 E2 182m2 E 182m2 2m B20 10 D9 575m2 D11 299m2 D7 1081m2 D 27m2 D14 45m2 D 198m2 B1b m2 B17 0m m m C5 8m2 1 C 192m2 1 CA 84m2 CB 140m2 10 C7 208m2 1 C7c 208m2 1 C8 25m2 1 C9 20m2 1 9 B1d m2 4 9 B1c m B 0m2 B8 180m2 B9 m2 B9a 4m2 B14 140m2 B11 180m2 B 180m2 B1a 105m2 B1 105m2 B1e 0m2 5 99m2 19 B1f 0m2 VISITOR VOTING FIRST AID ENTRY/EXIT DOOR 7 BAY - 10 BAY - 11 BAY - 12 BAY - BAY - 14 BAY - BAY - 1 BAY - 17 BAY - 18 Melbourne Convention & Exhibition Centre Thursday 28 June to Sunday 1 July,

15 APPLYING FOR SPACE All Exhibitors must complete online the Application to Exhibit form fully and adhere to the terms and conditions described. This form can be found on the Exhibitor page of the Melbourne Boat Show website at Verbal applications will not be accepted. Space is allocated at the discretion of BIAV and the submission of an online application form is not a guarantee of space, successful applications will be advised of their allocated space. An Exhibitors Manual will be provided to all Melbourne Boat Show exhibitors, which will also be available for download online. This will provide details of the Show, nominated contractors, move in and move out processes and general exhibitor information. Exhibitor Discount Exhibitors who pay ALL instalments on or before the due dates as listed are eligible for % discount off the total cost of their stand. The % discount will be deducted on the final instalment (invoice) which must be received by the th May

16 Boating Industry Association of Victoria Level 1, 24 York Street South Melbourne Victoria 205 E: T: F: BACK TO FRONT PAGE