2017 POST SHOW REPORT

Size: px

Start display at page:

Download "2017 POST SHOW REPORT"

Chester Bond
6 years ago
Views:

1 2017 POST SHOW REPORT

2 HONG KONG CONVENTION & EXHIBITION CENTRE ASIAWORLD-EXPO COSMOPACK ASIA 2

3 2017 OVERVIEW THE LEADING INTERNATIONAL BEAUTY TRADE SHOW IN ASIA 1Fair 2Venues continued with success! DATE: PRODUCT SECTORS: EXHIBITION AREA (GROSS): NUMBER OF EXHIBITORS: COUNTRY/GROUP PAVILIONS: TOTAL VISITORS: OVERSEAS VISITORS: PRESS: Cosmopack Asia AsiaWorld-Expo (AWE) November 2017 Opened 1 Day earlier Dedicated to the entire beauty supply chain: Packaging; OEM/ODM; Machinery & Equipment; Ingredients & Lab; Print & Label Hong Kong Convention & Exhibition Centre (HKCEC) 38,600 SQM 70,000 SQM 843 2,034 Total Cosmoprof Asia November nd Edition Dedicated to Finished Products: Cosmetics/Toiletries; Beauty Salon & Spa; Hair; Nail; Natural & Organic Australia, Belgium, Bulgaria, California, China, France, Germany, Greece, Hong Kong, Israel, Italy, Japan, Korea, Latvia, Pakistan, Philippines, Poland, Singapore, Spain, Switzerland, Taiwan, Thailand, Turkey, UK, USA. All sectors of the beauty industry are represented 108,600 SQM (+11% to 2016) 2,877 from 54 countries and regions (+7% to 2016) 25 83,793 from 135 countries and regions (+9% to 2016) 61,031 (+14.3% to 2016) 300 international press representatives 3

4 VISITORS ANALYSIS 4 4

5 VISITORS ANALYSIS TOP10 visiting countries/region: 19.92% 24.09% 22.03% Geographic Breakdown Hong Kong 33% Other Asian Countries 25% China 28% Europe 7% The Americas 4% Australia & Oceania 2% Africa & Middle East 1% Visitors by Primary AWE HKCEC Business Nature* Wholesalers/Distributors/ 27% 31% Agents Manufacturers Finished Products 24% 19% Manufacturers Pack/OEM/ODM 15% 9% Beauty Salons, Spa & Nail Salons 13% 19% Retailers 15% 16% Hair Salons 2% 3% Others 4% 3% Main Objectives of Visiting AWE HKCEC Seeking for new suppliers and products 39% 41% Collect market and trends information 25% 26% Meet and network with current 20% 19% suppliers/clients Look for OEM/ODM suppliers 16% 14% Visitors by Job Function* AWE HKCEC Owner/Director/General Manager 30% 27% Buyer 26% 26% Manager 18% 17% Employee 8% 8% Beautician 4% 9% Formulation Developer/Expert 3% 2% Chemist/Herbalist 1% 1% Medical Doctor 1% 1% Hairdresser 1% 1% Nail Technician 1% 2% Others 7% 6% AWE AsiaWorld-Expo - Cosmopack Asia HKCEC Hong Kong Convention & Exhibition Centre * % including re-visits in respect to individual venue

VISITORS ANALYSIS Buyers Interest in Main Product Categories AWE HKCEC Perfumery & Cosmetics 34% 36% Packaging and machinery 20% 13% Raw materials 10% 7% Health products 9% 13% Gifts and promotional

6 VISITORS ANALYSIS Buyers Interest in Main Product Categories AWE HKCEC Perfumery & Cosmetics 34% 36% Packaging and machinery 20% 13% Raw materials 10% 7% Health products 9% 13% Gifts and promotional items 7% 7% OEM/ODM 7% 6% Beauty salon and spa products, tools and 5% 7% equipment Hair products, equipment and salon furnishings 4% 6% Nail Products 3% 4% Sanitary Products and others 1% 1% Natural & Organic Skincare Products 15% 2017 VISITOR SURVEY RESULTS 71% of visitors were very satisfied with the quality of exhibitors 74% of visitors were very satisfied with the number of exhibitors 95% of visitors are likely to attend Cosmoprof Asia again in future 94% of visitors are likely to recommend Cosmoprof Asia to a friend or colleague 72% of the respondents have influential power in purchasing of his/her company, showing that there was a high proportion of visitors who were decision makers. Cosmoprof Asia 2017 is rated 7.84 out of 10 by visitors in terms of overall satisfaction.

7 WHO VISITED? A SMALL SAMPLE OF VISITORS WHO ATTENDED EACH VENUE HKCEC Hong Kong Convention & Exhibition Centre Company Job Function Aeon Buyer Alibaba Head Of Business Solutions Amazon Senior Product Manager Birchbox Co-Founder Carrefour Senior Merchandiser Cosme De Net Head of Purchasing Dairy Farm Group Category Manager Erno Laszlo New Product Development Estée Lauder VP H&M Global Product Quality Manager Harvey Nichols Director of Beauty Hyundai Home Shopping Team Manager Network Mannings Head Of Beauty Care SaSa Brand Director Sephora Regional Senior Category Manager Shiseido Purchasing Suning.com Buyer Tmall Sourcing Manager Target Merchandise Manager The Shilla Duty Free MD / Buyer TJX VP Buying Director Unilever General Manager Walmart Sourcing Manager Watsons Senior Sourcing Manager VIP.com Senior Manager Zalora Associate Manager - Business Development AWE AsiaWorld-Expo - Cosmopack Asia Company Job Function Amore Pacific R&D Amway Procurement Manager Avon Chanel Christion Dior Coty CPL Aromas Estée Lauder H&M Hourglass Johnson&Johnson L Oréal Laura Mercier LF Beauty Mandom Corp NYX P&G Quadpack Walgreens Boots Alliance Packaging Engineer Development & Quality Manager Purchasing & Packaging Development Director Project Manager Group Technical Manager Senior Vice President Corporate Packaging Innovation Product Developer CEO Senior Sourcing Manager Sourcing Director Asia Pacific Executive Creative Director Divisional Merchandise Manager General Manager AVP Global Purchasing & Development Material Supply Manager Country Manager Cosmetics Category Innovation Lead As per the 2017 Visitors Survey, 71% of respondents had visited both venues during the fair period.

QUOTES FROM VISITORS THE PLATFORM TO CONNECT

The suppliers were welcoming and engaging on

Serena Bharuth, Clicks Group, SOUTH AFRICA

8 QUOTES FROM VISITORS THE PLATFORM TO CONNECT WITH KEY DECISION MAKERS We had a very good time in Hong Kong and the fair. Overall I thought that the fair was well layed out, easy to navigate and very informative. The suppliers were welcoming and engaging on products. Serena Bharuth, Clicks Group, SOUTH AFRICA The Expo was great and we meet a lot of valuable brands there. Two brands are already reached the agreement with us in mid 2017, LASplash and OFRA. The first meeting with them is so valuable for mutual understand. Effie Hu, JOMEYO, CHINA

9 EXHIBITORS ANALYSIS 9 9

EXHIBITORS ANALYSIS TOP10 countries/regions by

from 101 from 100 from 97 from 57 from 54 from

Continents Asia 74% Europe 18% The Americas 4%

Product Sectors AWE Packaging /OEM 589 Prestige

Ingredients & Lab 16 Press 5 Total Exhibitor @AWE

Cosmetics & Toiletries 873 Beauty Salon & Spa 592

Organic 112 Press 25 Total Exhibitor @HKCEC 2,034

10 EXHIBITORS ANALYSIS TOP10 countries/regions by exhibitors 893 from 549 from 311 from 173 from 109 from 101 from 100 from 97 from 57 from 54 from Hong Kong Italy France Germany Exhibitors by Continents Asia 74% Europe 18% The Americas 4% Oceania 2% Middle East & Africa 2% Exhibitors by Product Sectors AWE Packaging /OEM 589 Prestige Pack & OEM 157 Machinery 40 Print & Label 36 Ingredients & Lab 16 Press 5 Total 843 Exhibitors by Product Sectors HKCEC Perfumery, Cosmetics & Toiletries 873 Beauty Salon & Spa 592 Hair Salon 296 Nail & Accessories 136 Natural & Organic 112 Press 25 Total 2,034 AWE AsiaWorld-Expo - Cosmopack Asia HKCEC Hong Kong Convention & Exhibition Centre 10

EXHIBITORS ANALYSIS 2017 EXHIBITOR SURVEY RESULTS: 82% of exhibitors were satisfied with the business opportunities 80% of

of exhibitors are likely to recommend Cosmoprof Asia to a friend or colleague QUOTES FROM EXHIBITORS It's our first time

We are very happy with the result and will definitely come back to Cosmoprof Asia next year, with bigger stand, more

Gergana Andreeva, General Secretary, Bulgarian National Association Essential Oils, Perfumery and Cosmetics (Bulgaria) The

11 EXHIBITORS ANALYSIS 2017 EXHIBITOR SURVEY RESULTS: 82% of exhibitors were satisfied with the business opportunities 80% of exhibitors were satisfied with the visitors traffic and quality 91% of exhibitors will attend Cosmoprof Asia in future 90% of exhibitors are likely to recommend Cosmoprof Asia to a friend or colleague QUOTES FROM EXHIBITORS It's our first time participating in Cosmoprof Asia, in the Natural and Organic sector. We are very happy with the result and will definitely come back to Cosmoprof Asia next year, with bigger stand, more companies! Gergana Andreeva, General Secretary, Bulgarian National Association Essential Oils, Perfumery and Cosmetics (Bulgaria) The show was starting very well, just after the opening the booth is full of customers from all over the world, not only Asia, we also have customers from Europe and America. The show is becoming more and more professional, we are happy to be part of this great show. Eric Firmin, President, HCP Packaging (France)

2017 COUNTRY OF HONOUR Korea is among the major trendsetters of cosmetics and skincare products.

With the support of Korean Trade-Investment Promotion Agency (KOTRA), a total of 549 Korean companies (17% increase compared to last year) were there to showcase the best of

There were also 13 Korean pavilions featuring all product sectors in both exhibition venues, AWE and HKCEC.

12 2017 COUNTRY OF HONOUR Korea is among the major trendsetters of cosmetics and skincare products. It has been appointed as the Country of Honour at this year s Cosmoprof Asia in celebration of the long-term cooperation between the country and the show. With the support of Korean Trade-Investment Promotion Agency (KOTRA), a total of 549 Korean companies (17% increase compared to last year) were there to showcase the best of Korean innovation, research and creativity all which are the secret of the success of K-Beauty. There were also 13 Korean pavilions featuring all product sectors in both exhibition venues, AWE and HKCEC. Being Country of Honour of Cosmoprof Asia 2017 boost up the opportunity for Korean companies to step into global market, to let the world know the excellence of Korean products and also, to expand networking opportunity with other cosmetic companies worldwide. Many of companies are very grateful for participation in Cosmoprof Asia and absolutely satisfied with their business. Changpyo Hong, Director General, KOTRA Hong Kong (Korea)

13 SHOW HIGHLIGHTS ACROSS 2 VENUES 13

14 2 AWARDS FOR 2VENUES Cosmoprof Awards acknowledged companies at AWE-Cosmopack Asia with excellence in formulation and packaging and honoured companies at HKCEC for the best finished cosmetics. Winners have been selected among 314 entries submitted by 178 exhibiting companies at both venues by 2 distinguished juries made up of 27 beauty experts.

15 THE LIGHT POWDER 1PROJECT ACROSS 2VENUES At Cosmopack Asia, a real installation showing the development and production of a compact powder, in collaboration with international suppliers. Visitors were able to see a live demonstration of all the production phases, from making to packing. Strategic partner In cooperation with 15

Asia. Available in 3 different colors and

16 THE LIGHT POWDER 1PROJECT ACROSS 2VENUES A shopping experience of the compact powder realized by the Light Powder Factory at Cosmopack Asia. Available in 3 different colors and textures with a luxury packing designed by Centdegrés.

17 Located inside Ingredients & Lab sector of Cosmopack Asia, a real laboratory showed the production and technology of how a bath fizzer is made. Visitors had the chance to create their own bath fizzer with different scents and flavour.

18 The highly successful, fourth edition of Boutique returned to Cosmoprof Asia giving visitors the chance to shop for charity. Visitors could pick up travel-size products for a donation to the Hong Kong Breast Cancer Foundation. The 3-day charity campaign raised over HKD 53,400. Beneficiary: THANKS TO OUR 15 SPONSOR COMPANIES! 18

COSMOPROF ONSTAGE @HKCEC The stage hosting live shows, demo sessions

19 COSMOPROF The stage hosting live shows, demo sessions and nail competitions. The stage where all beauty trends came to live!

20 COSMOPROF A must-have report featuring 12 key product trends from Cosmoprof Asia 2017 by Beautystreams, renowned global beauty trends forecasting agency. Download Full Report Strategic Partner:

21 EDUCATIONAL PROGRAMME

2017 AGENDA & PARTNERS TOPICS @AWE Product Design Packaging Technology Global Beauty Trends in 2019 and Beyond Natural & Organic

(especially Korea, Japan and China) Digital Revolution Development of Luxury Cosmetics Impact of Millennials on Marketing Strategies Spa

22 2017 AGENDA & PARTNERS Product Design Packaging Technology Global Beauty Trends in 2019 and Beyond Natural & Organic Ingredients Chinese Packaging Revolution 9 seminars with 23 international Speakers Trends in Asia-Pacific region (especially Korea, Japan and China) Digital Revolution Development of Luxury Cosmetics Impact of Millennials on Marketing Strategies Spa & Wellness Beauty Device Natural & Organic Halal Cosmetics in Malaysia 15 seminars with 47 international speakers Total attendance: over 2,000 across 2 venues

BUYERS PROGRAMME The INTERNATIONAL BUYER PROGRAMME (11 th edition), a key component of the trade programme designed to give exhibitors and

In 2017, around 730 one-to-one meetings took place during the fair between 495 exhibitors and 130 buyers from 20 countries spanning across Asia,

Exhibitors may seek appointment with over 8,000 pre-registered buyers from 107 countries and regions, and vice-versa.

23 BUYERS PROGRAMME The INTERNATIONAL BUYER PROGRAMME (11 th edition), a key component of the trade programme designed to give exhibitors and high-profile visitors the opportunity to meet and engage in prescheduled one-on-one meetings. In 2017, around 730 one-to-one meetings took place during the fair between 495 exhibitors and 130 buyers from 20 countries spanning across Asia, Americas, Europe, Oceania and Africa. MATCH & MEET PROGRAMME An online buyer-seller matching system Match & Meet was launched in Exhibitors may seek appointment with over 8,000 pre-registered buyers from 107 countries and regions, and vice-versa. A summary of: 4,253 companies (+13.7% to 2016) used the service (2,676 buyers and 1,577 exhibitors) Total number of pre-scheduled meetings: 2,528 meetings (+63% to 2016) across 64 timeslots 74% of completed meetings (+4% to 2016) are rated as 4 or 5 stars

24 BEAUTY BLOGGERS Cosmoprof Asia official bloggers and online influencers posted show specials and trendy products from exhibitors, providing a continuous coverage on social media #cosmoprofasia2017 u Find their best picks in 2017 fair! Click here

DIGITAL MARKETING We have 346 followers and received over 40K

subscribers increased to 228 WeChat channel "CosmoprofAsia 香港展

received 25K impressions in the past 1 s t year @CosmoprofAsia

5K impressions We have 16,985 page followers and 1.

page views from Jan to Dec 2017 Official Website www.

com got 102,724 average page views and 33,733 average visits.

25 DIGITAL MARKETING We have 346 followers and received over 40K impressions Our videos generated over 4,951 views and subscribers increased to 228 WeChat channel "CosmoprofAsia 香港展 " has 1,673 has 1,979 followers and received 25K impressions in the past 1 s t has 928 followers and generated 114.5K impressions We have 16,985 page followers and 1.42K total got 1,439 fans 14,563 total page views from Jan to Dec 2017 Official Website got 102,724 average page views and 33,733 average visits. Mobile App Cosmoprof Asia ,097 active users with the following top visiting sections: 1. Activity Feed: 5, Map: 3, Fair Info: 3, Exhibitors List: 2,574

RESERVE YOUR SPACE! ASIA: UBM ASIA LTD (HONG KONG) AWE/HKCEC: Bonnie Ng / Amanda Cheng cosmasia-hk@ubm.com Tel:+852.2827.6211 REST OF THE WORLD: BOLOGNAFIERE COSMOPROF S.P.A (ITALY) AWE: Antonia Benvegnù antonia.

26 RESERVE YOUR SPACE! ASIA: UBM ASIA LTD (HONG KONG) AWE/HKCEC: Bonnie Ng / Amanda Cheng cosmasia-hk@ubm.com Tel: REST OF THE WORLD: BOLOGNAFIERE COSMOPROF S.P.A (ITALY) AWE: Antonia Benvegnù antonia.benvegnu@cosmoprof.it Tel: HKCEC: Patrizia Loddo patrizia.loddo@cosmoprof.it Alessandra Allegri alessandra.allegri@cosmoprof.it Tel:

Organiser - Cosmoprof Asia Ltd

Organiser - Cosmoprof Asia Ltd COSMOPROF ASIA: THE LEADING B2B BEAUTY EVENT IN ASIA-PACIFIC IN 2018 COSMOPROF ASIA WILL BE BACK WITH 2 VENUES COSMOPROF ASIA returns in November with the successful formula