28, INNOTALKS 15 WORKSHOPS EVENT AT A GLANCE EXHIBITORS COUNTRIES AND REGIONS DESIGN OBJECTS AND PROJECTS

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1 2017 OVERVIEW

2 EVENT AT A GLANCE DESIGN OBJECTS AND PROJECTS 11 COUNTRIES AND REGIONS 220+ EXHIBITORS 300+ GLOBAL DESIGNERS sqm EXHIBITION SPACE 18 INNOTALKS 15 WORKSHOPS 28,000+ VISITS

3 THE EXPO Organised by the Hong Kong Trade Development Council and partnered with the Business of Design Week (BODW), DesignInspire is an international exhibition about creativity, an exchange and inspiring platform for global creative elites, design brands, design associations and institutes to showcase their creativities. An array of interactive installations, novel ideas, design products and projects is featured. DesignInspire is curated for both trade and public visitors to appreciate some of world s best designs and creativity. It highlights the creativity of both local and international designers, reinforcing Hong Kong s role as a creative and lifestyle hub. The debut edition of DesignInspire was held from 7-9 December 2017 at the Hong Kong Convention and Exhibition Centre.

4 Overall Results OVERALL RESULTS The 2017 edition brought together creative and innovative exhibitors, totaling 221 from Hong Kong and 10 other countries/regions, including the Partner Country Italy, Australia, the Chinese mainland, Japan, Korea, Macau, Poland, Sweden, Taiwan, the United States. Italy was the Partner Country in The Expo was well attended in 2017 and recorded over 28,000 visits by both trade and public visitors. Prince Carl Philip of Sweden hosted the opening of Swedish pavilion. Mrs Carrie Lam, Chief Executive of HKSAR visited and toured around the exhibition and met with key partners and exhibitors.

5 STRONG INTERNATIONAL AND LOCAL PARTICIPATION Italy returned as the Partner Country with the theme Italy makes a difference. Over 130 design objects from over 30 brands and companies were presented, including the Lamborghini Aventador S Roadster which was first showcased in HK. The thematic pavilion Urbanovation: cocreate a happy city was curated and showcased 21 innovative projects by 27 collaborators, demonstrating how design and innovation improves our daily life now and in the future. Urban residence, digital edutainment and people-centric lifestyle products were the main focuses. The Hong Kong Creative Force pavilion collaborated with 8 local creative multipliers, featured 140+ creative projects from 100+ local creators, including installations by young designers, HK street arts, rebranding business projects, Hong Kong fashion design, miniature design, advertising projects and spatial design etc. Strong International and Local Design without Boundaries pavilion, on the other hand, presented creative design of 10 Hong Kong-based international designers originally from Australia, Belgium, Canada, France, Italy, Switzerland, Turkey and the United States.

6 EFFECTIVE BRANDING PLATFORM International brands such as RADO and Bizzarto (a Polish furniture brand) joined the Expo to promote the new designer collection at the Expo as well as to build the brand in Asian markets. The Pop-up Shop was a platform for designers to promote and sell the luxe designs, while expanding their network and reach out to endconsumers. Effective Branding Platform

7 Interactive Experience and Events INTERACTIVE EXPERIENCE AND EVENTS 18 InnoTalks featuring 60+ designers/brands were organised, providing insights on the global design trends, AI application in design, smart city, future retail, etc. 15 interactive workshops including coding, finger knitting, pottery, character design & illustrations, VR education, building using bamboo were organised. Different event partners such as TEDxHongKong with their annual TEDxHK conference and Hong Kong Maker Club with 5 th Hong Kong RBL Robot Boxing Competitions also participated at DesignInspire. Networking events and business matching meetings were also organised to connect exhibitors with potential clients and business partners. The Expo survey concluded that the event was wellreceived by exhibitors and visitors alike. Exhibitors considered the Expo useful for building corporate image, generating new business, and establishing new contacts. Visitors were also satisfied with the market intelligence collected and the range of commercial design, inspiration and business ideas showcased at the Expo.

8 CONCURRENT EVENTS DesignInspire synergised with its concurrent events, enabling business enterprises from different disciplines to source on a total-solution platform: Business of IP Asia Forum, a high-level conference on global IP trading; Business of Design Week (BODW), a week-long programme on design; HKTDC SmartBiz Expo, the flagship event for SMEs to keep abreast of global market opportunities and source trade-support solutions; HKTDC Hong Kong International Franchising Show, an exhibition on international franchising opportunities. LOOKING AHEAD DesignInspire will be held from 6-8 December in Following the successful partnership with Italy, we shall welcome Melbourne in 2018 as the next partner city.

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