2017 SPONSORSHIP OPPORTUNITIES

Transcription

1 2017 SPONSORSHIP OPPORTUNITIES CONVENTION November 4-6, 2017 Fort Worth Convention Center Fort Worth, TX

2 CONVENTION Now in its fourth year, the Angus Convention is the industry-leading event hosted by the American Angus Association. It is defined by quality education seminars, a solution-oriented trade show, Certified Angus Beef meals, ample networking opportunities and the Annual Meeting of Delegates for the American Angus Association. The common tie of the Angus Convention participants is their personal commitment to quality beef advancement on all levels of the production chain from cowcalf producer to the commercial cattleman, and the feeder to the packer. These cattlemen and women are eager to explore the newest technology, discuss the latest ideas and insights, and share what s working for them. The trade show is an integral part of the Angus Convention and gives you the opportunity to see and be seen by a high concentration of individuals who make and/or influence farm and ranch buying decisions. Meals, refreshment breaks and receptions are scheduled in the trade show to maximize traffic and draw the people you want to meet.

3 Angus Convention Participants STATES REPRESENTED PLUS INTERNATIONAL GUESTS 3% Stocker/ Backgrounder 3% Feedyard 42% Cow/Producer MALE FEMALE 61% 39% 52% Seedstock 2/3 of the Angus Convention participants attend their state cattlemen s association meeting, but less than 30% attend the Cattle Industry Convention and NCBA Trade Show 77% 63% of the 2016 Angus Convention participants plan to return to the 2017 Angus Convention 30% 66% 7% No Maybe 28% 63% Yes 16% State/Regional Farm Shows 63.4% State Cattleman s Cattle Industry Convention State Farm Bureau 14% 2% Other Commodity Classic 66% While most participants focus on raising cattle, 13% raise horses and 7% raise swine 87 % of the 2016 Angus Convention participants said they would recommend attending to others % Maybe 16.4% 13% 3% No 87% Yes 6.1% 7% Cattle Only Horses Swine 4% 5% 5.6% 4% 1.7% 3%.5% 1% 2% 1%.4% Poultry Sheep Goats, Dairy Other Goats, Market Cattle Dairy

4 Angus Convention Participants Top five reasons participants attended the 2016 Angus Convention 1 Trade Show Over 1/3 of the Angus Convention participants raise hay or other crops 31% Hay 35% 15% Corn 17% 13% Alfalfa 16% 8% None 15% 10% Soybean 2 Educational Workshops 8% 8% Wheat 5% 5% Oats 7% Other 3 Milo Networking & Social 3% 2% 1% 0.3% 10,000 & UP 0.6% % 0.4% 6% 7.7% 4 Angus University 11.9% 12.8% 19.6% 5 American Angus Association Business Meetings 86% of the Angus Convention participants say they are likely to purchase products or services from exhibitors or sponsors 14.9% 25.1% 24.9% 40.5% 33.9% Number of cattle managed on an annual basis 5,000-9,999 1,000-4,

5 Star Sponsorship Program The Angus Convention has become a world-renowned event thanks to the generous and consistent support of our sponsors. Listed below are the five levels of available sponsorship recognition. Sponsors earn a Star Sponsor level based on their total dollars invested each year including the Angus Convention booth space rental and Angus Convention advertising/ sponsorships. Once these criteria are met, the total 2017 fiscal year advertising with Angus Media including special services projects will be calculated into the Star Sponsorship Program total. One Star Sponsor $25,000+ In addition to the recognition with the sponsored items, One Star Sponsors will receive special recognition in the event website, convention guide and on-site signs. The company logo will be included in sponsor reels used throughout the Angus Convention. Two Star Sponsor$50,000+ In addition to the recognition with the sponsored items, Two Star Sponsors will receive all items received by One Star Sponsors plus company mention during convention general session, and a company representative is invited to attend the Angus Foundation Donor Recognition Event on Friday, November 3. Three Star Sponsor $100,00+ In addition to the recognition with the sponsored items, Three Star Sponsors will receive all items received by Two Star Sponsors plus the company logo projected on the wall of the trade show exhibition hall. Four Star Sponsor $200,000+ In addition to the recognition with the sponsored items, Four Star Sponsors will receive all items received by Three Star Sponsors plus an educational interview for use as an editorial segment in a future episode of The Angus Report. Five Star Sponsor $400,000+ In addition to the recognition with the sponsored items, Five Star Sponsors will receive all items received by Four Star Sponsors plus a series of educational interviews for use as editorial segments in future episodes of The Angus Report; a Five Star Sponsor recognition sign for display at your company booth; and additional considerations as available.

6 Angus Convention Sponsorship Opportunities All sponsors will receive recognition in the event website, convention guide and on-site signage. D L O S Show Bags $6,500 Place your company s logo on the official show bags and include a promotional piece with the first 2,500 people at the Angus Convention. Bags are approved by the Angus Convention, and provided by the sponsoring company. Registration Inserts $2,500 Place your company s marketing literature or show promotion coupon in the Angus Convention registration packet in the show bag. 2,500 pieces of literature are supplied by the sponsoring company, and the inserts are due to the American Angus Association by October 1, Lanyards $6,500 D L O S This sponsorship may be one of the most visible opportunities at the Angus Convention. The first 2,500 people who enter the Convention and Trade Show will receive a lanyard with your brand and the Angus logo on it. Lanyards are approved by the Angus Convention, and provided by the sponsoring company. Directional Signs $5,500 Your company logo will appear on all directional signs for the Angus Convention in the Fort Worth Convention Center. Attendees will see your logo prominently displayed as they look for a session or event (does not appear on signs pertaining to other sponsored items or events). Eight or more signs are designed and provided by the Angus Convention, and approved by the sponsoring company.

7 Angus Convention Sponsorship Opportunities 12th Street Lobby Make a strong first impression in the 12th Street Lobby of the Fort Worth Convention Center. This is the entrance point to the Angus Convention Trade Show and Registration, and the escalators will transfer participants to the general sessions and workshops. Lobby Banners Lobby Banner - South Lobby Banner - North Welcome Banner D L O S Lobby Banner (north side of lobby) $2,500 Lobby Banner (south side of lobby) $2,500 There are two premier locations in the 12th Street Lobby for 3 high x 32 wide single-sided banner. Angus Convention will provide the printing and installation. Sponsoring company provides the camera-ready design that must be approved by the Angus Convention. D L O S Angus Convention Entrance Welcome Banner $3,500 Shared sponsorship opportunity to welcome all participants to the Angus Convention and Trade Show. The 4 high x 32 wide single-sided banner will be displayed above the entrance to the registration and trade show. This banner is designed and provided by the Angus Convention, and approved by the sponsoring company. SOLD Door Window Clings $2, doors with a 35.9 high x 32 wide window cling. Angus Convention will provide the printing and installation. Sponsoring company provides the cameraready design that must be approved by the Angus Convention. Column Signs $1,000 These freestanding column signs prominently display your company logo and message. One will be located in the 12th Street Lobby and the second will be in the center of the trade show. Each has four advertising opportunities. Both are in prime locations where all Angus Convention participants will navigate through. Each sign is wide x tall. Angus Convention will provide the printing and installation. Sponsoring company provides the camera-ready design that must be approved by the Angus Convention.

8 Angus Convention Sponsorship Opportunities Trade Show Aisle Signs $1,000 Everyone depends on directional aisle signs to effectively navigate through the trade show floor. Increase recognition of your company s brand among thousands of cattlemen, and remind attendees of your booth location by displaying your company name, logo, and booth number on several aisle signs throughout the show. Two-sided aisle signs let attendees see your logo every time they look up. Visibility outside your booth doesn t get any better than this. Aisle signs are designed and provided by the Angus Convention, and approved by the sponsoring company. Trade Show Floor Clings $400 Provide reinforcement messaging to point Angus Convention trade show participants to your trade show booth with 3 x 3 floor clings. Catch their eye and trigger traffic to head to your location. Floor clings are designed and provided by the Angus Convention, and approved by the sponsoring company. Boot & Shoe Shine Station $4,000 SOLD This is a great way to drive traffic to your booth and achieve unique visibility in a central location. Sponsor will be recognized with their logo on one sign located at the shoe shine station and sponsor is responsible for providing the coupon to be given at their booth for the shoe shine service. Includes two shoe shiners during trade show hours on Saturday, November 4, and Sunday, November 5. Hospitality $10,000 each Convention attendees will be grateful for a complimentary cup of coffee, tea or water, which can be provided by your brand on a station, placed in a prominent location of the registration area. Angus Convention will provide two signs. Sponsor may supply branded cups and napkins. OLD Area (Thur., Nov. 2 to Mon., Nov. 6) SRegistration American Angus Association Candidate Forum (Sat., Nov. 4) American Angus Association Convention of Delegates (Mon., Nov. 6) Trade Show Water Stations $2,500 Ensure convention attendees stay hydrated and alert throughout the convention by supplying them with fresh, cold water. Angus Convention will supply two signs. Sponsor may supply branded cups and napkins. With each sip, the attendee will appreciate your support of the trade show.

9 Angus Convention Sponsorship Opportunities Dining Sponsorships Interested in positioning your brand along one of the Certified Angus Beef meals? Contact us for custom proposals. Exhibitor Custom Eblast Message Reach your potential customers AND maximize your presence before arriving in Fort Worth! This eblast message will serve as a resource for participants to learn more about your company and trade show promotions. Sponsoring company provides the distribution-ready design that must be approved by the Angus Convention. Eblast will be distributed by the Angus Convention on behalf of the sponsoring company. One-time $1,500 Two-times $2,000 Three-times $2,400 Participant Banner Ad $1,500 Raise awareness for your brand by placing banner ads in the Angus Convention participant communications. After pre-registering for the Angus Convention, the American Angus Association will follow up regularly with each participant with event teasers, important information, etc. Exhibitor Custom Direct Mail The Angus Convention s goal is to assist you, our exhibitor, to increase your exposure by targeting key prospects with pre-show marketing in the weeks leading up to the Convention. Postcards are just the beginning of the custom direct mail services available through the Angus Media special services department. Every project is unique as the brand they represent, so contact Sharon Mayes, Special Services Coordinator at or smayes@angus.media to discuss options and pricing. Media $2,500 D L O S The Angus Convention is committed to making the experience for the working media as professionally rewarding as possible. With this exclusive sponsorship opportunity, you can position your brand at the forefront with the agricultural editors. Sponsors will receive recognition in the pre-angus Convention media kit and as the provider of Wi-Fi Internet connection, printer and snacks. At the Angus Convention, the sponsoring company may schedule company experts for media relations. They may also provide press releases, marketing materials and giveaway premiums for the special media registration packets.

10 Angus Convention Sponsorship Opportunities CONVENTION November 5-7 Indianapolis, Indiana Angus Convention Guide Advertising The Angus Convention offers advertising in the official convention guide to heighten your reach and provide optimal visibility among convention participants. As the primary tool for participants to navigate the educational, networking and exhibitor offerings of the Angus Convention, the official convention guide is distributed in advance of the Angus Convention with the October issues of the Angus Journal reaching 13,000 subscribers and Angus Beef Bulletin reaching over 65,000 commercial cattlemen. Each participant also receives the Angus Convention guide at name badge pick-up and is referenced multiple times a day throughout the event. Plus the Angus Convention guide is posted online for additional distribution and reference. OFFICIAL GUIDE ANGUSCONVENTION.COM Deadline for space reservations and ad copy is August 11. Camera-ready ads are due August 25. Full page trim size: x Full page with bleed: x Half page size: x CONVENTION November 5-7 Indianapolis, Indiana Premium Page $5,000 Inside Front Cover Inside Back Cover Page 3 HELPING YOU MAKE A LIVING, SO YOU CAN CREATE THE LIFE YOU WANT. Caterpillar is built to help operations like yours succeed every day. Rely on Cat Skid Steer Loaders and Compact Track Loaders Last Page to safely feed, clean and maintain your ranch or farm. The exceptional versatility and fuel efficiency make owning Cat machines your smartest investment. Full Page $2, CAT-1460 Request more information at WHEN YOU FINANCE A NEW CAT SKID STEER LOADER, WE LL MAKE YOUR DOWN PAYMENT.* OFFICIAL GUIDE ANGUSCONVENTION.COM $6,589 USD TO GET THE MOST OUT OF YOUR MACHINE, WE LL EVEN THROW IN AN EQUIPMENT PROTECTION PLAN.* or visit CatResourceCenter.com/agriculture. Full Page and 1/3 page legal column $3,333 *Please visit CatResourceCenter.com/special-offers.asp for offer details Caterpillar. All Rights Reserved. CAT, CATERPILLAR, BUILT FOR IT, their respective logos, Caterpillar Yellow, the Power Edge trade dress, as well as corporate and product identity used herein, are trademarks of Caterpillar and may not be used without permission. Half Page $1,250 8/28/15 10:33 AM Cover Wrap $15,000 Hospitality Suites & Meeting Rooms We are pleased to offer hospitality suites for client entertainment or rooms for private meetings. Hospitality suites are efficient, affordable and can be customized to create the perfect setting for your needs outside of the convention trade show and activities. Contact Lori Stickley at for options and availability.

11 CONVENTION 2017 Sponsorship Agreement ITEM AMOUNT TOTAL... $ DATE EXHIBITING COMPANY MAILING ADDRESS STATE CITY ZIP CODE WEBSITE ADDRESS PRIMARY CONTACT TITLE OFFICE PHONE MOBILE PHONE SIGNATURE PAYMENT CREDIT CARD EXP. DATE NAME ON FRONT OF CARD BILLING ADDRESS (IF DIFFERENT THAN COMPANY ADDRESS) CHECK Make checks payable to the American Angus Association and return form to: American Angus Association, Attention: Angus Convention 3201 Frederick Ave., St. Joseph, MO or FAX KEY CONTACTS Sales - Trade Show and Sponsorships Kathy LaScala katelascala@gmail.com Bruce Button bbutton@leepub.com Housing and Hospitality Lori Stickley lstickley@helmsbriscoe.com Angus Convention Becky Weishaar bweishaar@angus.media