Exhibitor. Prospectus. in the CATTLE INDUSTRY CONVENTION & NCBA TRADE SHOW FEBRUARY 5-7, 2020 TEXAS

Transcription

1 Exhibitor Prospectus in the CATTLE INDUSTRY CONVENTION & NCBA TRADE SHOW FEBRUARY 5-7, 2020 TEXAS

2 PURPOSE OF THE Cattle Industry Convention & Ncba Trade show To provide an opportunity for the beef industry & NCBA members to set policy, provide educational and informational sessions and host/attend the largest industry trade show. The NCBA Trade Show is the leading, most prestigious show in the cattle industry. If you are in this business, then this is one show you can t afford to miss! Each year, over 8,000 cattlemen gather together for this important event. This annual event is the largest cattle industry event in the country, and the 2020 convention and trade show will offer more education, entertainment and excitement than ever. Who should exhibit? The NCBA trade show attracts over 350 companies providing all types of products, services and the latest in technology to the cattle industry. Some of the products and services displayed at the NCBA Trade Show include: Animal Health Products Animal Identification Associations/Organizations/Government Breeders/Ranches/Feedlots/Marketers Computer/Software Packages Consulting Services Equipment/Trailers/Watering Feed/Feed Additives & Accessories Fencing Equipment & Accessories Hay Equipment & Accessories Herd Management/Chutes/Scales Information/Education Publications/Media/Broadcast Media Retail/Art/Furniture/Accessories Seed Products/Weed/Pest Control/Herbicide Structures/Buildings Veterinary/Breeding Genetics/DNA Processor/Packer For a complete list of current exhibitors visit NCBA.org. Mark your calendar NCBA Trade Show DAtes & Location NCBA Trade Show February 2-7, 2020 Henry B. Gonzalez Convention Center 900 East Market St. San Antonio, TX SHOW HOURS Wednesday, February 5 3:30pm 7:30pm Welcome Reception Thursday, February 6 9:00am 6:00pm Friday, February 7 9:00am 5:00pm MOVE-IN Sunday, February 2 1:00pm 5:00pm Oversized Equipment/Trailers ONLY Monday, February 3 8:00am 12:00pm Oversized Equipment/Trailers ONLY 1:00pm 7:00pm General Exhibitors (including squeeze chutes) Tuesday, February 4 8:00am 7:00pm General Exhibitors Wednesday, February 5 8:00am 1:00pm Last Minute Move-in MOVE-OUT Friday, February 7 5:00pm 10:00pm Saturday, February 8 8:00am 12:00pm Your customers will be here. Make sure you are too!

3 Exhibit Booth information in the YOUR BOOTH SPACE INCLUDES Three Complimentary Registrations per 10 X 10 booth Access to food and networking events in the Exhibit Hall Access to the General Sessions & CattleFax Outlook Session Online Directory listing, including a company description Exclusive exhibitor benefit to rent Pre or Post-Convention Attendee Mailing List (upon acceptance of terms of agreement). Including phone, fax and (unless opted out) Exposure on Convention Mobile App featuring floor plan and exhibitor directory Exclusive access to Exhibitor Lounge, with refreshments each day Exclusive exhibitor benefit to be a Convention Sponsor Draped 8 back and 3 side walls (in-line booths only) 7 X 44 sign identifying your company s name and booth number Professional floor management and daily security in Exhibit Hall Invitation to the complimentary Exhibitor Summit, the Official Site Inspection Tour Access to meeting room rentals in the host hotels Access to our Exhibitor Marketing Toolkit including promotional text, logos, banner ads and more Access to our online Exhibitor ROI & Success Center CONSTRUCTION Exhibit booths are constructed of pipe and drape and are not equipped with tables or chairs. Hard wall exhibit booths and furnishings can be rented at your expense from the official service contractor. Booth carpet is NOT included in your rental fee. Floor covering in your booth space is required. Carpeting can be ordered from Freeman Decorating. EXHIBIT SPACE RATES One booth (10x10) $23 per square foot or $2,300 per 10x10 space CATTLE INDUSTRY CONVENTION PAYMENT DEADLINES Full booth rental amount is due August 1, Booth space reservations and contracts will be accepted after the August 1 deadline; however, a full payment must accompany the space contract. HOW TO RESERVE Booth Contract is online at convention.beefusa.org the completed contract to: showmgmt@ncbatradeshow.org CANCELLATION & REFUND POLICY NCBA reserves the right to cancel exhibit space if full payment on a contract has not been received by August 1, 2019, or within 30 days of invoice, whichever comes last. Written notice of space cancellation must be submitted to NCBA prior to September 1, 2019, for a 50% refund of the monies paid. No refunds will be made for cancellations after September 1, Corner booth locations are an additional $250/corner (corner fees are added after discounts have been applied) ISLAND SPACE Island exhibit space locations will pay an island premium fee in addition to the booth space price. Island Exhibit Space (includes corner and island fees): 20x20... $10,400 20x30... $15,100 20x40... $19,800 20x50... $24,500 30x40... $29,200 30x50... $36,250 40x40... $38,600 40x50... $48,000 50x50... $59,750 WHY EXHIBIT? It s the leading, most prestigious trade show in the cattle industry! Provide solutions to and develop long-term mutually beneficial relationships with cattle producers. Establish hundreds of highly qualified sales leads in just 2.5 days! Increase your brand awareness and public awareness. Attendees are actively seeking new products that will improve efficiencies and solve problems. Put your product or service in front of the cattle industry s most influential leaders and decision makers to maximize your marketing dollars and ROI. Analyze the competition. Strengthen your business relationships with valuable customer feedback.

4 Facts & Figures ATTENDEE BY SEGMENT *Source 2018 Attendee Survey ATTENDEE BY JOB TITLE/FUNCTION 60% Ranch Owner/ Manager 12% Feedlot Owner/Manager 6% Spouse/Family Member 4% Ranch/Feedlot Employee 1% Dairy/Veal Owner/Employee 17% Other ATTENDEE BY BUSINESS 49% GENDER 62% 38% Commercial Cow/Calf Male Female COW CALF 1-49 head: 15% head: 9% head: 41% head: 16% 1,000-4,999 head: 14% 5,000 + head: 5% 13% Feedlot 9% Seedstock/Purebred 6% Farmer/Feeder 6% Stocker/Backgrounder 2% Retail/Packer 2% Vet/Consultant 2% Dairy Operator Average Age: 53 Under 40: 33% FARMER/FEEDER/FEEDLOT < 1,000 head: 25% 1,000-3,999 head: 15% 4,000-14,999 head: 17% 15,000-31,999 head: 15% 32,000 + head: 28% 11% Other Reach your target market at the 2020 NCBA Trade Show STOCKER/BACKGROUNDER < 1,000 head: 35% 1,000-3,999 head: 27% 4,000-14,999 head: 16% 15,000-31,999 head: 10% 32,000 + head: 12%

5 ATTENDANCE HISTORY 2016 SAN DIEGO Total: 6, PHOENIX Total: 7, SAN ANTONIO Total: 8, NASHVILLE Total: 9,335 89% of all attendees have net buying influences 82% of attendees play a role in their company s purchasing decisions 71% of exhibitors rate the quality of attendees as excellent % of exhibitors rate the NCBA Trade Show as the leading show in the industry Average number of hours spent on show floor ATTENDEES PLAN TO PURCHASE THE FOLLOWING IN THE NEXT 12 MONTHS AI Equipment...7% ATV/utility vehicle...7% Chutes or scales... 14% Computer...3% Computer software/ technology...9% Dewormer... 17% Electronic ID tags... 15% Feed or forage...7% Feed supplements/additives... 17% Fencing supplies... 15% Financial or consulting services..4% Genetics, tracking tools...7% Hay baling equipment...5% Health insurance...2% Life insurance...1% Livestock handling equipment... 14% Livestock insurance...2% Livestock trailer...6% Livestock watering tanks/system...12% Mixers/Feeders...3% Pest control...8% Pickup truck...4% Property insurance...1% Satellite Dish...1% Seed...5% Steel farm building...2% Swather/Mowing equipment...2% Tractor...4% Vaccines... 26% Western Apparel... 15% Wheel loader / Payloader...3% 72% of attendees are more likely to purchase from exhibiting companies

6 Expand your brand Increase your exposure and make the most out of your exhibiting experience at the 2020 NCBA Trade Show. Take advantage of these exclusive opportunities to reach over 8,000 cattle industry attendees available only to NCBA Trade Show Exhibitors. PRE AND POST REGISTRATION LISTS Make a splash before or after convention with the purchase of a registration list. Highlight the new products or activities going on at your booth or follow up with a thank you and reminder to look for your company or product(s) throughout the year. INVESTMENT: $500 PER LIST PROMOTE YOUR BOOTH Mobile App Promotion - $400 Mobile App + Website - $1,000 Mobile App + Website + - $2,500 Sponsor logos included SPOTLIGHT PACKAGE Want to feature or debut a product in San Antonio? The Spotlight Package is the perfect way to promote a new, rebranded or existing product. Sponsorship includes promotion in the mobile app, mentions in the Beef Resource Guide, a floor sticker with the Product Spotlight logo and listing in the National Cattlemen. INVESTMENT: $2,000 AUDIENCE: 8,000+ CONVENTION PARTICIPANTS AISLE SIGN Drive traffic to your booth by sponsoring an aisle sign. Your company name and logo will hang from the directional aisle signs in the trade show. This is an excellent way to get your brand name high above the show floor and in front of the participants you want to see! INVESTMENT: $2,000 AUDIENCE: 8,000+ CONVENTION PARTICIPANTS CATTLEMEN TO CATTLEMEN PRODUCT FEATURE The Product Feature is a 2-4 minute segment filmed onsite in San Antonio by television host Kevin Oschner. Your segment can include interviews and product highlights. The feature will air in one episode, for a total of three airings. INVESTMENT: $2,500 - $3,500 AUDIENCE: 1.14 Million Cattlemen to Cattlemen viewers Maximize your impact! SPONSORSHIP OPPORTUNITIES Make an impact on the 2020 Cattle Industry Convention & NCBA Trade Show attendees with your sponsorship. Your company can be one of the first to interact with future customers before, during and after the show! By committing to one of our sponsorship opportunities today, you can join this group of exhibitors who have chosen to take their brand presence to the next level. We have multiple sponsorship packages to choose from for every price range put your brand on a unique and unforgettable marketing component/event at the 2020 Cattle Industry Convention & NCBA Trade Show. Contact us for a customized sponsorship package: sponsorships@ncba.org MEMBERSHIP OPPORTUNITIES ALLIED INDUSTRY PARTNER MEMBER BENEFITS Priority sign-up for prime location at NCBA s annual trade show and discounted exhibit space (excluding island booth space) Access & assistance with key issues by leadership in D.C. Special listing in the Beef Resource Guide Listing in every issue of the National Cattlemen A complimentary link on NCBA.org, representing the entire beef industry Opportunity to utilize the Allied Industry logo Fifteen subscriptions to the National Cattlemen Special Convention & Summer Business Meeting recognition Partner annual investment $3,000 Stand out on the show floor!

7 DID YOU KNOW THAT OF CONVENTION ATTENDEES SAID THAT THE NCBA TRADE SHOW IS THE MOST IMPORTANT SHOW THEY ATTEND ALL YEAR? 2020 NCBA Exhibitor Summit TRADE SHOW SEPTember 3-4, 2019 NVENTION TEXAS #CattleCon20 WHAT THEY ARE SAYING The NCBA Trade Show is a must attend event for every cattle person. The vast amount of information and trade show activity is like no other event. It is a great place for industry networking and educational information. - NCBA Trade Show Exhibitor National Cattlemen s Beef Association is a wonderful organization and I look forward to the annual convention every year. Convention is always a great experience, due to the coordination and expertise of the entire NCBA team. It is an excellent opportunity to network with cattle producers across the entire country and have a chance to thank cattle producers for all that they do as stewards of the land! I am already looking forward to next year! - NCBA Trade Show Exhibitor The Exhibitor Summit is an informational meeting that will allow you to meet with the NCBA planning team, the Convention Center exhibitor services team, key suppliers, tour the convention center, and learn about any rules and regulations that could affect your exhibiting experience. The exhibitor summit will give you great planning ideas. We encourage everyone to join us at the Exhibitor Summit and get a head start on your planning for the 2020 NCBA Trade Show! AT THE EXHIBITOR SUMMIT, YOU WILL: + + Get Exhibitor Education from a leading trade show expert + + Review the 2020 convention schedule and get an overview of all events with NCBA staff + + Meet with exhibitor suppliers (Freeman, catering, electrical, etc.) + + Tour the hotels, see suites + + Tour the convention center including the exhibit space and outside space + + Tour off-site venues for meetings/dinners with your customers + + Review sponsorship opportunities + + Much more QUESTIONS? Contact: Lorie Liddicoat at lliddicoat@beef.org or Save the Date SEPTEMBER 3-4, 2019 SAN ANTONIO, TX I have been exhibiting at the NCBA convention for 11 years, as the lead for my program. It is by far the best trade show and convention that we have the privilege of participating in. The leadership and planning committees do an outstanding job! - NCBA Trade Show Exhibitor

8 ACCOLADES The NCBA Trade Show has been recognized by the Trade Show industry for the fastest growing show in Net Square Feet of Exhibit Space, Number of Exhibiting Companies and Total Attendance. in the CATTLE INDUSTRY CONVENTION & NCBA TRADE SHOW FEBRUARY 5-7, 2020 TEXAS CONTACT NCBA 9110 E. Nichols Ave. Suite 300 Centennial, CO Phone: