CSAE Ottawa. Conference Program. CSAE National Conference and Showcase. Thursday, November 1 to Saturday, November 3
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1 CSAE 2012 Ottawa Conference Program CSAE National Conference and Showcase Thursday, November 1 to Saturday, November 3
2 Thanks to our sponsors Platinum Sponsors: Gold Sponsors: Silver Sponsors: Bronze Sponsors: tt a wa Mon tr e a l Ren tals a D. S MS STE Medical Syste ms SYetworks E.les N ww Meetings & Conventions Prince Edward Island Corporate Sponsors Level 1: Corporate Sponsors Level 2: O w.d e syste m s.c o m o Tor nto
3 General information Locations WO The Westin Hotel Ottawa OCC Ottawa Convention Centre CL Fairmont Chateau Laurier Hotel Session Handouts In keeping with our sustainability program, CSAE will provide a limited number of paper copies of the session handouts. Handouts will be available on the conference website, through the conference mobile app, on USB drives, and in the Delegates Learning Lounge. Sponsored by: The Allstream Centre Content Capture Fully registered delegates of CSAE 2012 will receive complimentary access to ALL recorded educational sessions through the CSAE Learning Centre. Access allows you to review both the sessions you attend and listen to the sessions you missed because of scheduling conflicts. The only way to receive access to these valuable recordings is to bring your MultiView access card (included in your registration) to the MultiView Booth in the conference registration area at the Westin Hotel. Sponsored by: MultiView Media Mobile App The new Meet in Ottawa mobile application developed by Ottawa Tourism and Ottawa Convention Centre for iphone, ipad, Android and mobile web puts all the destination and conference information you need in the palm of your hand. Powered by QuickMobile, the application gives CSAE 2012 delegates real-time access to schedule, speaker, venue and exhibitor information as well as the latest information about the city s events, attractions and restaurants and the many benefits of our Delegate Insider s Badge program. Visit csae2012app.com to download the app if you haven t already! For information or assistance on the Meet in Ottawa mobile application, drop by the Ottawa Tourism Booth, 4th floor of the Westin. WO The Westin Hotel Ottawa OCC Ottawa Convention Centre CL Fairmont Chateau Laurier Hotel 1
4 Meeting Management Track Available at CSAE 2012 Don t miss this specially designed track for 2012, developed with support, in part, from the Professional Convention Management Association (PCMA). Stop by the Delegates Learning Lounge and say hello to the PCMA folks and discuss what is going on in the world of meetings. Tickets For those not registered for the full conference, tickets will be available at conference registration, subject to availability. The Ottawa Host Committee s Charity of Choice: OttawaReads The Ottawa Network for Education s OttawaReads program is a unique school/business partnership that draws volunteers from the corporate and public sectors to read one-on-one with children in Kindergarten and Grade One classes in Ottawa schools. To support this program, please bring new or gently used books for children from kindergarten to grade 6. Bins are located in the registration area. Delegates Learning Lounge and Internet Café The learning lounge will be the location for informal, interactive chat sessions, allowing those interested in a number of topics to gather for a short discussion. Specific Chat Session details are included in the program outline under Topic Schedule. You are in Ottawa for education, knowledge sharing, innovative ideas and networking with fellow professionals from across the country. You expect to come away with at least a few gems to raise your organization s performance level. The activities scheduled in the lounge can help you fulfill these objectives. At the Internet café stay in touch with friends, family and colleagues. Check session information and speaker detail. Retrieve handouts for the sessions you wish to attend. See who is attending CSAE 2012 on the list of participants. Take time to talk meetings with the folks from PCMA (Professional Convention Management Association). Sponsored by: Ontario Tourism Marketing Partnership Corp. 2 CSAE National Conference & Showcase 2012
5 On Your Own Time: Delegate Insider Badge Flashing your badge gets you special deals while you are in Ottawa. Ottawa Tourism welcomes CSAE delegates to enjoy being a tourist in this beautiful city. For more information see details on the Conference Mobile App or visit the Ottawa Information Booth, Conference Registration, 4th Floor of the Westin Hotel. Stay another day... see the Ottawa Senators take on the Anaheim Ducks on Sunday November 4th at 13:00. The Ottawa Senators Hockey Club is offering CSAE attendees a 20% discount on any available ticket. For more information or to book tickets, contact Caralynn Laszlo at laszloc@ottawasenators.com or complete the order form (available at the Ottawa Tourism Desk or through the mobile app) and to Caralynn. This ticket offer is subject to a resolution of negotiations between the NHL and the NHLPA. Early Morning Run or Walk Lace up your sneakers and kick start your CSAE day the runwestin way. Join us in the lobby at 7:00 am on Thursday, November 1st and/or Friday, November 2nd for a guided morning 5km run or walk to explore the beauty of Ottawa, with routes along the Rideau Canal and Ottawa River. Our Running Concierge will share interesting facts about the area, and will leave you feeling energized for the day ahead. About the Session Levels Strategy: Investigation and integration of how the implications and strategies from conditions and disciplines within the industry may impact and affect strategy, planning and operations Intermediate Best Practices: Exploration of best practices to provide solutions and innovative approaches to the tasks and challenges facing the profession Introductory How to: Education on topics or new ways of doing business for experienced association and business executives ALL Of interest to both Business/Suppliers and Executive/ Association attendees NEW: Meeting Management Various topics of specific interest to anyone responsible for meetings and convention planning WO The Westin Hotel Ottawa OCC Ottawa Convention Centre CL Fairmont Chateau Laurier Hotel 3
6 Wednesday, OCTober 31, 2012 Pre Conference Professional Development 08:00 17:00 Quebec Suite CL Governance Summit Workshop Leader: Bud Crouch, Tecker Consulting LLC This intensive, full-day session focuses on high-level issues and provides the strategies and tools you ll need to deal with them, allowing you, your staff management team and your volunteer leaders to be better equipped to successfully keep pace with the constantly changing environment in which you operate. separate registration required 13:30 17:00 4th floor, WO Conference Registration Stop by the CSAE Resource Centre and the Corporate Sponsor booths located in the same area. 14:00 17:00 Nunavut, 4th Floor, WO Delegates Learning Lounge/Internet Café Sponsored by: Ontario Tourism Marketing Partnership Corp. Located adjacent to Conference Registration, the Delegates Learning Lounge will feature short interactive discussions and networking opportunities. Use the Topic Schedule to plan your visits to this space. 16:00 New Member Meet and Greet Have you joined CSAE since September 1, 2011? New CSAE Members are invited to drop by to meet some of the CSAE Team and learn how to maximize your membership. At the Internet café stay in touch with friends, family and colleagues. Check session information and speaker detail. Retrieve handouts for the sessions you wish to attend. See who is attending CSAE 2012 on the list of participants. Take time to talk meetings with the folks from PCMA (Professional Convention Management Association). equipment provided compliments of D.E. Systems 4 CSAE National Conference & Showcase 2012
7 Thursday, November 1, :00 07:45 Lobby, WO runwestin Lace up your sneakers and kick start your CSAE day! Join us in the lobby for a guided morning 5km run or walk to explore the beauty of Ottawa, with routes along the Rideau Canal and Ottawa River. The Westin s Running Concierge will share interesting facts about the area, and will leave you feeling energized for the day ahead. 07:00 17:00 4th floor, WO Conference Registration Stop by the CSAE Resource Centre and the Corporate Sponsor booths located in the same area. 07:00 15:00 Nunavut, 4th Floor, WO Delegates Learning Lounge/Internet Café Sponsored by: Ontario Tourism Marketing Partnership Corp. Located adjacent to Conference Registration, the Delegates Learning Lounge will feature short interactive discussions and networking opportunities. Use the Topic Schedule to plan your visits to this space. 07:15 Social Media Hot Seat with Randall Craig Join Randall to talk social media with your morning coffee. Bring your questions, challenges and opinions on social media issues arising within your organization. 08:00 CAE Student / Instructor Meet and Greet Session This informal gathering for current CAE students and 2012 graduates is the perfect time to put a face to all the names! Come meet your instructors, fellow program participants and 2012 graduates. At the Internet café stay in touch with friends, family and colleagues. Check session information and speaker detail. Retrieve handouts for the sessions you wish to attend. See who is attending CSAE 2012 on the list of participants. Interested in Meeting Management? Talk meetings with the PCMA (Professional Convention Management Association) representatives located in the lounge. equipment provided compliments of D.E. Systems WO The Westin Hotel Ottawa OCC Ottawa Convention Centre CL Fairmont Chateau Laurier Hotel 5
8 Thursday, November 1, 2012 continued 08:00 08:30 4th floor, WO Continental Breakfast Sponsored by: Niagara, Canada Education Sessions Sponsored by: Niagara, Canada 08:30 10:00 Provinces 1, WO The Credentialing Landscape for Today and Tomorrow Cary List, Financial Planning Standards Council & Board President, The Institute for Credentialing Excellence (ICE) 08:30 10:00 Ontario Room, WO Suppliers Only 08:30 12:00 Provinces 2, WO Intermediate, ALL 08:30 12:00 Confederation 3, WO 08:30 12:00 General 1, WO 08:30 12:00 General 2, WO Intermediate, ALL 08:30 12:00 General 3, WO Meeting Management Exhibitor Success Breakthrough Thinking for Exhibitors Fred Fox, The Exhibitor Institute This session is open to business members and suppliers only Leading Through Coaching A Hands on Approach Ellen Melis, Unlimited Potential and Bruce McLeod, Human Resources, Bioniche Life Sciences The Innovative Association: Preparing for the New Normal Bud Crouch, Tecker Consulting LLC Designing Association Business Models for the Network Age: an Intensive Senior Level Workshop Jeff De Cagna, FRSA FASAE, Principled Innovation LLC Successfully Managing Virtual Teams Ann Max, Productive to the Max How to Turn Your Conference into an Event No One Will Want To Miss Michael Stanleigh, CMC, CSP, Business Improvement Architects 6 CSAE National Conference & Showcase 2012
9 Thursday, November 1, 2012 continued 10:00 10:30 4th floor, WO Refreshment Break Sponsored by: Niagara, Canada Education Sessions continued Sponsored by: Niagara, Canada 10:30 12:00 Provinces 1, WO Intermediate Make Every Member an Association Marketer George Torok, George Torok Seminars 10:30 12:00 Ontario Room, WO Suppliers Only Maximizing the Spend Warren Evans, CSP, Warren Evans Ideas Inc. This session is open to business members and suppliers only 12:00 13:30 Confederation 1 & 2, WO Kick Off Casual Luncheon Sponsored by: Scotiabank Convention Centre, Niagara Falls Join friends and colleagues for a light and delicious lunch A Taste of Niagara. What a great way to enjoy the first day of conference! WO The Westin Hotel Ottawa OCC Ottawa Convention Centre CL Fairmont Chateau Laurier Hotel 7
10 Thursday, November 1, 2012 continued Education Sessions continued Sponsored by: Niagara, Canada 13:30 15:00 Provinces 1, WO Meeting Management Bums in Seats, Minds Engaged, and Clients Happy: Using Social Media to Drive Event Attendance and Audience Engagement Randall Craig, 108 ideaspace 13:30 15:00 Provinces 2, WO 13:30 15:00 General 1, WO Intermediate, ALL 13:30 15:00 General 2, WO Intermediate 13:30 15:00 General 3, WO Introductory Practical Competition Law and Compliance Case Studies for Trade and Professional Associations Steve Szentesi, Steve Szentesi Law Corporation and Mark Katz, Davies Ward Phillips & Vineberg LLP Social Media Monitoring for Associations and the Importance of Listening Mike Kujawski, Centre of Excellence for Public Sector Marketing Rebranding a Profession: From Research to Recognition Leacy O Callaghan-O Brien, Canadian Association of Medical Radiation Technologists How to Be the Voice of Your Members with Government and the Public Huw Williams, Impact Public Affairs 15:00 15:30 Parliament Foyer, OCC Refreshment Break 15:30 17:30 Canada 1, OCC Opening Ceremonies & Keynote Address Promoting Solidarity and Compassion in Canada The Right Honourable Michaëlle Jean 17:30 19:00 Confederation Ballroom, WO Welcome Reception Fire and Ice Presented by: The Westin Hotel Ottawa 8 CSAE National Conference & Showcase 2012
11 FRIday, November 2, :00 07:45 Lobby, WO runwestin Lace up your sneakers and kick start your CSAE day! Join us in the lobby for a guided morning 5km run or walk to explore the beauty of Ottawa, with routes along the Rideau Canal and Ottawa River. The Westin s Running Concierge will share interesting facts about the area, and will leave you feeling energized for the day ahead. 07:00 13:00 Foyer 3rd Level, OCC Conference Registration 13:30 17:00 4th floor, WO Conference Registration 07:00 17:00 Nunavut, 4th Floor, WO Delegates Learning Lounge/Internet Café Sponsored by: Ontario Tourism Marketing Partnership Corp. The Delegates Learning Lounge will feature short interactive discussions and networking opportunities. Use the Topic Schedule to plan your visits to this space. 07:00 Join Jeff De Cagna to discuss the ideas in his new e-book Associations Unorthodox: Six Really Radical Shifts Toward the Future. Download the book before this chat at: 16:00 CAE and AE Information Sessions Learn about the CAE certification program with CSAE s Josette Forde. Not ready to start on your CAE ; or, would you like to provide some professional development to some staff members at a more basic level? Join Josette Forde, Director of Education and Chapter Relations with CSAE and learn about the new courses being offered through Seneca College online. At the Internet café stay in touch with friends, family and colleagues. Check session information and speaker detail. Retrieve handouts for the sessions you wish to attend. See who is attending CSAE 2012 on the list of participants. Interested in Meetings and Conventions? Take time to chat meetings with the folks from PCMA (Professional Convention Management Association). equipment provided compliments of D.E. Systems WO The Westin Hotel Ottawa OCC Ottawa Convention Centre CL Fairmont Chateau Laurier Hotel 9
12 FRIday, November 2, 2012 continued 08:00 10:00 Canada 1, OCC Showcase Breakfast Sponsored by: Hilton Worldwide Where in the World is the World Going? Warren Evans, CSP & Hall of Fame Sponsored by: Tourism Saskatoon 10:00 14:00 Canada 2 3, OCC CSAE National Showcase 10:45 11:15 Morning Refreshment Break at the trade show 12:30 13:45 Trade Show Luncheon Trade Show Break and Luncheon Sponsored by: Tourism Toronto 14:00 14:30 4th floor, WO Refreshment Break Sponsored by: MediaEDGE 10 CSAE National Conference & Showcase 2012
13 FRIday, November 2, 2012 continued Education Sessions 14:30 16:00 Provinces 1, WO Meeting Management Create Customized Learning Experiences for Conferences Jeff Hurt, Velvet Chainsaw Consulting Sponsored by: PCMA (Professional Convention Management Association) Canada East Chapter The following Education Sessions are Sponsored by: Ottawa Gatineau Chapter, CSAE 14:30 16:00 Provinces 2, WO 14:30 16:00 General 1, WO Intermediate 14:30 16:00 General 2, WO Intermediate, ALL 14:30 16:00 General 3, WO Notes from the Frontlines: Social Media Benchmarking and Best Practices Randall Craig, 108 ideaspace and Gerald Bramm, Bramm Research Rethinking Your Association Sponsorship Model Bernie Colterman, Centre of Excellence for Public Sector Marketing Ignite Innovative Thinking! The Art of Turning Ideas into Action David Saxby, Spark Communications Inc. Legal Update 2012: What You Need to Know Victoria Prince, Borden Ladner Gervais LLP (BLG) 18:00 Late Parliament Foyer & Canada 1, OCC Paint the Town Red Presented by Ottawa Tourism and The Ontario Tourism Marketing Partnership Corp. Need an excuse to bust out the red heels, or that red blazer you ve been itching to show off? This year s Gala at the Ottawa Convention Centre will be the night for it. You are strongly encouraged to wear something red! WO The Westin Hotel Ottawa OCC Ottawa Convention Centre CL Fairmont Chateau Laurier Hotel 11
14 SATURday, NovEMBER 3, :00 16:00 4th floor, WO Conference Registration Stop by the CSAE Resource Centre and the Corporate Sponsor booths located in the same area. 07:00 16:00 Nunavut, 4th Floor, WO Delegates Learning Lounge/Internet Café Sponsored by: Ontario Tourism Marketing Partnership Corp. Located adjacent to Conference Registration, the Delegates Learning Lounge will feature short interactive discussions and networking opportunities. Use the Topic Schedule to plan your visits to this space. 15:15 Optional Tour of ACCC Offices in Chateau Laurier Hotel (Tour 1) 16:00 optional Tour of ACCC Offices in Chateau Laurier Hotel (Tour 2) Join James Knight, President and CEO for a tour of the new Association of Canadian Community Colleges offices located on the 7th floor of the Chateau Laurier Hotel. The tour will highlight the often overlooked and cost-effective relocation opportunities of heritage buildings, achieving staff support for change and the benefits of an open office environment. Please add your name to the sign-up sheet located in the Delegates Learning Lounge. This will also be your meeting spot on Saturday afternoon. (tour size limited to 15 persons per tour). At the Internet café stay in touch with friends, family and colleagues. Check session information and speaker detail. Retrieve handouts for the sessions you wish to attend. See who is attending CSAE 2012 on the list of participants. equipment provided compliments of D.E. Systems 07:30 09:00 Ballroom, CL Annual General Meeting Breakfast (begins at 07:30) Sponsored by Fairmont Hotels and Resorts CSAE Annual General Meeting (begins at 07:45) 12 CSAE National Conference & Showcase 2012
15 SATURday, NovEMBER 3, 2012 continued Education Sessions 09:15 10:45 Provinces 1, WO Meeting Management Financial Risk Management and New Business Models for Association Meetings Mariela McIlwraith, CMP, CMM, MBA, Meeting Change Powered by: PCMA (Professional Convention Management Association) 09:15 10:45 Provinces 2, WO 09:15 10:45 General 1, WO 09:15 12:30 General 2, WO 09:15 10:45 General 3, WO Intermediate, ALL Strategic Use of Technology Dana Cooper and James Milne Association Management Consulting & Evaluation Services The Association HR Dilemma Tim McConnell, McConnell HR Consulting Inc. Structure Matters: Rethinking for Purpose and Capacity Lyn McDonell, CAE, C.Dir, The Accountability Group Catch Your Road Runner! Richard Tremblay, Catch Your Road Runner 10:30 11:00 4th floor, WO Refreshment Break Sponsored by: Tourism Québec City and Area WO The Westin Hotel Ottawa OCC Ottawa Convention Centre CL Fairmont Chateau Laurier Hotel 13
16 SATURday, NovEMBER 3, 2012 continued Education Sessions continued 11:00 12:30 Provinces 1, WO Meeting Management 11:00 12:30 Provinces 2, WO Intermediate 11:00 12:30 General 1, WO 11:00 12:30 General 3, WO Hybrid Meetings: A Practical Look at Harnessing the Power of Technology to Drive Event Success On-site moderator: Thomas Foley, CAE; PCMA Virtual Speakers: Michael Doyle, Virtual Edge Institute, Chicago; Catherine Mills, Director, Council on ADA Sessions, American Dental Association; and Tony Lorenz, Founder, bxb Online Powered by: PCMA (Professional Convention Management Association) Do You Need an Information Management Policy? Jill Austin, MicroWorks Update and Maintain Your NPO Status Karen Cooper, Carters Professional Corporation Five Reasons Why Membership is Killing Association Business Models Jeff De Cagna, Principled Innovation LLC 12:45 15:00 Confederation Ballroom, WO Honours & Awards Luncheon Sponsored by Team Winnipeg The Power of More: How Small Steps Help Us Achieve Big Goals Marnie McBean Sponsored by Speakers Spotlight 19:00 21:00 The Heart and Crown Pub Ceilidh in the Capital Come dance the jig and raise a jar at the Heart and Crown in Ottawa s ByWard Market... Enjoy live music, host bar and tasty treats! May the sound of happy music and the lilt of Irish laughter fill your heart with gladness that stays forever after! 14 CSAE National Conference & Showcase 2012
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