16 18 MARCH 2018 BRISBANE SHOWGROUNDS 4x4show.com.au

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1 2018 PROSPECTUS MARCH 2018 BRISBANE SHOWGROUNDS 4x4show.com.au 4X4SHOW 4X4SHOW 4X4OUTDOORSEXPO PRESENTED BY

2 2018 PROSPECTUS Business growth starts here Australia s biggest event for 4x4, fishing, boating and outdoor enthusiasts the National 4x4 Outdoors Show, Fishing & Boating Expo is the most effective way to rapidly grow your business, increase sales and engage your target market. With a range of products on sale, industry experts, entertainment, competitions, features and activations spread over 20,000 square metres; the event is a haven for outdoor lifestyle enthusiasts looking prepare for their next adventure. Over 92% of visitors would buy and / or recommend products they have seen at the show. Are you looking to improve your company s image, prestige and credibility? Ask our sales team about sponsorship opportunities

3 NATIONAL 4X4 OUTDOORS SHOW, FISHING & BOATING EXPO WHO SHOULD EXHIBIT Anyone in has an interest in promoting their products or services to the 4x4, camping, fishing, boating and outdoor communities. Anyone that needs to deliver a brand experience for their clients Anyone with a product or solution that only face to face interaction can do justice Those looking to enhance their competitive edge 95.9% of visitors said they attend the show to look at new products or solutions. The show features a vast range of products and services, including: 4X4 4x4 vehicles 4x4 aftermarket accessories protection equipment safety, recovery & emergency gear fully-equipped camper trailers tents, swags, and camping gear cooking & BBQ 4WD tourism destinations Fishing & Boating new trailer boats tinnies pontoon boats kayaks tackle & lures rods & fishing accessories chains & anchors wetsuits/clothing fishing charters tourism Outdoors personal water craft dirt bikes mountain bikes hunting diving abseiling rock climbing caravans outdoor adventure

4 2018 PROSPECTUS BENEFITS OF EXHIBITING Sell on the day The National 4x4 Show is a cash and carry oriented event, visitors come ready to buy. This means a quick return on your investment with a major cash injection in a short space of time. Generate leads & build a qualified database While not all visitors will be an immediate sale, there is a great chance they will be looking for solutions in the future (after all that s why they paid to be at the show). Maximise your ROI by building a database of new and potential clients, providing leads that can be followed up in the weeks and months following the exhibition. Establish a relationship now and gain a customer for life. Product demonstrations The opportunity to do live demonstrations which will captivate the attention of visitors and help you showcase the features, benefits and solutions offered by your products, services or capabilities. In the disconnected digital age getting face to face with clients and delivering a customer brand experience is vital for ongoing growth and customer retention. No other marketing method can deliver the personalised touch, reduced sales cycle and multi-dimensional impact of an expo. Maintain market share Ensure your current or potential customers are aware of your brands, products and full suite of services. Stay abreast of the industry s ever changing needs and vertical markets that are developing that could be cross selling opportunities. Make your brand known If you have a new or emerging product, you can get it in front of key retail brands across the exhibition all at once. The expo environment facilitates networking with other exhibitors and industry personalities to build mutually beneficial partnerships. A well presentation stand at the National 4x4 Outdoors Show, Fishing & Boating Expo will always strengthen the market position of your brand. It also reassures your clientele that you re strong in the industry. It builds confidence, trust and legitimacy in your business Meet & entertain loyal customers Make appointments with key customers and give them a firsthand opportunity to discuss new product lines, services or challenges they face and the solutions you can offer. This kind of relationship cultivation supports development of brand advocacy. Obtain market cut through Conduct market research and receive market feedback instantly to gain industry or public opinion about your offering and establish if your products or services meet the current consumer demand. Potential buyers will stop by your booth and you re able to engage them in conversation, learn their problems, offer possible solutions and guide them to the next step in your sales process.

5 NATIONAL 4X4 OUTDOORS SHOW, FISHING & BOATING EXPO BENEFITS OF THE NATIONAL 4X4 OUTDOORS SHOW, FISHING & BOATING EXPO Marketing & PR Our industry leading marketing and PR campaigns are valued at over a million dollars, including mainstream media, radio and television. This ensures the market is aware of our event in turn visitors will come in mass. Sales As a consumer show the National 4x4 Outdoors Show, Fishing & Boating Expo attracts engaged and qualified buyers with the power to make decisions. They come looking for the best deals, latest innovations and broadest range of products available. These buyers and enthusiasts are often those that can t be reached by traditional marketing or business development in the field. Experience The National 4x4 Outdoors Show, Fishing & Boating Expo has been running for over 20 years and is delivered by an experienced team of event professionals. This ensures a trouble free show for you and the highest levels of show craft available. We specialize in bringing buyers and sellers together. Special Guests The National 4x4 Outdoors Show, Fishing & Boating Expo offers visitors the exclusive opportunity to meet a huge range of 4WD, Fishing and Camping personalities. The show has seen a huge line up of key industry personalities including John Roothy Rooth (Low Range), Jase Andrews and Simon Anderson (All 4 Adventure), Graham & Shauno (4WD Action), Rick O Brien & Spida Everitt, (Great Australian Doorstep) Ernie Dingo, Andrew Symonds, Bindi Irwin, Paul Worsteling, Paul Burt and more. Each year we work to bring the best line up of talent to bring in crowds of enthusiasts.

6 2018 PROSPECTUS EXHIBITOR QUOTES BOG OUT exhibited extensively over the past year and this show was as well run and successful as any. Good job. Paul Aubin, Manager BOG OUT Vehicle Recovery System Extremely well run events and we attend the same in other states, always very professional and well promoted with good crowd attendance. We have been attending the events they run for many years and will continue to do so... Ross Nichols, National Retail Manager, Cub Campers Pty Ltd We really enjoyed our time at the expo and we send a huge thank you to Adam, Paul, Cathy and all of the organisers. Everyone was so accommodating and helpful and it was a genuinely positive experience for us. We are interested in being a part of other expos you may be organising in the future. Please keep in touch. Psyclone Tents The recent National 4x4 Outdoors Show & Fishing and Boating Expo, proved to be a fantastic opportunity to liaise with new and existing customers and build the VacLock brand! There s only one show in Brisbane worth going to and this is it! John Rooth, Roothy Corp The boys tell me Sat Sun was very busy. Just wanted to thank you guys for a fantastic show and the extra exposure for ourselves and the show was absolutely awesome. It generated a lot of interest and we had hundreds of people say they came in to see the truck because they saw it on tv. I hope the rest of the show was an equal success and look forward to future opportunities together. Warwick Boswerger, SLR Caravans

7 NATIONAL 4X4 OUTDOORS SHOW, FISHING & BOATING EXPO HIGHLIGHTS EXPO 89% of visitors were satisfied with the show compared to other expos they have attended Action Arena A staple of the National 4x4 Outdoors Show, Fishing & Boating Expo in both Brisbane and Melbourne is the Action Arena. In 2018 we are returning to the main arena at the Brisbane Showgrounds to really up the ante with adrenalin pumping entertainment for the whole family. Fishing Stage Hosted by Paul Worsteling of TV s IFISH the fishing stage is a must see for all fishing enthusiasts. Both fun and educational our hosts will keep beginners and experienced anglers alike entertained all day with tips, tricks and sensational stories. 4WD Proving Ground The 4WD Proving Ground will return in 2018 with a packed schedule of demonstrations to ensure your next adventure is a success. Learn the keys to towing techniques, safe winching procedures, and recovery tips that will give you the confidence to try your hand at 4WDing. Campfire Cooking Stage Hosted by Spida and Sheree Everitt, of the Great Australian Doorstep 2018 will see the return of the popular Campfire Cooking Stage. Proving that the days of simple damper are long behind us, they will put the BBQ and campfire grill to the test with a range of recipes and tips to make anyone a masterful chef. Spida will be joined by a line up of special guests on the purpose built outdoor stage. Outback Stage The Outback Stage features a huge line up special guests in an entertaining and informative program of presentations and interviews. Previous guests have included John Roothy Rooth, Jase Andrews & Simon Anderson, Graham & Shauno, & Rick O Brien. Base Camp Following the success of it s inaugural year, Base Camp will return in This interactive feature gives visitor the chance in immerse themselves in the outback lifestyle while still checking out the latest products.

8 2018 PROSPECTUS VISITORS TESTIMONIAL 88% of visitors agree that The National 4x4 Outdoors Show, Fishing & Boating Expo is the best outdoor recreational show for 4x4, camping and fishing enthusiasts in Brisbane Great show and great buys. I d recommend it to anyone seeking a good buy on gear. As usual just a great overall show, can t wait till next year Awesome day out with the kids, brushing shoulders with TV celebrities and great deals to look at around every corner! Make sure you don t miss out! Brilliant show interesting exciting looking forward to the next one thanks for the experience. Great show, well planned and set out with all the exhibitors easy to navigate. I actually was really surprised how much I enjoyed it. Very good variety of exhibits and the food was fantastic. The show is and always has been enjoyable, not only does it provide an opportunity for the industry to show itself off but, it provides the consumer... be it a remote self sufficient tourer or the weekend warrior an opportunity to grab a bargain to make hitting the outdoors more convenient and enjoyable. Keep up the good work.

9 NATIONAL 4X4 OUTDOORS SHOW, FISHING & BOATING EXPO QUICK FACTS Visitor Demographics 88% of visitor respondents agree that The National 4x4 Outdoors Show, Fishing & Boating Expo is the best outdoor recreational show for 4x4, camping and fishing enthusiasts in Brisbane 95.9% of visitors attend to see new products 65% were satisfied with the show s delivery of new products 76.9% attended to make a purchase 86.2% of visitors were satisfied with the show s delivery of its retail offering 78.5% of visitors were satisfied with the event overall 92% were likely to recommend or buy a product they saw at the show 95.9% of visitors want to see more 4x4 manufacturers at the show, 60% would like to see more boats, and 44% would like to see more fishing tackle 43% new attendees 74.7% of visitors were male 42 years average age 87.8% are either married or in a relationship $100k average household income Higher at show spend $994 compared to $1,212 in 2016 $4,359 average annual hobby spend of 26,994* visitors, an increase of almost 600 on 2016 *CAB audited (Audited Media Association of Australia)

10 2018 PROSPECTUS SHOW PROMOTION TV: > Channel 9 / GO 14 days / 50 x 15 sec > 7 MATE 14 days / 26 x 15 sec > ONE 14 days / 83 x 15 sec > 7 Prime / 7 MATE / 7 TWO (Ballarat, Bendigo, Gippsland, Shepparton) 14 days / 187 x 15 sec Radio: Online: > Triple M 2 weeks (incl Breakfast news and Drive sponsorships) / 119 impressions > NOVA 1 week Breakfast Sport sponsorship / 30 impressions > GOLD 1 week Breakfast / 32 impressions > 3AW 1 week > ATN (metro) 2 weeks (8 stations 210 impressions) > Youtube / Facebook /GDN / Adwords 1 month > Google Display Network 1 month campaign; Fishing World 3 month campaign; Go Camping 1 issue; On The Road 2 month campaign; AFN 4 month campaign; Club Marine 2 months; Afloat 2 months; Marine Business 2 months Magazine: > 4WD Action 2 issues, 1 x video DVD editorial; Modern Fishing 1 issue; 4WD Camping Guide 1 issue; Locked & Lifted 1 issue; Camper Trailer Touring 2 issues; Overlander 1 issue; Caravan & Motorhomes 1 issue; Just 4x4-3 issues; Track Watch 1 issue; 4x4 Australia 3 issues; 4WD Touring 3 issues; Go Camping 1 issue; On The Road 1 issue; Camper Trailer Australia 3 issues; Fishing World 2 issues; Fishing Monthly 3 issues; Freshwater Fishing 2 issues; Sport Fishing Australia 1 issue; Provincial Fishing 3 issues; Club Marine 2 issues; Afloat 2 issues; Trade-A- Boat 3 issues; Marine Business 2 issues; National Australian Fishing Annual 1 annual issue edm: Website: Social Media: Direct Mail: Other: > 6 x monthly show newsletter, RACV member offer; 4WD Action 3 issues; Fishing World 2 issues, Marine Business 2 issues; On The Road 1 issue > New optimised show website > 4WD Action 2 month campaign (including 3 x video testimonial, 8 posts and ticket giveaways); Great Australian Doorstep 1 month campaign > see edm > PR 4 month mainstream media campaign valued at approximately $1.1 million > Ticket giveaway promotion in suburban newspapers

11 RATE SHEET 4x4 & Outdoor Shell Scheme Space Only (Indoor) Space Only (Outdoor) Grand Boulevard (Outdoor) 2018 RATE SHEET - BRISBANE MARCH, BRISBANE SHOWGROUNDS Indoor Shell Scheme Stands Space Only Stands include the Space Only Stands include Space Only Stands include include the following; raw floor space. the raw floor space. the raw floor space. Exhibition 4x4 & OUTDOOR floor space, Black (No Pegging) (No pegging) Corinthian Shell walls, Scheme carpet, 2 x Space Only (indoor) EKKA Plaza Outdoor ( Action arena/ spotlights per 9sqm, 4amp Gregory terrace/sector 3) phase power outlet and stand fascia Indoor with Shell company Scheme Stands name. Space Only Stands include the Space Only Stands include the Space Only Stands include the include the following: raw floor space. Some space raw floor space. Concrete hard raw floor space. Grassed area Stand Exhibition Size: floor space, Price Black / m²: Stand only stands Size: have Price compulsory / m²: Stand floor. Size: Price / m²: Stand (No Pegging). Size: Price / m²: Corinthian walls, carpet, 2 x additional cost for adjoining 0 spotlights 12m² per 9sqm, $ single 1 walls 29m² ($35.00 per $ linear meter) 1-29m² $ m² $ phase - 24m² power outlet $ and stand 30 and - 59m² carpet ($12.00 $ per square 30-59m² $ m² $49.00 fascia with company name. meter) m² $ m² $ m² $ m + $42.00 Stand Size: Price/m 2 : Stand Size: Price/m 2 : Stand Size: Price/m 2 : Stand Size: Price/m 2 : 32 plus m² $ m² $ m² $ m 2 $ m 2 $ m 2 $ m 2 $ m² $ m² $ m 2 $ m 2 $ m 2 $ m 2 $49.00 Fishing Tackle, Boats & Marine Products 40+ m 2 $ m 2 $ m 2 $ m 2 $42.00 Shell Scheme m Space Only $83.00 (Indoor) 201+ m Space Only $73.00 (Outdoor) 400+ m Grand $40.00 Boulevard (Outdoor) Indoor Shell Scheme Stands 400+ m Space Only $80.00 Stands include the Space Only Stands include the Space Only Stands include the include FISHING the & following; BOATING + HUNTING raw floor space. raw floor space. (No Pegging) raw floor space. (No pegging) Exhibition Shell floor Scheme space, Black Space Only (Indoor) EKKA Plaza Outdoor ( Action arena/ Corinthian walls, carpet, 2 x Gregory terrace/sector 3) spotlights per 9sqm, 4amp phase Stand power Size: outlet Price/m and stand : Stand Size: Price/m 2 : Stand Size: Price/m 2 : Stand Size: Price/m 2 : fascia 0 19 with m 2 company $ name m 2 $ m 2 $ m 2 $42.00 Stand Size: m 2 Price $ / m²: Stand Size: m 2 Price $87.00/ m²: Stand Size: m 2 $73.00 Price / m²: Stand Size: m 2 $35.00 Price / m²: m² m 2 $ $ m² m 2 $90.00 $ m² m 2 $68.00 $ m² m 2 $33.00 $ m² $ m² m 2 $82.00 $ m² m 2 $64.00 $ m200m² 2 $32.00 $ plus m² $ m² m 2 $77.00 $ m² $ m + $41.00 Note: All prices exclude GST 201+ m² $ m² $62.00 MARKETING Bronze Package (Compulsory) Silver Package (Upgrade Option 1) Gold Package (Upgrade Option 2) In online Exhibitor Directory Contact Details Company Logo Social Media Listing (Facebook & Twitter) 10 word company biography 5 document uploads 5 product listings (Photo & 10 word description) Rolling banner ad on website In print Exhibitor Directory Contact Details Company Logo 10 word company biography Quarter-page advertisement Rate $325 + GST In online Exhibitor Directory Contact Details Company Logo Social Media Listing (Facebook & Twitter) 25 word company biography 10 document uploads 10 product listings (Photo & 25 word description) Rolling banner ad on website In print Exhibitor Directory Contact Details Company Logo 25 word company biography Half-page advertisement Rate $625 + GST In online Exhibitor Directory Contact Details Company Logo Social Media Listing (Facebook & Twitter) 50 word company biography 15 document uploads 15 product listings (Photo & 50 word description) Rolling banner ad on website In print Exhibitor Directory Contact Details Company Logo 50 word company biography Full-page advertisement Rate $995 + GST COMPULSORY PUBLIC LIABILITY INSURANCE - $150 It is a condition of participation that all Exhibitors (and co-exhibitors) MUST have Public Liability Insurance coverage for at least $10M for the duration of the show. Refer to Clause 27 in the terms and conditions, available on request. COMPULSORY ADMINISTRATION AND SUNDRY FEE This fee is applicable to all Exhibitors (and co-exhibitors) participating in the show. This amount is calculated as 5% of the total stand costs, before GST capped at $500. CONTACT US AND BOOK YOUR STAND TODAY EXHIBITOR SALES Adam Gifford, Sales Manager agifford@etf.com.au Ben Morrison, Sales Executive bmorrison@etf.com.au Tanise Elrezz, Sales Executive telrezz@etf.com.au

12 FRIDAY 16TH MARCH TO SUNDAY 18TH MARCH 2018 BRISBANE SHOWGROUNDS 4x4show.com.au