30 MAY 2019 PARTNERSHIP OPPORTUNITIES. Brought to you by

Transcription

1 30 MAY 2019 PARTNERSHIP OPPORTUNITIES Brought to you by

2 30 MAY 2019 THE 2019 DESTINATION MELBOURNE LIVE WILL BE CENTRED AROUND THE THEME: COLLABORATION Alone we can do so little; together we can do so much HELEN KELLER A powerful opportunity awaits those that can shake hands with competitors, facilitate new cross-industry partnerships and work with local talent to meet the needs of the visitor s multifaceted travel desires. Exchanging the rigid, solitary way of thinking for an intelligent co-creative approach leads to innovation and ultimately to business sustainability. Our industry has been talking about collaboration for years but little has been done to drive this. The time has come to break down the silo s and strengthen our capacity as a unified visitor destination. The event will take place at Arts Centre Melbourne with a capacity of 200 attendees. 2

3 DESTINATION MELBOURNE LIVE TOURISM CONFERENCE Each year, our tourism conference brings the concepts of Leadership, Innovation and the Visitor Experience to the fore under a contemporary theme. Leadership Assisting businesses to lead with foresight and develop strategies to maintain relevance in an ever-changing tourism landscape. Innovation Introducing new concepts and ideas that will improve businesses and their visitor experience. Visitor Experience Providing insights and inspiration to assist businesses in curating impactful and meaningful experiences for their target market. Audience The conference is attended by a cross section of proactive visitor industry professionals seeking forward thinking ideas to continue growing the visitor economy. Our stakeholders generally fall within the following sectors - industry bodies, destination marketing, transport & tours, attractions, arts & culture, wellness, retail, accommodation, hospitality, events, aviation, local government, state government, SMEs. Destination Melbourne LIVE is a uniquely curated learning experience designed to transform the visitor industry in Melbourne. Fusing inspirational thought leadership with experts in the innovation realm, this event is tailored specifically for tourism professionals wanting to take their visitor experience to the next level. Destination Melbourne LIVE 2019 Partnership Opportunities 3

4 PARTNER WITH US A Partnership with Destination Melbourne will provide a platform for your organisation to build stronger connections with Melbourne s key visitor industry stakeholders and businesses. We are seeking Partners who are truly interested in driving knowledge sharing, thought leadership, and contributing towards the sustainability of a vibrant visitor economy. Our Partners are provided with guaranteed exposure and exclusive opportunities, either through existing or custom Partnership options. We are seeking Partners that align with the event purpose, the event theme, and ideally our organisation values engage, create and empower. A Destination Melbourne LIVE partnership is suitable for any business seeking to: Align with Destination Melbourne and our vision to sustain a thriving visitor economy in Melbourne Increase the visibility of your brand as supporting the development and improvement of Melbourne s reputation for a world class innovative visitor destination Foster closer ties between your product and key visitor industry stakeholders across Melbourne PARTNERSHIP DURATION For prospective Partners, marketing of the event will occur over a three month timeframe, and be inclusive of: Event marketing to prospective delegates March May 2019 Full day conference 30 May 2019 Post event wrap up communications & survey One-two weeks post event Destination Melbourne website Partners will be featured the Destination Melbourne LIVE microsite, for a duration of 6-9 months PARTNERSHIP OPPORTUNITIES The following Key Partner opportunities and detailed inclusions are outlined on the following pages for your consideration. Innovation Partner $9,000 ex GST Education Partner $9,000 ex GST Major Partner $7,500 ex GST Supporting Partners $3,500 ex GST CUSTOM PARTNERSHIPS We also welcome discussion on a case by case basis, of how we can work creatively with you to develop a unique Partnership category that best reflects your organisation and its relationship with the event and Destination Melbourne. OUR B2B CORPORATE WEBSITE 90,000 page views in OUR CORPORATE ENEWS DATABASE 2,500+ subscribers, 27.9% avg open rate OUR OWNED CORPORATE SOCIAL CHANNELS Twiiter followers Facebook followers Linkedin followers Destination Melbourne LIVE 2019 Partnership Opportunities 4

5 PARTNERSHIP OPPORTUNITIES Innovation Partner or Education Partner (Exclusive) $9,000 ex GST Destination Melbourne LIVE presents a unique opportunity for the Innovation or Education Partner to connect with Melbourne s visitor industry and become the thought leader and trusted source in your field. The Innovation or Education Partner has the exclusive opportunity to connect with an audience of tourism and hospitality key decision makers, to educate and inspire them. There is an opportunity to showcase your business offering in a unique way at Destination Melbourne LIVE that demonstrates your flare for creativity and innovation Branding Acknowledgement on the day of the conference as the Destination Melbourne LIVE Innovation or Education Partner Your logo on the official conference landing page, under the relevant heading (min three months coverage), including a hyperlink to your organisation s home page Your logo and additional promotion as Innovation or Education Partner in the official program. An opportunity to set up an information table or unique activation or innovation hub in the main networking space to provide engagement with your product Social Media The opportunity for your business to be referenced and featured in posts about the conference on the Destination Melbourne corporate media channels (FB, LI, TW) Opportunity to record a short video interview articulating why you and your business support the Destination Melbourne LIVE tourism conference. To be posted across Destination Melbourne social channels. Event And Networking Networking, referrals and introductions to anyone on the attendee list 2 x tickets to the conference In addition to the above, working with our team on a creative means of further bringing your partnership to life on the day. There were so many practical tips to take away and start implementing straight away. The speakers all aligned to the theme perfectly. Kate Rickwood Victorian Tourism Industry Council The opportunity to ask one relevant post event question to attendees Key placement of your logo and acknowledgement on all Destination Melbourne LIVE communications to Destination Melbourne stakeholders (database of over 2,500 contacts) Destination Melbourne LIVE 2019 Partnership Opportunities 5

6 Major Partners $7500 ex GST Major Partners are aligned with the Destination Melbourne brand and the key theme of the conference. Major Partners have the opportunity for brand recognition on the day of the conference, as well as in the lead up to the event. Major Partners have the opportunity to show their support for the wider visitor economy, encouraging leadership and innovation in a thriving visitor industry. This category of Partnership is a flexible one which will be tailored to suit your KPIs along with the following inclusions: Branding Acknowledgement on the day of the conference as the Destination Melbourne LIVE Major Partner Your logo on the official conference page, under the heading of Major Partner (min three months coverage) Your logo in the official program Key placement of your logo and acknowledgement as the Major Partner on all Destination Melbourne LIVE communications to Destination Melbourne stakeholders (database of over 2,500 contacts) Social Media The opportunity for your business to be referenced and featured in posts about the conference on the Destination Melbourne corporate media channels (FB, LI, TW) Event And Networking Networking, referrals and introductions to anyone on the attendee list 1 x ticket to the conference Supporting Partners $3500 ex GST Supporting Partners participate at an entry level and wish to be aligned with Destination Melbourne s core objective to excel in delivering the best visitor experiences and encouraging visitors to explore and enjoy Melbourne. By supporting this key event in the industry calendar you will have opportunities for brand recognition across the wider visitor industry from Melbourne and beyond. Branding Acknowledgement on the day of the conference as a Destination Melbourne LIVE Supporting Partner Your logo on the official conference page, under the heading of Supporting Partner (min three months coverage) Your logo in the official program Key placement of your logo and acknowledgement as the Major Partner on all Destination Melbourne LIVE communications to Destination Melbourne stakeholders (database of over 2,500 contacts) Event And Networking 1 x ticket to the conference Please note: Destination Melbourne reserves the right to accept or reject any partnership expression of interest. Another day of inspiration and beyond the square thinking Tim Bracher Yarra River Business Association Destination Melbourne LIVE 2019 Partnership Opportunities 6

7 SALES AND PARTNERSHIPS CONTACTS Tina, Emma and Mark are your first port of call for all partnerships opportunities, all seasonal marketing activity and other business opportunities with Destination Melbourne. Expressions of interest can be made by contacting: Tina Seirlis Director of Partnerships, Sales and Engagement Emma Gray Tourism Business Development Manager Mark Whearem Tourism Business Development Manager Event Management Sharna and Michelle from the Industry Development team are responsible for the coordination and delivery of Destination Melbourne events. Sharna Crosbie Industry Development Manager Michelle Dall Ava Industry Development Coordinator Important Information Destination Melbourne reserves the right to accept or reject any partnership expression of interest. Partner inclusions are subject to the Partner having confirmed their level of sponsorship, prior to Destination Melbourne deadlines for going to print, announcements etc. The representation of logos is at the discretion of Destination Melbourne and will be aligned with Destination Melbourne s brand guidelines. Destination Melbourne LIVE 2019 Partnership Opportunities 7