20 & 21 July The ACBC 2016 Trade Expo is your gateway to key decision makers of the Australian craft beer industry.
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1 20 & 21 July 2016 ROYAL INTERNATIONAL CONVENTION CENTRE BRISBANE The ACBC 2016 Trade Expo is your gateway to key decision makers of the Australian craft beer industry.» industry exposure» networks and connections» brand visibility #ACBC2016
2 About CBIA The CBIA, founded in 2011, is a trade association representing Australia s craft brewers. It is the independent voice shaping and driving the future of Australian craft beer. The CBIA defines an Australian craft brewer as a brewer that produces less than 40 million litres per annum. The Australian Craft Brewers Conference and the Craft Beer Awards are the two keystone events of the Australian craft brewer s calendar. In 2016, for the first time, these two events are being amalgamated into one week dedicated to consolidating the industry and building strong national networks. No other week can claim to gather the key decision makers of the craft beer industry together under the same roof. ACBC 2015 DELEGATES BY BREWERY SIZE Breweries in Planning 12% Beer Enthusiasts 10% Small 26% The ACBC Trade Expo has grown exponentially since the conference began in 2012, and is expected to grow significantly in NEW IN 2016» Dedicated ACBC Trade Expo hall» Delegate Welcome Reception on Day 1 of ACBC 2016 Wed 20 July» Craft Beer Awards celebration evening to be held Day 2 ACBC 2016 Thu 21 July Large 20% Medium 32% 40% 414 growth in delegates from ACBC 2014 Total Attendees Excellent conference. Why? Great for networking, technical information and linking with industry suppliers. ACBC 2015 DELEGATE For further information, please contact: Katherine McLean - Sponsorship and Events Manager E: katherine.mclean@australiancraftbeer.org.au P: M: Katherine McLean SPONSORSHIP AND EVENTS MANAGER PHONE MOBILE katherine.mclean@australiancraftbeer.org.au #ACBC
3 Prices Trade stands are calculated at $275m 2 Three stand sizes to choose from: 6m (w) x 3m (d) $4,950 3m (w) x 3 (d) $2,475 3m (w) x 2m (d) $1,665 * All prices excl. of GST ADDITIONAL COSTS: Co-Exhibitors $250 Fee per exposed corner $150 * Floor plans available from Mon 14 March INCLUSIONS» Stand space rental» Venue flooring (carpet)» Single power point» Chair» Trestle table» ACBC stand signage with company name» General cleaning of the aisles» General security of the exhibition hall SPONSORSHIP We have a fantastic 22 solid leads to follow up, for new breweries, expansions or replacement projects in VIC, NSW, QLD, TAS, SA and WA. TRADE SHOW EXHIBITOR, ACBC 2015 Want more exposure at the ACBC 2016? The CBIA has put together a range of sponsorship options for you to put your company in front of the key decision makers of the Australian craft beer industry.» Benefits include: Tickets to key networking events, including the Craft Beer Awards Logo placement Advertising For further information, please contact: Katherine McLean - Sponsorship and Events Manager E: katherine.mclean@australiancraftbeer.org.au P: M: Katherine McLean SPONSORSHIP AND EVENTS MANAGER PHONE MOBILE katherine.mclean@australiancraftbeer.org.au #ACBC
4 ADDITIONAL OPPORTUNITIES ADVERTISING ACBC 2016 Program: Full Page Advert $600 Half Page Advert $400 Third page Advert $300 In the lead-up to the conference there is significant increased traffic to the CBIA website and e-news. To advertise on the CBIA s digital platforms, please see the Media Kit included at the end of this document. CBIA ASSOCIATE MEMBERSHIP Not a CBIA Associate Member? Benefits include:» Listing on the CBIA Supplier Directory» Discounts on Trade Expo and advertising Please see CBIA Associate Membership options included at the end of this document. Tickets to the Conference, Delegate Welcome reception and the Craft Beer Awards go on sale 16 April For further information, please contact: Katherine McLean - Sponsorship and Events Manager E: katherine.mclean@australiancraftbeer.org.au P: M: Katherine McLean SPONSORSHIP AND EVENTS MANAGER PHONE MOBILE katherine.mclean@australiancraftbeer.org.au #ACBC
5 CBIA Membership The Craft Beer Industry Association is the national body representing Australia s craft brewers. Our members range from the oldest and most established craft beer businesses through the latest market entrants and breweries. In the 2015/16 year, the CBIA plans to improve the function of the Supplier Directory and the online services to members. These functions will significantly improve engagement with the website, and prove an invaluable mechanism to support our Associate Members to build greater product awareness in the industry. The first stage of these improvements includes: Option One: CBIA General Associate Membership $500 excl. GST Benefits include: Inclusion in Suppliers Directory* 10% discount on all CBIA advertising, editorials, website and e-news 10% discount on registration and exhibitor fees for ACBC 2016 Option Two: CBIA Industry Support Associate Membership $2,000 excl. GST Benefits include: Inclusion in Suppliers Directory* 15% discounted ACBC 2016 registration and exhibitor fees Opportunities to present at online forums with CBIA members (Details TBA) 20% discount on advertising throughout the year on CBIA website and e-news. One article per annum to be included on e-news and news page on Australian Craft Beer website (Editorial conditions apply.) Featured as Preferred Supplier in Supplier Directory for one month (scheduled at discretion of CBIA) Double MRec inclusion in one newsletter *Please note, inclusion in the Suppliers Directory is only available to Associate Members» Revamped Supplier Directory» Increased opportunity for technical content in the CBIA e-news and Australian Craft Beer website» Opportunities to present directly to CBIA members through online forums Contact Katherine Mclean katherine.mclean@australiancraftbeer.org.au
6 E-NEWSLETTER & WEBSITE rates & Specs E-NEWSLETTER WEBSITE Leader Board Top Position 600x90px Paid editorial & Support image MREC 283x254px DOUBLE HORIZONTAL MREC 600x300px Leader Board Bottom Position 600x90px RATES E-News Leaderboard Top Position E-news Leaderboard Bottom Position E-news Double Horizontal MRec Technical Editorial (included in e-news & Website) Priority Preferred Supplier (1 month For Associate Members Website Landing Page MRec Contact $225 per month 600px x 90px $225 per month 600px x 90 px $350 per month 600px x 300 px $500 per month To be discussed with CBIA $150 per month $400 3 x months $200 (monthly) - $550 for three months; shared with three others. Company logo 60 words of copy Sales contact details URL 283px x 254px Katherine Mclean katherine.mclean@australiancraftbeer.org.au DATES CBIA E-news are published on the fourth Thursday of each month. Copy is due 7 day prior. DATE COPY DUE 27 August August September September October October November November December 2015* 10 December January January February February March March April April May May June June 2016 * Please note date change to accommodate Christmas KEY FACTS 1900 Hits To the website monthly 1050 Subscribers 55.3% Average open rate 5675 Page views to the website monthly The Craft Beer Industry Association is the national body representing Australia s craft brewers. Our members range from the oldest and most established craft beer businesses through to the latest market entrants and breweries in planning. Advertising with us through our marketing channels provides an opportunity to showcase your product on a platform that is is seen by the key decision makers at more than 230 craft brewing businesses across Australia.
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