Sell direct to over 14,500 women at Perth s leading lifestyle event JUNE 2018 PERTH CONVENTION AND EXHIBITION CENTRE
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1 Sell direct to over 14,500 women at Perth s leading lifestyle event JUNE 2018 PERTH CONVENTION AND EXHIBITION CENTRE
2 = the expo The EveryWoman Expo celebrates its twentieth year as it returns June 2018 to the Perth Convention and Exhibition Centre. Managed by Australia s largest organiser of consumer exhibitions, the Expo features the latest in health, beauty, fashion, food, love, lifestyle, fitness, spiritual solutions and more. Attractions for the ladies include fashion catwalks, empowering workshops, cooking classes, food sampling, beauty makeovers, psychic readings and more! It s the shopping event of the year, not to be missed by Perth women! you re invited We invite you to participate in Perth s leading women s lifestyle event this June! Featuring event partners Bodhi s Bakehouse, WASP Beauty, Metro Modelling and more, it s easy to see why 250+ local & national companies choose to align their brand with the Expo every year. Plus, we ve got your target market covered, delivering over 14,500 visitors across three busy days of trading during the Expo was our best show yet; 2018 is a free entry show. Contact Sandra to secure your space today! p: e: sandragiannone@eea.net.au Expo organised by:
3 the podium At The Podium, hear presentations and watch demonstrations from the experts. We have every topic covered from fitness, weight-loss, wealth, women s health, what to wear, make-up, fashion styling, beauty treatments and more! Plus, speaking spots are available for exhibitors. expo special features To ensure attendees enjoy their Expo visit, we re continually fun features and attractions. Here s just a snapshot of what we ve got in store for 2018! the catwalk Be entertained with non-stop fashion parades and entertainment on The Catwalk. In 2018, The Catwalk welcomes back partners the Heart Foundation & Metro Modelling. With women s fitness and health, yoga, music and much much more its our biggest feature in the expo! beauty bar Due to overwhelming popularity, the Beauty Bar will be returning in 2018, even bigger and better! Featuring make-up applications, hair styling and more, visitors can indulge themselves and receive a FREE 15 min. mini-makeover at the Expo. friday night bubbles Friday night at the Expo is jam-packed with fun and entertainment, situated next to the catwalk! With the first 500 visitors through the doors after 5pm receiving a FREE glass of bubbles and a FREE goodie bag, attendees are kept entertained with live fashion & performances all evening. With opportunities for exhibitors to get involved too, you can extend and complement your exhibiting experience. Contact us to find out more p: e: sandragiannone@eea.net.au
4 targeted marketing We re more than just an exhibition, offering exhibitors 9 months of marketing support, plus a comprehensive campaign to attract the right visitors to the event! Here s a snapshot of our planned 2018 campaign: Complimentary marketing via official event website which features individual web pages for each exhibitor. Website visits the month leading up to the Expo exceed 50,000. Strategic digital advertising presenting targeted messaging to Perth females aged using a mix of Google re-marketing, profiling, display & video advertising. edm marketing to the EveryWoman Club, now with 44,400 members. Complimentary editorial opportunities for exhibitors. 28-page Shopping Guide magazine distributed to all visitors at the Expo. Complimentary editorial opportunities for exhibitors. Social marketing via Facebook with posts reaching 169,600 in the month leading up to the Expo. Complimentary opportunities for exhibitors.
5 a targeted audience Our Expo attracts over 14,500 Perth women, ready to buy your products & services! 97% of visitors are female 75% of visitors are aged VISITORS PRODUCT INTERESTS FOOD 69% HEALTH & WELLBEING 68% 95% of visitors were satisfied with their visit 89% of visitors will return in % of visitors regularly shop for retail therapy $1.95 million of business is generated in sales from the Expo 83% of visitors make purchases from exhibitors at the Expo BEAUTY, SKINCARE & COSMETICS TRAVEL FASHION & ACCESSORIES HOME & HOMEWARES JEWELLERY ENTERTAINMENT HAIRCARE LIFESTYLE & ADULT PRODUCTS PERSONAL DEVELOPMENT & LIFE COACHING CAREERS & EDUCATION 64% 49% 45% 44% 33% 33% 31% 17% 16% 16% PSYCHICS, MEDIUMS & SPIRITUAL READINGS 15% * All statistics independently researched from the 2017 event.
6 exhibitors get results With an average ROI of $10,483, our exhibitors report strong trading after each Expo. Here s a snapshot of the impressive results we deliver: 91% of exhibitors are satisfied with the quality of visitors we attract 93% of exhibitors are satisfied with the level of brand awareness generated 95% of exhibitors are satisfied with the total number of visitors 88% of exhibitors rate the Expo as important for their business 93% of exhibitors are satisfied with launching new products at the Expo 89% of exhibitors are satisfied with the overall Expo performance
7 5 reasons you can t afford to miss the expo The Expo is the WA market leader, attracting more visitors and exhibitors than any other female lifestyle event in Perth Sell direct to an audience ready to shop, over three busy days of trading Generate leads and build your database for post-expo sales Bring your brand to life with product sampling and live demonstrations, direct from your stand Align your brand and network with over 250 quality local & Australian companies
8 stand options Looking to get involved in our 2018 event? We have stand packages to suit every budget, with pricing from just $ per square metre (incl. GST) for three wonderful days of trading. YOUR STAND PACKAGE INCLUDES: 2.4m high Black Corinthian walls (Velcro-compatible) 1 x 4amp power point 2 x 18W compact fluorescent track mounted spotlights per 9m² Charcoal carpet tiles Expo Shopping Guide listing Comprehensive exhibitor listing on our website (lasts up to 9 months post show) Opportunity to feature within the Expo Marketing Campaign Talk to us about exclusive sponsorship and bespoke promotional opportunities we have available. looking for a custom space solution? We can tailor any size stand or package inclusions to match your activation vision! Contact us to find out more.
9 Don t miss Perth s leading women s lifestyle event! CONTACT US TO BOOK YOUR STAND p: e: sandragiannone@eea.net.au w: everywomanexpo.com.au
Sell direct to over 11,000 women at Perth s leading lifestyle event. FREE entry for visitors in 2017!
Sell direct to over 11,000 women at Perth s leading lifestyle event. FREE entry for visitors in 2017! everywomanexpo.com.au #everywomanexpo 16-18 JUNE 2017 PERTH CONVENTION & EXHIBITION CENTRE = the expo
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