21 23 OCTOBER 2016 ROYAL EXHIBITION BUILDING, MELBOURNE

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1 P R O S P E C T U S OCTOBER 2016 ROYAL EXHIBITION BUILDING, MELBOURNE

2 The Australian International Concours d Elegance & Classic Motor Show Now in its 7th year, Motorclassica has become Australasia s premier event for the classic, vintage and veteran motoring movement, attracting the most beautiful and prestigious classic cars from collections around Australia and the world. Admired by over 21,000 affluent and discerning enthusiasts, Motorclassica, held at the iconic Royal Exhibition Building, Melbourne, incorporates a number of events in which to showcase your brand to this important target market.

3 AUSTRALIAN INTERNATIONAL CONCOURS d ELEGANCE 2015 Concours d Elegance (Fr): a competition of elegance, specifically pertaining to a competition among classic and vintage automobiles judged on condition, appearance, originality and historic significance. One of only two Australian events nominated in the prestigious International Historic Motoring Awards, the Australian International Concours d Elegance, brings extraordinary, rare, desirable and valuable collector cars and motorcycles from around Australia and the World in a three-day celebration of classic motoring. Together they compete in a variety of show classes, all ultimately vying for the coveted Best in Show award. In October 2016, Motorclassica is proud to celebrate 130 years of Mercedes-Benz, 110 years of Rolls-Royce, 100 years of BMW, 90 years of Ducati and 90 years of Italian design house, Touring Superleggera. CLASSIC MOTOR SHOW Australia s most important showcase of retailers and suppliers to motoring enthusiasts, the Classic Motor Show encompasses a range of products and services including: New and Classic Cars Restoration / Repair Preservation / Car Care Parts / Services Automobilia / Collectables Touring Destinations Luxury Goods Food / Wine Art / Clothing TOUR CLASSICA PRESENTED BY 3AW The official opening event for Motorclassica, Tour Classica sees more than 80 concours competitors drive through the streets of Melbourne, en route to the grand arrival at the Royal Exhibition Building in Carlton. Joining the owners and drivers of these special cars and motorcycles are a selection of special guests and media personalities, in this first sneak peek of what Motorclassica promises for CLUB SANDWICH PROUDLY SUPPORTED BY LORBEK LUXURY CARS In 2015, nearly 400 collector cars and motorcycles from 38 Victorian motoring clubs gathered on the Museum Plaza over two days for Club Sandwich, proudly supported by Lorbek Luxury Cars. Car Clubs showcase their bests and the club lifestyle, which alongside the desirable modern classics presented by the team at Lorbeks creates a hot spot for visitors. COLLECTOR CAR AUCTION PRESENTED BY THEODORE BRUCE In 2015, the Motorclassica Collector Car Auction achieved an Australian record in sales with lots including an alloy-bodied Jaguar XK120 and a rare Hartnett selling for more than double its reserve. The Auction returns in 2016 with a brand new slate of cars on show and on sale.

4 Why exhibit? Motorclassica enables your business to meet, interact and ultimately do business with high nett worth individuals, a/b demographic motoring enthusiasts and people who simply love beautiful objects and timeless design. 80 % 62 % of exhibitors said they were satisfied or very satisfied with their ability to improve brand/ product awareness at Motorclassica were satisfied or very satisfied with their ability to generate leads for post event sales What our clients say We find it a pleasure to be part of the Motorclassica show. The exposure we receive is excellent and the Motorclassica staff are just fantastic and make the planning and set up so easy. Many thanks as always. Jonathan Munn, Classic Style Australia. 73 % 82 % of exhibitors said they were satisfied or very satisfied with the quality of visitors that attended of exhibitors indicated a liklihood to rebook a stand for 2016 Motorclassica provided an excellent platform for us to engage with one of our market segments, enabling brand profiling and direct engagement. Lindsay Thomas, Benalla Rural City Source: Omnify 2015

5 Quick visitor facts * 36.4% new attendees 96.6% satisfied with their overall show experience 47.4% were interested in seeing modern, high-end motor vehicles for sale 34.4% of visitors said they are currently restoring a car Removing auction outliers, visitors spent more than $2.2 million at the expo 88.2% of visitors said they are likely or highly likely to recommend or purchase a product they saw at Motorclassica Average combined household salary: $142,647 Average dwell time: 6.1 hours Our visitors are typically male / average age 49 years $54 million Tradesperson Technically Skilled Employee 0.56% Homemaker 1.96% Not Working Student Self Employed Other CEO / MD / GM / Senior Manager Visitors indicated an intention to spend over $54 million with exhibitors in the 6 months following the show Who attends Motorclassica? 3.35% 3.91% 4.19% 6.15% 3.35% 8.10% 12.57% Retired 28.21% Professional Employee 6 months 13.97% Business Owner 13.69% Manager / Supervisor *Source: Omnify Post show survey.

6 Exhibiting options Space only this is the raw floor space, no added extras Shell scheme includes the floor space, white melamine wall, carpet, 4amp power outlet, 2 x spot lights per 12sqm & fascia board. Auto Art Show - includes 3m x 1m x 2.4m box display constructed from Black, velcro compatible frontrunner walling with 2 x 120 watt spotlights 2016 Rates Concours/Ground Level Shell Sc heme Concours level (min 24sqm) Space only (min 24sqm) Gallery Level Shell Scheme Gallery level (min 12sqm) Space only (min 18sqm) Auto Art Show Panel Price $250 / sqm $190 / sqm $ / sqm $ / sqm $650 / panel *All quotes are EXCLUSIVE of GST Why choose us? The show is a PROVEN and SUCCESSFUL event that attracts strong visitor numbers from a loyal and established following. Our visitors are QUALIFIED BUYERS with real purchasing power and people who will not always visit your shop front, take the opportunity to build a database of new potential prospects & qualified leads. The Royal Exhibition Building is a WORLD HERITAGE listed venue which compliments the event effortlessly and is centrally located in Melbourne. The show is delivered by an EXPERIENCED TEAM of sales, marketing and event professionals focused on driving visitors to your stand through an extensive marketing campaign. The show continues to see EXHIBITOR GROWTH each year, with a record 14 manufacturers on board in 2014 celebrating their heritage; this was a 50% increase on Exhibitions are the perfect platform to NETWORK with your industry peers and show off your brand in a complimentary and upmarket environment. Maintain your market share ensuring current and/or potential customer are aware of your brand. The Motorclassica team is dedicated to creating NEW SHOW FEATURES each year keeping the event fresh and aesthetically pleasing each year. Motorclassica is an AWARD WINNING event, taking home the 1st prize for Best Consumer Show over 10,000sqm at the Exhibition & Event Association of Australia Awards for Excellence The Show is the EVENT OF CHOICE for the motoring industry s prestige and performance sector with more than a dozen brands exhibiting in a 50 per cent increase on the previous year.

7 I believe that Motorclassica is the best Classic Car event in this country - by a long mile... my congratulations to the team for continuing to organise such a wonderful event that can hold its head high on a world stage. Dave Hill, NSW I have attended every event. I thought this year the quality of the Motor Vehicles and Motor Cycles presented exceeded previous years. Overall, I feel this was the best event so far. Outstanding, Congratulations. Barry Hildebrand, VIC It is perfect, I enjoy the fact that it is all class (show, venue and food). Justin Offorman, VIC Where we advertise Motorclassica invests into a 5 month marketing & advertising campaign across a wide-range of multimedia including: Television 2-week targeted television campaign on ONE HD / TEN / Nine / GO / 7Mate / PRIME (7Mate regional) and SBS. Press - 3-week display ad campaign in The Saturday Age and Sunday Age including 4-page pre-event feature. Radio - 3AW, Magic & Australian Traffic Network (nine stations). Live broadcasts from the event by 3AW and/or Magic on all 3 days. Enthusiast Magazines (5 month campaign) Octane, Unique Cars, Just Cars, NZ Classic Car, Survivor Car, Classic & Sports Car, Fuel, Motor, Wheels, Old Bike and Just Bikes. Direct Mail Seven E-newsletters to a database of over 16,000 subscribers. Car Club Involvement attending club meetings and events to target the local car community and offering incentives through ticketing offers and Club Sandwich involvement. Social Media active across Facebook, Twitter, Instagram, Youtube over 12 months, plus social media giveaways with Unique Cars, Just Cars, Wheels, Motor, Survivor Car & Fuel Magazine. PR Campaign intensive media/pr activities achieving over $4 million in media coverage in 2015.

8 Contact To secure your site or to enquire further about how you can become a part of Motorclassica, please contact: Sponsorships: Paul Mathers, Event Director & Portfolio Lead (Motoring Lifestyle) Ph / pmathers@etf.com.au Exhibitor Sales: Gusto Simandjuntak, Sales Manager Ph / gusto@etf.com.au Adam Gifford, Sales Executive Ph / agifford@etf.com.au Ben Morrison, Sales Executive Ph / bmorrison@etf.com.au