17-19 AUGUST 2018 MELBOURNE SHOWGROUNDS 4x4show.com.au

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1 17-19 AUGUST 2018 MELBOURNE SHOWGROUNDS 4x4show.com.au 4X4SHOW 4X4SHOW 4X4OUTDOORSEXPO PRESENTED BY

2 Business growth starts here Australia s biggest event for 4x4, fishing, boating and outdoor enthusiasts the National 4x4 Outdoors Show, Fishing Boating Expo is the most effective way to rapidly grow your business, increase sales and engage your target market. With a range of products on sale, industry experts, entertainment, competitions, features and activations spread over 20,000 square metres; the event is a haven for outdoor lifestyle enthusiasts looking prepare for their next adventure. Over 91.8% of visitors would buy and / or recommend products they have seen at the show. WHO SHOULD EXHIBIT Companies who have an interest in boosting awareness of their products or services in the 4x4, camping, fishing, boating and outdoor industry. 92.9% of visitors said they attend the show to look at new products The show features a vast range of products and services, including: Are you looking to improve your company s image, prestige and credibility? Ask our sales team about sponsorship opportunities 4X4 Fishing Boating Outdoors 4x4 vehicles new trailer boats personal water craft 4x4 aftermarket accessories tinnies dirt bikes protection equipment pontoon boats mountain bikes safety, recovery emergency gear kayaks hunting fully-equipped camper trailers tackle lures diving tents, swags, and camping gear rods fishing accessories abseiling cooking BBQ chains anchors rock climbing 4WD tourism destinations wetsuits/clothing caravans fishing charters outdoor adventure tourism

3 BENEFITS OF EXHIBITING 73% of visitors made a purchase at the show BENEFITS OF THE NATIONAL 4X4 OUTDOORS SHOW, FISHING BOATING EXPO Product demonstrations Make your brand known Marketing PR Experience The opportunity to do live demonstrations which will captivate the attention of visitors and help you showcase the features, benefits and solutions offered by your products, services or capabilities. In the disconnected digital age getting face to face with clients is vital for ongoing growth and customer retention. No other marketing method can deliver the personalised touch, reduced sales cycle and impact of an expo. If you have a new or emerging product, you can get it in front of key retail brands across the exhibition all at once. The expo environment facilitates networking with other exhibitors and industry personalities to build mutually beneficial partnerships. Our industry leading marketing and PR campaigns are valued at over a million dollars, including mainstream media, radio and television. This ensures the market is aware of our event in turn visitors will come in mass. The National 4x4 Outdoors Show, Fishing Boating Expo has been running for over 20 years and is delivered by an experienced team of event professionals. This ensures a trouble free show for you and the highest levels of show craft available. Meet entertain loyal customers Sales Special Guests Make appointments with key customers and give them a firsthand opportunity to discuss new product lines, services or challenges they face and the solutions you can offer. This kind of relationship cultivation support customer retention. As a consumer show the National 4x4 Outdoors Show, Fishing Boating Expo attracts engaged and qualified buyers with the power to make decisions. They come looking for the best deals, latest innovations and broadest range of products available. These buyers and enthusiasts are often those that can t be reached by traditional marketing or business development in the field. The National 4x4 Outdoors Show, Fishing Boating Expo offers visitors the exclusive opportunity to meet a huge range of 4WD, Fishing and Camping personalities. The show has seen a huge line up of key industry personalities including John Roothy Rooth (Low Range), Jase Andrews and Simon Anderson (All 4 Adventure), Graham Shauno (4WD Action), Rick O Brien Steve Starlo Starling (Offroad Adventure Show), Spida Everitt, (Great Australian Doorstep) Ernie Dingo, Andrew Symonds, Bindi Irwin, Paul Worsteling, Paul Burt and more. Each year we work to bring the best line up of talent to bring in crowds of enthusiasts. Obtain market cut through Conduct market research and receive market feedback instantly to gain industry or public opinion about your offering and establish if your products or services meet the current consumer demand. Maintain market share Ensure your current or potential customers are aware of your brands, products and services. Stay abreast of the industry s ever changing needs and vertical markets that are developing that could be cross selling opportunities. Generate leads build a qualified database While not all visitors will be an immediate sale, there is a great chance they will be looking for solutions in the future (after all that s why they are at the show). Maximise your ROI by building a database of new and potential clients, providing leads for that can be followed up in the weeks and months following the exhibition. Establish a relationship now and gain a customer for life.

4 EXHIBITOR QUOTES HIGHLIGHTS EXPO Writing to you to thank you for a job well done on National 4x4 Outdoors Show in Melbourne last month. Having been involved with the show since its inception with several exhibitors, this year yielded great results for us at Uneek 4x4. We would like to rebook our stand and increase it from 198 sq. meters to 250 sq. meters in the same location. By using all the tools provided by ETF we were able to increase awareness prior to the show thru their social media in conjunction with ours, these included discounted tickets with our own codes, Facebook Giveaways that drove customers to our website prior to the show and being part of a door prize has enabled us to follow up post show with visitors and record sales post show. Again well done team, looking forward to next year already. I felt the 4x4 show was one of the best run and well attended events I have ever been too. The audience was clear Those who liked our product, those who didn t like it but thought it was cool and those who hated it (the traditional campers who go to get away from tech!). If the numbers came back with a flow of 40,000 people attending I would think that reasonable! I think our setup in the show and the customer base we reached is someone we have failed to connect with for a long time and we need to speak to again. I would love to do this show every year with suitable products. This was a very well run and attention to detail show, the organizers and staff should be congratulated. This event is the HIGHLIGHT of our show calendar anywhere in Australia. Well set up, great people to work with, but most of all - we are marketing to the exact customer base we need thanks to clever marketing. Great show with excellent sales results. One of the best shows in Australia, both in management and customers. Over 86.8% of visitors attend the National 4x4 Outdoors Show, Fishing Boating Expo to have a fun day out. Action Arena Campfire Cooking Stage A staple of the National 4x4 Outdoors Show, Fishing Boating Expo in both Brisbane and Melbourne is the Action Arena. In 2018 we are returning to the main arena at the Melbourne Showgrounds to really up the ante with adrenalin pumping entertainment for the whole family. Hosted by Spida and Sheree Everitt, of the Great Australian Doorstep 2018 will see the return of the popular Campfire Cooking Stage. Proving that the days of simple damper are long behind us, they will put the BBQ and campfire grill to the test with a range of recipes and tips to make anyone a masterful chef. Spida will be joined by a line up of special guests on the purpose built outdoor stage. Fishing Stage Hosted by Paul Worsteling of TV s IFISH the fishing stage is a must see for all fishing enthusiasts. Both fun and educational our hosts will keep beginners and experienced anglers alike entertained all day with tips, tricks and sensational stories. 4WD Proving Ground The 4WD Proving Ground will return in 2018 with a packed schedule of demonstrations to ensure your next adventure is a success. Learn the keys to towing techniques, safe winching procedures, and recovery tips that will give you the confidence to try your hand at 4WDing. Outback Stage The Outback Stage features a huge line up special guests in an entertaining and informative program of presentations and interviews. Previous guests have included John Roothy Rooth, Jase Andrews Simon Anderson, Allan Gray, Rick O Brien Jamie Hazelden.

5 VISITORS TESTIMONIAL Great show. Was able to find info and professional assistance on all the products I was researching. All exhibitors were very patient with my two darling children (4yo girl and 8yo boy). Some even encouraged them to flick switches, flash lights and climb all over their campers! Great day. - Daniel An excellent range of 4x4 gear, camping and terrific encouragement from popular tv shows to have some time off and enjoy the great outdoors. Well done. - Greg 86.8% 39.5% of visitor respondents agree that The National 4x4 Outdoors Show, Fishing Boating Expo is the best outdoor recreational show for 4x4, camping and fishing enthusiasts in Melbourne 92.9% of visitors attend to see new products The show was great had no intention of buying anything on the way in just to do research on products but after getting there and seeing the amazing discounts and deals ended up getting some new gear on the day, all for at least half price. - Ethan 85.6% This year s show offered a very wide range of products to view and purchase. If not for the lower prices, it is well worth a look to check out some new products. - Neil QUICK FACTS 93.5% Was my first time at the show and will definitely be attending next year. The Amarok test was great and watching the range rover climb the raised ramp was amazing. - Harry VISITOR DEMOGRAPHICS This show was the best lay out that I have been to. It was good to have some room to move, instead of being packed into 1 hall like sardines. My brother and I think that this show was the best one in years. - Scott The 4WD expo was a great place to come and see the leaders of the business showcase new and exciting products as well as the essential products paired with the expert advice everyone needs to have the ultimate trip away. Entertainment was great for the whole family with plenty to see and do! A cracking way to get top advice from the experts and grab yourself a genuine 4x4 bargain. - David of visitors were satisfied with the range of new products attended to buy goods on sale 84.7% of visitors were satisifed with the selection of goods on sale 89.3% of visitors were satisfied with their overall show experience 91.8% of visitors were likely to recommend or buy a product they saw at the show new attendees 75.3% of visitors were male WHAT PRODUCTS WERE YOU MOST INTERESTED IN SEEING AT THE SHOW? 24.27% 39.00% 15.23% 43.92% 38.18% 59.38% 63.62% 45.46% 28.74% 15.41% 27.70% 36.15% 35.29% 47.18% 46.86% 36.38% 41.12% 59.92% 18.26% 1.04% Boats New Cars Bull bars years was the most dominant age group 55.5% are either married or in a relationship $100k average household income Higher at show spend $1, compared to $994 in 2017 $4, average annual hobby spend of 35,267* visitors, an increase of almost 8,300 on 2017 *CAB audited (Audited Media Association of Australia) Camper Trailers Caravans Canopies Hiking clothing apparel Destinations (for driving holidays and tourism etc.) Driving lights Fishing gear Motorbikes ATVs Roof racks Suspension Tents, swags, canvas Tools Toys Tyres Vehicle storage Navigation Other outdoors equipment None of the above

6 2018 RATE SHEET 4x4 Outdoor SHOW PROMOTION TV: Radio: Channel 9 2 weeks - 10 x 15 sec / Today weather cross x 5 Channel 7 / 7 MATE 2 weeks / 77 x 15 sec Channel 10 / ONE 2 weeks / 116 x 15 sec 7 Prime (Ballarat, Bendigo, Gippsland, Shepparton) 2 weeks / 32 x 15 sec Triple M 2 weeks (incl Breakfast news and Drive sponsorships) / 115 impressions NOVA 2 weeks Breakfast traffic sponsorship / 70 impressions GOLD 2 weeks Breakfast news / weekend news sponsorship / 96 impressions Smooth - 2 weeks incl Breakfast news sponsorship / 53 impressions ATN (metro) 2 weeks (8 stations 180 impressions Shell Scheme Space Only (Indoor) Space Only (Outdoor) Grand Boulevard (Outdoor) Indoor Shell Scheme Stands include the following; Exhibition floor space, Black Corinthian walls, carpet, 2 x spotlights per 9sqm, 4amp phase power outlet and stand fascia with company name. floor space. floor space. (No Pegging) Space Only Stands include the raw floor space. (No pegging) 0 10m² 11-20m² 21-30m² 31 + m² $220 $210 $197 $ m² 30-59m² 60 99m² m² m² $140 $126 $113 $97 $ m² 30-59m² 60 99m² m² m² $99 $89 $81 $70 $ m² m² m² $53 $48 $43 Fishing Tackle, Boats Marine Products Shell Scheme Online: Google Display Network / Adwords / Youtube 1 month campaign; Fishing World 3 month campaign; A FN 2 month campaign; Club Marine 2 months; Afloat 1 month; Marine Business 3 months Magazine: 4 WD Action 2 issues, 1 x video DVD editorial; Modern Fishing 1 issue; 4WD Camping Guide 1 issue; Camper Trailer Touring 2 issues; Overlander 1 issue; Caravan Motorhomes 1 issue; Just 4x4 3 issues; 4x4 Australia 3 issues; 4WD Vic Track Watch 1 issue; On The Road 1 issue; Camper Trailer Australia 3 issues; Fishing World 2 issues; Fishing Monthly 3 issues; Freshwater Fishing 2 issues; Club Marine 1 issues; Afloat 1 issue; Trade-A-Boat 3 issues; Marine Business 1 issue; National Australian Fishing Annual 1 annual issue edm: 6 x monthly show newsletter, RACV member offer; Fishing World 2 issues, Marine Business 2 issues Website: New optimised show website Social Media: 4WD Action 2 month campaign (including 4 x video testimonial, 14 posts and ticket giveaways); Freshwater Fishing 1 month campaign featuring 4 x posts; Great Australian Doorstep 1 month campaign Direct Mail: see edm Other: PR 4 month mainstream media campaign valued at approximately $1.0 million Ticket giveaway promotion in suburban newspapers Space Only (Outdoor) Grand Boulevard (Outdoor) Indoor Shell Scheme Stands include the following; Exhibition floor space. floor space, Black Corinthian walls, carpet, 2 x spotlights per 9sqm, 4amp phase power outlet and stand fascia with company name. Space Only (Indoor) floor space. (No Pegging) Space Only Stands include the raw floor space. (No pegging) 0 20m² 21-36m² 37 + m² 0 50m² m² m² 201+ m² m² m² m² $175 $159 $ m² m² m² 201+ m² $92 $84 $79 $74 $84 $74 $68 $63 $52 $47 $42 Carpets: $12 per m2 Walls: $34 per m2 MARKETING Bronze Package (Compulsory) Silver Package (Upgrade Option 1) Gold Package (Upgrade Option 2) In online Exhibitor Directory (website) Link to Social Media platforms (Facebook Twitter) 100 word company biography 5 document uploads 5 product listings online and in Bargain Hunter s Guide (photo description) In online Exhibitor Directory (website) Link to Social Media platforms (Facebook Twitter) 200 word company biography 10 document uploads 10 product listings online and in Bargain Hunter s Guide (photo description) In print Exhibitor Directory (Show Guide) 10 word company biography Quarter-page advertisement In print Exhibitor Directory (Show Guide) 25 word company biography Half-page advertisement In online Exhibitor Directory (website) Link to Social Media platforms (Facebook Twitter) 500 word company biography 15 document uploads 15 product listings online and in Bargain Hunter s Guide (photo description) Banner ad in profile Additional Inclusions Rotating banner ad on website Additional Inclusions Rotating banner ad on website Social Media Twitter post Social Media Twitter post Instagram post Rate $325 + GST In print Exhibitor Directory (Show Guide) 50 word company biography Full-page advertisement Additional Inclusions Rotating banner ad on website Social Media Twitter post Instagram post Facebook post Rate $625 + GST Rate $995 + GST COMPULSORY PUBLIC LIABILITY INSURANCE - $150 COMPULSORY ADMINISTRATION AND SUNDRY FEE It is a condition of participation that all Exhibitors (and co-exhibitors) MUST have Public Liability Insurance coverage for at least $10M for the duration of the show. Refer to Clause 27 in the terms and conditions, available on request. This fee is applicable to all Exhibitors (and co-exhibitors) participating in the show. This amount is calculated as 5% of the total stand costs, before GST capped at $500. CONTACT US AND BOOK YOUR STAND TODAY EXHIBITOR SALES Adam Gifford, Sales Manager agifford@etf.com.au Ben Morrison, Sales Executive bmorrison@etf.com.au Tanise Elrezz, Sales Executive telrezz@etf.com.au

7 FRIDAY 17TH AUGUST TO SUNDAY 19TH AUGUST 2018 MELBOURNE SHOWGROUNDS 4x4show.com.au