SPONSORSHIP OPPORTUNITIES

Transcription

1 SPONSORSHIP OPPORTUNITIES

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3 THE 2019 ROYAL MELBOURNE SHOW Conducted by The Royal Agricultural Society of Victoria (RASV) since 1848, the Royal Melbourne Show is an important and effective platform to promote and celebrate excellence in Victorian agriculture. RASV is committed to maximising the appeal and success of the Royal Melbourne Show by presenting a unique and memorable agricultural event experience that is relevant, entertaining and provides a unique platform to inform consumers about quality Victorian produce and products. Victoria s largest and most iconic annual community event, the Royal Melbourne Show is being held over 11 days in 2019 from Saturday 21 September to Tuesday 1 October at Melbourne Showgrounds.

4 EFFECTIVELY REACHING YOUR TARGET AUDIENCE The Royal Melbourne Show offers sponsors a unique opportunity to engage Victorians at Victoria s largest and most iconic annual community event across a uniquely motivated and diverse audience. Patrons love the Show because of hands-on activities, the quality of food and drinks, the variety of options and ease of public transport and because of the level of safety provided at the Show.

5 VALUE FOR YOUR INVOLVEMENT

6 YOUR REACH GOES BEYOND THE EVENT

7 HIGH PROFILE MEDIA COVERAGE An integrated marketing program generates a high level of public awareness and interest for this iconic event. Through a combination of advertising, promotions and publicity the Royal Melbourne Show receives significant coverage and exposure which maximises the appeal, attendance and success of the event. The Royal Melbourne Show is also supported each year by significant media coverage, particularly TV and print media. Key partnerships with the Herald Sun, The Weekly Times, Channel 7, Channel 9 and RACV (with more than 2.1 million members), ensures that the Royal Melbourne Show is heard and seen by most Victorians during September, and generates around 20 million in PR value. More than 2,000 coverage clippings across print, broadcast, online and social were generated in 2018, estimated to be 63 million opportunities to read, see and hear about the Show. 86% of all Show coverage was received in a positive tone.

8 SHOWING OFF YOUR BRAND Visitors come to the Royal Melbourne Show actively seeking immersive, informative and engaging activities, making the event a truly unique opportunity for marketers to connect their brand with the public in a meaningful way. In addition to this, the Royal Melbourne Show s dynamic digital presence and daily coverage across broadcast and print media during the 11 days of the Show, provide sponsors with access to an even bigger audience.

9 PERKS OF A PARTNERSHIP WITH THE ROYAL MELBOURNE SHOW Included value for partners: Brand alignment with an engaging positive community event Brand exposure across Royal Melbourne Show marketing campaigns PR opportunities Establishing a strong rapport with event patrons Tailored package opportunities: Secure naming rights to a pavilion or precinct that attracts your target market Benefit from increased exposure with a Royal Melbourne Show digital advertising package Increase your business network with hospitality inclusions Add customer value and engagement opportunities with rights to run pre Show promotional competitions offering family VIP prizes to the Show Create a dynamic and visually appealing space to make your brand stand out from the crowd Include an engaging activity to increase visitation and time spent at your stand Find measurable ways to increase the organic spread of your product or service by offering discount or referral codes Showcase your product and service with sampling rights Expand your database by creating innovative ways to generate new sales leads to stay connected with your audience after the event

10 2019 AVAILABLE SPONSORSHIP ASSETS Tier A Animal Nursery Showbag Pavilion Winning Taste Pavilion Livestock Pavilion The Meadow Tier B Fireworks Entertainment Stage The Animal Farmyard The Woodchop Pavilion

11 2019 AVAILABLE SPONSORSHIP ASSETS Tier A Animal Nursery Showbag Pavilion Winning Taste Pavilion Livestock Pavilion Fireworks Entertainment Stage The Animal Farmyard The Woodchop Pavilion Tier B The Meadow

12 MORE INFORMATION For more information regarding Royal Melbourne Show sponsorship and commercial rights opportunities please contact: Hannah von Bibra Head of Commercial and Partnerships The Royal Agricultural Society of Victoria Hannah.vonBibra@rasv.com.au