49 th ICCA Congress & Exhibition

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1 49 th ICCA Congress & Exhibition Club Melbourne Ambassadors Program Clive Dwyer Director - Business Development Melbourne Convention and Exhibition Centre

2 Club Melbourne Overview The opportunity in Melbourne, Australia Philosophy of program delivery Program overview

3 5,000 seat convention centre opened mid 2009

4 Where Club Melbourne adds value

5 Why have an Ambassadors Program? A significant opportunity to maximise the new Melbourne Convention Centre Increases international convention business into Melbourne Reinforces Melbourne and Australia as an academic, skilled and innovative community

6 The Program Currently 119 ambassadors; all specialists 41 international conferences secured Significant media and publicity in our community

7 Auditing our community from a convention perspective 13 fields of interest identified

8 Matching our knowledge base to conferences 16 world renowned scientific institutes Two Melbourne universities listed in world top twenty (as with Boston and London) Australia's capital of biotechnology Three of the four Australian car manufacturing plants Australia's largest concentration of medical research centres Seven internationally acclaimed hospitals Australia's only synchrotron Australia's centre for telecommunications; 8 th largest in the world Australia is the 4 th largest funds management market World recognised education programs Australia s largest seaport, excellent transport system

9 Club Melbourne ambassadors are Experts in their field and respected internationally Passionate about Melbourne and its ability to host conventions Willing to network

10 Club Melbourne ambassadors will Commit to: bid for and host international conventions; promote Victoria as a destination for business events Spread the word about Melbourne s credentials as a research and development centre and as a convention city Promote the role of conventions in developing local industry, research and community skills

11 Process of Engagement Establish brand, profile and communications Extensive research before first contact; we have conventions to target Formal partnership agreement commitment Dedicated person to manage the program and develop relationship with ambassadors

12 Ambassadors also act as spokespeople Support for convention bids Appear in destination marketing campaigns

13 Conventions Australia marketing campaign

14 Ambassadors present on behalf of Melbourne Bids talking about their experience hosting an international convention in Melbourne Local hosts motivate Australians to bid for an international event Other ambassadors share the how to of organising a convention

15 Ambassadors market Melbourne internationally Their own network is important Club Melbourne tool kit ; for them to use overseas including tailored presentations They lobby international committees

16 Our commitment? Functions to recognise their efforts Corporate and social networking opportunities Club Melbourne facilities Education and training program Relationship manager Research and conference development program Bi-annual newsletters Bid assistance and delegate boosting programs

17 Recognition of efforts Professor David de Kretser AC, Governor of Victoria

18 Club Melbourne annual events

19 The Hon. John Brumby MP, Premier of Victoria

20 2010 and beyond

21 Our next steps Being selective in the choice of ambassadors Continue to adequately resource the program Grow the brand Explore the global network through Club Melbourne Promote Melbourne as a great place to live, invest, work, play and hold great conventions!

22 Thank you!

Adelaide Convention Bureau Membership Benefits Guide 2014 / 2015

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