2017 MEDIA KIT OFFICIAL MEDIA
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- James Shields
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1 25-28 May 2017
2 INTRODUCTION Bauer Trader Media has again been appointed the exclusive Official Media Partner for Australia s premier transport industry event, the 2017 Brisbane Truck Show. As the Show s Official Media Partner, Bauer Trader Media has the exclusive rights to produce and distribute: 100,000 Brisbane Truck Show programs 20,000 Brisbane Truck Show show bags Additionally, Bauer Trader Media has sole right to display and distribute its suite of market-leading transport and machinery publications at the Show. As the exclusive Official Media Partner, Bauer Trader Media offers exhibitors unrivalled opportunities to promote their Show presence across its extensive print and digital properties covering key industry segments, including transport, farming and construction, both before, during and after the event, to maximise their significant investment. Read on to find out more.
3 PRINT ADVERTISING The 2017 Brisbane Truck Show Official Program presents an unrivalled medium for exhibitors to promote their Show presence and/or new product launches both before and during the event to key transport, farming and construction industry decision makers. As the Official Media Partner, Bauer Trader Media has exclusive rights to produce and distribute a total of 100,000 copies of the 2017 Brisbane Truck Show Program containing a full preview of the Show and exhibitors as well as crucial Show information including maps, exhibitor listing and other important details. Some 20,000 copies of the program will be distributed to all Show attendees at key entry points throughout the four-day event. Additionally, a further 80,000 copies of the program will be distributed to key transport, farming and construction industry industry decision makers pre-show through: Australasian Transport News: Australia s largest-circulating magazine for fleet operators (CAB audit 10,574, March 2016) Owner//Driver: Australia s largest-circulating monthly newspaper for owner-drivers/small fleet operators (CAB 36,157 March 2016) Deals on Wheels: Australia s top-selling truck classifieds magazine (ABC audit 11,749, June 2016) Earthmovers & Excavators: Australia s top-selling earthmoving industry magazine (ABC audit 7,227, June 2016) Farms & Farm Machinery: Australia s top-selling farm machinery magazine (ABC audit 7,010, June 2016) A range of cost-effective integrated advertising and editorial packages are available to promote your products and services to an unrivalled readership of key decision makers across the transport, farming and earthmoving sectors. 100,000 COPIES DISTRIBUTED
4 DIGITAL ADVERTISING For the first time, Bauer Trader Media s market-leading digital network - Fullyloaded.com.au, OwnerDriver.com.au and TradeTrucks.com.au - will host a dedicated Brisbane Truck Show information hub. From December 2016, this hub will feature all the latest show and exhibitor news as well as crucial event information such as maps, exhibitor listings and much more. WIth an unrivalled monthly audience of more than 200,000* unique visitors a month across its digital network, the 2017 Brisbane Truck Show Hub offers a new and exciting medium to promote your brand in the all-important lead up to the show. What s more, the Hub will be supported by a dedicated monthly 2017 Brisbane Truck Show e-newsletter, featuring all the latest show news and information and distributed to a database of some 20,000 key industry decison makers. A range of cost-effective digital advertising and editorial packages are available to promote your products and services to an unrivalled and highly engaged audience....more THAN 200,000* UNIQUE VISITORS A MONTH...
5 THE OFFICIAL SHOW BAGS As the sole Official Media Partner for the 2017 Brisbane Truck Show, Bauer Trader Media has the exclusive rights to produce and distribute approximately 20,000 Official Show Bags at key entry points throughout the four-day Show. These include the main designated ticket/entrance stations situated in the Merivale Street Foyer in Hall 4 and the Great Hall in the Grey Street Foyer as well as at Bauer Trader Media s two booths located nearby these two key entry points. The Show Bags will be handed out alongside the Official Show Program featuring a full preview of the Show as well as crucial Show information such as maps and exhibitor listings, making them an indispensable tool for all Show attendees. A limited number of opportunities are available for sponsorship of the Official Show Bags as well as insertions of relevant marketing materials and/or merchandise....20,000 OFFICIAL SHOW BAGS AT KEY ENTRY POINTS...
6 ADVERTISING PACKAGES BRONZE SAVE $945 SILVER SAVE $2,800 GOLD SAVE $10,835 PROGRAM 1/4 page print ad in Brisbane Truck Show Program ONLINE Exhibitor name listing in Brisbane Truck Show hub 30,000* digital display ads placed across the Bauer Trader Transport Network PROGRAM 1/2 page print ad in Brisbane Truck Show Program EDITORIAL Published in Brisbane Truck Show program ONLINE Exhibitor listing in Brisbane Truck Show hub + logo + direct link to your website 30,000* digital display ads placed across the Bauer Trader Transport Network PROGRAM Full page print ad in Brisbane Truck Show Program EDITORIAL Published in Brisbane Truck Show program + online ONLINE Exhibitor listing in Brisbane Truck Show hub with logo, direct link to your website + highlighted text 120,000* digital display ads placed across the Bauer Trader Transport Network Inline banner ad placed in Brisbane Truck Show e-newsletter distributed to 20,000+ inboxes VALUE $3,150 INVESTMENT $2,205 VALUE $7,000 INVESTMENT $4,200 VALUE $19,700 INVESTMENT $8,865 *10,000 ad impressions per month for three months *10,000 ad impressions per month for three months *20,000 ad impressions per month for six months
7 PROGRAM SPECIFICATIONS DIGITAL SPECIFICATIONS Half Page Horizontal W: 190mm H: 133mm Half Page Vertical W: 120mm H: 276mm Full Page TRIM W: 210mm H: 297mm BLEED AREA W: 220mm H: 307mm W: 190mm H: 277mm TYPE SIZE (W X H) MAX FILE SIZE FORMAT DISPLAY ADS 300x250 px 50kb html, gif, jpeg, png or third party ad tag E-NEWSLETTER BANNER 500x90 px 40kb gif (static), jpeg or png Quarter Page Horizontal W: 190mm H: 66mm Quarter Page Vertical W: 92mm H: 133mm BLEED AREA W: 420mm H: 297mm Double Page Spread W: 380mm H: 277mm TRIM W: 420mm H: 297mm Please allow a 20mm safety gutter in center of spread Specifications correct at August subject to change without notice
8 CONTACT DETAILS Group Sales Manager Asanka Gurusinha E: T: M:
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