28-30 SEPTEMBER 2014 DUBAI WORLD TRADE CENTRE

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1 28-30 SEPTEMBER 2014 DUBAI WORLD TRADE CENTRE OFFICIAL POST SHOW REPORT 2014

THE ULTIMATE SHOWCASE OF THE WORLD S LEADING HOSPITALITY SOLUTIONS The Hotel Show Dubai is the largest and most attended B2B hospitality event in the MENA region, held annually at the Dubai World

2 THE ULTIMATE SHOWCASE OF THE WORLD S LEADING HOSPITALITY SOLUTIONS The Hotel Show Dubai is the largest and most attended B2B hospitality event in the MENA region, held annually at the Dubai World Trade Centre. The event provides hundreds of suppliers from across the globe with the unique opportunity to promote their brands to hoteliers, restaurateurs, interior designers, developers, investors chains and future projects. KEY SECTORS: 15 Technology and Facilities Management 30,000 HORECA 596 Retail Franchise and Hotel Services Operating Equipment and Supplies Interiors, Lighting and Design Hotel Investment, Development and Build ,303 17,772

3 VISITOR PROFILE 35% of visitors are sourcing new suppliers NATURE OF BUSINESS Hospitality 43.2% Hotels & Accommodation 10.7% Consultancy 9.1% Interior Design Contractor 7.4% Interior Design Agency - Commercial 7.2% Contractor 6.8% Architectural Firm 4.1% Arts, Entertainment & Recreation 2.6% Restaurants, Bars & Fastfood 2.6% Telecommunications 2.5% Catering 2.1% Property Developer 1.7% 21% of visitors have a purchasing responsibility in excess of US$1M 63% of visitors are key decision makers, purchasers or buyers VISITORS PRIMARY JOB FUNCTION General Management 28.5% Sales & Marketing 21.7% Consultant 6.5% Design 4.9% Chefs 4.9% Operations & Logistics 4.8% Purchasing 4.7% Leisure & Tourism 3.8% Architect 3.3% Hospitality & Catering 3.2% Engineering 3.2% Administration 2.8% Government 2.8% Finance 2.5% Information Technology 2.4%

4 VISITORS BY COUNTRY 31.2% 68.8% International UAE 996 Delegate attendance 13,400 Visitors 17,772 Total attendance MAIN PRODUCTS VISITORS ARE SOURCING Design & Furnishings 16.8% Lighting 13.6% Architecture & Design 10.9% Kitchen & Catering Equipment 10.6% Bldg materials, supplies & services 8.9% Design, theming & construction 8.8% Technology 8.5% FM 8.4% Amenities products & services 8.1% Others 5.4%

EXHIBITOR FEEDBACK 55% of exhibitors were very satisfied with the quality of visitors 64% of exhibitors were

their objectives 41% of exhibitors re-booked their stand onsite for 2015 $6.

customers. It has given us the right boost and right target clients.

the growth especially with the Expo 2020 & the Qatar 2022 World Cup and feel that this event is the perfect venue

We came across the whole main hospitality operators in Dubai and Middle East areas and we are in process with

5 EXHIBITOR FEEDBACK 55% of exhibitors were very satisfied with the quality of visitors 64% of exhibitors were satisfied with the quantity of visitors 89% of exhibitors view The Hotel Show as an important platform to achieve their objectives 41% of exhibitors re-booked their stand onsite for 2015 $6.2m worth of business deals were conducted onsite Exhibitor Testimonials for us and we had good feedback from the customers. It has given us the right boost and right target clients., Marketing Manager, Guest Hotel as we have been participating for the past 15years and we have found there are key the growth especially with the Expo 2020 & the Qatar 2022 World Cup and feel that this event is the perfect venue to present our furniture., Marketing Manager, Intermetal Limited. We came across the whole main hospitality operators in Dubai and Middle East areas and we are in process with several projects., Director, Edition Bougainville In the hotel show, we usually meet hotel investors, hotel operators and developers. In the, the quality of customers we meet here is very high and we are very pleased with this., Head of Building Automation India & MEA, ABB

Austria Belgium China Greece India Italy Spain Turkey Thailand Germany / ' 0 1 1 Portugal Egypt Netherlands France $ %! exciting presentation of how the future of hospitality may be transformed.

Philippines United Kingdom Vietnam 1 2, # 3 Key buyers and decision makers were invited to the VIP lounge to meet and do business in luxurious surroundings.

6 2014 SHOW FEATURES AND EVENTS ) -., + New for 2014, The International Village showcased 17 country 69: ;<<< exposure for international exhibitors and enabled visitors to easily source suppliers by country. Austria Belgium China Greece India Italy Spain Turkey Thailand Germany / ' Portugal Egypt Netherlands France $ %! exciting presentation of how the future of hospitality may be transformed. The feature offered a glimpse into new innovative and sustainable architectural design concepts, which combine new technologies, sustainable materials and designs that enhance building performance. Philippines United Kingdom Vietnam 1 2, # 3 Key buyers and decision makers were invited to the VIP lounge to meet and do business in luxurious surroundings. Visitors received VIP gift packs and complimentary food and beverage whilst having the opportunity to network in an exclusive private lounge. on rati rsary nnive Celeb A 15th &! Radio Sponsor for The Hotel Show Dubai " # $ broadcast LIVE each day from the event, presentations from Glion, Green Globe and Caschera Spa and three hours dedicated to careers and training. The area provided a platform for exhibitors and industry professionals to launch new products and share best practice. 45 ( The Hotel Show Dubai celebrated 15 successful '%( industry. The event was hosted by the shows! ) ( * + + / exhibitors, VIP guests and media enjoyed a unique networking opportunity, a signature cocktail, canapes and jazz music.

28-30 SEPTEMBER 2014 DUBAI WORLD TRADE CENTRE MARKETING AND PR CAMPAIGN With 21 media partners supporting the 2014 event and an extensive Marketing and PR campaign, The

8m Online Marketing With 92,000 visits, the website is one of the audience and support social media activity.

Direct Mail Over 21,000 personal invitations were sent by courier key decision makers across the GCC region.

With 42 radio advertisements over 10 days the campaign had a reach in excess of 109,000 listeners.

7 28-30 SEPTEMBER 2014 DUBAI WORLD TRADE CENTRE MARKETING AND PR CAMPAIGN With 21 media partners supporting the 2014 event and an extensive Marketing and PR campaign, The international and regional coverage. Overall reach 101,220,220 Value of campaign $1.8m Online Marketing With 92,000 visits, the website is one of the audience and support social media activity. Over 25% of visitors to the show acknowledged they were aware of the event due to Facebook, Twitter and Linkedin which this year. Direct Mail Over 21,000 personal invitations were sent by courier key decision makers across the GCC region. Telemarketing The 3 week visitor campaign targeted 8,000 contacts across the GCC region to personally invite the show. Radio Advertising With 42 radio advertisements over 10 days the campaign had a reach in excess of 109,000 listeners. This was supported by live broadcasts onsite and a fully integrated social media strategy. Print Advertising Adverting in media publications including Hotelier Middle East and The Caterer as well as in regional newspapers such as Gulf News and The National increased awareness of the event across the GCC. SMS SMS A comprehensive campaign to over 59,400 contacts in the UAE, increased awareness and visitor footfall to the show. TV Advertising Over 55 spots on prime time TV with Sky News Arabia, advertising reached approximately 50m homes across the GCC and Africa. PR Summary and press releases 45.5m $1.4m

8 M I D D L E E A S T 2014 PARTNERS AND SPONSORS Strategic Partner Enterprise Channel MEA FOOD HOSPITALITY WORLD INDIA S FOREMOST FOOD & HOSPITALITY PUBLICATION ERSTWHILE EXPRESS HOSPITALITY FORTNIGHTLY INSIGHT FOR THE FOOD AND HOSPITALITY TRADE

9 28-30 SEPTEMBER 2015 DUBAI WORLD TRADE CENTRE To discuss your participation in 2015, contact: Danielle Curtis Event Manager T: +971 (04) M: +971 (0) Organised by:

03 05 MAY 2015 JEDDAH CENTRE FOR FORUMS AND EVENTS OFFICIAL POST SHOW REPORT

03 05 MAY 2015 JEDDAH CENTRE FOR FORUMS AND EVENTS POST SHOW REPORT A SHOWCASE OF WORLD CLASS HOSPITALITY SOLUTIONS The Hotel Show Saudi Arabia, the premier hospitality event in the Kingdom is held annually