We imagine your future WE ENSURE YOUR SUCCESS. ACCORHOTELS DEVELOPMENT Book

Transcription

1 We imagine your future WE ENSURE YOUR SUCCESS ACCORHOTELS DEVELOPMENT Book

2 YOU ARE UNIQUE. YOU ARE OUR PARTNER. EXPRESS YOUR PERSONALITY. GROW YOUR EXPERTISE. TAKE ADVANTAGE OF OUR RESOURCES. REACH FOR EXCELLENCE. IMAGINE YOUR FUTURE. ENSURE YOUR SUCCESS WITH US: Feel WELCOME

3 DEVELOPMENT EXPERTISE 06 POWERFUL BRANDS 18 PERFORMING SERVICES 68 Contents Leading Hotel Operator PAGE 06 Powerful Brands PAGE 18 Performing Services PAGE 68 Hotel Development Strategy PAGE 08 Brand Positioning PAGE 20 Master Your Development PAGE 70 Hotel Development Know-How PAGE 10 Residential Development Expertise PAGE 12 Design & Technical Assistance PAGE 14 Leading Digital Hospitality PAGE 16 Luxury & Upscale PAGE 24 Raffles, Sofitel Legend, SO/Sofitel, Sofitel Hotels & Resorts, MGallery by Sofitel, Pullman, Swissôtel, Grand Mercure, The Sebel, 25hours Midscale Brands PAGE 48 Novotel, Mercure, Adagio, Mama Shelter Economy Brands PAGE 58 ibis, ibis Styles, ibis budget Jo&Joe Power Your Hotel PAGE 72 Maximize Your Revenue PAGE 74 Ease Your Operation PAGE 78 Magnify Customer Experience PAGE 80 Empower Your Hotel Staff PAGE 82 Commit to Society PAGE

4 AccorHotels ranks AS A LEADING HOTEL OPERATOR NORTH AMERICA CENTRAL AMERICA & CARIBBEAN EUROPE (2) 54 % (1) NETWORK 2,80 HOTELS 14,000 ROOMS PIPELINE ,000 AccorHotels is a leading hotel operator, as well as a market leader in Europe, Latin America, Middle East & Africa and Asia Pacific. We operate 2,00 hotels under direct management contract and an additional 1,850 hotels under franchise contract. Every night, we welcome more than 500,000 guests in more than 4,100 hotels in 95 countries. Our global stature and footprint provide owners with real benefits: proven techniques and large economies of scale 4,100+ HOTELS AND 58,000+ ROOMS IN 95 COUNTRIES 240,000 EMPLOYEES IN ACCORHOTELS ADDRESSES 5 % (1) NETWORK PIPELINE 80 HOTELS 15 28,000 ROOMS,400 SOUTH AMERICA 8 % (1) NETWORK PIPELINE 290 HOTELS ,700 ROOMS 22,100 MIDDLE EAST AND AFRICA 7 %(1) NETWORK PIPELINE ,000 HOTELS ROOMS ,000 ASIA PACIFIC 26 % (1) NETWORK PIPELINE ,500 HOTELS ROOMS 60 75,500 strong local operations expertise and support ongoing financial returns 5,6 BILLION IN REVENUE 4,150 HOTELS & 58,200 ROOMS 920 HOTELS & 172,000 ROOMS ROOM NETWORK ROOM PIPELINE 40 % MANAGEMENT CONTRACT 22 % UPSCALE & LUXURY 6 % OWNERSHIP 28 % UPSCALE & LUXURY 29 % OWNERSHIP 4 % MIDSCALE 1 % FRANCHISE CONTRACT 44 % ECONOMY & LOW COST 19 % FRANCHISE CONTRACT 75 % MANAGEMENT CONTRACT 0 % MIDSCALE 42 % ECONOMY & LOW COST (1) Based on number of rooms as of end 2016 (58,161 rooms) (2) Including France > Network: 1,6 hotels & 147,289 rooms / Pipeline: 59 hotels & 5,157 rooms BY OPERATING TYPE BY SEGMENT BY OPERATING TYPE BY SEGMENT 6 7

5 AccorHotels opens 1 HOTEL EVERY 6 HOURS AccorHotels strategy is to accelerate hotel development, through both organic growth and acquisition. The expansion of the AccorHotels network continues at a rapid pace, with a record 81,000 rooms opened last year. Geographically speaking, our development strategy consists of a 2-prong approach for all brand segments, from ultimate luxury to economy: global presence in all source countries and gateway cities of all regions around the world: Europe, Americas and Asia- Pacific continued expansion in emerging markets, particularly in China, Brazil, India, South-East Asia and the Middle East, as well as Sub-Saharan Africa, Iran and Cuba. We are taking a more selective approach to development going forward, based on luxury, residential, lifestyle and resorts. 20 HOTELS & 8,000 ROOMS OPENED ORGANIC GROWTH 120 HOTELS & 4,000 ROOMS ACQUIRED RAFFLES, FAIRMONT & SWISSÔTEL ACQUISITION 920 HOTELS & 172,000 ROOMS IN THE PIPELINE SO/Sofitel Bangkok, Thailand All figures as of end

6 AccorHotels imagines YOUR FUTURE AND ENSURES YOUR SUCCESS AccorHotels is fully committed to imagining your future and ensuring your success by building a long-term relationship. Your success is our success. Benefit from the expertise and support of our local Development teams to maximize your investment. We advise you on well-researched site location, fully-accredited brand selection, factbased project feasibility and metricstargeted performance. Our local Design & Technical Services can help you from project planning, design and delivery to hotel opening. Whether you are a real estate owner or developer, an independent hotelier or an investor whether converting an existing property or building a new hotel, with a management or a franchise contract you can rely on AccorHotels to provide a superior return on your investment. 00 HOTELS & 50,000 ROOMS SIGNED EACH YEAR 0 DEVELOPMENT OFFICES WORLDWIDE 110 DEVELOPERS More than 20 AccorHotels addresses in Dubai, United Arab Emirates

7 AccorHotels develops BRANDED RESIDENCES AccorHotels brings unrivalled industry expertise to the development of branded private residences and extended stay serviced residences. Our Residential offering includes for-sale branded residences which are typically co-located with a AccorHotels property and sold to individual purchasers. Providing development partners with a tremendous value creation opportunity, our branded private residences offer the potential to generate significant brand premiums and enhanced hotel economics as a result of co-location strategy. They drive supplementary revenue (F&B, Spa) to the hotel. Proactive lead generation and sales advisory and marketing support, coupled with a comprehensive residential owner benefits offering, further extends the competitive advantage enjoyed by our residential development partners. Located in ultra-prime urban locations and the most sought after resort destinations, our luxury mixed-use residential properties are natural extensions of our iconic hotel brands. 20 BRANDED RESIDENCES AND 0+ UNDER DEVELOPMENT,000+ RESIDENTIAL OWNERS SUPPLEMENTARY REVENUE DRIVEN TO THE HOTEL Fairmont Century Plaza and Residences, Los Angeles, United States 12 1

8 AccorHotels values DESIGN & TECHNICAL ASSISTANCE AccorHotels has long-standing and valuable expertise in hotel and concept design. Our Design & Technical Assistance offers you a wide range of advisory services. Our local teams are on-hand to support the design and construction, or renovation, of your hotel project, at each step of its lifecycle: from branding, planning, consulting, designing, engineering, purchasing, and delivering to opening. We provide you with our brand standards, style books, design briefs, construction and renovation guidelines. We help you to choose the right partners to successfully accomplish your hotel project: our preferred local consultants, architects and interior designers, contractors, manufacturers We ensure you benefit from inviting, functional and safe spaces, full brand compliance for greater guest experience and satisfaction, and cost savings, which all contribute to your hotel s operational and financial performance. 200 CONSTRUCTION AND RENOVATION PROJECTS EACH YEAR 200 DESIGN & TECHNICAL EXPERTS 50 YEARS OF EXPERTISE Pullman Paris Roissy CDG Airport, France

9 Leading digital hospitality POWERED BY ACCORHOTELS AccorHotels boasts an ambitious digital strategy based on a 225 million 5-year plan to enhance the digital experience of our customers, partners and employees. Our digital sales and marketing strategy is designed to boost your hotel s revenue and performance by: driving business thanks to powerful ACQUISITION solutions and campaigns, optimizing your hotel DISTRIBUTION through more than 100 different channels, improving GUEST EXPERIENCE and overall satisfaction, increasing guest RETENTION rate. Acquisition PULL & DRIVE DEMAND High-impact search engine campaigns 0+ million keywords purchased each year Strong social media presence 7.4 million fans on Facebook, Twitter, YouTube, Pinterest & LinkedIn Advertising brand campaigns 100 million invested each year PUSH & CONVERT DEMAND Great guest knowledge & big database 60+ million individual customers Smart predictive campaigns 1 billion personalized s sent each year Tactical promotional operations 00,000 annual bookings 16 Distribution SELL YOUR INVENTORY IN REAL TIME AccorHotels TARS reservation system: 62% global average contribution rate to hotel revenue (including Raffles, Fairmont and Swissôtel) Direct websites: AccorHotels.com + Marketplace + brand.com = 70 million yearly visits AccorHotels.com single app: 50% of our web visits come from mobile devices OTAs: 70+ online travel agencies connected and accessing inventory and offers in real time Metasearch engines: driving traffic to AccorHotels.com and OTAs GDSs: traditional travel agencies & travel management companies connected and accessing inventory and offers in real time TAGS: group booking solutions Clever call centres: 900 sales agents operating in 11 call centres in 18 languages Customer Caring: 8 caring centres in 1 languages Retention MAXIMIZE YOUR REVENUE Revenue Management: +5% global average in REVPAR performance for hotels using AccorHotels RM on-demand solutions E-commerce team: 250 experts worldwide Worldwide sales team: 700 sales representatives in 50 sales offices Guest Experience ENHANCE YOUR GUEST EXPERIENCE 80 city guides: available on AccorHotels.com app Online check-in & fast check-out: personalized & simplified welcome for guests registered on AccorHotels.com One-click payment: personal E-wallet Digital in-app hotel services (room service, restaurant menu, taxi...): 2,600 hotels equipped Restaurants by AccorHotels: 500 restaurants bookable online AccorHotels press: 6,000 free magazines & newspapers available via AccorHotels.com app MANAGE YOUR E-REPUTATION Voice of the Guest program: 100% of hotels equipped to manage guest feedback online E-reputation performance score (RPS): 81/100 global average BRING GUESTS BACK Le Club AccorHotels loyalty program advantage: 1 million members, 19,500 additional members per day Le Club AccorHotels loyalty program performance: 0% global average contribution to hotel s revenue La Collection by Le Club AccorHotels: online store to redeem points Dematerialized Le Club AccorHotels card 17

10 Powerful BRANDS CLASSIC LIFESTYLE EXTENDED STAY BRANDED RESIDENTIAL SERVICED HOMES LUXURY ECONOMY MIDSCALE UPPER UPSCALE SERVICED RESIDENCES SERVICED RESIDENCES SERVICED RESIDENCES SERVICED RESIDENCES LIVING AccorHotels offers the largest brand portfolio in the hotel industry comprising internationally acclaimed luxury and upscale brands as well as popular midscale and economy brands and in-demand lifestyle smart concepts. Alongside our celebrated hotel brands, AccorHotels also manages serviced residences properties for extended stays, branded private residences, residence clubs and serviced homes for private rental. WELCOME TO THE WORLD OF ACCORHOTELS. HOTEL F1 (FRANCE) & THE SEBEL (AUSTRALIA) ARE DOMESTIC BRANDS

11 Brand positioning LUXURY BRANDS UPSCALE BRANDS Based on STR segmentation EMOTIONAL LUXURY CLASSIC LUXURY BOUTIQUE UPPER UPSCALE IN-STYLE UPPER UPSCALE CONTEMPORARY UPPER UPSCALE AN OASIS FOR THE WELL-TRAVELLED Charming - Graceful Thoughtful - Welcoming TURNING MOMENTS INTO MEMORIES Charismatic - Connected Thoughtful - Locally Inspired A COLLECTION OF MEMORABLE BOUTIQUE HOTELS Charming - Singular - Inspiring - Memorable OUR WORLD IS YOUR PLAYGROUND In-Style - Performance Enjoyment - Cosmopolitan LIFE IS A JOURNEY. LIVE IT WELL. Swiss Hospitality - Sense of Place Vitality Spirit HERITAGE LUXURY LIFESTYLE LUXURY MODERN LUXURY AUTHENTIC UPPER UPSCALE LIVING UPPER UPSCALE PLAYFUL UPPER UPSCALE LIVE THE LEGEND Iconic - Heritage Legendary - Timeless INTENSE LIVING Playful - Energised Rebellious - One-of-a-Kind LIFE IS MAGNIFIQUE Modern - Refined French Art-de-Vivre - Local Essence BRINGING STORIES TO LIFE Authentic - Reassuring Warm - Refined EXPECT NOTHING LESS Elegant - Stylish Intelligent - Independent LET S SPEND THE NIGHT TOGETHER Fun - Stories Democracy - Professionalism 20 21

12 Brand positioning MIDSCALE BRANDS ECONOMY BRANDS MODERN EASY LIVING UPPER MIDSCALE LOCALLY INSPIRED MIDSCALE ULTIMATE COMFORT ECONOMY IN-STYLE COMFORT ECONOMY SO MUCH TO LIVE Modern - Elegant Casual - Lively FEEL IN HARMONY WITH PEOPLE AND PLACES Authentic - Genuine Classic or Contemporary Design MOST CONVIVIAL EXPERIENCE Caring - Efficient Contemporary - Convivial MOST CREATIVE EXPERIENCE Positive - Trendy Thematic Design LIVING MIDSCALE LIFESTYLE MIDSCALE ESSENTIAL COMFORT LOW-COST LIFESTYLE ECONOMY STAY, LIVE, ENJOY Modular - Urban Welcoming - Contemporary MAMA LOVES YOU Friendly - Popular Chic - Affordable MOST CLEVER EXPERIENCE Simple - Casual Contemporary - Very Affordable OUR HOUSE IS YOUR HOUSE Cool - Caring Blended 22 2

13 Luxury & Upscale A COLLECTION OF UNIQUE ADDRESSES Impeccable quality of service, personal attention to every guest, the very highest hospitality standards... That s AccorHotels luxury and upscale brands are made of. They propose a complementary, sharply marketpositioned offer in order to meet the needs of the most discerning guests. 510 HOTELS - 129,000 ROOMS - 70 COUNTRIES 24 25

14 AN OASIS FOR THE WELL-TRAVELLED CHARMING GRACEFUL THOUGHTFUL WELCOMING A true pioneer of worldly elegance and hospitality. Each Raffles hotel offers warm and discreet service, delivering emotional luxury to well-travelled guests. Legendary service since POSITIONING EMOTIONAL LUXURY BRAND IDENTIFIERS Raffles Butler service Raffles Long Bar & Raffles Writers Bar Raffles Patisserie Raffles Spa KEY CONCEPT SPIRIT OF GENEROSITY Arriving at Raffles is a special experience. It is warm, welcoming, generous in spirit and unique to the destination. From doormen with impeccable manners and a warm personality, to the Raffles Bed, fit for royalty, grand, sumptuous and irresistible. NETWORK 11 1, & HOTELS ROOMS COUNTRIES RESIDENCES PIPELINE RESIDENTIAL MODEL PRIVATE RESIDENCES AND SERVICED RESIDENCES 92 % REPUTATION PERFORMANCE SCORE (RPS) raffles.com Raffles Singapore, Singapore 2. Raffles Le Royal Monceau Paris, France. Raffles Istanbul, Turkey 1

15 LIVE THE LEGEND ICONIC - HERITAGE - LEGENDARY - TIMELESS Iconic addresses where heritage is infused with French luxury and grace. Think legendary architecture and locations, luxurious experiences for ultimate indulgence. POSITIONING HERITAGE LUXURY BRAND IDENTIFIERS Heritage Building Indulgent Sleep and Sofitel MyBed Legendary Tours Iconic Bar KEY CONCEPT MAJORDOME The Sofitel Legend Majordome provides the ultimate standard of luxury, comfort and personalised, butler-style service, ensuring every aspect of the stay is meticulously cared for from the initial check-in to the final farewell. NETWORK 5 HOTELS 874 ROOMS 5 COUNTRIES 97 % GLOBAL OVERALL GUEST SATISFACTION sofitel.com Sofitel Legend The Grand Amsterdam, Netherlands 2. Sofitel Legend People s Grand Hotel Xian, China. Sofitel Legend Metropole Hanoi, Vietnam 1

16 INTENSE LIVING PLAYFUL - ENERGIZED - REBELLIOUS - ONE-OF-A-KIND A vivid cocktail of sophistication and style. An audacious spectacle of local energy with an unmistakable playful twist. An edge that sets the experience apart. It s about being the place to see and to be seen, connecting the like-minded. POSITIONING LIFESTYLE LUXURY BRAND IDENTIFIERS SO Look HI-SO surprising happenings & social experiences His & Hers amenities SO Pool Party KEY CONCEPT FASHION SIGNATURE Each SO/Sofitel hotel is imagined and created through an artful collaboration with a renowned fashion signature designer. Kenzō Takada at SO/Sofitel Mauritius, Karl Lagerfeld at SO/Sofitel Singapore, Monsieur Christian Lacroix at SO/Sofitel Bangkok, and Polpat Asavaprapha at SO/Sofitel Hua Hin. NETWORK & HOTELS ROOMS COUNTRIES RESIDENCE PIPELINE RESIDENTIAL MODEL PRIVATE RESIDENCES AND SERVICED RESIDENCES 92 % GLOBAL OVERALL GUEST SATISFACTION sofitel.com SO/Sofitel Hua Hin, Thailand 2. SO/Sofitel Singapore, Singapore. SO/Sofitel Bangkok, Thailand 1

17 LIFE IS MAGNIFIQUE MODERN - REFINED - FRENCH ART-DE-VIVRE - LOCAL ESSENCE Imagine modern, luxury hotels where the essence of each destination is artfully blended with French elegance to create refined and exceptional experiences. Places sought after by world-class travellers with an innate sense of style. POSITIONING MODERN LUXURY BRAND IDENTIFIERS Sofitel MyBed Experience Club Millésime SoFIT & SoSPA Magnifique Meetings & Events, including Sofitel Legend, SO/Sofitel & Sofitel hotels and rooms KEY CONCEPT COUSU MAIN SERVICE At Sofitel, each stay is unique, for our ambassadors offer a personalised, Cousu Main service. The secret of their art of hospitality: anticipate, satisfy, surprise. NETWORK 120 0,18 41 & HOTELS ROOMS COUNTRIES PIPELINE 26 7,46 17 RESIDENTIAL MODEL PRIVATE RESIDENCES AND SERVICED RESIDENCES >600 SOFITEL AWARDS WORLDWIDE sofitel.com Sofitel Dubai Downtown, United Arab Emirates 2. Sofitel Singapore Sentosa Resort and Spa, Singapore. Sofitel Paris Le Faubourg, France 1

18 TURNING MOMENTS INTO MEMORIES CHARISMATIC CONNECTED - THOUGHTFUL - LOCALLY INSPIRED Honoring a deep connection with its many communities, Fairmont charismatic hospitality is a gateway to cherished memories. Unique architecture, expressive decor and thoughtful service elevate every moment. Unforgettable. Since POSITIONING CLASSIC LUXURY BRAND IDENTIFIERS Fairmont Gold Exclusive Executive Floor Fairmont President s Club Fairmont Fit Iconic meeting and event spaces KEY CONCEPT FAIRMONT IS THE GATEWAY TO GENUINE CONNECTIONS Each Fairmont is connected to the essence of the destination. Fairmont colleagues connect guests to genuine experiences in the destination, and there is a loyal connection between the Fairmont brand and their loyal guests. NETWORK 74 29, & HOTELS ROOMS COUNTRIES RESIDENCES PIPELINE 21 7, RESIDENTIAL MODEL PRIVATE RESIDENCES AND SERVICED RESIDENCES 88 % REPUTATION PERFORMANCE SCORE (RPS) fairmont.com The Plaza, a Fairmont Managed Hotel, New York City, United States 2. Fairmont The Palm, Dubai, United Arab Emirates. Fairmont Peace Hotel Shanghai, China 1 2

19 A COLLECTION OF MEMORABLE BOUTIQUE HOTELS CHARMING - SINGULAR - INSPIRING - MEMORABLE Charming and singular boutique hotels where art de recevoir enhances authentic local discovery and shapes memorable moments. POSITIONING BOUTIQUE UPPER UPSCALE BRAND IDENTIFIERS Story Making per hotel (STORM) Memorable Moments Inspired by her, offer for women Living Room KEY CONCEPT INSPIRED BY HER MGallery by Sofitel has created Inspired by Her, an offer designed by and for women which includes special amenities: a robe and slipper sized for women in her room, manicure kits at the reception, well-balanced dishes at the restaurant and so much more... NETWORK 88 8, & HOTELS ROOMS COUNTRIES PIPELINE 0, % OF WEB BOOKINGS sofitel.com Molitor Paris - MGallery by Sofitel, France 2. Santa Teresa Hotel Rio de Janeiro - MGallery by Sofitel, Brazil. Hotel des Arts Hô Chi Minh Ville - MGallery Collection, Vietnam 1 2

20 OUR WORLD IS YOUR PLAYGROUND IN-STYLE - PERFORMANCE - ENJOYMENT - COSMOPOLITAN Hotels and resorts in tune with today s mobile world, connecting performance with enjoyment; always in tempo, definitely in style. POSITIONING IN-STYLE UPPER UPSCALE BRAND IDENTIFIERS Pullman Globe Artist Playground Business Playground The Junction at Pullman KEY CONCEPT CO-MEETING OFFER Large and flexible meeting rooms, high-tech equipment and dedicated team members: with the Co-Meeting Offer, Pullman hosts meetings and events that effortlessly connect performance with enjoyment. NETWORK 119 5,217 2 & HOTELS ROOMS COUNTRIES PIPELINE 5 14, RESIDENTIAL MODEL PRIVATE RESIDENCES AND SERVICED RESIDENCES (LIVING) 15,000 ROOMS IN THE PIPELINE pullmanhotels.com Pullman London St Pancras, United Kingdom 2. Pullman Bangkok King Power, Thailand. Pullman Paris Tour Eiffel, France 1

21 LIFE IS A JOURNEY. LIVE IT WELL. SWISS HOSPITALITY - SENSE OF PLACE - VITALITY SPIRIT We are Swiss at heart and global by nature. Through quality, efficiency and care, our Swiss hospitality gives guests the peace of mind they need to explore the world and discover life s true rewards. POSITIONING CONTEMPORARY UPPER UPSCALE BRAND IDENTIFIERS Swiss Advantage Room Pürovel Spa & Sport Vitality Healthy Programme Café Swiss KEY CONCEPT PÜROVEL The Pürovel philosophy is derived from the origin of wellbeing and use of nature s resources. The Pürovel essence is transfused in Pürovel Spa & Sport facilities, Pürovel bathroom amenities & Pürovel signature treatments. NETWORK 1 11, & HOTELS ROOMS COUNTRIES RESIDENCES PIPELINE 14 5, RESIDENTIAL MODEL PRIVATE RESIDENCES AND SERVICED RESIDENCES (LIVING) 88 % TRIPADVISOR ONLINE POPULARITY swissotel.com Swissôtel Chicago, United States 2. Swissôtel Osaka, Japan. Swissôtel The Bosphorus Istanbul, Turkey 1

22 BRINGING STORIES TO LIFE AUTHENTIC - REASSURING - WARM - REFINED Each Grand Mercure is a touchstone deep rooted in its destination that invites the discovery of authentic cultures and traditions. Rich narratives from our warm and engaging staff bring stories to life, while always delivering the universal sense of elegant hospitality. POSITIONING AUTHENTIC UPPER UPSCALE BRAND IDENTIFIERS The sense of welcome (greeting, welcome gift, uniform) The sense of taste (traditional drinks, dishes) The sense of wellness (wellness rituals, amenities) The sense of culture and discovery (interior design, art) KEY CONCEPT THE STORYTELLER Each storyteller s personality and personal anecdotes reveal cultural insights that are expressed and experienced through a particular aspect, element, product or service. NETWORK 41 9, & HOTELS ROOMS COUNTRIES PIPELINE 44 7, LOCAL BRANDS MEI JUE IN CHINA MAHA CIPTA IN INDONESIA MANEE PURA IN THAILAND ALISA IN INDIA MAJLIS IN MIDDLE EAST grandmercure.com Majlis Grand Mercure Medina, Madinah, Saudi Arabia 2. Grand Mercure Beijing Dongcheng, China. Grand Mercure Danang, Vietnam 1

23 EXPECT NOTHING LESS ELEGANT - STYLISH - INTELLIGENT - INDEPENDENT Beautifully designed, they are a stylish place to relax and unwind. Like a warm welcome, The Sebel Hotels & Apartments experience is intimate, curated and carefully attended to. POSITIONING LIVING UPPER UPSCALE BRAND IDENTIFIERS The Sebel Welcome - Feel at ease knowing you are taken care of The Sebel Host - Tailored service that is warm and friendly The Sebel Lounge - Stylishly designed to the finest detail The Sebel Spaces - Flexible and independent from rooms to suites and apartments KEY CONCEPT LUXURY OF PERSONAL SPACE To stay at the Sebel is to experience the Luxury of Space. NETWORK 26 1,776 & APARTHOTELS SPACES COUNTRIES PIPELINE RESIDENTIAL MODEL EXTENDED STAY 0 TO 120 SQM APARTMENTS WITH SEPARATE BEDROOM AND LIVING AREAS thesebel.com The Sebel Xi Ning, China 2. The Sebel Melbourne Flinders Lane, Australia. The Sebel Manly Beach, Australia 1

24 LET S SPEND THE NIGHT TOGETHER FUN - STORIES - DEMOCRACY - PROFESSIONALISM When developing individual, made to measure hotels with personality in cities with a vibrant sentiment, the 25hours team is fully devoted to creating unique destinations with soul which are inspired by their locations and shaped by art, culture and stories of their surroundings. POSITIONING PLAYFUL UPPER UPSCALE BRAND IDENTIFIERS Lively and social public spaces Strong focus on gastronomy Urban mobility concept Kiosk / concept store KEY CONCEPT THE SOCIAL HUB Plenty of hotels offer the security of familiar surroundings. Not a 25hours hotel which is a social hub, a place where international travellers and local guests form a community. Guests deliberately choose dynamism, surprise and a touch of adventure. NETWORK 8 1,012 & HOTELS ROOMS COUNTRIES PIPELINE % REVENUE COMING FROM F&B 25hours-hotels.com hours Hotel Bikini Berlin, Germany 2 &. 25hours Hotel Vienna at MuseumsQuartier, Austria 1

25 Midscale CONVIVIALITY AND ORIGINALITY From modern easy living to authentically-inspired stays, from full-service aparthotels to original lifestyle hotels, AccorHotels midscale brands offer a wide variety of local welcoming experiences to international and environmentally-aware travelers. 1,00 HOTELS - 200,000 ROOMS - 7 COUNTRIES 48 49

26 SO MUCH TO LIVE MODERN - ELEGANT - CASUAL - LIVELY At Novotel, everyone is free to live as they want. As a family or solo. On vacation or for work. In all our hotels, everything has been designed to help you find your way around. And our teams, known for their attention to detail, are always on hand. Our unique approach to hospitality, one that is built on simplicity and elegance, is loved the world over. POSITIONING MODERN EASY LIVING UPPER MIDSCALE BRAND IDENTIFIERS Novotel N Room new concept room Lively lobby with Gourmet Bar Family & Novotel Meeting@Novotel KEY CONCEPT FAMILY & NOVOTEL Children under 16 years old are invited to stay for free when sharing their parents room. With breakfast included and game areas specially designed for them, whatever their age. This is the Family & Novotel program. NETWORK 480 9, & HOTELS ROOMS COUNTRIES PIPELINE , 8 RESIDENTIAL MODEL PRIVATE RESIDENCES AND EXTENDED STAY MORE THAN 70 % AWARENESS IN KEY COUNTRIES FRANCE, UNITED KINGDOM, GERMANY, UNITED ARAB EMIRATES novotel.com Novotel Danang Premier Han River, Vietnam 2. Novotel Gourmet Bar. Novotel N Room 1

27 FEEL IN HARMONY WITH PEOPLE AND PLACES AUTHENTIC - GENUINE - CLASSIC OR CONTEMPORARY DESIGN Ideally located in the heart of cities, at the seaside or in the mountains, Mercure Hotels, led by passionate hoteliers, host business and leisure travelers all over the world. Mercure combines the power of an international network with an uncompromising commitment to quality and the welcoming experience of unique, locally-inspired hotels, rooted in authentic values and culture. (Re)Discover Mercure and enjoy a local and authentic hospitality experience in harmony with people and places. POSITIONING LOCALLY INSPIRED MIDSCALE BRAND IDENTIFIERS Mercure Quality Guarantee Flavours from the Cellar F&B concept Local Stories Local experts hosts KEY CONCEPT LOCALLY INSPIRED Each hotel has its own style and personality. The design and decor of each hotel tells an authentic and inspiring story. Blending classic decoration with a modern twist or contemporary design and heritage, Mercure hotels are a promise of an inspiring escape. NETWORK , & HOTELS ROOMS COUNTRIES PIPELINE , ND LARGEST MIDSCALE HOTEL CHAIN GLOBALLY (non-standardized chain and outside North America) mercure.com Mercure Riga Center, Latvia 2. Mercure Berlin Wittenbergplatz, Germany. Mercure Maldives Kooddoo Resort, Maldives 1

28 STAY, LIVE, ENJOY MODULAR - URBAN - WELCOMING - CONTEMPORARY A real home away from home in city center locations, the apartments range are spacious and come with fully-equipped kitchens and hotel services. These accommodations are ideal for long stays, enabling you to live away in real comfort and enjoy exploring your new surroundings. POSITIONING ADAGIO ACCESS: LIVING ECONOMY ADAGIO: LIVING MIDSCALE ADAGIO PREMIUM: LIVING UPSCALE BRAND IDENTIFIERS 2-in-1 convertible bed: sofa by day, open bed by night Long-stay welcome for stays over 28 nights Welcome Pack with local organic food products Baby kit with travel cot and high chair KEY CONCEPT At Adagio you benefit from a discount rate after 4 nights: The Longer You Stay, The Less You Pay. NETWORK , & APARTHOTELS APARTMENTS COUNTRIES PIPELINE 4 5, RESIDENTIAL MODEL EXTENDED STAY APARTHOTELS ADAGIO ARE N 1 IN EUROPE adagio-city.com Adagio Paris La Défense Courbevoie, France 2. Adagio Premium Dubai Al Barsha, United Arab Emirates. Adagio Edinburgh Royal Mile, United Kingdom 1

29 MAMA LOVES YOU FRIENDLY - POPULAR - CHIC - AFFORDABLE More than simply rooms or restaurants, Mama Shelter is a living and meeting space, a true urban refuge that is not just beautiful, modern and lively but also popular, friendly and sexy. Curl up on our sofas and savor our sharing plates, enjoy a drink and relax, you can sleep like a baby... Mama takes care of everything! POSITIONING LIFESTYLE MIDSCALE BRAND IDENTIFIERS Lifestyle areas created by great designers Communal restaurant and bar strong F&B concept Fun meeting rooms The Ateliers Personalized free Wi-Fi, virtual concierge & in-room entertainment system KEY CONCEPT To reinvent conviviality, Mama Shelter has imagined an Original Restaurant & Bar concept: cosy lounge dining areas or show kitchens with huge communal tables for friendly meals, island bar and live entertainment times a week. NETWORK & HOTELS ROOMS COUNTRIES PIPELINE 10 1,766 8 MORE THAN 50 % REVENUE COMING FROM F&B mamashelter.com &. Mama Shelter Los Angeles, United States 2. Mama Shelter Bordeaux, France 1

30 Economy REINVENTING ECONOMY HOSPITALITY ibis megabrand has rewritten the standards of economy hotels, deeply impacting the sector and strengthening its position as global leader. JO&JOE rounds out the Group s economy-brand portfolio, providing a made-to-measure solution for the vast international community of Millennial-minded trend-setters revolutionizing the market. 2,20 HOTELS - 255,000 ROOMS - 71 COUNTRIES 58 59

31 MOST CONVIVIAL EXPERIENCE CARING - EFFICIENT - CONTEMPORARY - CONVIVIAL Some might say that comfort is beyond cost. ibis hotels show otherwise by offering their guests well being at the best price. Fullyequipped rooms with innovative bedding, 24-hour guest services Welcome to the European leader in economy hotels. POSITIONING ULTIMATE COMFORT ECONOMY BRAND IDENTIFIERS New design and revamped public spaces by Atelier Archange Sweet Room by ibis ibis Kitchen concept ibis 15-minute satisfaction guarantee Extra Smile - Spirit of Service KEY CONCEPT SWEET BED With its soft duvet, four pillows and high-tech mattress, the Sweet Bed has been specially designed by ibis researchers to offer each guest the ultimate sleep experience. NETWORK 1,088 18, & HOTELS ROOMS COUNTRIES PIPELINE 16 26,86 4 NETWORK MORE THAN 1 IBIS HOTEL OPENS EACH WEEK ibis.com ibis Singapore on Bencoolen, Singapore 2. ibis Alençon, France. ibis Rotterdam City Centre, The Netherlands 1

32 MOST CREATIVE EXPERIENCE POSITIVE - TRENDY - THEMATIC DESIGN All different, but all equally inspiring: these are ibis Styles hotels. Positive and trendy, the brand offers a unique equation mixing design, comfort and services like Wi-Fi and Family Offer. Everything to meet the modern traveler s needs, at an all-inclusive price. POSITIONING IN-STYLE COMFORT ECONOMY BRAND IDENTIFIERS Multiple styles and Storytelling Design All-inclusive offer (room + breakfast + Wi-Fi) Family offer (kids corner, adapted menus, etc.) Sweet Bed by ibis Styles Happy Mood Makers KEY CONCEPT STORYTELLING DESIGN Modern, colorful, trendy Each ibis Styles hotel boasts the brand s Storytelling Design concept and tells its own story through its own design, making each guest experience unique. NETWORK 67 6,144 6 & HOTELS ROOMS COUNTRIES PIPELINE 199, % OF FRANCHISEES IN THE NETWORK ibis.com ibis Styles Liverpool Dale Street, United Kingdom 2. ibis Styles SP Anhembi, São Paulo, Brazil. ibis Styles Jerusalem Sheikh Jarrah, Israel 1

33 MOST CLEVER EXPERIENCE SIMPLE - CASUAL - CONTEMPORARY - VERY AFFORDABLE If it s nifty, cozy and at a dream price, then it s ibis budget. It s perfect for guests who want autonomy and offers cozy rooms for one, two or three people, fun welcome area, an all-you-can-eat breakfast buffet The leader in the low cost hotel segment reflects the values of sharing and simplicity. POSITIONING ESSENTIAL COMFORT LOW-COST BRAND IDENTIFIERS New design and revamped public spaces by Atelier Archange Nest Room by ibis budget Sweet Bed by ibis budget All-you-can-eat breakfast KEY CONCEPT WONDERFUL PEOPLE In the public areas, ibis budget guests enjoy an exclusive design created by Atelier Archange, Avanzi for a fresh and colorful stay. NETWORK , & HOTELS ROOMS COUNTRIES PIPELINE 88 11,64 18 #1 LEADING BRAND IN THE LOW-COST SEGMENT IN EUROPE ibis.com ibis budget Jakarta Airport, Indonesia 2. ibis budget Berlin Kurfuerstendamm, Germany. ibis budget Nest Room 1

34 OUR HOUSE IS YOUR HOUSE COOL - CARING - BLENDED JO&JOE welcome you to their house. A house open to neighbors and travelers alike. A cool, affordable and caring house with local flavours and design, filled with ever-surprising activities and talents. A house where you feel free to meet and mix, clink glasses, have a bite to eat together, cook, chat, laugh, unwind, dream, work, love, do yoga, play the guitar, explore the city A house where you will simply live life to the fullest POSITIONING LIFESTYLE ECONOMY BRAND IDENTIFIERS The Playground: open source event & picnic style The Happy House: private space for tripsters The Happy Floor: wide range of innovative spaces The Digital App: experience enhancer WE INVENT THE OPEN HOUSE A new breed of affordable hospitality and F&B, mixing travelers and neighbors, and combining the events, socializing and design of hostels/poshtels, the freedom and space of private rentals and the quality, comfort and safety of hotels. BRAND AMBITION Become the reference for Millennials & Millennial-minded for travel or local hangout with a network of 50 OpenHouses around the world Jo&Joe Paris (opening 2018) 2. Happy House (work in progress). Happy Floor (work in progress) Design: PENSON 1 2

35 Performing SERVICES AccorHotels can boost your hotels revenue and performance in 7 steps. CONTRACTING MADE EASY CHOOSE YOUR PROJECT TYPE CUSTOM DESIGN & TECHNICAL ASSISTANCE Master YOUR DEVELOPMENT Ease YOUR OPERATION OPERATIONAL SUPPORT COST-EFFECTIVE PROCUREMENT MASTER WATER & ENERGY CONTROL Magnify CUSTOMER EXPERIENCE GREAT GUEST KNOWLEDGE A WINNING WELCOME DIGITAL IN-HOTEL SOLUTIONS SMART IT SOLUTIONS INTEGRATED PMS THE TARS ASSET Power YOUR HOTEL Empower YOUR HOTEL STAFF THE WORLD S #1 ACADEMIE RECRUITING THE BEST DIRECT WEB SALES ACCORHOTELS APP Maximize YOUR REVENUE MARKETING MAGIC THE LOYALTY ADVANTAGE WORLDWIDE SALES POWER CLEVER CALL CENTERS Commit TO SOCIETY THE SUSTAINABILITY IMPERATIVE ETHICAL EXCELLENCE REVENUE MANAGEMENT 69 68

36 Master your DEVELOPMENT CONTRACTING MADE EASY Franchise Contract. With AccorHotels, you benefit from the power of our global network of 1,850 franchised hotels. We boost sales and revenue for your hotel. Management Contract. By choosing AccorHotels, you join forces with the world s leading hotel operator. With 2,00 hotels under direct management. 50 years of experience and expertise. We run your hotel effectively. Respect your budget. Implement decisions made with you. And boost your margins. In both cases. We give you access to 100+ distribution channels including websites. Online price comparison sites. Travel agencies. And GDS. All to guarantee filling your hotel. CHOOSE YOUR PROJECT TYPE New Built Project. Our Development and Design & Technical teams can help you to develop a new hotel from the ground up. We advise you on everything from site sourcing to business planning. Conversion Project. Our Development and Design & Technical teams can help you convert your existing hotel into a fully-accredited AccorHotels brand, from branding to opening. In both cases. We advise you on market dynamics, consumer insights and performance metrics. We help you choose the best match for your project from our wide portfolio of brands. DESIGN & TECHNICAL ASSISTANCE Our local Design & Technical teams work by your side throughout the 5 phases of your hotel project lifecycle: Phase 1. Project kickoff: meet to provide brand standards, review hotel space and facility program and assist in consultant selections. Phase 2. Design phase: brief consultants on Architecture, Interior Design, Mechanical & Engineering Plants, Technology, F&B, Operational Supplies & Equipment (OS&E). Review submitted designs, ensuring compliance with brand requirements. Phase. Construction phase: site visits, mock-up inspection, contractors recommendations, quality assurance on construction in progress. Phase 4. Pre-opening assistance: assist in commissioning and testing of Engineering and safety systems, quality assurance for all guests comforts and hotel look and feel. Phase 5. Hotel opening: ensure operational readiness with OS&E (Operational Supplies & Equipment) placement, signage, digital marketing, training and grand opening. Pullman Kuala Lumpur City Center - Malaysia 70 71

37 Power your HOTEL SMART IT SOLUTIONS Count on our IT solutions to facilitate hotel management. We guarantee end-to-end IT asset management and support. Our comprehensive, fully secure Accortel connection puts all of our IT services at your fingertips. Our AccorHotels Messaging System lets you create hotel addresses. Our AccorHotels Intranet Portal lets you log on to AccorLive and our enterprise social network. You also have access to our many applications designed to help you sell and manage your hotel: TARS global reservation platform. Our RMS (Revenue Management System). And our ipms (Integrated Property Management System). 24/7 hotline for assistance & trouble-shooting CENTRAL RESERVATION OFFICES (CRO), S AND HOTEL CLUSTERS 4% DIRECT SALES INTEGRATED PMS Give your hotel full potential with integrated Property Management Systems. Our ipms is an Integrated Property Management System. It opens all of AccorHotels systems to you. From partner services like distribution, loyalty, and revenue management. To guest services like Welcome, E-Check-in/Fast Check-out and electronic billing. And countless more. You will need either an OPERA* or FOLS ipms. Plus AccorHotels-approved software and IT equipment. And a connection to Accortel. 2.5 hours saved every day thanks to improved efficiency WEB-DIRECT ACCORHOTELS WEBSITES AND MOBILE 17% THE TARS ASSET ACCORHOTELS CENTRAL DISTRIBUTION SYSTEM TARS 62% 17% 21% 7% 8% HOTEL PMS 28% INDIRECT SALES Profit from worldwide multi-channel distribution. TARS is the AccorHotels global reservation system: a unique multi-channel platform that sells your inventory in real time. It offers you guest booking. Secure online payments. With TARS, you will be able to interface with more than 100 distribution channels. Websites. Online travel agencies. Global hotel industry distribution. It increases your occupancy and average room rates, reinforces your direct sales, and manages your indirect sales. It makes you more efficient than ever before. In million room nights generated and 1. reservations every single second WEB - INDIRECT ONLINE TRAVEL AGENCIES (OTAS) GLOBAL DISTRIBUTION SYSTEM (GDS) *Opera is a third-party product sold and installed by Oracle and recommended by AccorHotels. INCLUDING RAFFLES, FAIRMONT AND SWISSÔTEL 72 7

38 Maximize your REVENUE DIRECT WEB SALES Boost your direct online sales with AccorHotels.com. The only portal of its kind in the hotel sector, AccorHotels.com includes 18 languages and geolocalized sites. It is a valuable addition to our hotel brands commercial websites as well as a marketplace for independent hotels. It increases your traffic. It stimulates your revenue. And it extends your global sales reach. 70 MILLION annual visits to all AccorHotels websites ACCORHOTELS APP Book business success with our AccorHotels app. Our AccorHotels app is a single, user-friendly application. It features all of our brands and independent hoteliers on the AccorHotels.com marketplace. Guests can consult room availability in real time. Access best available rates. Make reservations and much more. It is a virtual travel companion! With the app, they can book in-hotel services too: concierge, room service, bars, restaurants, spa and fitness... A host of services to enhance your guests experience at every step of their journey. +65% mobile bookings versus % of AccorHotels web visits are from mobile devices 4 downloads per minute MARKETING MAGIC Benefit from brand recognition and increase your hotel revenue. We have a vast array of powerful marketing actions designed to enhance your hotel s stature. High-impact ad campaigns for every media. Online referencing and targeted campaigns. Strategic promotional offers. And a super-strong social media presence. Our marketing materials accompany you internationally, nationally and locally. They raise awareness of your brand. They help you stand out among the competition. Win new guests. And fill your rooms. Even in the slowest seasons. 100 MILLION invested in ad campaigns 1 BILLION personalized s sent and 0 MILLION search engine keywords purchased 74 75

39 Maximize your REVENUE Maximize your REVENUE THE LOYALTY ADVANTAGE Use Le Club AccorHotels loyalty program to build your hotel revenue. Our loyalty program lets members earn points for every expenditure at your hotel. They can book with their points directly online. They can convert them into discounts on future stays. Or even into air miles with one of our partner airlines. Repayment conditions are the most generous on the market. With Le Club AccorHotels, you can recruit new guests at lower cost. You will get to know them better. And be able to offer them personalized services. Guests love that. Loyal guests recommend your hotel to others. That brings more people to your hotel. And that, of course, means higher revenue for you. WORLDWIDE SALES POWER Let our worldwide sales network rev up your revenue. Articulated around 5 strategic businesses lines sales will help you to: Reinforce your business travel strength through global multi-level account coverage, while controlling distribution costs. Use Le Club Meeting Planner to grow revenue through loyalty and customer satisfaction, reinforce visibility in the congress segment and invest in next generation technology for M&E sales. Protect higher yielding segments with a controlled price strategy, for leisure travel. And support the transition to dynamic rates with medium BtoB players. Leverage our size to balance the relationship with Online Travel Agencies, while protecting the topline performance of hotels. Focus on the top airlines to build long term crew partnerships for hotels. In addition, a team dedicated to Luxury accounts worldwide. Travel Agencies. Tourism. 1 MILLION members and 19,500 new members per day (average) 0% of AccorHotels room revenue is generated by Le Club AccorHotels members 50 sales offices with 700+ sales representatives and 485,000 client accounts CLEVER CALL CENTERS Offer your hotel a high-revenue sales channel. A professional call center dramatically boosts your revenue. Because when professional agents answer your calls, they sell your rooms to your guests at the best possible prices. Professional call center agents also enable you to give your guests expert answers to all their questions 24/7/65*. Your hotel can build great relationships on that. Besides booking your guests reservations, our worldwide call center agents respond to their requests. Deal quickly and efficiently with their claims via their , postal mail, and social networks. REVENUE MANAGEMENT Optimize your profits with our Revenue Management solutions. When it comes to revenue management, we are the experts. We can boost your occupancy rates. Optimize your average room rates. Increase your hotel s profitability. And deliver it all on demand. Our Revenue Management on Demand (RMD) solutions adapt to your budget. They help you analyze market trends. Anticipate customer demand. And transform opportunities into real bookings. 11 Call Centers all around the world 900 Reservation & Customer Care agents and 18 response languages +5% global average in REVPAR performance for hotels using RMD versus non-rmd hotels *Opening hours depend on lines and markets 76 77

40 Ease your OPERATION OPERATIONAL SUPPORT Let our local experts simplify your operations. Whether you opt for a franchise or a management agreement, our local operations teams are your single entry point to AccorHotels. They share expertise and a wide array of tools with you. Along with their knowledge of the local language. The market. The competition. The business models. Their job is to help you succeed. They open a whole new world of guests, markets, and sources of revenue to you. 140 local operations experts in 95 countries COST-EFFECTIVE PROCUREMENT Streamline your procurement costs with our expertise. Our procurement support team offer a wide range of procurement expertise through experts with various background experiences in hospitality, construction, food service, retail, or technology industry. As a result, we negotiate with key selected suppliers in more than 20 countries. We guarantee competitive pricing as well as after sales conditions including warranties and customer services. Our wide range of expertise enables us to offer wide range of solutions for the benefit of both the customers in your hotels and your operating teams (house-keeping, maintenance, etc.). We offer various digital solutions across countries, including EProc tools. 20 procurement offices around the world and 2 BILLION annual referenced purchasing volume MASTER WATER & ENERGY COSTS Optimize your water & energy costs with our techniques. Mastering your energy consumption and your CO₂ emissions is vital. Not just for your image. But for your hotel to stay in business. Today, more and more guests are concerned about sustainable energy efforts, both at home and when traveling. We can help you optimize your water and energy use. Reduce your costs. And attract more guests to your hotel. 500 MILLION annual energy costs for all AccorHotels 4.5% average reduction in AccorHotels energy consumption since

41 Magnify Customer EXPERIENCE GREAT GUEST KNOWLEDGE Use our years of CRM expertise to keep your guests coming back. The only way to offer your guests an ideal experience is to learn all you can about them. Our proprietary Customer Relationship Management (CRM) system can help. It gathers detailed guest data from multiple sources. You know everything about your guests, from their preferences to their habits. So you can rapidly respond to their needs. Offer them personalized services for high-value stays. And ensure their loyalty by creating goodwill and trust. Our multi-channel VOG (Voice of the Guest) platform lets you manage your guests comments and feedback. It gives you insights on how to improve the entire guest experience. 60 MILLION guests in our global database 100% of AccorHotels equipped with Voice of the Guest (VOG) A WINNING WELCOME Make check-in and check-out a snap for your guests. Online check-in lets your guests check in two days before their stay, directly from their cell phone and PC. It is superpractical for them. And because there s less paperwork, it saves your staff time so they are more available to personally greet guests, answer their questions and respond to their individual needs. With Fast check-out, your guests can check out in seconds. They just hand in their key to indicate that their room has been vacated. Their bill is sent to them by .,000,000 guests have already used this service and,000 hotels are already equipped with this service DIGITAL IN-HOTEL SOLUTIONS Give your guests digital technology that enhances their journey. My Web Valet is a portal of services accessible via any of guests own devices using the AccorHotels App. Your hotel s Wi-Fi landing page. Your guests can instantly access information directly from their personal devices using My Web Valet. They can order meals. Read newspapers. Contact the concierge. Reserve taxis. Restaurants. Spa treatments. And much more. 96% would use time saved to post reviews, order room service & plan their next stay 80 81

42 Empower your HOTEL STAFF THE WORLD S #1 ACADÉMIE Offer your employees 5-star hotel industry training. Our AccorHotels Académie is the world leading Hospitality Learning Network. It transforms your employees into experts, and it provides local and operational support. We teach employees to develop extraordinary service attitude We train staff to shine everywhere: Front office, Housekeeping, Restaurants, Kitchen, Reception... We build the character needed for Personnel Management and Development. We grow capable candidates for e-commerce, Sales, Revenue Management, Distribution, Marketing N 1 hospitality learning network in the world 18 campuses 20 teaching languages RECRUITING THE BEST Hire the best in the business with our digital ecosystem. Our international online recruitment platform, offers you both internal and external job applicants. It is easily accessed on smartphones and tablets. It is available in 1 languages. And it has got a sizzling social media presence. We make it easy for you to onboard your great new hires. A digital ecosystem. Social networks are increasingly important in recruitment: linkedin/accorhotels: 28,500 subscribers facebook.com/accorhotelsjobs: 92,000 fans twitter.com/accorhotelsjobs: 8,000 followers youtube/accorhotelsjobs: 1 channel 7,00,000 visits to accorhotels.jobs 24,000 job offers per year 440,000 resumes received 82 8

43 Commit to SOCIETY THE SUSTAINABILITY IMPERATIVE Improve your hotel performance with sustainable initiatives. AccorHotels has adopted the Planet 21 program. It defines our sustainable development policies. Including local sourcing. Water, energy and waste management. Fight food waste and offer healthy food. Diversity. And sustainable constructions. Planet 21 in Action is your roadmap to manage your hotel s sustainable development performance in order to ensure continuous progress. Your hotel s reputation will benefit from Plant for the Planet, our reforestation program. And your employees and guests will applaud your commitment to WATCH, our We Act Together for Children program to fight against the sexual exploitation of minors. 91% of AccorHotels addresses meet Planet 21 standards ETHICAL EXCELLENCE How does your ethics and CSR charter enhance my hotel? We expect employees and partners alike to meet our demanding ethical standards and we demonstrate the six values that set us apart. Guest Passion. Innovation. Spirit of Conquest. Respect. Sustainable Performance. Trust. We motivate and unite all of our teams around our shared philosophy. We are committed to making them feel valued. And we do the same for our guests. Your guests. By rolling out the ethic charter as well as a specific compliance program, we uphold fair and honest business practices. And reject all others. In this way, we drive our sustainable growth. And ensure harmonious development for the benefit of all our stakeholders. 240,000+ employees promote our code of conduct worldwide 100% of AccorHotels participate in the ethics charter 50 years of pioneering social responsibility 84 85

44 AccorHotels Development 0 OFFICES WORLDWIDE FOR DEVELOPERS CONTACTS, PLEASE VISIT: accorhotels.group/hoteldevelopment ACCORHOTELS WORLDWIDE HEADQUARTERS SEQUANA 82 rue Henri Farman CS Issy-les-Moulineaux, France Tel. + (0) AFRICA & INDIAN OCEAN AFRICA & INDIAN OCEAN REGIONAL DEVELOPMENT HEAD OFFICE The Forum, 2 Maude Street 1 th Floor, Office 112, Sandton 2146 Gauteng, South Africa Tel: +27 (0) MOROCCO Colline II, n Route de Nouasser Sidi Maârouf Casablanca, Morocco Tel SOUTH AFRICA The Forum, 2 Maude Street 1th Floor, Office 112, Sandton 2146 Gauteng, South Africa Tel: +27 (0) AMERICAS SOUTH AMERICA REGIONAL DEVELOPMENT HEAD OFFICE Av. das Nacoes Unidas, andar Pinheiros São Paulo, Brazil Tel ARGENTINA Posadas 122 C1011ABF Ciudad Autónoma de Buenos Aires Argentina Tel BRAZIL Av. das Nacoes Unidas, andar Pinheiros São Paulo, Brazil Tel CHILE Av. Providencia, 1187 OF 02 Providencia-SCL, Chile Tel COLOMBIA Dirección Carrera 12a #8-75 Oficina 502 Bogotá, Colombia Tel. +57 (1) 666 NORTH & CENTRAL AMERICA REGIONAL DEVELOPMENT HEAD OFFICE 155 Wellington Street West Suite 00 Toronto, Ontario Canada M5V 0C Tel CANADA 155 Wellington Street West Suite 00 Toronto, Ontario Canada M5V 0C Tel MEXICO/CARIBBEAN Leibnitz 20 Piso 6 Col. Anzures Mexico, D.F Tel. +52 (55) UNITED STATES One Park Plaza at Doral 470 NW 82nd Avenue Doral, Fl 122 Miami, USA Tel ASIA PACIFIC ASIA PACIFIC REGIONAL DEVELOPMENT HEAD OFFICE 1 Wallich Street #17-01 Guoco Tower Singapore Singapore Tel AUSTRALIA/NEW ZEALAND/ SOUTH PACIFIC Level 0, Angel Place 12 Pitt Street Sydney NSW 2000, Australia Tel (2) GREATER CHINA 12F, Tower C, The Place No. 150 Zun Yi Road Shanghai , P.R. China Tel. +86 (0) INDIA/SRI LANKA/ BANGLADESH/NEPAL Plot No. 86 Sector 44, Gurgaon Haryana, India Tel INDONESIA/MALAYSIA Wisma 46 - Kota BNI, 14 th floor JI. Jend. Sudiman Kav. 1 Jakarta, Indonesia Tel JAPAN 12F NBF Hibiya Building 1-1-7, Uchisaiwai-cho Chiyoda-ku, Japan Tel SINGAPORE/PHILIPPINES/ MALDIVES 1 Wallich Street #17-01 Guoco Tower Singapore Singapore Tel SOUTH KOREA F, 297, Dongho-ro, Jung-gu, Seoul South Korea Tel. +82 (2) THAILAND/CAMBODIA/LAOS/ MYANMAR 6/F, The offices at CentralWorld 999/9 Rama 1 Road, Patumwan Bangkok 100, Thailand Tel. +66 (2) VIETNAM 8 th Floor, Pullman Saigon Centre 148 Tran Hung Dao Str., Dist. 1 Ho Chi Minh City, Vietnam Tel EUROPE EUROPE REGIONAL DEVELOPMENT HEAD OFFICE 82 rue Henri Farman CS Issy-les-Moulineaux, France Tel. + (0) BELGIUM Avenue des Arts, 56 Kunstlaan, Brussel, Belgium Tel FRANCE Immeuble Atlantis - ACC avenue du Lac Évry Cedex, France Tel. + (0) GERMANY/AUSTRIA/ SCANDINAVIA Hanns-Schwindt-Straße Munich, Germany Tel. +49 (0) ITALY/MALTA/GREECE/ISRAEL Accor Hospitality Italia S.r.l. c.a. Direzione Sviluppo Italia, Israele, Grecia e Malta Via G. B. Pirelli, Milan, Italy Tel NETHERLANDS Tristar 2 Building Stationsplein CE Schiphol Amsterdam, Netherlands Tel POLAND/BALTIC COUNTRIES ul. Bracka 16 Warsaw, Poland Tel RUSSIA/UKRAINE/GEORGIA 17/2 Taganskaya St. Mosenka Park Towers 6 th floor Moscow, Russia Tel SPAIN/PORTUGAL Avenida Ribera del Loira, Madrid, Spain Tel SWITZERLAND/LIECHTENSTEIN Ch. de l Esparcette 4 CH Crissier Lausanne, Switzerland Tel TURKEY Tamaris Turizm A.S. Kazlicesme Mahallesi Kennedy Caddesi No.56 Zeytinburnu Istanbul, Turkey Tel UNITED KINGDOM/IRELAND 10 Hammersmith Grove London, W6 7AP United Kingdom Tel. +44 (0) MIDDLE EAST MIDDLE EAST REGIONAL DEVELOPMENT HEAD OFFICE 4 th Floor GBS Building Al Madaar StreetDubai Media City, Dubai UAE P.O. Box Dubai, United Arab Emirates Tel: UNITED ARAB EMIRATES/ BAHRAIN/QATAR/OMAN/ SAUDI ARABIA 4 th Floor GBS Building Al Madaar StreetDubai Media City, Dubai UAE P.O. Box Dubai, United Arab Emirates Tel:

45 Sequana 82 rue Henri Farman Issy-les-Moulineaux, France Tel. + (0) Fax + (0) Editor: AccorHotels Development Editorial Coordination: Isabelle Rugo, Margaux Bouquet Design: / Anne-Claude Paré Photo Credits: AccorHotels library Printed in France by Advence on certified paper from responsible sources. January 2017 AccorHotels committed towards positive hospitality 88 89