WHY INVEST IN ADAGIO. Adagio Paris La Défense Courbevoie

Transcription

1 À WHY INVEST IN ADAGIO August 207 Adagio Paris La Défense Courbevoie

2 UPPER UPSCALE APARTHOTELS o In exceptional location o Elegant, contemporary and spacious apartments o From studio to 3-bedroom apartments PRIME LOCATIONS SECONDARY LOCATIONS SUBURBS- AIRPORTS UPPER-MIDSCALE APARTHOTELS o At the heart of key cities o Modular, elegant and contemporary apartments with fully equipped kitchen o From studio to 2-bedroom apartments ECONOMY APARTHOTELS o On cities doorstep o Modular, modern and cosy apartments o Studio for 2 to 4 persons WHY INVEST IN APARTHOTELS l POSITIONING l 2

3 N EXTENDED STAY IN EUROPE OPERATIONAL PROFITABILITY Very High Occupancy Optimized ARR Low operating costs GOP > 60% RETURN ON INVESTMENT Efficient space usage (FOF vs BOH) Limited BOH areas Optimized construction costs (4* hotel -0%) HIGH ROCE Lobby Adagio Premium Dubai Al Barsha WHY INVEST IN APARTHOTELS l BUSINESS MODEL l 3

4 00 aparthotels UNITED KINGDOM EDINBURGH LIVERPOOL BELGIUM BREMEN 488 apartments BIRMINGHAM LONDON LILLE BRUSSELS COLOGNE GERMANY BERLIN countries Opening soon Number of Adagio & Adagio access in the city FRANCE RENNES NANTES LE HAVRE CAEN 5 20 TOURS POITIERS PARIS - IDF ORLÉANS DIJON NANCY ST- GENIS ST-LOUIS BASEL SWITZERLAND GENEVA ANNECY ST-ÉTIENNE GRENOBLE BORDEAUX AVIGNON AIX-EN-PROVENCE NÎMES TOULOUSE MONACO MONTPELLIER 2 PERPIGNAN MARSEILLE NICE FRANKFURT 2 STRASBOURG ITALY MUNICH ROME VIENNA AUSTRIA ADAGIO ACCESS Economy product ADAGIO Midscale product ADAGIO PREMIUM Upscale product GOIÂNIA BRAZIL JUNDIAÍ ALPHAVILLE CURITIBA 4 SÃO PAULO SALVADOR DI BAHIA RIO DE JANEIRO MOSCOW RUSSIA SAUDI ARABIA MADINAH RIYADH JEDDAH DOHA QATAR DUBA I ABU DHABI FUJAIRAH PORTO ALEGRE UAE WHY INVEST IN APARTHOTELS l NETWORK l 4

5 OPENINGS IN 206 Colombes Malakoff Salvador di Bahia Jundiai Alphaville Sao Paulo Olga Jeddah in the UK Edinburgh 2 in France in Germany Frankfurt in Russia Moscow in Saudi Arabia Jeddah Frankfurt Moscow in Angola Luanda Luanda Edinburgh 4 in Brazil WHY INVEST IN APARTHOTELS l SUPPLY & PIPELINE l 5

6 ADAGIO BIRMINGHAM - UK FLAGSHIPS Bedroom Apartment Lobby Lobby Adagio Birmingham Studio WHY INVEST IN APARTHOTELS l NETWORK & PIPELINE l 6

7 ADAGIO LIVERPOOL - UK FLAGSHIPS Bedroom Apartment Breakfast room Studio Lobby Adagio Liverpool WHY INVEST IN APARTHOTELS l NETWORK & PIPELINE l 7

8 SERVICES FREE WIFI BREAKFAST LAUNDRY FACILITIES DRY CLEANING ON DEMAND 24/7 RECEPTION FITNESS CENTER BUSINESS CORNER CONCIERGERIE SWIMMING POOL/SPA ROOM SERVICE/F&B OFFER WHY INVEST IN APARTHOTELS l POSITIONING l 8

9 DAY TIME CONFORTABLE STUDIOS o Fully equipped Kitchen o Dining space o Large living space during the day o o Working space Storage Space NIGHT TIME o Bathroom (shower or bath) o Comfortable bed for the night WHY INVEST IN APARTHOTELS l PRODUCT l 9

10 NEW APARTMENT DESIGN & FURNITURE LAYOUT Adagio Edinburgh Royal Mile Apartment Adagio Edinburgh Royal Mile WHY INVEST IN APARTHOTELS l PRODUCT l 0

11 PUBLIC AREAS NEW CONCEPT PROJECT OVERVIEW An amazing concept of co-living with : Guest open kitchen A grocery shop A bookcase to borrow furniture to personalize the apartment Working spaces Adagio Paris Bercy Adagio Paris Bercy Rollout programme of refurbishments starting 207 Adagio Paris Porte de Versailles WHY INVEST IN APARTHOTELS l FLAGSHIPS l

12 LONGER-STAYS ENABLES THE MAXIMIZATION OF OCCUPANCY, ESPECIALLY IN LOW-DEMAND PERIODS PRICING POLICY A tiered pricing is applied from the fourth night the longer you stay, the less you pay. TYPICAL HOTEL CAPACITY APARTHOTEL CAPACITY -3 night stays 4-27 night stays 28+ night stays J F M A M J J A S O N D J F M A M J J A S O N D Well-optimized aparthotels can reach 90%* average occupancy 00% Hotel schedules tend to be polarized Longer-stay business is more stable throughout the year Gross margin > 60%* 75% 50% 25% TARGET A LENGHT-OF-STAY MIX WITH HIGH % OF LONER-STAY 0% TYPICAL HOTEL ADAGIO APARTHOTEL * Not contractual WHY INVEST IN APARTHOTELS l BUSINESS MODEL l 2

13 ADAGIO DISTRIBUTION SOLUTIONS POWERED BY ACCORHOTELS CALL CENTERS, INTRA HOTEL & CLUSTER SERVICES A POWERFUL DISTRIBUTION BOOSTER 65 % of Adagio room revenue comes through AccorHotels Central reservation systems ACCORHOTELS WEB WEBSITES, MOBILE SITES & APP 7% 29% DIRECT SALES 29 % of total revenue comes from TARS direct 36 % of total revenue comes from TARS indirect 35 % reservations done with the hotel PMS 65 % of total sales are direct 65% OF ADAGIO ROOM REVENUE COMES THROUGH ACCORHOTELS CENTRALE RESERVATION SYSTEMS 2% 32% 4% 35% HOTEL PMS Groups, long stays of 20 nights & more, special corporate rates. WEB PARTNERS (OTAS) 36% INDIRECT SALES GDS/IDS Split of hotels revenue per distribution channels as of December 206 YTD (L/L) WHY INVEST IN APARTHOTELS l EXPERTISE l 3

14 LE CLUB ACCORHOTELS ACCORHOTELS WORLDWILDE LOYALTY PROGRAM 3 million (+25% vs. 205) of members as of December 206 (launch in sept. 2008) A Worldwide program: 4 brands 2,700 hotels Free enrollment 00% Web based program More than 9,500 new members every day Le Club AccorHotels represents 30% of AccorHotels revenue Partnerships with large Airlines loyalty program: Skyteam, One World, Star Alliance 30,6% of revenue generated by card holders ROI of 5,2 For spent in LCAH, the gain is 5,2 8,8% of revenue generated by card holders ROI of 28,5 For spent in LCAH, the gain is 28,5 Specific Welcome to members Members expenses x2 Non members expenses WHY INVEST IN APARTHOTELS l EXPERTISE l 4

15 BRAND COMMUNICATION TV SPONSORING 203/204/205 N in global notoriety (30%) and on high social class (40%) (FRANCE) BRAND AWARENESS THROUGH SOCIAL NETWORKS Dedicated Brand Page on FACEBOOK Aparthotels Adagio Dedicated Company Account in TWITTER Dedicated Company Profile in LINKEDIN WHY INVEST IN APARTHOTELS l EXPERTISE l 5

16 Contact : isabelle.mendez@adagio-city.com laetitia.beninca@adagio-city.com WHY INVEST IN APARTHOTELS l 6