the brand & the promise

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Abigail Curtis
6 years ago
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2 the brand & the promise

3 Our Brand Purpose WHAT WE STAND FOR WE BELIEVE IN THE BEAUTY OF SIMPLICITY! There is nothing more refined than the simple things in life!

4 VIENNA HOUSE VALUES

7 Our Brand Promise WE OFFER ENDLESS EXPLORATION We inspire our guests to explore the world of Vienna House. That s what we call the Vienna House Wanderlust.

Furthermore, we invite our guests to follow the leitmotif of endless exploration to discover

The hotel represents individuality, zeitgeist as well as design and positions itself as an

Individuality and Austrian hospitality in a pleasant environment come first - the theme will

9 POSITIONING The hotel is managed under the brand VIENNA HOUSE which stands for our believe in the beauty of simplicity, as there is nothing more refined than the simple things in life. Furthermore, we invite our guests to follow the leitmotif of endless exploration to discover the world of Vienna House. The hotel represents individuality, zeitgeist as well as design and positions itself as an international upscale hotel with passion for details - chic but relaxed. Individuality and Austrian hospitality in a pleasant environment come first - the theme will be reflected in all aspects and areas of the hotel, both in interior design and in storytelling. The aim is to fulfil the gap on the market by providing a unique hotel experience in a sophisticated modern led environment. The potential guest segments for the product are business travelers as well as individual leisure guests, besides being very attractive for local expats and locals.

10 HOTEL CONCEPT The concept impresses with modern, timeless and high-quality interior design and positions itself as an international upscale hotel with a passion for details, based on the theme chic but relaxed. Uniquely designed Hotel with a strong affinity to exploration and diversity: European variety with local but contemporary charm Lounge with living room character as heart of the hotel: café/bar, restaurant and relax area guest rooms in different categories: Classic to Suite Tailor-made hotel and F&B concepts with a local touch Creative meeting and events place with flexible facilities (balls, meetings, weddings ) from 300m² First-class gym and spa area State-of-the-art technology Extra Services (depending on the requirements): dedicated activity & sightseeing concierge, personal shopping assistant, nanny and babysitting service in our Kid s Inn Implementation of an innovative mobility concept (subject to the location)

LOBBY CONCEPT The lobby is the heart of the hotel - it unites the reception, the lounge and

The "Welcoming" atmosphere is very important - the high-quality interior design and the

The classic design will be complemented by creative elements i.e. colored sofas and old

11 LOBBY CONCEPT The lobby is the heart of the hotel - it unites the reception, the lounge and the bar to one large entity. The "Welcoming" atmosphere is very important - the high-quality interior design and the staff contribute equally to the guests' wellbeing. The classic design will be complemented by creative elements i.e. colored sofas and old school chandeliers, the feeling will also be enhanced by vintage furniture, relicts from the past and pieces of art. The free high speed internet and cozy atmosphere make it a place to spend quality time.

12 LOBBY LOUNGE MOOD BOARD

13 ROOMS CONCEPT guest rooms in different categories in a comfortable and warm design 34 36m² incl. bathroom Min. 2,8m ceiling height Min. 3,75m clear width Integration of design elements in order to enforce the concept Straight forward and contemporary design i.e. large windows, steel, wood and a timeless color-scheme Individual pieces of furniture: sofa, lamps Ideal balance between sleeping, living and working: High quality furniture Comfortable bed with a higher mattress and premium bed linen Convenient desk with workplace light and a comfortable chair Relax corner with upholstered furniture (lounge or armchair), reading light and pouf Closet and bathroom combined turn into one luxurious Dressing Room area - the individual wellness area State-of-the-art technologies in every room (high speed Wi-Fi, Smart TV with internet access, etc.)

14 ROOMS MOOD BOARD

F&B CONCEPT VIENNA HOUSE F&B-Concept: Breakfast

with European breakfast traditions Full service

Osteria, Best Butcher s Meat or certain Pop-up

relaxing breaks Skybar with view over the city s

15 F&B CONCEPT VIENNA HOUSE F&B-Concept: Breakfast in the kitchen: offering local specialties along with European breakfast traditions Full service restaurant Market of Delights or others such as Osteria, Best Butcher s Meat or certain Pop-up food concepts Viennese Café in the Lobby for relaxing breaks Skybar with view over the city s roofs We focus on regional and local products of high quality.

BREAKFAST CONCEPT The Chef will invite guests to Breakfast in the Kitchen they will feel like being

As breakfast is a very important meal for Europeans we focus on offering typical dishes from

The concept reflects strongly in the design of the furniture and decoration the buffet area will be

pans, vintage glass jars, kitchen equipment from different époques, a large community table with

16 BREAKFAST CONCEPT The Chef will invite guests to Breakfast in the Kitchen they will feel like being at home since all favourite food can be found along the buffet. As breakfast is a very important meal for Europeans we focus on offering typical dishes from Vienna, Paris or Rome - fresh bread and croissants, jam, cereals, and more. The concept reflects strongly in the design of the furniture and decoration the buffet area will be designed in the shape of a kitchen and be decorated accordingly: grannies stove, small pots and pans, vintage glass jars, kitchen equipment from different époques, a large community table with comfy seating. Fresh & healthy food and high quality in a pleasant environment, surrounded by an atmosphere of warming flavours and smells. The best place to start the day!

17 BREAKFAST MOODBOARD

RESTAURANT CONCEPTS Market of Delights The feeling and products of the

our restaurant - the very local Vienna House Restaurant - a melting pot

Osteria The emphasis is on local specialties mixed with Italian

18 RESTAURANT CONCEPTS Market of Delights The feeling and products of the best and most popular Food & Street Markets will find their new home in our restaurant - the very local Vienna House Restaurant - a melting pot of tastes and cultures! Osteria The emphasis is on local specialties mixed with Italian highlights such as pasta, grilled meat or fish, and often served at shared tables Family Style. It is a traditional, down-to-earth environment with simple but exceptional food! Best Butcher s Meat The restaurant offers a huge selection of grilled meat and vegetables with an additional integration of its highlight a Smoker. The smoky flavor that you get from the slow cooking process will enhance its concept.

19 RESTAURANT MOOD BOARD

VIENNESE CAFÉ On the ground floor, right in the heart of the

their inspiration straight from the famous cafés in Vienna s

We are committed to a high quality standard, a targeted use

20 VIENNESE CAFÉ On the ground floor, right in the heart of the lobby, a Viennese Café will invite guests to enjoy cake and coffee/tea right through the day. The interior design and food and beverage selection take their inspiration straight from the famous cafés in Vienna s historical City Centre. We are committed to a high quality standard, a targeted use of art installations and lighting completes the area, perfectly integrated into the lobby concept, using similar materials and fabrics.

SKYBAR CONCEPT On the highest floor there will be a themed skybar offering a selection of food and drinks.

Guests will enjoy a selection of beer, wine and spirits in an urban atmosphere.

Besides regional craft beers, international highlights can be found too.

21 SKYBAR CONCEPT On the highest floor there will be a themed skybar offering a selection of food and drinks. The highlight is its terrace as it allows a view over the city s roofs. Guests will enjoy a selection of beer, wine and spirits in an urban atmosphere. All drinks are being served in vintage glasses. Besides regional craft beers, international highlights can be found too. The snack menu is based on regional highlight and specialities. It will be the place to be and be seen and offer a wide range of signature drinks and cocktails to cater for a large crowd. The skybar will be the hot spot for after work drinks in the area and appeal to external guests.

22 SKYBAR MOOD BOARD

MEETING & EVENT CONCEPT The flexible and adjustable meeting rooms leave space

interviews events and weddings will also suit the space.

23 MEETING & EVENT CONCEPT The flexible and adjustable meeting rooms leave space for meetings and product presentations as well as for photo shootings and interviews events and weddings will also suit the space. Innovative design & materials that guarantee a welcoming atmosphere combined with comfortable furniture. Conference facilities with daylight Minimum of 1 room with 300 m² flexible/dividable or 4 rooms á 50 m² State-of-the-Art Technology Creative meeting concept Flexible foyer

24 MEETING & EVENT MOODBOARD

WELLNESS CONCEPT The large SPA & Fitness area with terrace will round up the product and make sure the hotel

The leitmotiv is "the water" with all its purifying, relaxing and vitalizing properties!

700m²: A Hammam with all stations including cold rooms is the USP of the SPA Outdoor pool A spacious outdoor

25 WELLNESS CONCEPT The large SPA & Fitness area with terrace will round up the product and make sure the hotel has a strong USP, it will be accessible to hotel guests and locals. The leitmotiv is "the water" with all its purifying, relaxing and vitalizing properties! Guests are offered the following facilities on an area of min. 700m²: A Hammam with all stations including cold rooms is the USP of the SPA Outdoor pool A spacious outdoor area with private sun loungers Treatment rooms for SPA applications (depending on building specifications) Gym area: state-of-the-art training machines with interactive trails Fitness area offering yoga, pilates and more

TECHNOLOGY Following the Leitmotif Always ON high speed! a series of digital innovations will find application - the smart guest room!

Live Mobile Concierge: before, during and after their stay guests will be able to communicate with a concierge through their own mobile

In Room Entertainment: Bring-Your-Own-Device technology: content from the personal device can be displayed on the in-room TV (Photos, Videos

26 TECHNOLOGY Following the Leitmotif Always ON high speed! a series of digital innovations will find application - the smart guest room! Pursuant to simple thinking, forward looking, we strive to install new technologies. Live Mobile Concierge: before, during and after their stay guests will be able to communicate with a concierge through their own mobile devices via live chat. In Room Entertainment: Bring-Your-Own-Device technology: content from the personal device can be displayed on the in-room TV (Photos, Videos and so on) Bluetooth Dolby Surround Sound Speakers for Music from guest s own player Your own device (mobile phone or tablet) for all: Room access, AC regulation, TV remote and so on Technologies cannot replace the personal service of our staff but offer additional opportunities for the guest who stays in the centre of our attention.

MOBILITY CONCEPT Generation X & Y is setting the tone.

Subsequently, we focus on new services to anticipate and meet our

Depending on the location of the hotel, we can provide the

27 MOBILITY CONCEPT Generation X & Y is setting the tone. For young travellers, mobility becomes more and more important. Subsequently, we focus on new services to anticipate and meet our guests needs. Depending on the location of the hotel, we can provide the following: Rental scooter station to explore the surroundings ecar charging points to charge the car ecologically Car sharing stations

28 V I E N N A H O U S E. C O M

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