WELCOME TO SOMETHING NEW. WELCOME TO RED

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2 WELCOME TO SOMETHING NEW. WELCOME TO RED Radisson RED is a new hotel philosophy where lifestyle is the inspiration. Its design is bold, alive and inspirational. It connects with an ageless mindset and sets expectations of an open, articulate and impeccably delivered lifestyle select experience. RED s flexible service concepts include staff that caters to the DIY attitude of guests, and believe that hotels can enhance their world via art, music and fashion. Welcome to the revolution.

3 BRAND OVERVIEW Radisson RED connects with an ageless millennial mindset through art, music and fashion. Offering the freedom, flexibility and fun that the millennial traveler demands, RED is about curating guest experiences that are engaging and authentic. Forget everything you thought you knew about hotels. Radisson RED is creating new rules. HI ALL GALLERY And it starts at hello. The lobby is artistic, energetic, exciting and welcoming. Guest Studios are designed by inspiration, not a corporate template. Everything we do is engineered to be as fresh thinking and smart as our guests. From the style-conscious and locally inspired OUIBar + KTCHN to multi-functional zones to work, rest and play. RED has sociable spaces powered by free WiFi, relevant music and unique art. STUDIO

4 LOCATIONS (INCLUDING PIPELINE) PORTLAND Q MINNEAPOLIS Q MIAMI Q GLASGOW Q BRUSSELS Q VILNIUS Q JEDDAH Q DUBAI Q MOHALI Q KUALA LUMPUR Q SHENYANG Q GUANGZHOU SOUTH STATION Q CAMPINAS Q CAPE TOWN Q3 2017

5 DESIGN PHILOSOPHY Radisson RED likes to shake it up. Our spaces are designed to be bold, open and animated. One size definitely doesn t fit all. Nor does one color. Although we are RED to the core, we re a canvas for authentic expression. Bold, vibrant, tech-savvy and confident: there s no room for sitting on the fence. We wear our emotions on our walls. Our places and spaces are distinct and eclectic. Art, music and people bring them to life. OUIBAR + KTCHN

6 HI ALL GALLERY OUIBAR + KTCHN

7

8 DESIGN OPPORTUNITIES CAPE TOWN RENDERING New times. New demands. New opportunities. Ideal locations include tier 1 urban markets. Build from the ground up or convert an existing hotel. GLASGOW RENDERING PORTLAND RENDERING

9 AMENITIES YOU NEED CHECK IN/OUT WANT SOMETHING GRAB & GO GUEST CHAT FREE HIGH SPEED WIFI We know it s important to always be connected. From streaming devices to the big-screen in-studio TVs, to checking out what s on when (and where). We use technology to enhance the guest experience. RED APP The RED App allows guests to do everything from check in/out, keyless room entry, order food/ drink from the OUIBar + KTCHN, send requests to the RED staff, and chat with other checked-in guests. OUIBAR+ KTCHN The OUIBar+ KTCHN is the food, drink and social hub. The menus are created from local, seasonal products so guests experience the taste of the city. RED FITNESS Guests can keep on their fitness routines during their stay. RED Fitness is open 24/7 and stacked with user friendly equipment. EVENTS & GAMES STUDIO Our Events & Games Studio can bring a little out of the box thinking to any business meeting or simply be a place to unwind. Work, play or in-between, the space is designed for whatever guests want.

10 EVENTS & GAMES STUDIO Meetings shouldn t be dull. Our 1000 square ft events and games studio is exclusively for those who hate dull too. Split the room. Drink barista coffee. Have meetings. Featuring high speed WiFi and the latest tech, so all you ll need are the right people to make things interesting. The room features a built-in ceiling hung projector and a full wall that serves as a screen (which means no AV cost). In addition, wall surfaces are designed to be functional and replace white boards and flip charts.

11 UNLOCK THE POWER OF CARLSON REZIDOR HOTEL GROUP GLOBAL SALES Global geographic coverage at 200+ sales events across all market segments to deliver top-line revenue opportunities. CREDIT CARD RATES Relationship with the top 2 global credit card companies, providing favorable rates to franchisees. PRE-OPENING SUPPORT Customized brand marketing support during each new property s first 30, 60 and 90 days to generate awareness and revenue. CLUB CARLSON REWARDS Offering exceptional experiences, benefits, services and privileges at over 1,000 hotels in over 100 countries worldwide, with more than 17 million global members. RESERVATION SYSTEM Elite hotel reservation system platform that drives room nights. RESPONSIBLE BUSINESS Our global Responsible Business strategy and brand focus areas are highlighted throughout the guest experience. ONLINE TRAVEL AGENCIES Expanded online hotel exposure and global hotel reach through 25+ e-channels and affiliate partners. COMPREHENSIVE MARKETING APPROACH DIGITAL PLATFORM Revenue generating radissonred.com driving guest visits, reservations and conversion rates. STRATEGIC SOURCING Annual 360º brand specific plans activated across all guest touchpoints to generate awareness and drive revenue. CUTTING-EDGE TECHNOLOGY Innovative technologies create operational efficiencies that drive profitability. SHARED SERVICES Ability to share costs and leverage organizational efficiencies. 150 suppliers and negotiated discounts that deliver hotel cost savings up to 15%. When you join Carlson Rezidor, you don t just join one of the world s leading hotel groups, you join a family. A family of seven vibrant brands with over 95,000 people employed in Carlson Rezidor Hotel Group hotel systems, committed to excellence in guest service. Our passionate people provide a personalized approach to drive results using our powerful revenue-generating engines.

12 DISCOVER RED Radisson RED is a new hotel philosophy where imagination designs the experience and experience invents the future! Join us.

13 CONTACT T: +1 (800) CARLSONREZIDOR.COM/RADISSONRED Radisson RED 2017 Franchise Disclosure Document. Radisson Hotels International, Inc. 701 Carlson Parkway, Suite 200, MS 8254, Minneapolis, MN All rights reserved. This offering is made by prospectus only. Minnesota Franchise Registration Number F-7304.

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