WHY INVEST IN ADAGIO ACCORHOTELS GLOBAL DEVELOPMENT AUGUST Adagio Paris Birmingham

Transcription

1 WHY INVEST IN ADAGIO ACCORHOTELS GLOBAL DEVELOPMENT AUGUST 2018 Adagio Paris Birmingham

2 ADAGIO Open to the city Discover over 100 addresses located in the heart of the city, from Paris to Rio de Janeiro, to Berlin or Dubai. Adagio combines the autonomy of apartment living with the hospitality of hotel life, Adagio offers guests a number of hotel services to ensure the best possible experience. Open to everyone Adagio is a perfect solution for short, mid and long term stays: privacy, autonomy and flexibility. Aparthotels Adagio provide three ranges of products within the one core Adagio brand: Adagio access, Adagio and Adagio premium. Tiered pricing from 4th night onwards: the more you stay, the less you pay. Open to friendliness Adagio offers living spaces where you can socialise, explore and relax; whether you are on your own, with colleagues or with your family. Feel welcome and explore the local sights recommended by our Adagio team. WHY INVEST IN ADAGIO APARTHOTEL 1

3 88% Brand average of satisfied & very satisfied guests #1 >60% Aparthotels network in Europe 44 Gross operating profit WHY INVEST IN ADAGIO APARTHOTEL 2

4 NETWORK By the end of June aparthotels >12,000 apartments 15 countries WHY INVEST IN ADAGIO APARTHOTEL 3

5 FLAGSHIPS UNITED KINGDOM ADAGIO EDINBURGH FRANCE ADAGIO ACCESS DEFENSE PUTEAUX WHY INVEST IN ADAGIO APARTHOTEL 4

6 2018 & 2019 OPENINGS 2018 FRANCE Montpellier & 5 Hipark by Adagio: Paris Grenoble Marseille Serris Nice 2 UK Netherlands BRAZIL Curitiba Batel Santos NETHERLANDS Amsterdam Qatar SAUDI ARABIA Jeddah 2019 Morocco France FRANCE Paris Lille Saclay Montpellier MOROCCO Casablanca Saudi Arabia GERMANY Bremen QATAR Doha UNITED KINGDOM London Leicester SAUDI ARABIA Jeddah Al Khubar Mecca Brazil WHY INVEST IN ADAGIO APARTHOTEL

7 SERVICES Free WiFi Breakfast Laundry Facilities Dry Cleaning On Demand 24/7 Reception Grab & Go Fitness Center Business Corner Conciergerie Swimming Pool/Spa Room Service/F&B Offer WHY INVEST IN ADAGIO APARTHOTEL 6

8 COMFORTABLE STUDIO THE ONE BEDROOM APARTMENT Fully equipped kitchen Dining space Large living space Working space Day time Bathroom (shower or bath) Murphy bed Flat screen television Studio equipment + Bedroom with double bed Living room with trundle bed Modular table Night time Total floor area 25sqm net Total floor area 35sqm net WHY INVEST IN ADAGIO APARTHOTEL 7

9 STUDIOS Studio 2 pax Studio 4 pax Double murphy bed Storage space Fully equipped kitchen Studio 2 equipment + Single murphy bed Sofa bed Total floor area 20sqm net Total floor area 25sqm net WHY INVEST IN ADAGIO APARTHOTEL 8

10 THE CIRCLE CONCEPT «THE CIRCLE»CONCEPT Called The Circle to symbolize the spirit of community, this new real marker is a space of socialization, open and welcoming. Based on methodology of design thinking, the places were designed to bring more modernity, making hybrid places that serve different times of the day, to enhance usability and re-enchant guest experience. New functions are introduced as objects library to borrow, shared kitchen, new welcome desk, regular events to encourage interactions between guests and the team. Shared Kitchen Object library The Shop Reception posture «The Circle» Concept Adagio Paris Bercy Village, France WHY INVEST IN ADAGIO APARTHOTEL 9

11 BUSINESSMODEL THE APARTHOTEL POSITIONING IN THE ACCOMMODATION LANDSCAPE Well-optimized aparthotels can reach 90% * average occupancy HOTEL APARTHOTEL 1 to 3 Nights Full Services Reception, Restaurant, Spa Facilities etc. 4 to +90 Nights Selected services Reception, Breakfast, housekeeping etc. LONGER-STAYS ENABLE THE MAXIMIZATION OF OCCUPANCY, ESPECIALLY IN LOW-DEMAND PERIODS OCCUPANCY CAPACITY CAPACITY OCCUPANCY Hotel schedules tend to be polarized Longer-stay business is more stable throughout the year * Not contractual 1-3 night stays 4-27 night stays 28+ night stays WHY INVEST IN ADAGIO APARTHOTEL 10

12 BUSINESSMODEL A HIGHLY PROFITABLE SYSTEM OCC. RATE AVERAGE DAILY ROOM REVPAR ROOM REVENUE % 4* HOTEL 80% % 4* APARTHOTEL Well-optimized aparthotels can reach 88% 90% * 135 average 119 occupancy 93% TOTAL REVENUE 9.5 MILLION 7.8 MILLION GOP 49% MILLION 63% MILLION NOI 40% MILLION 53% MILLION PROFIT/SQM GOP > 60% HIGH ROI Source: WATG Report OPERATIONAL PROFITABILITY LOW CAPITAL EMPLOYED Very high occupancy Optimized ARR Low operating costs Efficient space usage (FOF vs BOH) Limited BOH areas Optimized construction costs WHY INVEST IN ADAGIO APARTHOTEL 11

13 BRANDQUALITYPERFORMANCE ADAGIO #1 APARTHOTEL IN EUROPE Birmingham City 4.5/5* 9/10* 85% of Adagio guests in Europe are either satisfied or very satisfied 4.5/5* Toulouse Parthénon 9,1/10* 84% of our guests would recommend Adagio Source: TrustYou survey (GSS) 2017 Edinburgh Royal Mile 4.5/5* 8,9/10* *January 2017 WHY INVEST IN ADAGIO APARTHOTEL 12

14 COMMUNICATIONPERFORMANCE A STRONG PRESENCE PRESS MENTIONS AVAILABLE IN 34 VERSIONS & 18 LANGUAGES Dedicated corner for Adagio FACEBOOK INSTAGRAM ADAGIO-CITY.COM The online reference for extended stay New website launching in July 2018 TV AD CAMPAIGN PINTEREST TWITTER LINKEDIN WHY INVEST IN ADAGIO APARTHOTEL 13

15 ACCORHOTELSDISTRIBUTION ACCORHOTELS OFFERS > 110 GLOBAL DISTRIBUTION PARTNERSHIPS AT BEST MARKET CONDITIONS The Central Reservation System generates on average 66% of a hotel room revenue YTD End of 2017 WHY INVEST IN ADAGIO APARTHOTEL 14

16 ADAGIODISTRIBUTIONSOLUTION POWERED BY ACCORHOTELS CALL CENTERS, INTRA HOTEL & CLUSTER SERVICES FOCUS ON WEB DIRECT AccorHotels.com + Adagio.com + mobile websites ACCORHOTELS WEB WEBSITES, MOBILE SITES & APP 19% 29% DIRECT SALES 173,000 18M ADAGIO ROOM NIGHTS ADAGIO ROOM REVENUE 68% OF ADAGIO ROOM REVENUE COMES THROUGH ACCORHOTELS CENTRAL RESERVATION SYSTEM 10% 32% 6% 34% HOTEL PMS +76% STRONG SALES CHANNELS TARGETING EXTENDED STAY MOBILE GROWTH (ADAGIO ROOM REVENUE) WEB PARTNERS (OTAS) 38% INDIRECT SALES GDS / IDS YTD End of 2017 WHY INVEST IN ADAGIO APARTHOTEL 15

17 LECLUBACCORHOTELS ACCORHOTELS OWNS THE MOST INTERNATIONAL LOYALTY PROGRAM Loyalty members - Worldwide Le Club AccorHotels Huazhu loyalty program FRS loyalty program 106M 160M Members expenses x2 vs. non-members Guests origin - Worldwide France 13% Northern Europe 18% Central & Eastern Europe 12% Mediterranean, Middle East & Africa 12% Americas 17% Asia-Pacific 28% 50MILLION of members as of June 2018 Launch in sept A Worldwide program: 14 brands 3,400 hotels in 93 countries Free enrollment 100% Web based program More than 23,000 new members every day Le Club AccorHotels represents 30.6% of AccorHotels revenue Partnerships with large Airlines loyalty program: Skyteam, One World, Star Alliance Specific Welcome to members YTD End of 2017 WHY INVEST IN ADAGIO APARTHOTEL 16

18 LECLUBACCORHOTELS 25.4% of revenue generated by card holders ROI of 17.2 For 1 spent in LCAH, the gain is 17.2 WHY INVEST IN ADAGIO APARTHOTEL 17

19 DEVELOPMENTCRITERIA LOCATION BRAND PROGRAMMING Prime Location Secondary Location Suburbsairports APARTMENTS ADAGIO ADAGIO ACCESS Key destinations cities - Average number of apartments - Apartment average size (1) (sqm) >80 keys (franchise) >125 keys (Management) Major domestic destinations - Total Gross Floor Area (1) (sqm) FOOD & BEVERAGE Breakfast room Grab & Go Smaller cities & attractive touristic destinations WELL-BEING Fitness center (25 sqm. Min) (for Adagio only) No swimming pool No spa MEETINGS, EVENTS & OTHERS Web or city corner (for Adagio only) Meeting rooms on market demand WHY INVEST IN ADAGIO APARTHOTEL 18

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