Why invest in Banyan Tree?

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Lorraine Parrish
5 years ago
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1 Why invest in Banyan Tree?

BANYAN TREE GROUP POSITIONING Peaceful Luxury A sanctuary for the senses Vibrant Upper Upscale

HOTELS 25 hotels & resorts 14 hotels & resorts 4 properties 3 properties CUSTOMER BASE

social events Extended stay guests; individual business & leisure travelers; families

keys Urban: 100 200 keys Resorts: 150 300 keys Urban: 200 400 keys 150 300 keys 100 300 keys

2 BANYAN TREE GROUP POSITIONING Peaceful Luxury A sanctuary for the senses Vibrant Upper Upscale Sensing the moment Extended Stay Live, Laugh, Love Your Way Upscale Be Here, Be You NUMBER OF HOTELS 25 hotels & resorts 14 hotels & resorts 4 properties 3 properties CUSTOMER BASE Honeymooners; affluent couples; intimate events Groups; families; large & small meetings; social events Extended stay guests; individual business & leisure travelers; families Individual business & leisure travelers; small meetings AVERAGE HOTEL SIZE Resorts: keys Urban: keys Resorts: keys Urban: keys keys keys AVERAGE ROOM SIZE Resorts: sqm Urban: sqm Resorts: sqm Urban: sqm 35 sqm 25 sqm POSITIONING - 2 -

3 SANCTUARY FOR THE SENSES Rediscover the romance of travel as you journey to iconic cities or far flung destinations where authentic, memorable experiences await providing a true appreciation of where you are in the world. POSITIONING -3-

4 BRAND PILLARS ROMANCE AND INTIMACY LOCALLY INFUSED SANCTUARY POSITIONING - 4 -

SIGNATURE TOUCHES Sense of Arrival Sense of Place

Sense of Responsibility Sense of Belonging Transition

care. From architecture to details of our

infuse the very best of every destination.

5 SIGNATURE TOUCHES Sense of Arrival Sense of Place Sense of Romance Sense of Well-being Sense of Taste Sense of Responsibility Sense of Belonging Transition of the guest into Banyan Tree sanctuary and into our care. From architecture to details of our ingredients, activities, gifts and textiles, we infuse the very best of every destination. An intimate retreat experience with our signature blend of romance, and rejuvenation. Taking the time and space for rejuvenation of mind, body and soul. Our cuisine illustrates authenticity, creativity in presentation as well as market needs. Embracing the Environment, Empowering People is our creed. Empowering and engaging our People through training programmes, welfare and benefits. POSITIONING - 5 -

6 BANYAN TREE PROVIDES NATURALLY-LUXURIOUS, ECOLOGICAL, CULTURE-SENSITIVE EXPERIENCES Pioneer of the Pool Villa concept Pioneer of the Tropical Garden Spa Innovative Destination Dining concepts Sundown Ritual Lighting of Lanterns / Candles UNIQUE SELLING POINTS - 6 -

ONE OF THE WORLD'S LEADING INTERNATIONAL OPERATORS IN THE HOSPITALITY AND SPA INDUSTRY NORTH AMERICA MEXICO Banyan Tree Cabo Marqués Banyan Tree Mayakoba 25 Banyan Tree hotels & resorts 2,698 keys 5

7 ONE OF THE WORLD'S LEADING INTERNATIONAL OPERATORS IN THE HOSPITALITY AND SPA INDUSTRY NORTH AMERICA MEXICO Banyan Tree Cabo Marqués Banyan Tree Mayakoba 25 Banyan Tree hotels & resorts 2,698 keys 5 Banyan Tree hotels & resorts in the Pipeline EUROPE TURKEY UPCOMING Banyan Tree Bodrum (2018) AFRICA MIDDLE-EAST MOROCCO Banyan Tree Tamouda Bay SEYCHELLES Banyan Tree Seychelles ASIA CHINA Banyan Tree Shanghai on the Bund Banyan Tree Sanya Banyan Tree Lijang Banyan Tree Macau Banyan Tree Chongqing Beibei Banyan Tree Hangzhou Banyan Tree Huangshan Banyan Tree Jiuzhaigou Banyan Tree Ringha Banyan Tree Tianjin Riverside Banyan Tree Yangshuo UPCOMING Banyan Tree Anji, Zhejiang (2018) UPCOMING Banyan Tree Dali, Yunnan (2019) INDONESIA Banyan Tree Bintan Banyan Tree Ungasan, Bali MALDIVES Banyan Tree Vabbinfaru MALAYSIA (2018) UPCOMING Banyan Tree Kuala Lumpur UPCOMING Royale Pavilion by Banyan Tree, Kuala Lumpur SOUTH KOREA Banyan Tree Club & Spa Seoul THAILAND Banyan Tree Bangkok Banyan Tree Phuket DoublePool Villas by Banyan Tree, Phuket Banyan Tree Spa Sanctuary, Phuket Banyan Tree Samui VIETNAM Banyan Tree Lang Co NETWORK & PIPELINE - 7 -

8 FLAGSHIPS Banyan Tree Phuket, Thailand Opened: 1994 No of keys: 173 SEA s first luxury spa resort All-pool villa resort Pioneer of the tropical garden spa concept NETWORK & PIPELINE - 8 -

9 FLAGSHIPS Banyan Tree Seychelles Opened: 2002 No of keys: 60 First luxury resort in Seychelles All-villas Beachfront Cliff resort Each key has an invilla private pool and a panoramic view of the Indian Ocean NETWORK & PIPELINE - 9 -

10 FLAGSHIPS Banyan Tree Lijiang, China Opened: 2006 No of keys: 125 Breathtaking mountain resort 2,400m above sea level First international brand to enter Lijiang Extensive range of cultural and adventure tours NETWORK & PIPELINE

11 FLAGSHIPS Banyan Tree Mayakoba, Mexico Opened: 2009 No of keys: 117 First Banyan Tree resort in Americas All-pool villa resort Signature Rainforest Spa experience NETWORK & PIPELINE

12 FLAGSHIPS Banyan Tree Shanghai On The Bund, China Opened: 2012 No of keys: 130 Private-heated dipping pools in 27 rooms TOPS rooftop bar 180 degree view of Huangpu Floor to ceiling windows view of Pudong skyline from waterfront on North Bund NETWORK & PIPELINE

13 VILLAS AND ROOMS RESORTS An all villa concept often with pools located in stunning destinations around the world villas in average for Banyan Tree Resorts with a room average size of sqm indoor + outdoor. URBAN RESORTS In gateway cities, Banyan Tree has developed tropical garden villas and suites creating an urban oasis, often with indoor relaxation pools and scenic views rooms in average for Banyan Tree Urban Resorts with a room average size of sqm. KEY IDENTIFIERS

14 BANYAN TREE SPA BRAND A leading Asian Spa Brand & Operator 28 Banyan Tree Spas 582 awards 36 Banyan Tree Galleries/Spa Essentials As the first luxury oriental spa in Asia, Banyan Tree Spa introduces an exotic blend of ancient health and beauty practices which have been passed down from generations. High-quality services are delivered consistently by graduate therapists trained in Banyan Tree Spa Academies in Indonesia and Thailand, making it the market leader of Asia s spa industry. KEY IDENTIFIERS

BANYAN TREE GALLERY The retail arm of Banyan Tree, Banyan Tree Gallery acts as a marketing channel for traditional village crafts handmade in various parts of

15 BANYAN TREE GALLERY The retail arm of Banyan Tree, Banyan Tree Gallery acts as a marketing channel for traditional village crafts handmade in various parts of Asia such as Thailand, Vietnam and China. It also helps sustain the livelihoods and skills of these artisans through gainful employment. KEY IDENTIFIERS

16 SAFFRON - RESTAURANT Saffron is Banyan Tree s award-winning signature restaurant. The restaurant s innovative menu features authentic and refined flavours of the Thai royal palaces, regional specialties and all-time favourites served with a contemporary twist. KEY IDENTIFIERS

STAY FOR GOOD +450,000 trees planted since 2007 +35,000 meals provided to community members under feeding communities together Banyan Tree s sustainability

17 STAY FOR GOOD +450,000 trees planted since ,000 meals provided to community members under feeding communities together Banyan Tree s sustainability platform that encourages guests and associates to partake in activities that empower local communities and embrace environmental conservation. KEY IDENTIFIERS

Readers' Choice Awards 2016 Banyan Tree Phuket The Best Leisure Hotel Condé Nast Traveler China's Gold List Awards 2016 Banyan

18 AWARDS 1,682 awards and accolades won since 1994 Five-Star awards for Hotel, Restaurant (Belon) and Spa Triple Five-Star winner Forbes Travel Guide 2017 Star Award Banyan Tree Macau Favourite Hotel in Phuket (3rd consecutive year, 9th win) DestinAsian Readers' Choice Awards 2016 Banyan Tree Phuket The Best Leisure Hotel Condé Nast Traveler China's Gold List Awards 2016 Banyan Tree Ringha Travel Hall of Fame - Best Spa Operator (10th consecutive wins) Annual TTG Travel Awards 2016 Banyan Tree Spa COMMUNICATION

19 At its heart, Banyan Tree is an idea, indeed an ideal that inspires living. Dedicated to supporting local communities, it delights guests with its strong connection to a sense of place, timelessness, harmony and integrity

WHY INVEST IN BANYAN TREE

WHY INVEST IN BANYAN TREE ACCORHOTELS GLOBAL DEVELOPMENT FEBRUARY 2018 1 Banyan Tree philosophy is based on providing a place for rejuvenation of the body, mind and soul in awe-inspiring locations around