WHY INVEST IN SWISSÔTEL?

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1 WHY INVEST IN SWISSÔTEL? Life is a journey. Live it well. Our Swiss hospitality allows you to spend quality time exploring the world and live life well. August2017 1

2 LIFE IS A JOURNEY. LIVE IT WELL. We are Swissôtel Hotels & Resorts. We are Swiss at heart and global by nature. Through quality, efficiency and care, our Swiss hospitality gives guests the peace of mind they need to explore the world and discover life s true rewards. Brand Attributes: SWISS HOSPITALITY SENSE OF PLACE VITALITY SPIRIT WHY INVEST IN SWISSÔTEL POSITIONING 2

3 IT S ALL IN OUR NAME SWISSÔTEL = SWISS & HOTEL OUR SWISS SIDE OUR HOSPITALITY SIDE quality in each and every detail intelligent design efficient and effective operations to guarantee profitability and ROI our biggest asset our dedicated and genuinely caring colleagues and partners our pride in our profession our desire to provide peace of mind WHY INVEST IN SWISSÔTEL POSITIONING 3

4 GROWTH OF A LEADING BRAND MORE THAN 85% REPUTATION PERFORMANCE SCORE Average of overall satisfaction score ABOVE 90% TripAdvisor online popularity in 2016 SUSTAINABLE PROGRESS % energy consumption -18% water consumption -25% CO2 emissions WHY INVEST IN SWISSÔTEL POSITIONING 4

GLOBAL PRESENCE 44 Hotels including projects 30 Hotels

13,057 rooms 3,311 rooms 100% 26% EUROPE 13 hotels

Swissôtel Berlin - Germany AMERICAS 3 hotels 1,281

Pipeline: +1,384 rooms ASPAC 12 hotels 5,318 rooms

Swissôtel Al Maqam- Saudi Arabia Swissôtel The

5 GLOBAL PRESENCE 44 Hotels including projects 30 Hotels in operation 14 Under development NETWORK VS PIPELINE 13,057 rooms 3,311 rooms 100% 26% EUROPE 13 hotels 3,347 rooms Pipeline +639 rooms Geographical split 10% Swissôtel Berlin - Germany AMERICAS 3 hotels 1,281 rooms 24% MIDDLE-EAST & AFRICA 2 hotels 3,111 rooms Pipeline: +1,384 rooms ASPAC 12 hotels 5,318 rooms Pipeline +544 rooms 40% Swissôtel Chicago - USA Swissôtel Al Maqam- Saudi Arabia Swissôtel The Merchant - Singapore as of end June 2017 WHY INVEST IN SWISSÔTEL NETWORK & PIPELINE 5

6 KEY UPCOMING OPENINGS Swissôtel Sofia, Bulgaria (2018) Swissôtel Koza Park, Istanbul, Turkey (2018) Swissôtel Bodrum Hills, Turkey (2019) Swissôtel Jeddah, Saudi Arabia (2019) Swissôtel Jinan, China (2019) Swissôtel Bali, Indonesia (2019) Swissôtel Citystars Sharm El-Sheikh, Egypt (2020) Swissôtel Katameyah, Cairo, Egypt (2021) WHY INVEST IN SWISSÔTEL NETWORK & PIPELINE 6

7 FLAGSHIPS SWISSÔTEL THE BOSPHORUS ISTANBUL, TURKEY WHY INVEST IN SWISSÔTEL NETWORK & PIPELINE 7

8 FLAGSHIPS SWISSÔTEL KRASNYE HOLMY MOSCOW, RUSSIA WHY INVEST IN SWISSÔTEL NETWORK & PIPELINE 8

9 FLAGSHIPS SWISSÔTEL RESORT SOCHI KAMELIA, RUSSIA WHY INVEST IN SWISSÔTEL NETWORK & PIPELINE 9

10 FLAGSHIPS SWISSÔTEL CHICAGO, USA WHY INVEST IN SWISSÔTEL NETWORK & PIPELINE 10

11 FLAGSHIPS SWISSÔTEL MERCHANT COURT, SINGAPORE WHY INVEST IN SWISSÔTEL NETWORK & PIPELINE 11

12 FLAGSHIPS SWISSÔTEL ZÜRICH, SWITZERLAND WHY INVEST IN SWISSÔTEL NETWORK & PIPELINE 12

13 SWISS ADVANTAGE ROOM The room features spacious and uncluttered workspace with ergonomic chair, a personal inroom espresso machine, 42 flat screen television & iron and ironing board. WHY INVEST IN SWISSÔTEL KEY IDENTIFIERS 13

14 PÜROVEL The Pürovel philosophy is derived from the origin of wellbeing and use of nature s resources. The Pürovel essence is transfused in Pürovel Spa & Sport facilities, Pürovel bathroom amenities & Pürovel signature treatments. WHY INVEST IN SWISSÔTEL KEY IDENTIFIERS 14

15 VITALITY The Vitality programme reflects Swissôtel s mind-set: open, energetic, happy and passionate. Vitality is also Swissôtel s initiative to help guests maintain their mental and physical fitness while on the road. Key products and services include: - Vitality Coffee Breaks - Vitality Menus - catering to diets and allergies - Vitality Drinks Menu - Vitality Activities - Jogging maps, Destination walks, In-room fitness equipment, mindfulness activities WHY INVEST IN SWISSÔTEL KEY IDENTIFIERS 15

16 CAFE SWISS Inspired by our country of origin this all-day dining concept underlines our belief in sustainability and quality. Definitely Swiss, totally local a sense of place where guests feel they truly belong. Above all, a place that is Swiss at heart. WHY INVEST IN SWISSÔTEL KEY IDENTIFIERS 16

17 SWISSÔTEL DESIGN Using genuine materials, intelligent innovation and living tradition we appeal to all five senses. CORE COMPETENCY We combine Swissness with the local story. WHY INVEST IN SWISSÔTEL KEY IDENTIFIERS 17

18 SWISSÔTEL COMMUNICATION SWISSOTEL.COM 7,276,547 VISITS 231,978 NIGHTS BOOKED BI-ANNUAL CAMPAIGN Worldwide Seasonal Saver Campaign Facebook Fans: 54,300 FOLLOWERS Twitter Followers: 39,700 FOLLOWERS Instagram Followers: 4,070 FOLLOWERS Figures as of end 2016 WHY INVEST IN SWISSÔTEL COMMUNICATION 18

19 ACCORHOTELS DISTRIBUTION SOLUTIONS OF ACCORHOTELS ROOM REVENUE CAME THROUGH ACCORHOTELS CENTRAL RESERVATION SYSTEMS 57% (Global AccorHotels LUXE brands' room revenue via AccorHotels Central Reservation System) CALLS CENTRES, INTRA HOTEL & CLUSTER SERVICES 30% DIRECT SALES ACCORHOTELS WEB WEBSITES, MOBILE SITES & APP 15% 57% ACCORHOTELS CENTRAL RESERVATION SYSTEM 15% 19% 43% HOTEL PMS 8% WEB PARTNERS (OTAS) GDS/IDS 27% INDIRECT SALES Figures as of end 2016 WHY INVEST IN SWISSÔTEL PERFORMANCE 19

20 SWISSÔTEL PERFORMANCE REVPAR INDEX AS OF END 2016 AMSTERDAM 1 Swissôtel hotel with revpar index = 120 BASEL & ZURICH 2 Swissôtel hotels with revpar index = 114 to 117 ANKARA & ISTANBUL 2 Swissôtel hotels with revpar index = 93 to 147 SHANGHAI & BEIJING 2 Swissôtel hotels with revpar index = 93 to 113 OSAKA 1 Swissôtel hotel with revpar index = 125 SYDNEY 1 Swissôtel hotel with revpar index = 115 As of end STR or Hospitality On source: only subsidiary or managed hotel RGI versus its competitive set WHY INVEST IN SWISSÔTEL PERFORMANCE 20

WHY INVEST IN SWISSÔTEL

WHY INVEST IN SWISSÔTEL LIFE IS A JOURNEY. LIVE IT WELL. Our Swiss hospitality allows you to spend quality time exploring the world and live life well. ACCORHOTELS GLOBAL DEVELOPMENT FEBRUARY 2018 1 LIFE