The Perfect Setting for your Business

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1 Malaysia s Official Food & Hotel Show 29 September - 2 October 2015 Kuala Lumpur Convention Centre, Malaysia The Perfect Setting for your Business Incorporating : Held In Conjunction With : Organised By :

2 FHM is coming back with a vengeance! Occupying the whole of KLCC from 29th September - 2nd October 2015, the show s 13th edition will once again be packed with quality exhibitors from all over the world and is the only recognised international food and hospitality platform in the country. FHM 2013 was also the biggest ever edition of this biennial trade show and attracted 1,160 exhibitors from 47 countries who interacted and networked with 18,865 trade visitors from 57 countries. But FHM is more than just an exhibition. Our 2013 event was packed with features, talks, seminars including celebrity chef demonstrations, chocolate appreciation talks, wine educational seminars and much much more! Building on the unparalleled success of 2013, FHM has already secured some additional exhibition space for 2015 in anticipation of increasing demand from space, reflecting the fast growing business opportunities in the food and beverage sectors in Malaysia. the biggest brands the latest technologies the best in business networking FHM...your one-stop business centre So mark your diaries from 29th September to 2nd October 2015 and be part of the most successful Food and Hospitality trade show in the country! We are also delighted to co-locate once again with Culinaire Malaysia which is now one of the biggest events of its genre in the region. Organised by Chefs Association of Malaysia (CAM), International Food & Beverage Association (IFBA) and Malaysian Food & Beverage Executive Association (MFBEA), the growth of this elite competition reflects the buoyancy of the market in Malaysia as the demand for better trained and more professional chefs and related occupations continues to accelerate. Don t forget to save these dates: 29 September - 2 October, 2015 Book your space early at FHM 2015 as we anticipate another sell out event! Country Groups That Made FHM 2013 Their Business Platform And Are Expeted To Return Stronger And Bigger In FHM 2015, Signifies The Stature Of This Exhibition Japan, Taiwan ROC, Republic of Korea, Singapore, The USA & Turkey

3 Look No Further, We Have Them All Here At FHM 2015! Food & Beverage - a world-class showcase of food & beverage exhibitors from around the globe Hotels & Supplies - a plethora of the best for aspiring hoteliers and chefs Restaurants & Café - come and explore the ever burgeoning world of food business. Learn from experts on what works, get first-hand insights on new innovations Halal Food Producers & Suppliers - great sourcing ground for those who which to penetrate the Malaysian halal hub Bakery & Confectionery - for everything related to baking needs Food Service & Hospitality - planning for a complete restaurant make-over or starting-up your own, you will find it all here be it purchasing of equipment, ergonomically design layouts or just scouting for what s the new kid on the block Who should exhibit at FHM 2015? Calling All Companies Who Are Involved In Manufacturing, Producing or Distributing the Following Products: Bakery & Bakery Related Products Beverages (includes Tea, Coffee & Malt Drinks) Biscuits Bread Cakes & Cakes Decorations Cheese Cereal and Cereal Products Chocolates and Chocolate Products Coconut Products Condiments Confectioneries Confectionery Equipment Crockery / Cutlery / Chaffing Dishes Dairy Products Delicatessen Products / Delicacies Desserts & Dessert Paste Mixes Frozen Food Fruit Juices Fryers Food Processing Glassware & Crystalware Grills Herbs / Herbal Products Ice-Cream Products Ice-making Machines Jams / Spreads Kitchen Equipment Margarine Milk & Milk Products Mincers Mixes Non-Alcoholic Beverages Ovens Organic & Health Products Packaging Equipment Pasta / Pizza Products Pastries Product Identification Labels Pumps - Dryers Seafood Silverware Slicers Spirits/Liqueur Stainless Steel Equipment Service Counters. We believe that every event has a purpose. An exhibition like FHM2013 is a great way to meet thousands of new buyers in a short period of time. It also enables you to collect data of said buyers in order to develop quality database. We find that this is the perfect platform to launch our new products and to network with potential buyers and client, thus, giving us the opportunity not only to develop connections but also personal relationship with said buyers and clients. Mr Ron Tan, Sales Manager Le Bourne Sdn Bhd FHM is the gateway to a greater culinary experience. En Abu Bakar Ibrahim, CEO Blue Archipelago Berhad Area Of Visitor / Delegate Activity Bakeries / Confectionery Retailers Catering Food Manufacturing / Processing Hotels / Resort Management Restaurants / Café Management / Bars / Clubs Retail Equipment & Suppliers Manufacturers Supermarkets / Food Retailer Convenience Stores Main Objective To survey market situation To penetrate new markets To promote presence in the region To launch new products / services To generate new leads To contact trade buyers / customers To seek joint venture partners To seek agents / distributors To support local agents To service existing clients / markets 31% 35% 39% % 15% 26% 35% 40% 39% 43% 47% 47% % 44% 51% 52% 49% I think for our industry, the bakery equipment segment, FHM is probably the most relevant exhibition for us to take the opportunity to expose ourselves. Besides that, the sales leads we managed to get from our previous participation were very impressive and we are hoping for a repeat this year. Mr Alvin Tan, Business Operations Executive Murni Machinery

4 The Hot & Spicy Happenings at FHM 2013 Even Celebrity Chefs made FHM 2013 their sourcing ground for anything and everything related to the food industry! Celebrity Chefs from AFC s Dinners Around The World delight visitors with cooking skills and showmanship! Seventh Heaven at Chocolate workshop! Wine and Spirits appreciation and educational classes at FHM 2013 Culinaire Malaysia 2013 The New age hospitality solutions for the next generation of hoteliers - presented by Asean Hotel and Restaurant Association (AHRA) Workshop on Malaysian Halal Standards, Certification and Auditing

5 Who Should Visit Those in these following industries are cordially invited to meet with the industry experts who will be present at the show: Bakeries & Confectionery Retailers Bottling & Packaging Catering Equipment Importer / Wholesaler / Distributor Consultancy Services Fast Food Outlets Food / Drink Importers / Wholesalers / Distributors Food / Drink Manufacturing Processing Food Processing & Packaging Grocery Stores / Supermarkets / Others Hotels / Resort Management Industrial Catering Institutional Catering (Armed Forces Schools Police Hospitals etc) Offshore / Airline Catering / Cruise Liners Pharmaceutical Packaging Policy Makers Refrigeration / Storage Restaurant / Café / Bar / Club Management Retail Equipment & Supplies Manufacturers Retail Packaging Equipment. Main Objectives To purchase equipment 37% To finalise an on-going purchase/procurement To meet existing/new suppliers 10% 53% 52% To see new developments in the industry To get answers to my own production questions 12% To source for a technology partner To network and make new contacts 8% 26% To source for a specific equipment/machinery/technology 22% To compare technology/product side by side in action 11% Met Their Objectives Useful 50% Very Useful 50% I found FHM2013 to be very interesting. I found everything on bakery here from machineries to ingredients. I fulfilled my mission in coming to FHM2013! Will definitely come back for future shows. Chen Wei Yung, Assistant Manager Kings Confectionery Sdn Bhd Everything seems interesting, especially the showcase of new products. FHM 2013 is definitely an arena where you will see a plethora of exhibitor s showcasing their products/services all vying for that one clinching business deal for their company. I met many suppliers of food produce here and I am excited at the prospects of working with them. Sarah Abdullah, Managing Director Montiara Catering Services Manage other people who deal with buying, ordering or specifying 18% Recommend the brand names or specifications and quantities 37% Involved in other ways 3% Personally issue the order or specify the brand names and quantities 39% Involved In Purchasing Decisions I like the fact that this exhibition is very trade focused and the Organisers have brought about new changes to the exhibition. I enjoyed the exhibition. Kevin Tan, Proprietor Maison Delights The FHM series has proved itself once again that it is professional, much sought after and very much a trade oriented showcase, thumbs up! Soh Shaw Don, Manager Juneoon Enterprise

6 The RIGHT Marketing Strategy: Comprehensive and strategic marketing activities have been planned to entice trade visitors and industry experts to the show. They are:- A series of broadcasts to our highly focused database. Targeted direct mail invitation and visitor ticket distribution to the professionals, specialists and key buyers. Personal visits to government ministries, trade associations and chambers of commerce. Editorial coverage and advertising in technical, trade business and national press. Posters and visual display materials. Printed show preview with highlights on exhibits which will be blasted to 50,000 potential trade visitors, VIPs and embassies. Dedicated website with on-line pre-registration services. Visit other major Food and Hotel shows around the world to further boost the show s publicity. A total of 4 e-dailies will be produced and distributed to the visitors at the visitor registration counters as well as to the Exhibitors and all VIPs. How To Participate. There Are Three Options For You To Choose From: Space OnlY USD345 per sqm (rent a space to build your own stand, carpet not included) Space & Shell Stand USD370 per sqm (comprises floor space, walls, carpet, lighting and upright chair, one information desk and fascia only. Minimum area from 9sqm per booth) The Venue FHM 2015 will be held at the stateof-the-art exhibition centre, the KUALA LUMPUR CONVENTION CENTRE (KLCC) which is nestled next to the tallest twin towers in the world - the PETRONAS Twin Towers. KLCC is situated right in the heart of KL s business district making it a perfect venue for international trade exhibitions. For more information about the convention centre, log on to Space & Walk-on-Stand USD390 per sqm (comprises floor space, walls, carpet, lighting, display board/ shelf, lockable cupboard, easy chair, coffee table, information desk, upright chair, a 13A electrical power supply and fascia. Minimum area from 9sqm per booth) *A Walk-on Stand is not necessarily a corner stand For Further Information, Please Contact The Nearest Sales Office: ORGANISER Malaysian Exhibition Services Sdn Bhd (58243-X) Suite 1401, 14th Floor, Plaza Permata, Jalan Kampar Off Jalan Tun Razak Kuala Lumpur, Malaysia Tel: Fax: enquiry@mesallworld.com ASIA CO-ORDINATOR International Expo Management Pte Ltd No. 1, Jalan Kilang Timor, #09-03, Pacific Tech Centre, Singapore Tel: Fax: davin@iemallworld.com Worldwide CO-ORDINATOR Overseas Exhibition Services Ltd 12th Floor, Westminster Tower, 3 Albert Embankment, London SE1 7SP, United Kingdom Tel: Fax: fmurray@oesallworld.com The Organiser FHM 2015 is organised by Malaysia s leading exhibition organiser - Malaysian Exhibition Services Sdn Bhd (MES), and marketed worldwide by Singapore-based International Expo Management Pte Ltd (IEM) and London-based Overseas Exhibition Services Ltd (OES). These companies are all members of the Allworld Exhibitions Alliance of exhibition organisers, managers and consultants. Allworld Exhibitions members have been organising trade shows for over 30 years and currently organise over 150 trade exhibitions biennially. These include Food & Hotel Asia in Singapore and HOFEX in Hong Kong.

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