MYANMAR HOTEL, F&B AND TRAVEL SHOW FEBRUARY 2014 YANGON, MYANMAR EVENT PROSPECTUS

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1 MYANMAR HOTEL, F&B AND TRAVEL SHOW YANGON, MYANMAR EVENT ROSECTUS Organiser atron Co-organiser

2 MYANMAR HOTEL, F&B AND TRAVEL SHOW YANGON, MYANMAR YOUR UNARALLED OORTUNITY TO ENETRATE INTO THE MYANMAR HOSITALITY AND TOURISM SECTOR The very first edition of Myanmar Hospitality and Tourism Conference 2013 (MHTC2013) ended on a high note with many good ongoing discussions and a great start as a networking platform for the community. Riding on its success, you will be in for a treat in 2014 with Myanmar Hotels, F&B and Travel Show 2014 as the show expands to include exhibitions, an opening night gala dinner, an awards ceremony and a wide array of activities for everyone. A GLANCE Myanmar Hospitality and Tourism Conference Myanmar Travel Trade Show Day 1 17 Feb 2014 Workshop re-event city tour Day 2 18 Feb 2014 Traders Hotel, Yangon Day 3 19 Feb 2014 Myanmar Hotel Solutions Show Myanmar Food and Beverage Show Social activities Myanmar Convention Centre The Rising Star Awards & Gala Dinner For sponsorship and branding opportunities, please contact: roject Manager Did: Mob: Maisie@sphereconferences.com

3 MYANMAR HOTEL, F&B AND TRAVEL SHOW YANGON, MYANMAR 4 EVENTS, 1 MEGA LATFORM Myanmar Hotel Solutions Show targets the local hospitality industry as the premier platform for all their procurement and sourcing needs. From equipment and supplies to consultancy services and technology, this is the exhibition to visit as a one stop event. Keep a lookout for the technology innovation showcase as renowned companies bring the Future Hotel to Myanmar. Myanmar Food and Beverage Show reaches out to local restauranteurs and all involved in the food and beverage industry. Local business owners can expect to see international brand names exhibiting their foodservice and kitchen equipment & supplies and food and beverage products from different countries on the exhibition floor. This is the opportunity to rejuvenate your business with new products. Myanmar Travel Show is the opportunity for local travel value chain to meet with international buyers from the MICE, leisure and corporate travel industry. Take advantage of the buy-sell platform as you meet suppliers face to face and find out new travel products that are in the Myanmar market. Myanmar Hospitality and Tourism Conference, a C-level strategic 2-day discussion is co-located with Myanmar Travel Show. Myanmar has shocked international audiences as she transits rapidly into a forward looking nation hungry for success and development. With her first 1 millionth foreign visitor, Myanmar s tourism industry is now working overtime to meet this new demand for services was a year of uncovering potential. In 2014, MHTC promises to be yet another lively discussion of real opportunities and development. For sponsorship and branding opportunities, please contact: roject Manager Did: Mob: Maisie@sphereconferences.com

4 ROFILE OF DELEGATES MYANMAR HOSITALITY AND TOURISM CONFERENCE TRADERS HOTEL, YANGON We take pride in bringing you a conference with quality networking opportunities and a great learning experience. In 2013, we had 300 delegates from 17 different countries that were all eager to find out what Myanmar s hospitality and tourism sector had to offer. The audience made up of largely CEOs, senior level management and decision makers who participated in lively discussions. Other than commercial visionaries, we also had the privilege of Myanmar government officials who came down specially to share knowledge and experience with our delegates. WHO SHOULD SONSOR? Sponsorship at MHTC 2013 is the perfect marketing opportunity to align your business strategy with Myanmar s development plans for its tourism and hospitality sector. We are looking for partners and/or solution providers from* Building and Construction Architect and design companies Engineering and construction companies Urban planning companies Consultants Accounting and audit advisors Cross border investment advisors Legal and tax advisors Hospitality consultancy firms Financial Services Banks roject financiers ayment gateway Service and Technology International hotel chains Hospitality training institutes Hospitality technology, ICT and network Online travel companies For sponsorship and branding opportunities, please contact: roject Manager Did: Mob: Maisie@sphereconferences.com

5 MYANMAR HOSITALITY AND TOURISM CONFERENCE TRADERS HOTEL, YANGON WHY SHOULD YOU SONSOR? Meet local government ministries and agencies: ut your CEO on a dedicated platform with relevant government stakeholders including Myanmar s Ministry of Hotels and Tourism and Myanmar Tourism romotion Federation who are instrumental to your market-entry strategies Unique business networking platform for your business: Forge close ties with developers and investors from the international hospitality and tourism community for your business expansion plans in Myanmar Gain the first-mover advantage and reap benefits: Companies need to look ahead, not just in months but in years. This is the perfect platform for leads generation and brand awareness Demonstrate thought-leadership: As a leader in providing solutions and expertise in the region s hospitality and tourism sector, this is a timely opportunity for you to demonstrate your thought-leadership to potential business partners in Myanmar Single most important marketing and branding exercise: Show everyone your successful track record at Myanmar s leading hospitality and tourism event. This is where we can facilitate direct access to your target audience WAYS TO ARTICIATE Ask us more on how to be part of our above the line marketing campaign! latinum Gold Silver Associate Table-top CALL US AND FIND OUT HOW TO MAXIMIZE YOUR MARKETING DOLLARS THROUGH CUSTOMIZED ACKAGES For sponsorship and branding opportunities, please contact: roject Manager Did: Mob: Maisie@sphereconferences.com

6 MYANMAR TRAVEL TRADE SHOW FEBRUARY 2014 TRADERS HOTEL, YANGON A SHOWCASE OF MYANMAR S GOLDEN OORTUNITIES As a local hotel operator or travel agency, this is your golden opportunity to meet with international buyers from across Asia to sell rooms, itineraries or close partnership deals for greater inbound travel businesses. In order to meet with these international buyers, all you need to do is to take on the tabletop showcase and leave the rest to us. As our exhibitor, you will enjoy: 1. A table top in Trader s Hotel, Yangon to showcase your products and services to a wider group of audience including delegates from Myanmar Hospitality and Tourism Conference 2. re-arranged appointments with our buyers 3. Branding opportunities through our event collaterals 4. R coverage as we invite press across Asia to join us at the show 5. Face to face meetings with international delegates 6. The chance to gain market intelligence through interactions with industry leaders For sponsorship and branding opportunities, please contact: roject Manager Did: Mob: Maisie@sphereconferences.com

7 MYANMAR HOTEL SOLUTIONS SHOW MYANMAR CONVENTION CENTRE WHY YOU SHOULD EXHIBIT An inroad for your business into Myanmar Your chance to meet with local hoteliers and the local hospitality industry Find distributors and local partners for the expansion of your business Create, develop and enhance credibility to your brand and business WHO WILL VISIT THE SHOW? Myanmar s Ministry of Hotels and Tourism, Local Trade Associations, Local Hoteliers and Hotel Chain Owners, Local Resort Owners and Management Team, International Hotels and Resorts Management, Local Distributors and Wholesalers, Hospitality Training Schools, Service Apartment Management, Spa and Wellness Management, and more COST OF EXHIBITING Raw Space Only: You are the chief designer of your own booth! Rent the bare space and gather your team to come up with the perfect design that will visually entice visitors to your booth! USD 350 per sqm Min. 18sqm Shell Scheme: Furnished stand with fascia board, information counter, chairs and wastepaper basket. All you have to do is to display your attractive collaterals and winning solutions! USD 400 per sqm Min. 9sqm For exhibition opportunities, please contact: roject Manager Did: Mob: Maisie@sphereconferences.com

8 MYANMAR FOOD AND BEVERAGE SHOW MYANMAR CONVENTION CENTRE WHY YOU SHOULD EXHIBIT An inroad for your business into Myanmar Your chance to meet with the local F&B scene, restauranteurs etc. Find distributors and local partners for the expansion of your business Create, develop and enhance credibility to your brand and business WHO WILL VISIT THE SHOW? Myanmar s Ministry of Hotels and Tourism, Local Trade Associations, Local Hoteliers and Hotel Chain Owners, International Hotels and Resorts Management, F&B Importers, Distributors and Wholesalers, Bakeries/ Confectioneries, F&B Establishments, Institutional Catering, Culinary Institutes, Restaurants, Bars, Clubs, Café Management, Specialty Food Retailers and more COST OF EXHIBITING Raw Space Only: You are the chief designer of your own booth! Rent the bare space and gather your team to come up with the perfect design that will visually entice visitors to your booth! USD 350 per sqm Min. 18sqm Shell Scheme: Furnished stand with fascia board, information counter, chairs and wastepaper basket. All you have to do is to display your attractive collaterals and winning solutions! USD 400 per sqm Min. 9sqm For exhibition opportunities, please contact: roject Manager Did: Mob: Maisie@sphereconferences.com

9 MYANMAR HOTEL, F&B AND TRAVEL SHOW YANGON, MYANMAR MYANMAR HOTELS, F&B AND TRAVEL SHOW February 2014, Myanmar Convention Center (MCC), Yangon STAGE Cafe & Buyer's Lounge B1 B2 B3 3 B2B Mag B4 Yangon Directory B5 Food Magazine B6 Myanmar Times B7 Invent Tech E13-E B14 C1 C13-C14 D1-D2 D14-E1 6 6 B 6 UKI Food C D 3 E 4m Technology 4m 2m 2m Modern Modern B13 C2 D13 E2 Myanmar Myanmar Dagon Lamintayar Keeper IT E12 WinWin Milk OS B12 C3 C12 D3 D12 E3 Damaco Modern Modern Inhesion - E11 LY Agilysys -R Foods Myanmar Myanmar R 6 B11 Coffee Circles C4 Bormioli B10 C5 T Intern USA Food TSM Food B8-B9-C6-C7 Myanmar Tourism Federation C10-C11 KHT Supply D4 Elecon D10 E5 Allied Catering D8-9 E D5 C8-C9-D6-D7 KVC D11 Home ottery E4 6 6 Air KBZ - R CB Bank Hotel Ace E10 IE S'pore E9 Thailand Embassy E8 Ubiq Global 3 Workshop Area: 50 ax Stage ENTRANCE Show Management Office For exhibition opportunities, please contact: roject Manager Did: Mob: Maisie@sphereconferences.com

10 MYANMAR HOTEL, F&B AND TRAVEL SHOW YANGON, MYANMAR ABOUT THE ORGANIZERS First conceived as a vision, then into reality with increasing demand from the industry, SHERE Conferences is a division of SHERE Exhibits te. Ltd., a wholly owned subsidiary of Singapore ress Holdings Limited. Striving towards being the leader in organising business- to- business executive conferences in Asia, we produce premium events that span across all industry sectors. At SHERE Conferences, we envision to build large conferences that address the core issues driving innovation and help shape big ideas vital to the business environment, while at the same time forge lasting, mutually beneficial business relationships with and for our customers. In a nutshell, Sphere Conferences believes that your experience matters; whether you are a customer, a supplier or an employee, you have the rights to a positive experience with our products. Value creation; don t leave our events without fresh ideas, new contacts, relationships, and possibly closing your next business deal. Lifetime partnerships; we are not just an event organiser, we aim to be your best business partner. Myanmar Tourism Federation (MTF) was formed in April 2011 with guidance and support from the Ministry of Hotels and Tourism and the objectives are as follows: To promote Myanmar as a tourism destination To collaborate in the process of Sustainable Tourism Development To support multi-sectoral development of Hospitality and Tourism industry in Myanmar MTF consists mainly of members of the private sector including Myanmar Hotelier Association, Union of Myanmar Travel Association, Myanmar Marketing Committee and eight others namely hospitality and tourism related associations in Myanmar. Since its establishment, MTF has participated in both local and international tourism promotional activities, national and international level tourism workshops, seminars and conferences and sent delegations to participate them in overseas. MTF has also collaborated with the Ministry of Hotels and Tourism for human resource development of tourism industry in Myanmar and has been able to cooperate with international development partners for tourism development.