June 24 28, 2018 San Francisco, CA

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1 June 24 28, 2018 San Francisco, CA

2 Moderator: Rob van Blommestein Industry Advisory Chair

3 Presenting on this call Pete Erickson, Hall-Erickson, DAC Exhibition Management Michelle Clancy, Cayenne Communications, DAC Publicity Chair Robin Albright, MP Associates, DAC Conference Operations

4 DAC 2018 Update Conference Program Highlights: Keynotes from: Monday - Sarah Cooper, Amazon Web Services, Inc. Tuesday - Dario Gil, IBM Research Wednesday - David Patterson, Univ. of California, Berkeley Thursday - Maja Mataric, Univ. of Southern California SKY Talks from: Monday - Anna-Katrina Shedletsky, Instrumental, Inc. Tuesday - Andreas Olofsson, DARPA

5 DAC 2018 Update Networking Receptions scheduled: Sunday Welcome Reception & HOT 55: DAC Kickoff Party 6:00-10:00pm 7:00pm - Special Presentation: EDA Industry Observations and Outlook from Richard F. Valera, Managing Director, Equity Research, Needham & Company, Moscone West 2 nd Level Monday, Tuesday & Wednesday Designer/IP Track Poster Session Reception 5:00-6:00pm Monday Networking Reception and Silicon/Technology Art Show 6:00-7:00pm Tuesday & Wednesday Networking Reception and Work-in- Progress Poster Session 6:00-7:00pm Sponsored by:

6 DAC 2018 Update Exhibition Highlights: 2 Levels of Moscone West

7 DAC 2018 Update Exhibition Highlights: DAC Pavilion: Daily Industry Analyst Reviews starting at 10:00 am 2 SKY Talks (mini-keynotes) Straight Talk with CEOs from Mentor, Cadence and Synopsys Industry Panels Hack Me If You Can: Hands-on IoT Hacking for half-day on Wednesday Afternoon Tear-downs Sponsored by:

8 DAC 2018 Update Exhibition Highlights: IP Speaks Pavilion Daily presentations from leading companies providing IP and/or IP related services and methodologies

9 DAC 2018 Update Exhibition Highlights: Design Infrastructure Alley & Design-on-Cloud Pavilion Daily presentations from 10:30 am 4:30 pm from Cloud-based and IT focused companies Attendee reception in the DIA exhibit area on Tuesday from 5:00 6:00 pm

10 DAC 2018 Update Exhibition Highlights: Design Infrastructure Alley Adding five focus areas to the discussion: License Management Grid Computing Storage Management Data Security Design-on-Cloud

11 Design Infrastructure Alley

12 DAC 2018 Update Exhibition Highlights: Smart Systems Square Detect data Decide what to do with the data and Do something with the data

13 Smart Systems Square A centralized pavilion where engineers can interact with developers, network and platform providers, and verification experts for machine learning and AI applications. Featuring: System Design Contest finalist demos Sumo Robot practice area

14 Smart Systems Square

15 DAC 2018 Update Attendance promotion and registration: Advance registration opened March 29 (May 30 deadline) I Love DAC program underway (June 8 deadline) Design/IP Special Registration Codes now available to Sponsors Complimentary Full-Conference Codes now available to Exhibitors Registration area sponsored by:

16 DAC 2018 Update Attendee Shuttle Bus service: Monday Wednesday from ARM in San Jose to Moscone West Departures starting at 6:45 am with returns starting at 6:30 pm WiFi enabled Register in advance at under Transportation Bus program sponsored by:

17 DAC 2018 Update Press and Media information: Registered Press list available May 30 Press Room on Level 2 with 5 meeting rooms for press interviews reserve in advance after May 15 at robin@mpassociates, P: Visit under Media for more information

18 Exhibition Management: Pete Erickson Show Director

19 SOLD OUT!

20 Current Exhibit Hall Floor Plans

21 Current Exhibit Hall Floor Plans Level 1 Registration Design Infrastructure Alley/Design-on-Cloud Smart Systems Square IP Speaks Theater Coffee Breaks Sponsors:

22 Current Exhibit Hall Floor Plans Level 2 Designer/IP Tracks DAC Pavilion Daily Receptions Poster Area Art Show Coffee Breaks Sponsors:

23 DAC Exhibitor Web Site under Exhibits Housing information Exhibitor registration Marketing opportunities Press/Media information Conference program Suite Planning information Shipping information Online Exhibitor Manual with order forms, general information, and work rules at Moscone West

24 DAC Quick Facts Booth equipment: Back Drape Color - Green Side Drape Color - Green Aisle Carpet Color - Gray Suite Carpet Color - Tuxedo I.D. Sign for in-line booths Refer to the online Exhibitor Manual at under For Exhibitors

25 Important Deadlines April 13 Secondary listing in Exhibits Guide for partner companies within your DAC exhibit space May 4 Room block request (10 or more hotel rooms) May 11 Booth/Suite Planning Form to Freeman May 22 Housing requests (based on availability) May 30 Freeman advance discount pricing June 8 I Love DAC registration for free exhibit pass June 13 Freeman to receive advance freight June 22 Freeman to receive direct freight June 22 Advance registration for exhibit booth staff

26 Important Deadlines April 13 Secondary listing in Exhibits Guide for partner companies within your DAC exhibit space Visit under For Exhibitors and the Planning tab to download a PDF of the form

27 Important Deadlines May 4 Room block request (10 or more hotel rooms) Visit under Travel & Stay for details

28 Important Deadlines May 11 Booth/Suite Planning Form to Freeman (additional charges will apply after the deadline) Questions? Contact Jose A Cifuentes at (650) or Jose.Cifuentes@freemanco.com Visit under For Exhibitors and the Booth Design tab to download a PDF of the form

29 Important Deadlines May 22 Housing requests (based on availability) Visit under Travel & Stay for details

30 Important Deadlines May 30 Freeman advance discount pricing 48 days to SAVE $$$ Questions? Exhibitor Services Dept. at (775)

31 Important Deadlines June 8 I Love DAC registration for free exhibit hall pass that includes: Access to the Exhibits Networking receptions Keynote sessions DAC Pavilion Design-On-Cloud Pavilion DAC IP Speaks Pavilion Visit under Registration for details Sponsored by:

32 Important Deadlines June 13 Freeman to receive advance freight beginning Monday, May 21 Refer to Shipping Your Exhibit in the online Exhibitor Manual at under For Exhibitors Warehouse shipping address: Exhibiting Company / Booth # Design Automation Conference C/O Freeman / PDS rd St. San Francisco, CA 94107

33 Important Deadlines June 22 Freeman to receive direct freight only on Friday, June 22 Questions? Contact Chris Cannon at (773) or Show Site Shipping Address: Exhibiting Company / Booth # Design Automation Conference C/O Freeman Moscone Center West 800 Howard St. San Francisco, CA Refer to Targeted Floor Plan in the online Exhibitor Manual at under For Exhibitors

34 General Contractor - Freeman Questions about exhibit shipping, furnishings, electrical service and your Suite planning? Exhibit shipping and freight target date: Joseph Wilhelm at joseph.wilhelm.jr@freemanco.com Exhibit Booth/Suite planning: Jose A Cifuentes at (650) or Jose.Cifuentes@freemanco.com Exhibit furnishings and electrical service: Exhibitor Services Dept. at (775) or FreemanSanFranciscoES@freeman.com

35 Important Deadlines Advance registration for exhibit booth staff Registration Area will open for badge production on Friday at 12:00 noon. Sponsored by: Visit under Registration for details Provides access to exhibit hall during: EXHIBITOR MOVE-IN Friday June 22, 8:00 AM - 4:30 PM Saturday June 23, 8:00 AM - 4:30 PM Sunday June 24, 8:00 AM - 4:30 PM EXHIBIT DAYS Monday June 25, 8:00 AM - 6:00 PM Tuesday June 26, 8:00 AM - 6:00 PM Wednesday June 27, 8:00 AM - 6:00 PM EXHIBITOR MOVE-OUT Wednesday June 27, 6:00 PM - 10:00 PM Thursday June 28, 8:00 AM - 4:30 PM

36 Important Deadlines 70 days April 13 Secondary listing in Exhibits Guide for partner companies within your DAC exhibit space May 4 Room block request (10 or more hotel rooms) May 11 Booth/Suite Planning Form to Freeman May 22 Housing requests (based on availability) May 30 Freeman advance discount pricing June 8 I Love DAC registration for free exhibit pass June 13 Freeman to receive advance freight June 22 Freeman to receive direct freight June 22 Advance registration for exhibit booth staff

37 Last minute opportunities How will you increase your brand awareness and drive traffic to your booth? Reserve a Lobby Banner or Escalator Banner Sponsor a Networking Reception or Coffee Break Sponsor the Wireless Internet or App Splash Page Reserve the Exhibit Hall Entrance Graphics Reserve a Conference Bag Insert Reserve a Virtual Event Bag placement and more visit under For Exhibitors and Buy Marketing Opportunities

38 Join these Sponsors!

39 Exhibition Management Questions about your exhibit participation? Pete Erickson, Show Director, Patrick Filippelli, Sales Director, Zach Erickson, Sales Director, Kaity Hannigan, Exhibits Manager,

40 Exhibitor Registration: Robin Albright Conference Operations

41 Exhibitor Registration Benefits Booth Staff Badges Complimentary Full-Conference Promo Codes Design/IP Special Registration Codes for Sponsors Invited Clients Visitor Passes

42 DAC 2019 June 3 5, 2019 Las Vegas, NV

43 DAC 2019 Las Vegas Convention Center North Halls 3 and 4 Keynotes and Receptions adjacent to exhibition Preliminary exhibit plan with 53,000 nsf Space Selection materials distributed by May 15

44 June 24 28, 2018 San Francisco, CA

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