18 million people travel with Jetstar Airways every year...

Transcription

1 MEDIA KIT 2016

2 18 million people travel with Jetstar Airways every year...

3 ...we're here to help you reach them Engage them Amaze them Jetstar Media lets you connect with your audience in a more meaningful and effective way across multiple touch points throughout their journey. PLANNING BUYING FLYING 3

4 The customer journey PLANNING MAKING IT EASY FOR YOU 1 Easy to navigate homepage delivers price and destination-focused information BUYING 2 REASSURING AND BUILDING CONFIDENCE Digital booking confirmation webpage and itinerary confirmation delivered within minutes of booking Pre-departure two days before departure includes information such as online check in, entertainment packs and additional baggage FLYING BUILDING LOYALTY & ADVOCACY Ambient 3media such as aircraft livery and onboard signage creates excitement, impact and discussion Inflight entertainment engages and entertains Jetstar Magazine informs, entertains and inspires 4

5 Our customers AGE AND GENDER 60 yrs+ 9% FEMALE 53% yrs 60% yrs 31% MALE 47% BUSINESS OR PLEASURE HOUSEHOLD INCOME TRAVEL 67% travel 2+ times a year 33% travel once a year 87% 13% leisure business 37% $50-100k 77% of 10% $200k+ 30% $ k 23% <$50k Jetstar travellers have a higher than average household income Source: Forethought research July

6 Our customers EMPLOYMENT FULL-TIME 56.5% PART-TIME 18.9% STUDENTS 7.1% RETIRED 6.7% SELF EMPLOYED 5.8% LIVING OLDER FAMILY YOUNGER FAMILY COUPLE WITH NO CHILDREN LIVE ALONE 24.8% 27% 24.7% 13.9% Source: Forethought research July

7 What do our customers do in-flight? 70.1% 46.0% 44.6% 44.1% 28.7% 25.3% 9.7% READ A BOOK OR MAGAZINE EAT OR DRINK WATCH MOVIES OR SHOWS SLEEP PLAY CHAT WORK GAMES OR PUZZLES Source: Forethought research July

8 Planning JETSTAR.COM DIGITAL PLANNING The Jetstar website sits in the top 75 Australian sites for web traffic. It s where customers start realising their holiday dreams and it is the perfect environment to ensure your brand gets on your customers' travel expense consideration list. EXCLUSIVITY: UNLIKE MOST TOP AUSTRALIAN WEBSITES, JETSTAR OFFERS A CLUTTER FREE ENVIRONMENT WHERE YOU CAN PROMOTE YOUR BRAND. 1.36m UNIQUE AUDIENCE 1.25 minutes AVERAGE TIME ON HOMEPAGE 17 AVERAGE PAGE VIEWS JETSTAR.COM LEADER BOARD TYPE: HOME PAGE LEADER BOARD MONTHLY PI S: 4.5m+ RATE: $45 CPM MAX SIZE OF ARTWORK: 75KB 8

9 Our customers TARGETING OPTIONS TARGETING YOUR AUDIENCE DIGITAL PRINT AMBIENT We re here to help you reach your audience with an integrated advertising solution including: BOOKING CONFIRMATION BOOKING CONFIRMATION ITINERARY PRE-DEPARTURE WEB CHECK-IN BOARDING PASS ITINERARY Relevant and timely messaging gives advertisers the opportunity to start a customer conversation. Get your message to your audience at the right time and in the right place with options to connect along the customer journey. Customer booking data allows you to segment your campaign with various targeting options. DESTINATION ORIGIN DATE OF BOOKING DATE OF TRAVEL PRE - DEPARTURE WEB CHECK-IN BOARDING PASS 9

10 Digital media BOOKING CONFIRMATION DIGITAL BUYING This web screen confirms the customer's journey once payment has been received. TARGETED: The first opportunity to specifically target against a customer's booking details. EXCLUSIVITY: AN EXCLUSIVE ENVIRONMENT FOR SPECIFIC BRAND AND PRODUCT TARGETING, BASED ON CUSTOMER PROFILING PRODUCT INFORMATION: TYPE: MREC DIMENSIONS: 300 x 250 RATE: $120 CPM MAX SIZE OF ARTWORK: 75KB * Impression tracking available through a targeted advertising server * Image formats supported: JPEG * No animated artwork accepted 10

11 Digital media ITINERARY A follow-up sent within ten minutes of purchase confirming the customer's details after payment has been received. TARGETED: An opportunity to specifically target and an excellent platform for long-term decision making. EXCLUSIVITY: AN EXCLUSIVE ENVIRONMENT, GREAT FOR BRAND AND PRODUCT TARGETING, SUCH AS HOTEL SELECTION, ACTIVITIES AND TRANSPORT, ETC. DIGITAL BUYING PRODUCT INFORMATION: * Impression tracking available through a targeted advertising server * Image formats supported: JPEG * No animated artwork accepted TYPE: SINGLE UNIT DIMENSIONS: 600 x 200 RATE: $120 CPM MAX SIZE OF ARTWORK: 75KB NO 3RD PARTY TRACKING 11

12 Digital media PRE-DEPARTURE DIGITAL BUYING Sent two days before a customer's flight, this includes product offers, online check-in, additional baggage and inflight entertainment packs. TARGETED: A final opportunity to specifically target and promote deals as the customer anticipates their imminent journey. EXCLUSIVITY: AN EXCLUSIVE ENVIRONMENT FOR TIME SPECIFIC LAST-MINUTE DEALS. PRODUCT INFORMATION: BANNER TYPE: STANDARD DIMENSIONS: 630 x 200 RATE: $120CPM MAX SIZE OF ARTWORK: 75KB NO 3RD PARTY TRACKING * Impression tracking available through a targeted advertising server * Image formats supported: JPEG * No animated artwork accepted 12

13 Digital media WEB BOARDING PASS DIGITAL BUYING Avoid airport queues and print your boading pass up to 48 hours before departure for most flights. TARGETED: Per customer, not per booking, and geo-targeted to specific regions. Date: 27 MAY 15 Flight: JQ248 (AA7131,QF4992,EK7528) Name: Jupiter/One Booking Reference: NETYSQ Fare: Starter AWCF,WCEM,WCID Please don't be late. We can't wait. Be at the boarding gate before 0955 / 09:55am ( 25 minutes before departure) Checked Baggage: 0kg Check-in, bag drop and boarding times Boarding Pass Please print entire page and take it to the airport. Seat: 23A Seq No: 016 š bœ Depart:Christchurch Christchurch Domestic Terminal 1020 / 10:20am Gate: Refer to airport departure screens Arrive: Auckland Auckland Domestic Terminal 1140 / 11:40am EXCLUSIVITY: IDEAL FOR SHOPPING, RESTAURANTS, AND ATTRACTIONS, CAPTURING PLANNING AND DESTINATION ACTIVITIES. PRODUCT INFORMATION: BANNER TYPE: SINGLE AD UNIT DIMENSIONS: 750 x 175 RATE: $120 CPM MAX SIZE OF ARTWORK: 75KB NO 3RD PARTY TRACKING * Impression tracking available through a targeted advertising server * Image formats supported: JPEG * No animated artwork accepted 13

14 In-flight media INFLIGHT MAGAZINE PLANNING PRINT FLYING Long recognised as one of the best mediums in which to develop a lasting and trusting relationship with your target audience, Jetstar Magazine is a fun, friendly and informative read. Compliment and complete your marketing campaign with a combination of brand, native and editorially supported messages. It s the perfect environment to build trust with your customer. MONTHLY FREQUENCY IN EVERY SEAT POCKET, EVERY FLIGHT READERSHIP 300,000 PER ISSUE CIRCULATION 30,000 COPIES MONTHLY YOUR AD HERE 1.5 million REACH PASSENGERS Available in every seat pocket of the Jetstar Airways fleet 14

15 In-flight media PLANNING NATIVE ADVERTISING Give your brand the opportunity to reach up to 1.5 million Jetstar customers each month in a unique and captive environment. Our talented editorial team can create tailored content that speaks to your target market and is seamlessly integrated into the pages of the inflight magazine. For more information, contact your sales representative. REACH 1.5 million PASSENGERS Available in every seat pocket of the Jetstar Airways fleet 15 PRINT FLYING

16 In-flight media INFLIGHT ENTERTAINMENT PLANNING FLYING Complimenting the Jetstar Media portfolio, Jetstar inflight entertainment offers you the opportunity to engage your customer with seat back screens. Offering pre-roll TVCs or long form video format, inflight entertainment is a great way to engage and educate your audience. FOR RATES AND DEADLINES: Contact your Jetstar media representative (see page 24) Long form video may be accommodated depending on entertainment schedules and destination Screens on the 787 Dreamliner Aircraft LIMITED TO TWO AD SLOTS PER BI-MONTHLY CONTENT CYCLE REACH 166,000 CUSTOMERS PER MONTH ACROSS OUR ENTIRE FLEET OF DREAMLINERS 16

17 In-flight media AMBIENT SIGNAGE AMBIENT FLYING Ambient signage delivers unprecedented dwell time and maximum exposure to all customers throughout the flight. Ambient works for the duration of the flight in one of the most captive, unsaturated environments imaginable. TYPE: OVERHEAD LOCKERS MEDIA RATE: $5000 PER AIRCRAFT PCM PRODUCTION: $3500 PER AIRCRAFT (CAMPAIGNS MUST RUN FOR A MINIMUM OF THREE MONTHS) OVERHEAD LOCKERS + BOOKING DEADLINES: 45 DAYS MATERIAL: 30 DAYS Please discuss your creative ideas with your Jetstar representative Some blackout periods may apply TYPE: TRAY TABLES MEDIA RATE: $5000 PER AIRCRAFT PRODUCTION: $3500 PER AIRCRAFT TRAY TABLES 17

18 In-flight media SAMPLING Onboard sampling is a unique, targeted distribution channel for your next brochure or product sample. Distributed into every seat pocket or hand delivered to passengers by Jetstar's friendly cabin crew, onboard sampling provides the perfect opportunity to showcase your product in the Jetstar cabin. PLANNING FLYING EXCLUSIVITY: IDEAL FOR TRAVEL AND TOURISM BODIES PRIOR MATERIAL: 30 DAYS PRIOR BOOKING DEADLINES: 45 DAYS PRODUCT INFORMATION: Weight limits apply Guidelines apply and are approved case-by-case Limited to one sampling per month Available across the domestic and trans-tasman network only TYPE: ONBOARD SAMPLING MEDIA RATE: $1 PER SAMPLE AVAILABLE: 30,000 UNITS (BASED ON ONE PAGE INSERT)* REACH 1.5m CUSTOMERS PER MONTH 18

19 PR media AIRCRAFT LIVERY Drive maximum value for your campaign through cost effective, PR-generating aircraft livery. AMBIENT FLYING Available for a minimum of three months, this is the ultimate way to generate brand and product awareness. Amplify the message by extending the creative throughout ambient onboard media. YOUR AD HERE MEDIA RATE: $50,000 PCM PRODUCTION COST: APPROXIMATELY $60,000 FOR UP TO 144m 2 COVERAGE BOOKING DEADLINE: Please discuss options with your Jetstar media representative. Planning can take up to six months prior to the starting date of your campaign 19

20 Wuhan Guiyang Shantou Hong Kong Hanoi Yangon Haikou Da Nang Siem Reap Bangkok Phnom Penh Phuket Penang Medan Pekanbaru Singapore Fukuoka Taipei Ho Chi Minh City Kuala Lumpur Manila Tokyo (Narita) Nagoya (Chubu) Osaka (Kansai) Hawaii (Honolulu) OUR NETWORK AUSTRALIA AND NEW ZEALAND Our fleet of 75 aircraft fly up to 2,506 flights per week to 34 destinations and carry around 1.5 million customers every month. Palembang Jakarta Surabaya Bali (Denpasar) Darwin Cairns Townsville Fiji (Nadi) Cook Islands (Rarotonga) Brisbane Gold Coast Perth Adelaide Sydney Melbourne (Tullamarine) Auckland Wellington Christchurch Queenstown 20

21 Hanoi Hai Phong Thanh Hoa Vinh Dong Hoi Hue Phu Quoc Da Nang Chu Lai Pleiku Quy Nhon Tuy Hoa Buon Ma Thuot Nha Trang Da Lat Ho Chi Minh City Darwin Ayers Rock (Uluru) Whitsunday Coast Cairns Townsville Hamilton Island Mackay Sunshine Coast Brisbane Gold Coast Auckland New Plymouth Napier Nelson Palmerston North Wellington Christchurch Queenstown Dunedin Ballina Byron Sapporo Perth Adelaide Melbourne (Avalon) Newcastle Sydney Melbourne (Tullamarine) Auckland Matsuyama Fukuoka Kumamoto Oita Kagoshima Tokyo (Narita) Nagoya (Chubu) Osaka (Kansai) Takamatsu Launceston Hobart Queenstown Wellington Christchurch Okinawa 21

22 RATE CARD ISSUE CASUAL INSERTION 3 INSERTIONS 6 INSERTIONS 12 INSERTIONS DOUBLE PAGE SPREAD $18,000 $15,300 $13,000 $11,000 FULL PAGE $10,000 $8,500 $7,200 $6,100 DESTINATION INSIDER ADVERTISING HALF PAGE $5,500 $4,600 $3,900 $3,200 QUARTER PAGE $2,900 $2,400 $2,000 $1,700 SPECIAL POSITIONS (LOADS) INSIDER FRONT COVER SPREAD LOADS 40% *All rates are exclusive of GST OPPOSITE CONTENTS 30% FRONT HALF OR RHP 10% FIRST RIGHT HAND PAGE 20% OUTSIDE BACK COVER 40% INSIDE BACK COVER 20% DATES ISSUE BOOKING DEADLINE MATERIAL DEADLINE ONBOARD DATE November 2015 Friday 2 October 2015 Thursday 8 October November 2015 December 2015 Tuesday 3 November 2015 Monday 9 November December 2015 January 2016 Tuesday 1 December 2015 Monday 7 December January 2016 February 2016 Friday 1 January 2016 Thursday 7 January February 2016 March 2016 Tuesday 2 February 2016 Monday 8 February March 2016 April 2016 Tuesday 1 March 2016 Tuesday 8 March April 2016 May 2016 Friday 1 April 2016 Thursday 7 April May 2016 June 2016 Tuesday 3 May 2016 Monday 9 May June 2016 July 2016 Wednesday 1 June 2016 Monday 6 June July 2016 August 2016 Friday 1 July 2016 Thursday 7 July August 2016 September 2016 Tuesday 2 August 2016 Monday 8 August September

23 MATERIAL SPECIFICATIONS SUPPLY 1 / ed PDF (File size must be under 8MB) GENERAL SPECIFICATIONS DISPLAY FORMATS / Supply of advertising material in this way means you are wholly responsible for any changes to material required by you, Hardie Grant or its clients. / Ensure advertisement is the correct size (including any bleed) and that all images are CMYK and 300dpi and fonts are embedded when creating the PDF file. / PDF job options can be downloaded from and it is advised that you use these job options to make your PDF as they are industry standard. PC and Mac versions are available as well as step-by-step instructions. 2. Via Wetransfer / Advertising material is to be supplied to the correct publication page size. Taking special care to include bleed, trim and registration marks. (Minimum bleed size is 5mm. / Avoid running type across the gutter of a double page spread. / Text and logos must be no closer than 5mm to the trim edge to avoid being trimmed off. / All type should be a minimum of 6pt and 8pt for reversed type. / Files must be saved in CMYK format. Spot colours, RGB or LAB colours will be rejected. / Images need to be of a minimum 300dpi at print size. Black & white/line art should be 600dpi. / Solid black panels or backgrounds should carry 40% cyan to ensure a rich black. / Do not supply black text made up of more than two colours. Three and four colour black text is unacceptable. / Total ink limit should be between %. / PDF files should to be supplied as single page files. File names should be labelled P1 for the first (left hand) page and P2 for the second (right hand) page for a double page spread. / To ensure accurate colour reproduction, Hardie Grant Media recommends a 3DAPv3 approved digital proof. Please go to for more details. / Do not supply total ad layout in Photoshop, Illustrator, Word or any other unsupported software. Do not supply advertising material as a TIFF, JPEG or EPS only. / Advertising material supplied incorrectly may be subject to a production charge if Hardie Grant is required to amend it. Full Page Text Area: 240mm X 158mm Trim Size: 255mm X 178mm Bleed Size: 265mm X 188mm (+ 5mm bleed and crops) DPS Text Area: 240mm X 336mm Trim Size: 255mm X 356mm Bleed Size: 265mm X 366mm (+ 5mm bleed and crops) Quarter Page Text Area 104mm X 73mm Half Page Vertical Text Area 212mm X 73mm Half Page Horizontal Text Area 104mm X 151mm Production contact: Hannah Louey (03) hannahlouey@ hardiegrant.com.au 23

24 ADVERTISING CONTACTS Sam Buchanan Group Sales Director Michele Carlon Sales Director Tricia Lee Tess Lastra Marni Groves Patrick Mulroney Helen Page Siobhan Carlon Samantha McKenzie Ryan Starr Hardie Grant Media Ground Level, Building 1, 658 Church Street, Richmond VIC hardiegrantmedia.com.au 24

25 THANK YOU 16/05/16 25