velocity velocity 8 velocity 7 MEDIA PACK CUSTOMER MAGAZINE OF THE YEAR Customer Magazine of the Year Customer Magazine of the Year

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1 CITYJET JOURNAL I MARCH 2011 I WHEELS ISSUE INVESTMENT ISSUE I APRIL 2011 I YOUR COMPLIMENTARY JOURNAL velocity 7 velocity 8 CITYJET JOURNAL INVESTMENT ISSUE WHERE TO PUT YOUR CASH Customer Magazine of the Year Customer Magazine of the Year velocity MEDIA PACK CUSTOMER MAGAZINE OF THE YEAR

2 award winning velocity named customer magazine of the year Velocity has been named as the Customer Magazine of the Year by the Professional Publishers Association (PPA) at the year-end Independent Publisher Awards. Emerging victorious from a clutch of shortlisted titles including the 2009 winner, Think Publishing s Beer magazine (for CAMRA), Morrisons Magazine and the highly-decorated Completely London published for the estate agency Kinleigh, Folkard and Hayward, Velocity said the judges was an absolute clear winner. They continued: Stream Publishing created a unique journal format, providing the airline with a beautiful and intelligent magazine. With fantastic design and perfect brand synergy, the magazine features interesting articles about interesting people. Wonderfully unpredictable, this magazine absolutely knows its audience and stood out in its field. The judges wanted to take it away with them! Darren Styles, Managing Director of Stream Publishing, said: Our editorial and visual concept was so strong at the pitch stage we placed it before the client asking them not to change a thing. To CityJet s great credit they embraced our points of difference from a 3000-word lead feature intended to anchor the editorial proposition to a journal format that sits mid-way between a book and magazine. We are as excited for them as we are for us that the strength of our conviction has been rewarded. Christine Ourmières, CityJet CEO, said: We are thrilled that Velocity has been named the Customer Magazine of the Year. Since its re-launch in July, the feedback from our customers has been outstanding. Our customers, many of whom are frequent business travellers, have commented on how original and refreshing the content is and that it really adds to their inflight experience. For the PPA to now recognise Velocity as the best in its field is a fantastic compliment.

3 airline 1.2 million passengers a year, 73% travelling on business, 47% CEO, Director, senior managers London City Airport s number one airline More than half of all London City flights 22 minutes from Canary Wharf financial centre Established 1993 Now a wholly-owned subsidiary of Air France KLM Group Over 300 flights weekly Serving 18 major European destinations Full-service airline: assigned seating, drinks and snacks, inclusive fares Multiple award-winning, with 45 aircraft

4 magazine The right kind of crowd, but with no crowding Reaching 100,000 passengers an issue, 1.2 million annually Targeting business and premium leisure travellers, but adopting an accessible tone An articulate, intelligent and informed read in three defined sections, with cohesive themed issue content A unique journal format, where magazine meets book Topical, published monthly, 100 pages and perfect bound A solus media in a controlled on-board environment, with bespoke advertising and editorial solutions A direct route to a captive audience of passengers with proven spending power (70% male, 79% aged 26-55, 47% business leaders)

5 editorial promise Velocity, the CityJet journal, is a unique in-flight reading proposition speaking with authority to an educated customer base travelling for business. In a compact format that lives where magazine and book meet, 100 pages contain an editorial mix that is primarily (though not exclusively) London-centric in terms of news, people and places backed by a features section that draws on global business themes and learning. Guest Editors bring sector expertise to themed issues (ranging from culture, food and drink to fashion and film, among others) while a destination directory highlights the hot spots across the CityJet network. Darren Styles I Publishing Editor

6 our readers Gender split: Male: 70% Female: 30% Age: 26: 5% 26-35: 23% 36-55: 56% 56+: 16% Reason for travel: Business: 73% Visiting friends/family: 14% Leisure: 12% The CityJet customer, the Velocity reader, is an audience frequently sought but rarely so easily found in one place. Travelling predominantly in and out of London on business, 100,000 passengers a month are carried aboard a modern fleet of aircraft in comfort and no little style. Our unique in-flight journal is at hand wherever they go. But we use our publication to prospect for customers, too, extending distribution to include 50 of London s most stylish hotels among them the Baglioni, Sanderson, Claridges and Four Seasons Canary Wharf plus selected private members clubs (including Soho House, Babington House and the Institute of Directors), the private health clubs of city corporations (Goldman Sachs, Linklaters, Morgan Stanley, Merrill Lynch) and the executive limousine firms serving the Houses of Parliament and Chelsea Football Club. Occupation: CEO, Directors and Senior Management: 47% Middle Management: 22% Business Owner: 7% Industry: Financial: 30% Business services and legal: 21% IT and telecoms: 7% Government: 6% Car: BMW: 15% Audi: 10% Volkswagen: 10% Mercedes-Benz: 8% Other luxury or supercar brands: 15.6% Newspaper: Financial Times: 22% The Times: 19% Daily Mail: 7% Guardian: 6% Magazines: The Economist: 22% Time: 4% Vogue: 4% Newsweek: 3% Interests: Exercise/sports: 53% Music: 48% Books: 47% Food/wine: 46% Travel: 45% Theatre: 39% *Data source: Fly to Delight survey, June 2009

7 destinations Dundee Edinburgh Manchester Dublin Amsterdam Rotterdam Antwerp London City Airport Eindhoven Luxembourg Deauville Paris Orly Nantes Milan Brive Avignon Pau Florence Toulon More than 300 flights a week and 19 destinations: Amsterdam Antwerp Avignon Brive Deauville Dublin Dundee Edinburgh Eindhoven Florence London City Luxembourg Manchester Milan Nantes Paris Pau Rotterdam Toulon

8 specification Technical specification DPS bleed: 428mm x 268mm DPS trim size: 420mm x 260mm Full-page bleed: 218mm x 268mm Full-page trim size: 210mm x 260mm Electronic file specification PROOFS A hard-copy colour proof, generated from the file to be used, and to the final size, MUST accompany all ads supplied. The publisher will not accept responsibility for errors in output or positioning if a proof is not supplied. PDFs Our preferred method of supply. PDFs must be produced to the PPA industry-standard format, pass4press, and flight checked. Details can be found on DPS ads should be supplied as two single pages. APPLICATIONS We will only accept advertisements designed with the following professional software packages and produced to printing industry standards: Adobe InDesign, Adobe Illustrator, Adobe Photoshop. Application files must be supplied with all supporting files, fonts (screen and printer), images etc. It is the responsibility of the sender to ensure all elements are included. All images must be high resolution to a minimum of 300 DPI. All colour must be CMYK, NOT RGB, Pantone or spot. Please DO NOT JPEG or compress any images within the file. Application-generated postscript or EPS files fonts must be embedded or outlined. All colour must be CMYK and all images must be to the correct size and resolution. TrueType fonts should be avoided. If bleed is required, ensure it is allowed for on the document. In Photoshop and other applications, do not embed any special colour profiles or ICC colour management settings. Half-page trim size: 186mm x 118mm Quarter-page trim size: 91mm x 118mm INTERNET We would advise against downloading material direct from a website as quality is often poor and does not produce well in a printed format. FILE TRANSFER All files and folders must be labelled with the advertiser s name, publication and the issue date. Files up to 10MB in size can be ed to production@streampublishing.net For FTP details or any other assistance, contact Stream Publishing on or the above address. Keith Gabriel Sales Director +44 (0) keith.gabriel@streampublishing.net Charles Ward Business Development Manager +44 (0) charles.ward@streampublishing.net Josh Denham Sales Executive +44 (0) josh.denham@streampublishing.net streampublishing The Courtyard, Ladycross Farm, Hollow Lane, Dormansland Surrey RH7 6PB