St. John s Newfoundland & Labrador is the most easterly edge of North America. This is where the sun rises first, where Vikings landed over 1,000

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2 St. John s Newfoundland & Labrador is the most easterly edge of North America. This is where the sun rises first, where Vikings landed over 1,000 years ago, home to the oldest settlement, the oldest city in North America but the youngest province in Canada. Minutes from the mighty North Atlantic, on Canada s far eastern shore, St. John s awaits!

3 Welcome to St. John s, Newfoundland WELCOME St. John s, the capital city of Newfoundland & Labrador is one of Canada s oldest cities and arguably its most distinctive. Rising spectacularly from the water s edge, St. John s promises you a sophisticated city experience with small town warmth and charm. St. John s is a grand old lady, from her elegant historic houses and scenic walking trails, to her stately landmarks and cultural treasures. Underneath beats a youthful heart and a boisterous spirit that finds its expression in one of North America s liveliest arts and music scenes. COME EARLY, STAY LATER AND ENJOY ALL THAT NEWFOUNDLAND HAS TO OFFER! FEI Canada s 2012 conference is a must-attend event FEI Canada s annual National Conference and Exhibit Forum provides a forum for the best and brightest senior financial executives to come together to exchange ideas, find solutions to current challenges and benefit from a variety of educational content that will keep you up to the minute with current business trends. This year s conference offers: Six captivating keynote presentations featuring General Rick Hillier as closing Keynote Speaker addressing Leadership in Difficult Times Eight concurrent session presented by prominent Canadian Executives and Thought Leaders Five enlightening Breakfast Seminars An Exhibit Forum offering the most current, solution oriented services Amazing special events including golf at the world renowned Clovelly Golf Course A traditional "Newfoundlander" evening of dining, fun and experience. National Strategic Partners

4 Social Events With its renowned George Street pubs, St. John s is the perfect destination to meet, mingle and network as you experience authentic down home hospitality. You will enjoy Newfoundland s heritage through food, live music and dance.

5 TM SOCIAL EVENTS Early Arrival Reception Tuesday, June 5, 2012 l 6:00 pm 8:00 pm The Delta St. John s Hotel and Convention Centre New Member Reception Wednesday, June 6, 2012 l 5:00 pm 6:00 pm The Delta St. John s Hotel and Convention Centre Opening Reception Wednesday, June 6, 2012 l 6:00 pm 8:00 pm Delta St. John s Conference Centre Join your hosts at the official opening of the National Conference. Mingle among the exhibitors and get to know or re-connect with fellow delegates. Sponsored by: Rally in the Alley Thursday, June 7, 2012 l 6:00 pm 12:00 am Delta St. John s Conference Centre and the infamous George Street pubs Begin your Down Home evening with cocktails, then step into a Newfoundland authentic dinner, followed by a traditional St. John s Rally in the Alley. Cocktails and dinner co-sponsored by: Now that you are Newfoundlanders, the tradition of George Street comes alive. Musicians will lead us to the Rally down the George Street Alley. George Street is famous for the most bars and pubs per square foot of any street in North America. You will perform an Irish Step Dance with a local dancer, a Newfoundland Sing-a-Long with song sheets, as well as a traditional Screech-In and join the Order of Screechers. Conference fee includes Rally in the Alley ticket. Additional tickets can be purchased on the FEI Canada website at: PRE & POST EVENTS Pre and Post Events Come early Stay later Extend your time on "The Rock". Take time to enjoy a "city on the edge of nature" and visit the many picturesque rural communities for an experience you will always treasure. Take in all that Mother Nature has to offer, experience the rich culture and heritage, their world renowned hospitality, and exceptional accommodations, restaurants, shopping and nightlife. FEI Canada has created some unique pre and post conference programs as well as hotel packages for you to stay and play. For information, descriptions of all of the options and hotel registration refer to the FEI Canada website at: for more complete details.

6 Golf Tournament Clovelly is proud to offer immaculately groomed courses made real from the imagination of Graham Cook one of Canada s finest golf course architects. The Osprey is a championship Par 72 gem cloaked in green. With elevated tee boxes, shaped fairways and bent grass, you will wish you had more time to golf.

7 GOLF TOURNAMENT Clovelly Golf Course, The Osprey Wednesday, June 6, 2012 l 6:00 am 4:00 pm Sponsored by: Located in the North East end of St. John s off Stavanger Drive, Clovelly features a championship 6,400 yard 18-hole par 72 course with an executive par 62, 4,000 yard, 18 hole course. There is no doubt that The Osprey is one of Atlantic Canada s premier golf courses. The elevated tee boxes give way to the professional arch of shaped fairways, bent grass combined with natural wetlands. This championship was made real from the imagination of Graham Cook, one of Canada s finest golf course architects. Osprey is toughness tempered with beauty. PRICE PER PERSON: $ HST Includes transportation, breakfast, green fees, power cart, lunch, prizes, gift and awards. (Club rentals not included.) Club Rentals: $ HST Itinerary: Format of Tournament: Shotgun 6:00 am: Buses depart the Delta St. John s Hotel for Clovelly Golf Course 7:00 am: Registration and breakfast at golf course, practice range 8:00 am: Shotgun start (golfers should arrive at least a half hour before start) 1:00 pm: Buffet lunch, reception, prizes and awards 3:00 pm: Buses depart Clovelly Golf Course for the Delta St. John s Hotel Ladies Dress Code Golf shirts with collars (sleeves not required) Golf slacks (denim or track pants are not acceptable) Bermuda shorts, 6 1/2 inseam (No short shorts) or skirts/skorts no greater than 4 above the knee Proper golf shoes or running shoes Any type of socks or socket Men s Dress Code Golf shirts with collars and sleeves Golf slacks (denim or track pants are not acceptable) Bermuda shorts, 8 ½ inseam (No short shorts) Proper golf shoes or running shoes Any type of socks or socket

8 Optional Activities St. John s is the perfect destination to meet, mingle and network as you experience authentic down home hospitality. You will enjoy Newfoundland s heritage through food, live music and dance.

9 OPTIONAL ACTIVITIES These optional itineraries highlight some of the many attractions, experiences, dining and shopping adventures available in and around St. John s. Signal Hill and The Far East of the Western World Wednesday, June 6, :00 am 2:30 pm First off today we will visit the National Park at Cape Spear, the most easterly point of land in North America. Here the lighthouse has been restored to circa Explore the bunkers built by Canadian soldiers in the side of the cliffs here during the Second World War. Now you can say you have been to the other "Far East" where you can stand with your back to the Atlantic and face every other being in North America - or turn your back on them. The choice is yours. From Cape Spear we tour old St. John's with plenty of time to see such National historic sights as Cabot Tower and Signal Hill. Hear the legends of Dead Man's Pond, Government House and the history surrounding the Colonial Building. This tour will orient you and give you a feel for the history, legend and lore of St. John's, the oldest community in North America. Next we travel north (3-minutes away!!) to the quaint village of Quidi Vidi, a Portuguese fishing village in St. John s, where we visit the Quidi Vidi microbrewery and have a refreshing sample of their wares. After the tasting we enjoy a gourmet lunch at the brewery overlooking Quidi Vidi harbour. PRICE PER PERSON: $ includes transportation, lunch at Quidi Vidi with tasting, local guide, and taxes. To register for this tour please contact: McCarthy's Party Ltd., 566 Water St., St. John's, NL A1E 1B8 or Fax to (709) Direct registration enquiries to McCarthy's Party Tel: (888) Fax: (709) nfldinfo@mccarthysparty.com Birds, Bergs, and the Irish Shore Thursday, June 7, :00 am 3:30 pm Today begins with a drive down the Southern Shore to the historic Irish outport, Bay Bulls. Here we take a boat ride out to the Witless Bay Ecological Reserve Bird Islands. The Bird Islands are home to over 100,000 Atlantic Puffins that nest here every year as well as thousands of murres and kittiwakes. In the summer months Witless Bay is also home to many humpback and minke whales. The sight of a whale showing his tail on its terminal dive in a glistening bay is one to be remembered for years to come. Be sure to bring your camera and plenty of film. After the trip to the ecological reserve we would join the O Brien family for home cooked lunch in a waterside chalet next to the wharf. PRICE PER PERSON: $ includes transportation to and from Bay Bulls with guide, boat tour, lunch at waterside chalet, and taxes. To register for this tour please contact: McCarthy's Party Ltd., 566 Water St., St. John's, NL A1E 1B8 or Fax to (709) Direct registration enquiries to McCarthy's Party Tel: (888) Fax: (709) nfldinfo@mccarthysparty.com Downtown St. John's At your Leisure Friday, June 8, 2012 TIME ON YOUR OWN NO SCHEDULED TOURS Take your time to see everything Downtown has to offer historic properties, art galleries, museums as well as the famous "Newfoundland Chocolate Factory" on Duckworth Street. Don't forget to enjoy the music, great dining, shopping and most of all, the people. Experience Downtown St. John's, the heart and soul of the city.

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11 Program Agenda 2012 FEI CANADA CONFERENCE TUESDAY, JUNE 5 12:00 pm 8:00 pm Registration/Information Desk Open 1:00 pm 4:30 pm National Chapter Leadership Meeting 4:30 pm 5:00 pm Annual General Meeting 6:00 pm 8:00 pm Early Arrival Reception

12 Program Agenda 2012 FEI CANADA CONFERENCE

13 WEDNESDAY, JUNE 6 6:00 am 4:00 pm FEI Canada Golf Tournament (Clovelly Osprey) Sponsored by: 8:00 am 8:00 pm Registration/Information Desk Open 7:30 am 8:30 am Early Arrival & Guest Breakfast 9:00 am 2:30 pm Optional Activity: Signal Hill and The Far East of the Western World 5:00 pm 6:00 pm New Member Reception 6:00 pm 7:30 pm Welcome Reception in Exhibit Hall Sponsored by:

14 Program Agenda 2012 FEI CANADA CONFERENCE

15 THURSDAY, JUNE 7 7:00 am 4:30 pm Registration/Information Desk Open 7:15 am 8:30 am Breakfast Seminar A: IBM Canada Ltd: Mining Growth with Business Analysis James Moffat, National Sales Manager David Pratt, Business Intelligence & Performance Management Services Area Leader Breakfast Seminar B: BMO Financial Group: TBA Breakfast Seminar C: Tata Consultancy Services: TBA 8:45 am 9:00 am Welcome and Opening Remarks FEI Canada s CEO and Conference Chair 9:00 am 9:45 am Opening Keynote Address: TBA 9:45 am 11:00 am Keynote Address: "Newfoundland Resource Panel" Elizabeth Beale, President & CEO, Atlantic Provinces Economic Council ( Moderator ) Meg O'Neil, President, ExxonMobil Canada Rajesh Sharma, CEO & Managing Director, Tata Steel Minerals Canada 10:00 am 3:00 pm Optional Activity: Intended for guests Birds, Bergs, and The Irish Shore 11:00 am 11:30 am Networking Break in Exhibit Hall 11:30 am 12:45 pm CONCURRENT SESSION 1 Stream A: Optimizing business in real time Dave Porter, Director, Value Engineering, SAP Canada Inc. (moderator) David Anderson, EVP & CFO, CGI Group Inc. Kay Brekken, CFO, Indigo Books Stream B: Business succession planning the next steps Ross Campbell, Managing Partner, The MBO Group (moderator) Bill Brushett, Grant Thornton Paul MacDonald, Executive Director, Robert Half Management Resources Stream C: Social media: Ignore it at our own peril Lyle Wetsch, Associate Professor, Marketing, Memorial University CONTINUED ON NEXT PAGE... CONCURRENT SESSION STREAMS A: Large company issues B: Small and medium-sized enterprise issues C: CFO Leadership issues

16 TM THURSDAY, JUNE 7 12:45 pm 1:45 pm Luncheon, Convention Centre 2:00 pm 3:15 pm CONCURRENT SESSION 2 Stream A: Cloud computing Tim Spielman, Academic Chair, SAIT (moderator) Judith Purves, CFO, IBM Canada Tba Stream B: Availability of SME financing Tim Zahavich, CFO, St. Joseph's Communications (moderator) Brian Allard, Senior VP, Transaction Advisory Services, Ernst & Young Tba Stream C: Managing in a changing business environment 3:15 pm 3:45 pm Networking Break in Exhibit Hall 3:45pm 4:30 pm Keynote Address: "How healthy are the banks globally?" Robert P. Kelly, former Chairman & CEO, BNY Mellon and currently Chancellor, St. Mary s University 4:30 pm 5:15 pm Keynote Address: "Engaging aboriginal markets" Phil Fontaine: CEO, Ishkonigan Consulting and former National Chief of the Assembly of First Nations 6:30 pm 6:45 pm Depart hotel for dinner 6:45 pm 8:45 pm Dinner Co-sponsored by: 8:45 pm 11:00 pm Rally in the Alley CONCURRENT SESSION STREAMS A: Large company issues B: Small and medium-sized enterprise issues C: CFO Leadership issues

17 Program Agenda 2012 FEI CANADA CONFERENCE

18 FRIDAY, JUNE 8 7:00 am 3:00 pm Registration/Information Desk Open 7:15 am 8:30 am Breakfast Seminar A: American Express - tba Breakfast Seminar B: Export Development Canada: Is growth on the horizon Stuart Bergman, Assistant Chief Economist and Political Intelligence 8:45 am 9:30 am Keynote Address: "From scorekeeper to captain: why CFOs make great CEOs" Mandy Shapansky, President and CEO, Xerox Canada 9:00 am 12:00 pm Optional Activity: Intended for guests Discover downtown St. John's, at your Leisure, no scheduled tour 9:30 am 10:45 am Keynote Address: "CFO Leadership Panel" Cynthia Devine, CFO, Tim Hortons Gordon Maron, EVP, PCL Construction Jo Mark Zurel, President, Stonebridge Capital Inc. and former SVP and former CEO, CHC Helicopter Corp. 10:45 am 11:00am Presentation of Exhibitor Draw Prizes 11:00 am - 11:30 am Networking Break 11:30 am 12:30 pm CONCURRENT SESSION 3 Stream A: Key challenges in financial reporting in a post-ifrs world Stream B: TBA 12:45 pm 2:15 pm Closing Luncheon and Keynote Address: General Rick Hillier Sponsored by: 2:15 pm 3:00 pm Closing Remarks and Presentation of Distinguished Service Award, Early Bird Prize and Exhibit Hall Passport Draw CONCURRENT SESSION STREAMS A: Large company issues B: Small and medium-sized enterprise issues C: CFO Leadership issues

19 KEYNOTE SPEAKER How Healthy are the Banks Globally? Thursday, June 7, :45 pm 4:30 pm Robert P. Kelly Former Chairman & CEO, BNY Mellon and currently Chancellor, St. Mary s University Engaging Aboriginal Markets Thursday, June 7, :30 pm 5:15 pm Phil Fontaine CEO, Inhkonigan Consulting and former National Chief of the Assembly of First Nations From Scorekeeper to Captain: Why CFOs make great CEOs Friday, June 8, :45 am 9:30 am Mandy Shapansky President and CEO of Xerox Canada

20 KEYNOTE SPEAKER Closing Luncheon Keynote Speaker Friday, June 8, :30 pm 2:00 pm General Rick Hillier Former Chief of the Defence Staff for Canadian Forces the Canadian Forces' Highest Rank Leadership in Difficult Times In more than three decades of service to his country, General Rick Hillier has remobilized support of Canadian troops, worked closely with Prime Ministers, increased Canada s significance within NATO, and solidified Canada's reputation on the world stage. Under enormous public scrutiny, Hillier has, time and again, made the tough but needed decisions. In terms of leadership, in terms of diplomacy, in terms of strategy, he has few peers. At the FEI Canada National Conference, General Hillier, one of Canada s top soldiers, will display the full range of his compassion, enthusiasm and leadership acumen, drawing on his unprecedented experience and sharing the lessons that have made him one of this country s most respected and influential public figures. Sponsored by:

21 REGISTRATION REGISTER EARLY AND SAVE!!!

22 REGISTER EARLY AND SAVE! Register before April 1, 2012 and save $200 with our early-bird special savings. Early Bird Prize: Laptop Sponsored by: ABM Integrated Solutions All participants registering by April, qualify for the early bird draw prize. The draw will take place at the closing luncheon on Friday, June 8 th. CANCELLATION AND REFUNDS Substitutions may be made at any time by ing a written request to the attention of Andrea Cooney at: acooney@feicanada.org Cancellation requests must be received in writing by May 6, 2012 No refunds will be given for cancellations received after May 6, Substitutions are permitted. REGISTRATION BEDROOM RATE: * Delta Room single/double occupancy - $ Delta Premier single/double occupancy - $ Deluxe Occupancy - $ Signature Club - $ Suites - $ and up * All bedroom rates are exclusive of applicable taxes CUT-OFF DATE: May 6, 2012 Complimentary internet is included in all bedrooms CONFERENCE HOTEL: Delta St. John s Hotel and Conference Centre Attendees are responsible for making their own hotel reservations. Special FEI Canada rates apply at the Delta St. John s Hotel and Conference Centre. The Delta Hotel is located in the heart of downtown, in close proximity to the financial, business and entertainment centres and with a spectacular view of the St. John s Narrows. It is a short walk to many historic sites and shopping in some of Newfoundland s most unique shops. Book your hotel room early to be guaranteed best rates and availability. The special FEI Canada rate is in effect until May 6, Reservations received after the cut-off date (or if the group rate sells out early) will be on a space and rate availability basis. When making your reservations please indicate you an attendee of the FEI Canada Conference. Delta St. John s Hotel and Conference Centre 120 New Gower Street, St. John s, Newfoundland A1C 6K4 Phone: (709) or Online: TRAVEL: Take advantage of special discounted airfares for FEI Canada Delegates with Air Canada, Porter and WestJet. Simply contact one of the airlines below and quote the promotional code: Air Canada: 10% discount. Promotional code: N4QP4E21 Porter Airlines: 20% discount. or call Promotional code: FEI12 WestJet Airlines: 10% discount. Call Promotional code: CC7289 ** Become a member of FEI Canada and attend this conference for FREE! For details call: (416) x 5110 Regular priced new memberships only. EARLY BIRD Until April 1, 2012 REGULAR After April 1, 2012 Member $1,195 $1,395 Non-member $1,495 $1,695 Member - Retired $850 $850 Member in transition $650 $650 Guest $375 $375 Academic $375 $375 New Member FREE** FREE** 13% HST will be added to all registration fees

23 CONFERENCE SPONSORS Financial Executives International Canada would like to thank the following sponsors for their generous support PLATINUM GOLD TM SILVER St. John s 2012 FEI CANADA CONFERENCE ROCK SOLID SUCCESS Sponsorship Opportunities Available For more information on how you can enhance your company s profile or to learn more about exhibiting, contact Don Comish at (416) ext or dcomish@feicanada.org.