15 18 March 2018 Jakarta Convention Center POST SHOW REPORT

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Dwayne Kennedy
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1 15 18 March 2018 Jakarta Convention Center POST SHOW REPORT

2 EXHIBITION OVERVIEW Show Name MEGABUILD INDONESIA 2018 The 17 th Indonesia Architecture, Interior Design & Building Materials Exhibition Show Dates Venue Opening Hours Endorsed by Supported by March 2018, Thursday to Sunday Jakarta Convention Center, Jakarta - Indonesia 10:00am 09:00pm Ministry of Trade, Republic of Indonesia Ministry of Public Works & Public Housing, Republic of Indonesia Ministry of Industry, Republic of Indonesia Ministry of Tourism & Creative Economy, Republic of Indonesia The Indonesian Creative Economy Agency (BEKRAF) Indonesia Ceramic Association (ASAKI) The Indonesian Institute of Architects (IAI) Indonesian Society of Interior Designer (HDII) Indonesia Contractors Association (GAPENSI) Indonesian Security System Industry Association (AISKINDO) Association of Indonesian System Integrator & Security Systems (ASISINDO) Green Building Council Indonesia (GBCI) The Indonesian Exhibitions Companies Association (ASPERAPI / IECA) The National Association of Indonesian Consultant (INKINDO) Indonesian Institute of Engineers (PII) Indonesian Institute of Architects Landscape (IALI) The Indonesian Institute of Quantity Surveyor (ISQI) The Indonesian Construction Expert Association (HAKI) The Indonesian Electrical Lighting Industry Association (APERLINDO)

3 FACTS & FIGURES 387 exhibiting companies 13 power packed segments 38,394 visitors 20 countries Countries: Indonesia, Malaysia, Singapore, Thailand, India, Vietnam, Hong Kong, Japan, South Korea, Taiwan, China, Australia, Italy, Turkey, United State, Brazil, Germany, Spain, Mexico, Egypt.

4 THE VISITOR Academics Retailers System Integrator Engineer Banking & Investment Facilities Management Development Agent/Distributor/Supplier Project Managemet Contractor/Sub-Contractors Architect/Interior Designer Trade Visitor Profile (Ranking by Number of Visitor) 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% Visitor Role of Purchasing Decision 34% 26% 20% 20% 42% 16% Reason for Attending 26% 22% 35% 11% Decision Making / Authorizing Evaluating / Testing Gathering Information Recommending / Influencing Looking for New Distributor / Supplier / Importer Interested in Importing or representing international products Interested on renovation or home furnishing Meet up with existing suppliers and partners Updating information on new products Attend seminar / workshop / conference / talk show / presentation

5 THE VISITOR and many more

6 THE VISITOR What Visitors Are Looking For 14% 11% 9% 9% 9% 7% 7% 6% 6% 5% 5% 4% 4% Building Materials Bathroom & Kitchen Construction Materials Interior Furnishing Design Lighting Doors & Windows Keramika - World of Ceramics Facility Management Keramika - World of Technology Roof & Flooring Marble & Stone Security & Safety Landscape

7 VISITOR SATISFACTION 93.39% of the visitors are satisfied with 2018 event, and 94.19% of the visitor will definitely visit in 2019.

8 EXHIBITOR TESTIMONIALS MEGABUILD INDONESIA 2018 has been the best platform for building materials in Indonesia. Keep innovate and looking forward to the expansion to other cities. (Joni Effendi, Director Pintu Baja) Great event to expand our network and meet new customers. (Joe Kurniawan, President PT Reafo International) I am very satisfied with the good turnout from variety groups of visitors, such as architect, project owners, contractors, consultants, etc. And we meet a lot of new clients too. (Putri Ufairah, Marketing Communications PT Prasetya Adi Citra Anugerah - PACA) MEGABUILD INDONESIA 2018 has helped to open up the B2B market for Germany Briliant. I am looking forward to another successful participation next year! (Aulia Roy, Marketing Manager Germany Briliant)

9 BUSINESS MATCHING 543 meetings facilitated

of Industry JAKARTA CONSTRUCTION NIGHT graced

10 EVENT HIGHLIGHTS OPENING CEREMONY officiated by Mr Airlangga Hartarto, Indonesian Minister of Industry JAKARTA CONSTRUCTION NIGHT graced by Mr Sandiaga Uno, Deputy Governor of Jakarta

11 EVENT HIGHLIGHTS VIP VISIT Mr Mochamad Ridwan Kamil, Mayor of Bandung EXHIBITOR NETWORKING NIGHT BUSINESS MATCHING Start your business with the right match. BEST BOOTH DESIGN AWARD PRESENTATION

EVENT HIGHLIGHTS COLLEGES & UNIVERSITIES STUDENT

WIDAYANTO SIGNING SHOWCASE CEREMONY the Ilwontech

contracts ceramist noted worth for of USD 1 million

12 EVENT HIGHLIGHTS COLLEGES & UNIVERSITIES STUDENT VISIT PROFESSIONAL WORKSHOPS & SEMINARS CONTRACT F.WIDAYANTO SIGNING SHOWCASE CEREMONY the Ilwontech most prominent (KOREA) established Indonesian contracts ceramist noted worth for of USD 1 million his original with and PT Wire unique Prima creation. International F.WIDAYANTO SHOWCASE The most prominent Indonesian ceramist noted for his original and unique creation.

MARKETING CAMPAIGNS Below The Line Folder & brochure Poster Postcard Visitor Flyer Telemarketing Public

Regional events Above The Line Online Social Media Announcement Blog Post Media Partnership Email Marketing

and local newspapers Radio Talk Shows Billboards Videotron Road Buntings Website Google Display Network

13 MARKETING CAMPAIGNS Below The Line Folder & brochure Poster Postcard Visitor Flyer Telemarketing Public Relations Press releases Media Discussion forum community Event Promotion Other Global Show International & Regional events Above The Line Online Social Media Announcement Blog Post Media Partnership Marketing Paid Promotion Ads in local and regional trade magazines Ads in International publications Ads in regional and local newspapers Radio Talk Shows Billboards Videotron Road Buntings Website Google Display Network Newsletters Banner and hyperlink exchange with partners Electronic Invitation Web Banners for Exhibitors Exhibitor marketing kit

14 MARKETING CAMPAIGNS The campaign deployed with the help of our media partners consisted of: Talkshows in SmartFM Jakarta and Sonara Jakarta Radio Station reached out to 3.2 million listeners. Newspaper advertising in Kompas and The Jakarta Post sent to over 4.25 million readers. News releases picked up by 114 media from 16 countries with average potential audience of 621,624. Targeted Facebook advertising campaign, ran for 3 months in the lead up to the event with a reach in audience over 88,917 people with 25,612 post engagements. Weekly electronic direct mailers (EDM) sent to 200,000 s. 20,000 direct mail invitations sent. 100 road buntings placement around the city centre area. Billboard Ad Placement for a month at 5 locations (Jakarta Timuere, Depok, Karawaci, Revo Town). Videotron Ad Placement for a month at Sudirman Central Business District (SCBD). SMS Broadcast to 200,000 databases. 5,000 copies of show directories distributed to government agencies, trade associations, embassies & trade offices. Google Display Network (GDN) campaign, ran for 1 month with keywords and placement targeting, created 1,697,036 impressions and 11,279 clicks.

15 CONTACT US General Enquiries T E. International & Sponsorship Enquiries Ms Hellen Woon Project Director T E. Local Enquiries Mr Handy Sohan Account Specialist T E. Media Enquiries Mr Tri Baskoro Assistant Marketing Manager T E. Speaking Enquiries Ms Amanda Gaban Conference Manager T E.

EXECUTIVE SUMMARY. Cafe Malaysia. Yang Berbahagia Dato Dr Siew Ka Wei Chairman of Tourism Malaysia. 25th - 27th January 2018.

EXECUTIVE SUMMARY. Cafe Malaysia. Yang Berbahagia Dato Dr Siew Ka Wei Chairman of Tourism Malaysia. 25th - 27th January 2018. EXECUTIVE SUMMARY SHOW NAME Cafe Malaysia ABOUT GUEST-OF-HONOUR HOST ENDORSED BY SUPPORTED BY The 4th International Cafe Equipment, Supplies & Technology Exhibition Yang Berbahagia Dato Dr Siew Ka Wei