KEEP ME WESTJETMAGAZINE.COM 2019 MEDIA KIT INSIGHTFUL ENTERTAINING GLOBAL

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1 KEEP ME WESTJETMAGAZINE.COM INSIGHTFUL ENTERTAINING GLOBAL

2 WELCOME TO WESTJET Just as WestJet connects travellers to more than 100 destinations across the globe, WestJet Magazine brings your message to the intelligent, inquisitive and influential audience of high-flyers seeking the best the world has to offer.

3 CUBA HAWAII PARIS CANADA COSTA RICA READY TO SOAR WestJet has put people at the forefront since 1996, when its first aircraft took flight and its dreams began to soar. Today the airline flies to more than 100 destinations. WestJet Magazine, the editorial arm of this growing airline, expresses this value with informative, inspiring stories that bring the wonders of the world within reach.

4 ONE-STOP WORLD Destination itineraries, product reviews, insider perspectives, shopping and dining advice WestJet Magazine, along with its digital properties, is where guests of one of North America s most beloved and respected travel brands turn to for insight. With spectacular photography, engaging design and expertly told stories, WestJet Magazine is a trusted resource for travellers seeking destination ideas, product recommendations and inspiration for doing, seeing and discovering more.

5 AUDIENCE Marc Helen Michelle Roger the frequent business traveller Marc works in an extremely fast-paced and demanding environment, travelling often to meet clients in Toronto and New York. He books his own tickets, so he wants an easy booking experience that earns him travel rewards and offers plenty of scheduling options, minimal time in-transit and fee-free flight changes. the fairly frequent leisure traveller Helen is an active senior who loves to travel with her husband. Experienced flyers, they conduct thorough Internet research on their travel options with an eye to price and good, friendly service. They prefer destinations where they can pursue hobbies like ballroom dancing, golf and photography. Well honey, where should we go this time? the family traveller This busy teacher is raising a young family. Once an avid traveller, these days she flies to visit family in Nova Scotia and take sunny breaks every few years. She s willing to research for seat sales and specials but she prefers to purchase from friendly, helpful brands that make the experience simple and reassuring. Just make it easy. the occasional business traveller An IT manager in the telecom industry, Roger travels both for business and for pleasure. When he travels for work, he s looking for convenient, direct flights that minimize travel time. When he goes on vacation with his wife, he s willing to pay for a Plus upgrade. He s a member of several travel reward programs. Smooth, simple and Time is money. satisfying.

6 WHITEHORSE YELLOWKNIFE FORT ST. JOHN FORT MCMURRAY TERRACE GRAND PRAIRIE PRINCE GEORGE EDMONTON LLOYDMINSTER VANCOUVER KAMLOOPS CALGARY SASKATOON QUEBEC CITY COMOX REGINA WINNIPEG DEER LAKE/CORNER BROOK KELOWNA NANAIMO MEDICINE HAT PENTICTION THUNDER BAY MONTREAL FREDERICTON GANDER MONCTON BRANDON ST. JOHN S VICTORIA LETHBRIDGE OTTAWA CRANBROOK SUDBURY TORONTO CHARLOTTETOWN ABBOTSFORD KITCHENER-WATERLOO HALIFAX HAMILTON BOSTON SYDNEY DENVER LONDON WINDSOR NEW YORK (LAGUARDIA & JFK) PALM SPRINGS SAN FRANCISCO LAS VEGAS NASHVILLE LOS ANGELES PHOENIX ORANGE COUNTY-ANAHEIM MESA ATLANTA MYRTLE BEACH SAN DIEGO HOUSTON BERMUDA ORLANDO LORETO GLASGOW DUBLIN LONDON (GATWICK) VARADERO SANTA CLARA TAMPA FORT LAUDERDALE CAYO COCO FORT MYERS MIAMI HOLGUIN MAZATLAN NASSAU CABO SAN LUCAS CANCUN PUERTO VALLARTA MERIDA TURKS AND CAICOS (PROVIDENCIALES) PUERTO PLATA MANZANILLO COZUMEL GRAND KAUAI (LIHUE) CAYMAN SAN JUAN ANTIGUA & BARBUDA IXTAPA/ZIHUATANEJO BELIZE CITY HONOLULU ST MAARTEN/ST.MARTIN HUATULCO KINGSTON MAUI (KAHULUI) MONTEGO BAY SAMANA LIBERIA ST. LUCIA (HEWAHORRA) ARUBA PUNTA CANA KONA SAN JOSE CURACAO BRIDGETOWN PORT OF SPAIN 100+ DESTINATIONS 3,000+ FLIGHTS PER WEEK PARIS BARCELONA CANADA DESTINATIONS Abbotsford Brandon Calgary Charlottetown Comox Cranbrook Deer Lake/Corner Brook Edmonton Fort McMurray Fort St. John Fredericton Gander Grande Prairie Halifax Hamilton Kamloops Kelowna Kitchener Waterloo Lethbridge Lloydminster London Medicine Hat Moncton Montréal Nanaimo Ottawa Penticton Prince George Quebec City Regina Saskatoon St. John s Sudbury Sydney Terrace Thunder Bay Toronto Vancouver Victoria Whitehorse Windsor Winnipeg Yellowknife U.S.A Atlanta Boston Denver Fort Lauderdale Fort Myers Honolulu Houston Kona Kauai (Lihue) Las Vegas Los Angeles Maui (Kahului) Miami Mesa Myrtle Beach Nashville New York (LaGuardia and JFK) Orange County-Anaheim Orlando Palm Springs Phoenix San Diego San Francisco Tampa INTERNATIONAL Antigua and Barbuda Aruba Barcelona, Spain Belize City Bermuda Bridgetown, Barbados Cabo San Lucas, Mexico Cancun, Mexico Cayo Coco, Cuba Cozumel, Mexico Curacao Dublin, Ireland Grand Cayman, Cayman Islands Glasgow, Scotland Huatulco, Mexico Holguin, Cuba Ixtapa/Zihuatanejo, Mexico Kingston, Jamaica Liberia, Costa Rica London, England (Gatwick) Loreto, Mexico Manzanillo, Mexico Mazatlan, Mexico Merida, Mexico Montego Bay, Jamaica Nassau, Bahamas Paris, France Port of Spain, Trinidad + Tobago Puerto Vallarta, Mexico Punta Cana, Dominican Republic Puerto Plata, Dominican Republic San Juan, Puerto Rico St. Lucia (Hewanorra) Samana, Dominican Republic San Jose, Costa Rica Santa Clara, Cuba St. Maarten/St. Martin, Netherlands Antilles Turks and Caicos (Providenciales) Varadero, Cuba CODE-SHARE PARTNERS Aeromexico Air France Cathay Pacific China Airlines China Eastern China Southern Delta Airlines Emirates Hainan Airlines Hong Kong Airlines Japan Airlines KLM Korean Air LATAM Airlines Philippine Airlines Qantas

7 BUSINESS FLYERS LEISURE FLYERS AUDIENCE AUDIENCE OVERVIEW GENDER AGE LANGUAGE INCOME EDUCATION Male: 57% Female: 43% Male: 44% Female: 56% 18-34: 30% 35-44: 23% 45-54: 22% 55-64: 17% 65+: 7% Mean Age: : 29% 35-44: 18% 45-54: 14% 55-64: 21% 65+: 17% Mean Age: 45.8 English: 94% French: 6% English: 96% French: 4% < $80K: 29% $80K to <$120K: 29% $120K to <$180K: 20% $180K+: 12% < $80K: 46% $80K to <$120K: 22% $120K to <$180K: 14% $180K+: 5% College/Technical: 24% University: 43% Post Graduate: 23% College/Technical: 35% University: 39% Post Graduate: 9% Base: All respondents: %. SOURCE: 2016 Canadian Air Traveller Profile Study (conducted by the WestJet Market Research Department). Audience & Market Share profiles includes total fleet.

8 AUDIENCE INFLUENTIAL CURIOUS AFFLUENT LOYAL ADVENTUROUS PRACTICAL 47 AVERAGE AGE 69% EMPLOYED 18% RETIRED 45% MALE 55% FEMALE 2/ 3 OF WESTJET GUESTS ARE LEISURE TRAVELLERS WHO TYPICALLY FLY 3.1x EACH YEAR AUDIENCE PRINT: MAGAZINE 89% HAVE POST-SECONDARY EDUCATION 49% EARN MORE THAN $80K IN HOUSEHOLD INCOME EACH YEAR WESTJET MAGAZINE RATED HIGHEST IN SATISFACTION AMONG CANADIAN FLYERS WESTJET TRAVELLERS MAKE VACATIONS A FINANCIAL AND LIFESTYLE PRIORITY 78% TRAVEL TO RELAX 63% TRAVEL FOR SIGHTSEEING 34% TRAVEL FOR FAMILY ADVENTURES WESTJET TRAVELLERS ARE SEEKING ESCAPES, ADVENTURES AND INDULGENCES 60% CHOOSE HOTELS AND RESORTS 20% CHOOSE CONDOS AND VACATION RENTALS WESTJET GUEST PANEL, WESTJET ANNUAL AIR TRAVELLERS SURVEY, DECEMBER WESTJET GUEST PANEL SURVEY, AUGUST WESTJET VACATION AND MARKET PROFILE STUDY, JUNE GOOGLE ANALYTICS WESTJETMAGAZINE.COM

9 DEVICE GENDER AGE ENGAGEMENT DESKTOP 54% MOBILE & TABLET 46% 63% FEMALE 37% MALE 6% 19% 15% 26% 26% 10% AUDIENCE WEB: WESTJETMAGAZINE.COM ON AVERAGE, WESTJET GUESTS RESEARCH VACATION TRAVEL PLANS 56 DAYS BEFORE BOOKING 76% OF WESTJET GUESTS FIND VACATION INFORMATION ON THE INTERNET, AND WESTJET GUESTS VISIT WESTJETMAGAZINE.COM 5.4 TIMES/YEAR (DOUBLE THE INDUSTRY AVERAGE) SPENDING POWER 47% OF ONLINE VISITORS ARE 45+ WITH DISPOSABLE INCOME FOR SHOPPING, FOOD/COOKING, ENTERTAINING AND HOME DECOR INTERESTS WESTJETMAGAZINE.COM VISITORS ARE INTERESTED IN TRAVEL FOOD AND DRINK ARTS AND ENTERTAINMENT SHOPPING WESTJET GUEST PANEL, WESTJET ANNUAL AIR TRAVELLERS SURVEY, DECEMBER WESTJET GUEST PANEL SURVEY, AUGUST WESTJET VACATION AND MARKET PROFILE STUDY, JUNE GOOGLE ANALYTICS WESTJETMAGAZINE.COM

10 AGE AUDIENCE 27% 34% 16% 12% 6% 6% DIGITAL ISSUE GENDER 46% FEMALE 54% MALE ENGAGEMENT 84% OF WESTJET GUESTS OWN SMARTPHONES AND ENGAGE WITH SOCIAL MEDIA, WHERE THEY FIND TRAVEL IDEAS AND INFO, AND CONNECT WITH THEIR FAVOURITE BRANDS WESTJET GUEST PANEL, WESTJET ANNUAL AIR TRAVELLERS SURVEY, DECEMBER WESTJET GUEST PANEL SURVEY, AUGUST WESTJET VACATION AND MARKET PROFILE STUDY, JUNE GOOGLE ANALYTICS WESTJETMAGAZINE.COM

11 CONTENTS EVERY MONTH IN WESTJET MAGAZINE roam stay Gear feast drink up A destination guide packed with on-the-ground advice, Roam includes tips from seasoned travellers and locals with the best ideas and recommendations for exploring new places in the WestJet universe. Specific, practical and appealing, Roam highlights adventure, relaxation, great food and great finds, while providing every traveller s must-haves: inspiration and a sense of direction. Each month we shine the spotlight on three notable properties in the WestJet universe, ranging from budget to luxury, family-friendly to kid-free, urban to island-based. All featured properties have been experienced personally by one of WestJet Magazine s contributing writers, so the advice, impressions and reviews are authentic, up-todate and accurate. Gear highlights the best travel-related products, from hiking boots to luggage, to make sure readers are ready for their next adventure. A few times a year we expand our coverage to include everything from the newest books to read on the beach, the clothing to keep you looking stylish while visiting Europe or the latest tools and apps to keep you organized and focused during your next business trip. Feast celebrates food and drink throughout the WestJet universe, from the curious histories of cocktails and spirits to interviews with high-profile chefs, food trends and local cuisine. With its focus on the most interesting dishes, flavours and traditions, Feast appeals to destination diners, food-curious travellers and people seeking amazing meals in unfamiliar places. This popular piece equal parts investigation and inspiration is one of the highlights of the Feast section. Showcasing the newest trends in wine and spirits without overlooking the classics, Drink Up searches the WestJet universe for the best regional variations and local versions of drinks. It s a fascinating and informative take on imbibing that s a must-read for food lovers, hosts and bon vivants.

12 2019 EDITORIAL CALENDAR JANUARY 2019, FROM A TO Z It s time to relearn our ABCs. For our annual look at the most amazing places you need to visit, we highlight 26 reasons you need to travel in Whether it s an amazing, hip new city, food trend or experience you have to indulge in, this list is for you. Booking deadline: November 16, 2018 FEBRUARY THE STORY OF CUBA, THROUGH MUSIC From lyrics taken from the poems by José Marti, to the Afro- Cuban bands of Matanzas and the modern sounds emanating from ever-stoic Havana, we mark the 500th anniversary of Cuba by discovering how the interplay of cultures can still be heard. Plus: Amazing places in the WestJet world designed to help you connect with your inner self, from spas to lakeside retreats. Booking deadline: December 13, 2018 MARCH THE ULTIMATE SPRING BREAK Spring Break is about your children having fun, but that doesn t mean parents can t still help to nurture their budding scientist or performer at the same time. We offer suggestions on activities for those obsessed with technology, the arts, food and sports. Plus: Exploring all the ways to enjoy Arizona s lakes and rivers. Booking deadline: January 16, 2019 APRIL THE NEW ENDLESS SUMMER We take a look at unique surfing experiences you need to try from cold-water surfing in Nova Scotia and city surfing in Montreal, to riders braving Ireland s mighty swells and those catching extended waves on Texas shipping canals. Plus: Goat racing in Trinidad and Tobago. Booking deadline: February 14, 2019 MAY LGBTQ TRAVEL This feature highlights World Pride in New York City, but also looks at celebrations across Canada. We introduce you to some LGBTQ-friendly destinations expected and unexpected in Mexico, the Caribbean, Ireland, Scotland, England and France. Plus: WestJet Magazine serves up the perfect tennis experience in five major cities. Booking deadline: March 19, 2019 JUNE INDIGENOUS SPORTS We take a look at hockey, other sports and traditional games from across Canada, meeting local athletes and introducing readers to the world of wrist hangs, arm pulls and high kicks. Plus: We mark the 100th anniversary of the first transatlantic flight a 16-hour journey which started in St. John s N.L. and ended in County Galway Ireland. Booking deadline: April 18, 2019 LINEUP SUBJECT TO CHANGE

13 2019 EDITORIAL CALENDAR JULY THE MOON LANDING ANNIVERSARY Marking the 50th anniversary of the moon landing, this feature will include a visit with NASA and Space Centre Houston to learn more about this world-changing event and take a trip to Cape Canaveral to see the place where the launch took place. Plus: WestJet Magazine s own Tour de France takes a more relaxing bicycle tour of the French countryside. Booking deadline: May 17, 2019 AUGUST TASTE OF TRAVEL As part of WestJet Magazine s annual Taste of Travel feature, we roam the culinary landscape to serve some of the most palateawakening dishes, drinks and festivals from the Caribbean and Mexico to cities across North America and Europe. Plus: Chronicling the puffin patrol program in St. John s, N.L. Booking deadline: June 18, 2019 SEPTEMBER YOUR GUIDE TO SHOULDER SEASON Shoulder season is the period between the high season, when resorts and cities are teeming with visitors, and the low season, when some attractions are scaled back or closed completely. This guide will help readers decide where they need to go. Plus: We look at cities that have turned into sports capitals. Booking deadline: July 16, 2019 OCTOBER THE DARK SKIES Each October, Jasper National Park hosts its Dark Sky Festival, an opportunity for visitors to learn about the stars and planets. This feature will also touch on Canada s Dark Sky Reserves and highlight cities with astronomically significant sites. Plus: A deep dive into Bristol, to find out why this industrial city has become a centre for culture and creativity. Booking deadline: August 16, 2019 NOVEMBER WINTER, TWO WAYS In our insider s guide to winter, we highlight the best the season has to offer; from retreats where you can spend days next to a roaring fire to Caribbean and Mexican getaways where sunscreen is the only thing you need to worry about packing. Plus: Paradise, Hawaiian style. Booking deadline: September 18, 2019 DECEMBER EXPERIENTIAL TRAVEL As a child, did you dream of becoming a famous musician playing to sold out crowds, a singer getting to perform at Carnegie Hall or a baseball player on the mound of Fenway Park? We tell you about travel experiences where you can live out your dream. Plus: Five destinations to kick-start your 2020 travel bucket list. Booking deadline: October 16, 2019 LINEUP SUBJECT TO CHANGE

14 A QUARTER OF WESTJET GUESTS HAVE TAKEN A COPY OF THE INFLIGHT PUBLICATION ALONG WITH THEM AFTER LANDING. PRINT PRINT RATES & DEADLINES NET RATES ($ CDN) 1x 3x 6x 12x FULL PAGE 11,880 11,285 10,690 10,100 2/3 PAGE 8,250 7,840 7,425 7,015 1/2 PAGE 6,400 6,085 5,765 5,445 1/3 PAGE 4,290 4,125 3,860 3,645 AD SHAPES 1/6 PAGE 2,575 2,450 2,315 2,190 OUTSIDE BACK 14,575 13,850 13,120 12,390 FULL PAGE (NO BLEED) 1/3 1/2 1/6 2/3 1/3 INSIDE FRONT/BACK 13,670 12,985 12,305 11,615 DOUBLE PAGE SPREAD 20,000 19,000 18,000 17,000 1/2 DOUBLE PAGE SPREAD 13,000 11,500 10,750 10,500 TAXES NOT INCLUDED. INSIDE DOUBLE GATE-FOLD, SELECT INSERTS AND LIMITED IN-FLIGHT OPPORTUNITIES ARE AVAILABLE. ASK YOUR AD EXECUTIVE ABOUT SUPPLEMENT OPTIONS. ISSUE SPACE MATERIAL AVAILABLE JANUARY 2019 NOV 16, 2018 NOV 23, 2018 JAN 1, 2019 FEBRUARY 2019 DEC 13, 2018 DEC 20, 2018 FEB 1, 2019 MARCH 2019 JAN 16, 2019 JAN 23, 2019 MAR 1, 2019 DOUBLE PAGE SPREAD (DPS) APRIL 2019 FEB 14, 2019 FEB 21, 2019 APR 1, 2019 MAY 2019 MAR 19, 2019 MAR 26, 2019 MAY 1, 2019 JUNE 2019 APR 18, 2019 APR 25, 2019 JUN 1, 2019 JULY 2019 MAY 17, 2019 MAY 24, 2019 JUL 1, 2019 AUGUST 2019 JUN 18, 2019 JUN 25, 2019 AUG 1, 2019 SEPTEMBER 2019 JUL 16, 2019 JUL 23, 2019 SEP 1, 2019 OCTOBER 2019 AUG 16, 2019 AUG 23, 2019 OCT 1, 2019 NOVEMBER 2019 SEP 18, 2019 SEP 25, 2019 NOV 1, /2 DOUBLE PAGE SPREAD DECEMBER 2019 OCT 16, 2019 OCT 23, 2019 DEC 1, 2019 DEADLINES SUBJECT TO CHANGE

15 TM WESTJETMAGAZINE PRINT PRINT PRODUCTION SPECS 1/3 1/6 FULL PAGE (NO BLEED) 1/2 2/3 1/3 WIDTH HEIGHT FULL PAGE WITH BLEED (SEE DIAGRAM) 8.5 X 11 Trim area 8.25 x Live area 7.25 x 9.75 DOUBLE PAGE SPREAD WITH BLEED X 11 Note: at least a 1/2 of image will be lost in the middle due to perfect binding. We recommend leaving a 1 live area. Trim area 16.5 x Live area: left hand 7.25 x 9.75 Live area: right hand 7.25 x 9.75 DOUBLE PAGE SPREAD (DPS) 1/2 DOUBLE PAGE SPREAD WITH BLEED X Trim area 16.5 x 5 Live area: left hand 7.25 x 4.75 Live area: right hand 7.25 x /3 VERTICAL 4.75 X /2 DOUBLE PAGE SPREAD TRIM AREA 8.25 x LIVE AREA 7.25 x 9.75 BLEED AREA 8.5 x 11 1/8" each side, top and bottom 1/2 HORIZONTAL 7.25 X /3 SQUARE 4.75 X /3 VERTICAL 2.25 X /6 VERTICAL 2.25 X 4.75 REQUIREMENTS Images 400 dpi at 100% for print Images/graphics should not use any form of compression, including.jpeg compression,.jpeg encoding and LZW compression CMYK format Only press-ready PDFX1-A accepted Bleed must extend 1/8 on each side for FPC & DPS. 1/2 DPS should have 1/8 bleed on sides and bottom only All other ads require a defining border Ink density levels must not exceed 300% RedPoint cannot guarantee 100% colour accuracy RedPoint is not responsible for inaccurate information on advertisements RECOMMENDED SPECIFICATIONS Place live area 1/2 in from the trim size NOTE: Double Page Spread ads will lose a minimum of 1/2 of image in the middle due to perfect binding. We recommend leaving a 1 wide live area down the middle of these ads. Use a rich black (except for text below 24 point) Suggested: C 20% M 20% Y 20% K 100% FILE DELIVERY Upload press-ready PDFX-1A to addirect.sendmyad.com File name must include company name, publication and issue CONTACT Sales Traffic Coordinator T: production@westjetmagazine.com Upload.Check.Send Automatic confirmations will be sent to the sender and publisher.

16 DIGITAL DIGITAL RATES AND DEADLINES BUSINESS FLYERS ARE SIGNIFICANTLY MORE LIKELY TO READ MAGAZINES ONLINE, AND 75% OF TRAVELLERS CARRY A MOBILE DEVICE ON BOARD WHEN THEY FLY. WESTJETMAGAZINE WEBSITE MATERIAL DUE DATES CREATIVE SUPPORT CREATIVE SUPPLIED WITH URL LEADERBOARD $25 CPM 7 business days prior 10 business days prior BIG BOX $25 CPM 7 business days prior 10 business days prior DOUBLE BIG BOX $40 CPM 7 business days prior 10 business days prior COMPANION ADS $45 CPM 7 business days prior 10 business days prior HOMEPAGE TAKEOVER Please enquire 7 business days prior 10 business days prior FEATURED PARTNER $1,500/month 7 business days prior 10 business days prior SMALL RECTANGLE & ADVERTORIAL $2,000/month 7 business days prior 10 business days prior SOCIAL MEDIA (LIMITED PER INVENTORY) SPONSORED FACEBOOK POST Please enquire 3 business days prior 5 business days prior SPONSORED TWEET Please enquire 3 business days prior 5 business days prior TRAVELLER NEWSLETTER LEADERBOARD $275 or 4 weeks/$1,000 3 business days prior 5 business days prior BIG BOX $275 or 4 weeks/$1,000 3 business days prior 5 business days prior FEATURED PARTNER $500 or 4 weeks/$1,800 7 business days prior 10 business days prior

17 DIGITAL PRODUCTION SPECS FEATURED PARTNER Place your story where readers eyes go first in the editorial stream on our homepage and throughout 80% of the website plus one customized landing page: STANDARD LEADERBOARD A large, prominent banner centred at the top of the page. Expandable accepted. Desktop size: 728w x 90h pixels Mobile size: 320w x 50h COMPANION Reinforce your message by occupying the two top spots. 1 Leaderboard and 1 Big Box Logo 72 dpi, 200 pixels square, acceptable formats:.jpeg,.png,.gif Headline copy (up to 60 characters) Brief introductory summary (one sentence, up to 75 characters) Up to 3 images at 72 dpi, 900w x 600h pixels, acceptable formats:.jpeg,.png,.gif Edited body copy: maximum 500 words copy should be article style and will be reviewed and optimized by our marketing editor Include social media links, web URL, address, phone number, hours and pricing Editorial guidelines require Featured Partner to be added. STANDARD BIG BOX Sometimes called a medium rectangle, the Big Box offers prominence and creative potential. Expandable accepted. 300w x 250h pixels HOMEPAGE TAKEOVER Eliminate competition by taking possession of every available space on the page. 1 leaderboard and 3 Big Boxes (homepage only, 3 day duration) ADVERTISING FEATURE Includes a small rectangle (300w x100h pixels) and a landing page: Material required is the same as Featured Partner HTML5 Video may be accommodated Editorial guidelines require Advertising Feature to be added. FOR MORE INFORMATION ON ALL DIGITAL PRODUCTS PLEASE VISIT WESTJETMAGAZINE.COM/ONLINE-ADVERTISING REQUIREMENTS Max file size 150kb, RGB, 72 dpi,.jpeg,.png,.gif Third-party server accepted No sound Please include URL separately with file submission if not built into file Expandable creatives must be supplied as 3rd party server Flash files are not supported. HTML5 files are recommended Client must ensure click-through tags are correctly built and working Please note, our enewsletter cannot accommodate flash ads, 3rd party server tags or expandable creatives RECOMMENDATIONS Maximum 25 words and minimum 12-point font for legibility CONTACT Digital Traffic Coordinator T: E: webads@westjetmagazine.com

18 WESTJET CONNECT REACH OVER 1.2 MILLION WESTJET GUESTS WITH WESTJET CONNECT INFLIGHT ADVERTISING. ADVERTISING OPPORTUNITIES Pre-Roll Video 15 and 30 second videos appear before television episodes and movies. Pre-roll videos are not skippable. Static Display Banners Appearing throughout the WestJet Connect system. These display banners do not click-through to another site. Display Banners linked to Microsite Appearing throughout the WestJet Connect system. These display banners click-through to an onboard hosted microsite. Display Banners linked to Whitelisted URL Appearing throughout the WestJet Connect system. These display banners click-through to a ground hosted whitelisted URL. PRODUCTION SPECS VIDEO Videos should be formatted as MPEG4 files DISPLAY BANNERS Laptop/Tablet size: 728W x 90H Mobile size: 320W x 50H Supported formats:.jpeg,.gif,.png CAMPAIGN START DATE MATERIAL DEADLINES PRE-ROLL VIDEO DISPLAY BANNER WITH CLICK-THRU DISPLAY BANNER (NO CLICK-THRU) JANUARY 2019 NOV 13, 2018 DEC 3, 2018 DEC 10, 2018 FEBRUARY 2019 DEC 14, 2018 JAN 4, 2019 JAN 9, 2019 MARCH 2019 JAN 11, 2019 FEB 1, 2019 FEB 8, 2019 APRIL 2019 FEB 15, 2019 MAR 1, 2019 MAR 8, 2019 MAY 2019 MAR 15, 2019 APR 5, 2019 APR 11, 2019 JUNE 2019 APR 15, 2019 MAY 3, 2019 MAY 10, 2019 JULY 2019 MAY 15, 2019 JUN 3, 2019 JUN 10, 2019 AUGUST 2019 JUN 14, 2019 JUL 2, 2019 JUL 8, 2019 SEPTEMBER 2019 JUL 15, 2019 AUG 1, 2019 AUG 8, 2019 OCTOBER 2019 AUG 15, 2019 SEP 5, 2019 SEP 12, 2019 NOVEMBER 2019 SEP 13, 2019 OCT 4, 2019 OCT 10, 2019 DECEMBER 2019 OCT 15, 2019 NOV 1, 2019 NOV 8, 2019 *CONTACT YOUR ACCOUNT REPRESENTATIVE FOR FULL DETAILS AND RATES.

19 ABOUT WESTJET AWARDS AND RECOGNITION 2018 Travellers Choice Winner - Economy, North America (Trip Advisor Travellers Choice awards for airlines) 2018/2017 Best Airline in Canada and Travellers Choice Winner Mid-Sized and Low-Cost Airlines - North America (Trip Advisor Travellers Choice awards for airlines) 2018 North America s Best Low-Cost Airline (Skytrax s World Airline Awards) 2017 Five-Star Airline in the Low-Cost Category (The Airline Passenger Experience Association) 2016 Canada s Most Trusted Airline (Gustavson School of Business at the University of Victoria) 2016 Canada s most reputable company for Corporate Social Responsibility (Reputation Institute) 2016 WestJet RBC World Elite MasterCard ranked #1 in Canada for fourth consecutive year (MoneySense magazine) 2015 Canada s Most-Admired Corporate Cultures for the seventh year (Waterstone Human Capital)

20 TM WESTJETMAGAZINE CONTACT Connect your brand with one of Canada s top employers, with an award-winning corporate culture and an unsurpassed reputation for customer service. Get your products and services noticed where WestJet travellers go to find advice, make spending decisions and be inspired WestJet Magazine and westjetmagazine.com. GENERAL ADVERTISING INQUIRIES WESTJET MAGAZINE c/o REDPOINT MEDIA & MARKETING SOLUTIONS 100, th Street SE, Calgary Alberta T2G 3G2 T: ext 0 F: westjetmagazine.com/advertise Upload.Check.Send