Fort Lauderdale August 8, 2017
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1 Fort Lauderdale August 8, /10/2017
2 TAP Software Analytics Division Brian Finucane TAP Reports Jeff Eastman TAP Hotel Reports Jeanne Eastman TAP Data Source Jeff Eastman Cloud Database Numerous Data Filters And Analysis TAP Report Package Market Segment Reports National/Regional Trend Reports Monthly Hotel Reports Strategic Consulting Services TAP Software Analytics Available To The Travel Industry 8/10/2017 2
3 Western Zone Anaheim Calgary Denver Hawaii Los Angeles Palm Springs Phoenix Portland Reno Sacramento San Francisco San Jose Seattle Spokane Vancouver Cities in start up phase Red cities using TAP Software Analytics TAP CVB Clients Central Zone Arlington Austin Chicago Fort Lauderdale Des Moines Fort Worth Houston Kansas City Little Rock Madison Memphis Milwaukee Minneapolis Nashville New Orleans Oklahoma City Omaha Overland Park San Antonio St. Louis Eastern Zone Atlanta Atlantic City Baltimore Birmingham Charlotte Chattanooga Cincinnati Cleveland Columbia Columbus Detroit Fort Lauderdale Grand Rapids Indianapolis Louisville Miami Montreal Northern Kentucky Orlando Ottawa Philadelphia Pittsburgh Quebec City Providence Puerto Rico Richmond Tampa Toronto Virginia Beach Washington DC
4 Fort Lauderdale Convention Industry Trends National/Regional Data Room Night/Event Metrics June 2017 Focus/Previous Month Analysis Monthly Pace 8/10/2017 4
5 Industry Trends Major chains 2% growth 2016 compared to 5%-6% hotel chains forecasting 0-2% revpar growth Many markets limiting group rooms due to demand Corporations have positive outlook based on President Trump s promises of deregulation and corporate tax breaks however Stock market concerns China Oil Prices Fed Interest Rates Great Britain Russia Investigation Foreign Policy North Korea..Trump Effect? International travel concerns/transient and Meetings Contingency Plan????? 2016 Nationally 29.2 million group rooms exceeds 2015 record 8/10/2017 5
6 TAP Analytics STLY 62 Cities 6
7 North America STLY Comparison 62 Cities 7
8 Eastern Region STLY Comparison 26 Cities 8
9 Florida Cities STLY Comparison Fort Lauderdale, Miami, Orlando, Puerto Rico, Tampa Bay 8/10/2017 9
10 Fort Lauderdale STLY Comparison 8/10/
11 North America DMO Room Nights 2017 STLY By Quarter 2017 STLY By Month Easter March 2016 April 2017 Rosh Hashana Yom Kippur October 2016 September
12 Eastern Region DMO Room Nights 2017 STLY By Quarter 2017 STLY By Month Easter March 2016 April 2017 Rosh Hashana Yom Kippur October 2016 September /10/
13 State of Florida DMO Room Nights 2017 STLY By Quarter 2017 STLY By Month Easter March 2016 April 2017 Rosh Hashana Yom Kippur October 2016 September /10/
14 Fort Lauderdale Room Nights 2017 STLY By Quarter 2017 STLY By Month Easter March 2016 April 2017 Rosh Hashana Yom Kippur October 2016 September /10/
15 North America DMO Room Nights 2018 STLY By Quarter 2018 STLY By Month 15
16 Eastern Region DMO Room Nights 2018 STLY By Quarter 2018 STLY By Month 8/10/
17 State of Florida DMO Room Nights 2018 STLY By Quarter 2018 STLY By Month 8/10/
18 Fort Lauderdale Room Nights 2018 STLY By Quarter 2018 STLY By Month 8/10/
19 Demand Progression Model /10/
20 Demand Progression Model /10/
21 Fort Lauderdale Room Night/Event Metrics 8/10/
22 Report City: Fort Lauderdale Period Ending: May 31, 2017 Fort Lauderdale Data Total Definite R/N 612, ,353 77,610 57,751 8,499 12,498 8,520 2,745 1,051,022 Pace Targets 630, , ,882 72,668 39,459 21,588 14,126 8,311 1,147,247 Variance (18,504) 40,690 (52,272) (14,917) (30,960) (9,090) (5,606) (5,566) (96,225) Consumption Benchmark 842, , , , , , , ,847 6,742,776 Pace Percentage 97% 118% 60% 79% 22% 58% 60% 33% 92% Total Demand 1,736,489 1,582, , , , ,405 42,000 20,692 4,877,611 Lost R/N 1,124,443 1,310, , ,708 98, ,907 33,480 17,947 3,826,589 Conversion Percentage 35% 17% 14% 18% 8% 2% 20% 13% 22% Tentative R/N 76, , , , , , ,597 14,885 1,220, will end very strong due to base booked in advance Pace 2019 concerning but strong bank of tentative room nights 4,877,611 Total Demand Room Nights also very strong Conversion percentage overall at 22%... industry average is 25% Pace 2020 and beyond down because advance base for was strong 8/10/
23 Report City: Fort Lauderdale Period Ending: May 31, 2017 Fort Lauderdale R/N Total Definite R/N 612, ,353 77,610 57,751 8,499 12,498 8,520 2,745 1,051,022 Pace Targets 630, , ,882 72,668 39,459 21,588 14,126 8,311 1,147,247 Variance (18,504) 40,690 (52,272) (14,917) (30,960) (9,090) (5,606) (5,566) (96,225) Consumption Benchmark 842, , , , , , , ,847 6,742,776 Pace Percentage 97% 118% 60% 79% 22% 58% 60% 33% 92% Total Demand 1,736,489 1,582, , , , ,405 42,000 20,692 4,877,611 Lost R/N 1,124,443 1,310, , ,708 98, ,907 33,480 17,947 3,826,589 Conversion Percentage 35% 17% 14% 18% 8% 2% 20% 13% 22% Tentative R/N 76, , , , , , ,597 14,885 1,220,716 Fort Lauderdale Events Definite Events Pace Targets ,018 Variance (81) (2) (16) (6) (11) (4) 0 1 (119) Consumption Benchmark ,856 Pace Percentage 89% 99% 73% 79% 21% 43% 100% 100% 88% Total Demand Events 1, ,678 Lost Events 1, ,779 Conversion Percentage 40% 24% 20% 25% 12% 27% 29% 33% 34% Tentative Events /10/
24 Total Definite R/N 8/10/
25 Total Definite R/N 8/10/
26 Fort Lauderdale Previous Month Analysis (June) 8/10/
27 Fort Lauderdale 2017 Monthly TAP Data Fort Lauderdale R/N JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Definite Room Nights 81,746 66,990 85,073 52,850 62,209 70,961 74,442 26,761 16,991 51,835 15,963 6, ,046 Pace Targets 84,002 72,366 73,060 67,444 73,281 78,972 55,181 17,053 16,008 36,811 25,539 30, ,550 Variance (2,256) (5,376) 12,013 (14,594) (11,072) (8,011) 19,261 9, ,024 (9,576) (24,608) (18,504) Consumption Benchmark 84,002 72,366 73,060 67,444 73,281 78,972 95,569 35,330 35,389 86,200 62,156 79, ,847 Pace Percentage 97% 93% 116% 78% 85% 90% 135% 157% 106% 141% 63% 20% 97% Total Demand Room Nights 276, , , , , , ,525 74,231 76, ,281 81,249 39,949 1,736,489 Lost Room Nights 195, , , ,992 80,714 86,223 64,083 47,470 59,944 75,446 65,286 33,724 1,124,443 Conversion Percentage 30% 32% 41% 25% 44% 45% 54% 36% 22% 41% 20% 16% 35% Tentative Room Nights ,799 3,477 7,569 5,845 38,119 8,468 76,277 Fort Lauderdale Events Definite Events Pace Targets Variance (7) (23) (1) (11) (17) (11) (8) (1) (7) (81) Consumption Benchmark Pace Percentage 93% 79% 99% 88% 80% 87% 88% 112% 108% 100% 96% 56% 89% Total Demand Events ,675 Lost Events ,007 Conversion Percentage 34% 35% 42% 39% 46% 46% 56% 53% 35% 33% 32% 39% 40% Tentative Events Analyze Lost Business April, May, June, November, December Strong Tentative Room Nights Q3 and Q4 Provide Analysis Expected Definite 8/10/
28 2017 Monthly STLY Comparison Focus Month 8/10/
29 2017 Monthly STLY Peer Set 1: Austin, Charlotte, Ft Worth, Louisville, Nashville, Tampa Peer Set 2: Charlotte, Nashville, Tampa 8/10/
30 June 2012 June 2022 Definite R/N 8/10/
31 June 2012 June 2022 Definite R/N 8/10/
32 June 2012 June 2022 Lost R/N 8/10/
33 June 2016 June 2017 Demand Progression Model June 2016 June /10/
34 June 2017 Definite R/Ns 70,961 STLY 65,746 Lost R/Ns 86,223 TAP Pace 85% Conversion 44% TAP Analytics Peer Set Definite R/Ns 371,584 STLY 375,790 8/10/
35 Monthly Pace Fort Lauderdale 2017 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Definite Room Nights 81,746 66,990 85,073 52,850 62,209 70,961 74,442 26,761 16,991 51,835 15,963 6, ,046 Pace Targets 84,002 72,366 73,060 67,444 73,281 78,972 55,181 17,053 16,008 36,811 25,539 30, ,550 Variance (2,256) (5,376) 12,013 (14,594) (11,072) (8,011) 19,261 9, ,024 (9,576) (24,608) (18,504) Consumption Benchmark 84,002 72,366 73,060 67,444 73,281 78,972 95,569 35,330 35,389 86,200 62,156 79, ,847 Pace Percentage 97% 93% 116% 78% 85% 90% 135% 157% 106% 141% 63% 20% 97% Fort Lauderdale 2018 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Definite Room Nights 32,472 24,693 27,101 35,814 7,645 30,877 19,481 10,840 14,811 47,600 14,156 5, ,353 Pace Targets 30,824 25,357 23,987 20,718 20,154 20,741 23,973 8,541 8,042 18,977 13,159 16, ,663 Variance 1,648 (664) 3,114 15,096 (12,509) 10,136 (4,492) 2,299 6,769 28, (10,327) 40,690 Consumption Benchmark 84,002 72,366 73,060 67,444 73,281 78,972 95,569 35,330 35,389 86,200 62,156 79, ,847 Pace Percentage 105% 97% 113% 173% 38% 149% 81% 127% 184% 251% 108% 36% 118% 8/10/
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