2017 Media Kit 85+ Destinations 16,950 Flights per Month 2.0 Million Passengers Monthly

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1 2017 Media Kit 85+ Destinations 16,950 Flights per Month 2.0 Million Passengers Monthly

Unique, Thoughtful and Capable Travelers Affluent stay longer, spend more Frequent travelers living fuller lives through outdoor adventure, exotic locales,

2 Unique, Thoughtful and Capable Travelers Affluent stay longer, spend more Frequent travelers living fuller lives through outdoor adventure, exotic locales, live music Well-educated Always learning, valuing accuracy and depth Intellectually curious Influencer Early Adopters Adventurous Upbeat, energetic, self-confident

3 By the Numbers 49.1 Marital Average Age Status Gender 51% Female 68% $125,903 Business Married 32% Single Household Income 54% $100,000 + Average 33% $150, % $200,000 + Reason for Travel 46% 45% Vacation Travel Frequency 42.3 Nights away from home in the last year 49% Male Employment 46% Professional/ Managerial Education 84% College Educated 6.5 Number of round trips in the last year 67% Staying in hotel/ resort/ rental home

4 Destinations Bellingham Seattle Wenatchee Kalispell Yakima Spokane Great Falls Portland Pasco Pullman Helena Missoula Walla Walla Eugene Billings Lewiston Redmond/ Bozeman Bend Medford Klamath Falls Sun Valley Redding Boise Minneapolis/ St. Paul Milwaukee Detroit New York/Newark Boston Sonoma County/ Santa Rosa San Francisco Int'l San Jose Monterey Sacramento Oakland Fresno Santa Barbara Reno Mammoth Lakes Las Vegas Salt Lake City Steamboat Springs Denver Colorado Springs Omaha Kansas City St. Louis Chicago Philadelphia Baltimore Washington, D.C. Reagan National Airport New York/JFK Los Angeles Int'l Burbank Orange County Ontario Long Beach San Diego Palm Springs Phoenix Albuquerque Oklahoma City Nashville Atlanta Raleigh/Durham Charlestown Tucson Dallas/Ft. Worth Kotzebue Barrow Prudhoe Bay Austin Houston New Orleans Orlando Nome Fairbanks San Antonio Tampa Bethel Dillingham King Salmon Dutch Harbor Adak Anchorage Cordova Yakutat Juneau Kodiak Glacier Bay/ Petersburg Gustavus Sitka Wrangell Ketchikan Lihue, Kaua i Honolulu, O ahu Kahului, Maui Kona, Hawai i CANADA Calgary, Edmonton, Kelowna, Vancouver, Victoria MEXICO Cancun, Guadalajara, Ixtapa / Zihuatanejo, Loreto, Los Cabos, Manzanillo, Mazatlán, Mexico City, Puerto Vallarta Fort Lauderdale COSTA RICA Liberia, San Jose CUBA Havana Quick Facts 2.06 Million Passengers Monthly 2 Hours 55 Minutes 16,950 Average Length Flights per Month of Flight Major Hubs Seattle/Tacoma (WA), Portland (OR), Los Angeles (CA), San Francisco (CA), Anchorage (AK) 85 Destinations Served

Monthly Passengers ALASKA Anchorage 129,809 Fairbanks 33,189 Juneau 29,091 Ketchikan 16,559 Inside Passage 21,590 Interior Alaska 18,844 Western Alaska 13,401 Total 262,484 ARIZONA Phoenix 28,800

Francisco 62,989 San Jose 55,572 Santa Barbara 4,216 Total 464,814 COLORADO Colorado Springs 1,701 Denver 18,717 Steamboat Springs 453 Total 20,871 FLORIDA Ft.

ILLINOIS Chicago 24,368 LOUISIANA New Orleans 4,395 MARYLAND Baltimore 6,017 MASSACHUSETTS Boston 19,508 MICHIGAN Detroit 4,587 MINNESOTA Minneapolis/St. Paul 8,001 MISSOURI Kansas City 5,305 St.

OKLAHOMA Oklahoma City 1,916 OREGON Portland 169,747 PENNSYLVANIA Philadelphia 4,710 SOUTH CAROLINA Charleston New TENNESSEE Nashville 4,576 TEXAS Austin 7,526 Dallas/Forth Worth 18,643 Houston 5,093

5 Monthly Passengers ALASKA Anchorage 129,809 Fairbanks 33,189 Juneau 29,091 Ketchikan 16,559 Inside Passage 21,590 Interior Alaska 18,844 Western Alaska 13,401 Total 262,484 ARIZONA Phoenix 28,800 Tucson 6,195 Total 34,995 CALIFORNIA Burbank 17,140 Fresno 6,383 Los Angeles 119,815 Oakland 28,839 Ontario 13,726 Orange County 38,697 Palm Springs 17,265 Sacramento 24,962 San Diego 75,211 San Francisco 62,989 San Jose 55,572 Santa Barbara 4,216 Total 464,814 COLORADO Colorado Springs 1,701 Denver 18,717 Steamboat Springs 453 Total 20,871 FLORIDA Ft. Lauderdale 4,400 Orlando 8,937 Tampa 4,545 Total 17,882 GEORGIA Atlanta 6,225 HAWAI`I Honolulu 30,930 Kahului (Maui) 34,260 Kona (Hawaii) 17,347 Lihue (Kauai) 15,220 Total 97,758 IDAHO Boise 3,056 ILLINOIS Chicago 24,368 LOUISIANA New Orleans 4,395 MARYLAND Baltimore 6,017 MASSACHUSETTS Boston 19,508 MICHIGAN Detroit 4,587 MINNESOTA Minneapolis/St. Paul 8,001 MISSOURI Kansas City 5,305 St. Louis 7,421 Total 12,726 MONTANA Bozeman 1,684 NEBRASKA Omaha 1,899 NEVADA Las Vegas 50,724 NEW JERSEY Newark 9,673 NEW MEXICO Albuquerque 3,581 NEW YORK JFK 4,570 NORTH CAROLINA Raleigh/Durham 4,090 OKLAHOMA Oklahoma City 1,916 OREGON Portland 169,747 PENNSYLVANIA Philadelphia 4,710 SOUTH CAROLINA Charleston New TENNESSEE Nashville 4,576 TEXAS Austin 7,526 Dallas/Forth Worth 18,643 Houston 5,093 San Antonio 4,137 Total 35,400 UTAH Salt Lake City 27,835 VIRGINIA Washington-Dulles 4,219 WASHINGTON Bellingham 10,547 Seattle/Tacoma 637,990 Spokane 16,952 Total 665,490 WASHINGTON, D.C. Reagan National 17,661 WISCONSIN Milwaukee 1,947 CANADA Edmonton 1,555 Vancouver 4,616 Total 6,171 COSTA RICA Liberia New San José New CUBA Havana New MEXICO Cancun 4,067 Guadalajara 7,906 Ixtapa/Zihuatanejo 2,355 Loreto 1,639 Los Cabos 20,561 Manzanillo 1,136 Mazatlán 1,957 Mexico City 4,076 Puerto Vallarta 14,640 Total 58,337 MONTHLY PASSENGERS ANNUAL 2,061,915 PASSENGERS 24,400,531

Alaska Beyond Magazine 2017 PRELIMINARY (Page 1 of 2) Alaska Beyond Magazine represents the voice and personality of Alaska Airlines.

FEATURED IN EACH MONTHLY ISSUE INSIDE ALASKA AIRLINES WHAT S NEW The latest Alaska Airlines events, accomplishments and accolades.

CREW TIPS Alaska Airlines employees reveal their takes on traveling like a pro. AIRLINE 101 A behind-the-scenes look at Alaska Airlines.

VIEW Exploring art and entertainment scenes, up-andcoming artists, musicians and cultural trend setters. SAVVY TRAVELER Travel consultant and frequent flyer Johnny Jet offers spot-on travel advice.

6 Alaska Beyond Magazine 2017 PRELIMINARY (Page 1 of 2) Alaska Beyond Magazine represents the voice and personality of Alaska Airlines. Upbeat, genuine and authentic, its content is written from a West Coast perspective that gets below the surface and provides meaningful insights to inspire more than 2 million flyers every month. FEATURED IN EACH MONTHLY ISSUE INSIDE ALASKA AIRLINES WHAT S NEW The latest Alaska Airlines events, accomplishments and accolades. PEOPLE BEHIND THE SPIRIT Profiles of Alaska Airlines Legends of Customer Service. MERGER BUZZ Updates about the Alaska Airlines/ Virgin America merger. CREW TIPS Alaska Airlines employees reveal their takes on traveling like a pro. AIRLINE 101 A behind-the-scenes look at Alaska Airlines. OLD SCHOOL Lighthearted celebrations of Alaska Airlines rich 85-year history. ON POINT CHEF S TABLE Guest chefs speak their mind on the dynamic intersection of food and travel. VIEW Exploring art and entertainment scenes, up-andcoming artists, musicians and cultural trend setters. SAVVY TRAVELER Travel consultant and frequent flyer Johnny Jet offers spot-on travel advice. MILES MASTER Loyalty programs expert Scott Mackenzie helps flyers get the most rewards and experiences from their Mileage Plan memberships. THE FEED A rotating series of short takes on travel, lifestyle and trending culture: IN THE MIX Arts and cultural events throughout the Alaska Airlines route system. IN FOCUS Profiles of innovators and thought shapers. WEEKEND WANDERER Three-day trips brought to life with eye-catching images and clever travel ideas. WHEN IN Local gems, trends and happenings to explore while in a favorite city. OUT & ABOUT Exploring a city in two ways: urban tours and hiking excursions just outside of town. PLATES & POURS Getting to know a destination through its food and beverages. LIKES Favorite adventures, beaches, food, short getaways, shopping and much more. LOOKS Fashionable clothing and functional gear for travelers. FINDS News, trends, apps and accessories. IN PLAY Sports, athletes and sporting events. FIT Health tips and fitness recommendations for everyday flyers. ISLAND ESCAPES An insider s look at the Hawaiian Islands to make your next visit memorable. PERSONALITY PROFILE In-depth profiles of West Coast personalities including actors, musicians, athletes and prominent business leaders who are grounded in the authentic, caring and sometimes unconventional attitudes characteristic of the West Coast. NEAR & FAR A focus on domestic and international travel destinations chock-full of suggestions for what to see and do, helping readers travel like a local. DISTINCTIVE DESTINATIONS & TOPICS A variety of travel destinations and other topics guaranteed to inspire and inform curious travelers. HOMETOWN - Every monthly issue Seattle Portland Alaska California Celebrating the intriguing character of the hometown areas of Alaska Airlines: Seattle and Portland, as well as cities in Alaska and California, where favorite foods, music, excursions and daily adventures will be highlighted and explored

Alaska Beyond Magazine 2017 PRELIMINARY (Page 2 of 2) FEATURED IN EACH MONTHLY ISSUE FLYER GUIDE Valuable information about the Alaska Airlines inflight experience including alaskaair.

7 Alaska Beyond Magazine 2017 PRELIMINARY (Page 2 of 2) FEATURED IN EACH MONTHLY ISSUE FLYER GUIDE Valuable information about the Alaska Airlines inflight experience including alaskaair.com, airport services, Alaska s fleet, beverage offerings, inflight entertainment, Mileage Plan, global partners, airport maps and more than 110 destinations served by Alaska Airlines and its regional partners. FUN AND DELIGHT Games In addition to a crossword puzzle, the Games section includes brain-teasing content and a page specially designed for children. Guestbook Flyers have the opportunity to share their experiences with other travelers with this open-form page devoted to reader participation. #iflyalaska The final editorial page in the magazine focuses on a single photo or a montage of photos drawn from the #iflyalaska hashtag. EDITORIAL HIGHLIGHTS JANUARY Cuba Key West, Florida The Tropics Business Travel Tips Hawai i Chefs NYC Central Park FEBRUARY New Orleans Inland NW Romantic Hawai i Santa Barbara Phoenix Wines in Flights MARCH Baja Sur, Mexico Second-Home Getaways Explore California Hawaiian Culture San Jose, California Portland Timbers Alaska Business Profile APRIL Washington, D.C. Sustainability National Parks Family Time in the Islands San Diego Anchorage, Alaska Edmonton, Alberta MAY Indianapolis Explore Seattle Puget Sound Area Bend, Oregon JUNE Nashville Los Angeles Spotlight on Washington Visiting Portland Ketchikan, Alaska JULY Global Partnerships Mileage Plan Partner Guide Alaska, the Frontier State Detroit AUGUST Chicago San Francisco Bay Area Oregon Revealed SEPTEMBER Boston West Coast Wine Education Discovering Hawai i Festivals OCTOBER California Western Home Architecture & Design Honolulu Portland Pursuits NOVEMBER Austin Winter Sports Hawai i s Aquatic Play Land Coachella Valley/Palm Springs DECEMBER New York City Philanthropy: Giving Back NW Getaways 12.16

8 2017 Ad Specs Full Page 1/3 Vertical 2/3 Vertical 1/6 Vertical 1/3 Square 1/2 Horizontal 1/3 Square 1/6 Horizontal 1/6 Horizontal 1/3 Vertical AD DIMENSIONS SIZE (in inches) WIDTH DEPTH Full Page Live Area Trim Size Bleed Size /3 Vertical /2 Horizontal /3 Vertical /3 Square /6 Vertical /6 Horizontal /6 page ads must be supplied in both vertical and horizontal shapes. 1/2 page ads only available in horizontal shape. Fractional ads are grouped together on a page. SIZE (in inches) WIDTH DEPTH Spread Live Area Trim Size Bleed Size /2 Page Spread (bleed on sides and foot) Live Area Trim Size Bleed Size SUBMISSION REQUIREMENTS PRINTING: Heat-set web offset TRIM: x BINDING: Alaska Airlines: Perfect Horizon Edition: Saddle-stitch COLOR: 4-color process (AAAA/MPA/SWOP) LINE SCREEN: 133-line screen. Dot size 5% to 95%. DENSITY: Overall printing density of all colors cannot exceed 300%. COLOR PROOFS: Provide a SWOP-standards contract proof produced from the supplied advertising file. If not supplied, one can be provided at a charge of $85. If no proof is provided and you choose not to purchase a proof, the publisher is not responsible for any color issues with the printed advertisement. PMS/SPOT COLORS: PMS or spot colors must be converted to 4-color process equivalents in file. PRODUCTION CHARGES: Changes requested to new or existing ad files are subject to a production charge, which is in addition to the advertising space charge. In order to minimize production charges, ad files should be supplied in the sizes and formats specified. ACCEPTED FILE TYPES PDF FILES: Ads should be submitted as press-ready PDF files (PDF/X-1a preferred). Please embed all fonts, and convert all photos and spot colors to CMYK. Digital photos and graphics files should be at a resolution of 300 dpi or higher at the size which they are used in the PDF. On bleed ads (only FP, spread, ½-page spread), offset crop marks.25 inches outside of the trim area so they do not appear within the bleed area. AD SUBMISSION FTP TRANSFERS: Connect to the following Web-based site using a current Internet Explorer, Safari, Firefox or Chrome browser. SITE: USER NAME: upload PASSWORD: i n fl i g h t PLEASE NOTE: Alaska and Horizon as they relate to the airlines may not be used in any advertising without permission and cannot be used as part of a URL. All advertising content is subject to approval by the publisher and Alaska Airlines. We recommend all artwork, images and text be airline- and flying-friendly. DEADLINES MONTH AD SPACE RESERVATION AD FILE / MATERIALS January 2017 Nov 15 Nov 22 February Dec 15 Dec 22 March Jan 13, 17 Jan 20, 17 April Feb 15 Feb 22 May Mar 15 Mar 22 June Apr 14 Apr 21 July May 15 May 22 August June 15 June 22 September July 14 July 21 October Aug 15 Aug 22 November Sept 15 Sept 22 December Oct 13 Oct 20 January 2018 Nov 15 Nov 22 February Dec 15 Dec 22 March Jan 15, 18 Jan 22, 18 April Feb 15 Feb 22 May Mar 15 Mar 22 June Apr 13 Apr 20 PARADIGM COMMUNICATIONS GROUP 2701 First Avenue, Suite 250, Seattle, WA (206) sales@paradigmcg.com alaskabeyondmagazine.com

HORIZON EDITION MAGAZINE HORIZON EDITION MAGAZINE MEDIA KIT

HORIZON EDITION MAGAZINE HORIZON EDITION MAGAZINE MEDIA KIT MEDIA 2018 KIT Unique, Thoughtful and Capable Travelers Affluent Stay longer, spend more Frequent travelers Living fuller lives through outdoor adventure, exotic locales, live music Well-educated Always