2014/15 MEDIA KIT. over 2.1 million guests every month over 3,000 fl ights per week 84+ destinations

Transcription

1 2014/15 MEDIA KIT over 2.1 million guests every month over 3,000 fl ights per week 84+ destinations

2 The Essential Travel Companion up! is savoured by more than 2.1 million WestJet guests each month as an indispensable part of their travel experience. Offering fresh perspectives on destinations, authoritative activity guides and fun detours from the beaten path, up! embodies the joy of discovery. A monthly print issue, a relevant digital resource and four hotly anticipated Ultimate Guides to golf, skiing, spas and dining, up! connects with an international audience of adventurous, affluent recreational and business travellers. It reaches WestJet guests everywhere they roam, leaving them inspired, informed and ready to explore.

3 Destinations over 2.1 million guests every month over 3,000 flights per week 84+ destinations Canada Abbotsford Brandon Calgary Charlottetown Comox Deer Lake/Corner Brook Edmonton Fort McMurray Fort St. John Grande Prairie Halifax Hamilton Kamloops Kelowna Kitchener Waterloo London Moncton Montréal Nanaimo Ottawa Prince George Quebec City Regina Saskatoon St. John s Sydney Terrace Thunder Bay Toronto Vancouver Victoria Whitehorse Windsor Winnipeg Yellowknife U.S.A. Chicago Dallas Fort Lauderdale Fort Myers Kauai (Lihue) Honolulu Kona Las Vegas Los Angeles Maui (Kahului) Miami Myrtle Beach New York Orlando Orange County Palm Springs Phoenix San Diego San Francisco Tampa International Antigua and Barbuda Aruba Bermuda Bridgetown, Barbados Cabo San Lucas, Mexico Cancun, Mexico Cayo Coco, Cuba Costa Rica Cozumel, Mexico Curacao Dublin, Ireland Freeport, Bahamas Grand Cayman, Cayman Island Holguin, Cuba Ixtapa, Mexico Kingston, Jamaica La Romana, Dominican Republic Manzanillo, Mexico Mazatlan, Mexico Montego Bay, Jamaica Nassau, Bahamas Port of Spain, Trinidad + Tobago Puerto Vallarta, Mexico Punta Cana, Dominican Republic Puerto Plata, Dominican Republic San Juan, Puerto Rico St. Lucia, Hewanorra Samana, Dominican Republic Santa Clara, Cuba St. Maarten, Netherlands Antilles Turks & Caicos Varadero, Cuba

4 42% up! Readers Are 58% EDUCATED & AFFLUENT INFLUENTIAL TARGET MARKET 9/10 40% $ HAVE POSTSECONDARY ¾ARE HOME HAVE A HOUSEHOLD EDUCATION OWNERS INCOME OF $120, % BETWEEN OF VISITORS TO upmagazine.com ARE REFERRED BY SOCIAL MEDIA YEARS OLD 38% % AVID TRAVELLERS WITHIN THE NEXT YEAR >>> 97% 46% WILL TRAVEL FOR LEISURE WILL TRAVEL FOR BUSINESS INTERESTS 52% 50% 46% 43% CULTURAL EVENTS & FESTIVALS HEALTH & WELLNESS RESTAURANTS & DINING HOME & GARDEN Sources: WestJet Guest Satisfaction Survey 2013, May 2012 WestJet In-fl ight Magazine Readership Survey, upmagazine.com Online Survey March 2011, QuantCast April 2013

5 upmagazine.com Apr Take me with you upmagazine.com Feb Take me with you 2014/15 media kit Editorial Calendar Orlando stops for the design-inclined 7Palm Springs Shop, dine and take in the scene Ultimate Golf Guide Course reviews, gear news and Dustin Johnson in Myrtle Beach The Spa & Wellness Guide Fitness tips, healthy trips and restful retreats 6Santa Barbara downtown sights to see Chilling in Cuba/Training in Scottsdale/Dining in Curaçao Article de fond en français Romance in the Rockies/Saving time in Disneyland Spring Break Getaways Cozumel, Manzanillo, Montego Bay and Oahu Quebec City Winter Carnival dining spots SEPTEMBER 14 Making the Most of Bleisure Travel Bleisure travel is the industry name for trips that blend business with leisure, and up! has advice on how to make the most of key business cities like Toronto, Dallas, New York and Chicago. In addition to tips for fi lling that extra hour, evening or couple of days, the story includes a how to pack for a bleisure trip sidebar. Welcome to Wine Country Wine expert Shelley Boettcher shines the spotlight on Napa Valley, Sonoma, Niagara and Okanagan, with tips targeted at three types of travellers: Active adventurers who want to bike, kayak and hike, laidback types looking for limos and horseback rides, and thrill-seekers reaching for the sky in hot air balloons and helicopters. Jul 18 Sep 1 OCTOBER 14 The Food Issue Our A to Z Guide to Good Taste Covering more ground than ever before, this year s Food Guide includes polls and interviews with top chefs, food critics, bloggers and locals to deliver a comprehensive, multi-themed guide to the best places in the WestJet universe to eat and culinary trends to embrace, as well as food tours, festivals and local fl avours. Plus: The WestJet Corporate Feature Aug 19 Oct 1 NOVEMBER 14 The Shopping Guide The complete lowdown on the best shopping spots within the WestJet universe from fashionable outlet malls and one-of-kind boutiques to great design districts, studio tours, markets and must-have souvenirs from specifi c destinations. Whether seeking local treasures or worldclass fi nds, this guide sets shoppers on the right path. Toasting the Big One When major events like a milestone birthday or anniversary are on the horizon, up! readers often opt to explore new horizons. This issue covers fi ve unforgettable places to celebrate a big occasion, from an all-inclusive gathering in Mexico, to a backcountry ski lodge in the Canadian Rockies or a private villa in Hawaii. Sep 18 Nov 1 DECEMBER 14 The Ultimate Ski Guide Top ski resort profi les, gear reviews, bargains, après-ski hangouts, family-friendly report cards the goods on how best to map out a winter ski holiday, for a range of tastes and budgets. Cities by the Minute The 48-hour guide for the traveller who wants to see the hidden and the hip, but on a serious time budget. up! provides handy itineraries and the details on where to eat, shop and sleep in fi ve WestJet urban hubs. Oct 17 Dec 1

6 Editorial Calendar JANUARY 15 Where to Go in 2015 up! picks the best places to go and events to experience in 2015, covering new resorts like the Bahamas Baha Mar, innovative tours, emerging arts scenes and special events like the much-anticipated Pan American Games in Toronto. Road Tripping the Keys up! showcases the eco attractions, shopping, dining and tourist experiences of the Florida Keys, from Miami to The Morado Bay Beach Café in Islamorada, John Pennekamp Coral Reef State Park, a sea turtle hospital in Marathon, all the way to the trolley tours, sunset cruises and tide-to-table offerings of Key West. Nov 14 Jan 1 FEBRUARY 15 Love is In the Air Destination Weddings Comprehensive coverage of the most romantic, memorable and exotic places to get hitched, including beaches in Mexico and the Caribbean, California theme parks, Okanagan vineyards and one-of-a-kind venues like the Ledge of Chicago s Skydeck. Beautiful Bermuda Lavish new resorts and a new marina have reinvented this charming island as a trendy, must-visit destination. up! explores the new Bermuda and its top restaurants, galleries, shops and experiences no visitor should miss. Dec 15 Feb 1 MARCH 15 Northern California Treasures up! highlights the rugged coastline and towering redwoods of Northern California, exploring the region s perfect B&Bs, hidden culinary gems and scenic vistas, as well as kayaking, oyster farms, accommodations and coastal towns like Bolinas, Inverness, Tomales Bay and Stinson Beach. Mexico s Culinary Revolution Mexico for food lovers, this story explores the remarkable culinary scene that s luring tourists off the beaches and into a variety of mouthwatering destinations to try distinctive dishes such as pipian, huachinango a la veracruzana, and tortas ahogadas. Jan 16 Jan 1 APRIL 15 The Golf Issue Course reviews, trip ideas and insider tips make this issue the ultimate go-to guide for golfers seeking the best courses from California to South Carolina, from Vancouver Island to Prince Edward Island, and outside North America to the Caribbean and Ireland. Brooklyn Bound New York City s hippest borough gets its due in this tour of Brooklyn s diverse neighbourhoods, from organic food trends in Williamsburg to the innovative start-up scene in DUMBO and the vibrant art scene of Bushwick. A sidebar highlights things to see and do in New York s other boroughs. Feb 18 Apr 1 MAY 15 Canada s Unexpected Adventures From coast to coast, up! highlights Canada s unexpected adventures, including big-wall diving in Newfoundland, river surfing in Manitoba, walking with wolves in British Columbia and hiking Saskatchewan s Athabasca Sand Dunes. A Local s Guide to Chicago In the footsteps of an expert local guide, the insider s guide to Chicago hits the big sites Millennium Park, Willis Tower, deep dish pizza and the Navy Pier Ferris wheel as well as four off-the-beaten-path neighbourhoods that represent the city s diversity, arts and character. Mar 18 May 1 JUNE 15 Small is Big Serving up authentic, local and made-to-order travel experiences, this feature explores North America s best places to go, products to try including craft beer, handcrafted spirits and artisanal goods and small-group tours to take for readers steering clear of the mainstream. Summer in the North Using the annual all-night-long Sunstroke Festival in Whitehorse as a launching pad, this story is an artistic celebration the magic of a Yukon summer, as interpreted by photographers, gardeners, musicians and poets. Apr 20 Jun 1

7 Editorial Calendar JULY 15 Christmas in July This Christmas vacation planner spotlights five popular destinations: Hawaii, Jamaica, Orange County, Bahamas and Turks & Caicos, and includes tips on when to book, where to stay (from budget options to ultra luxe), what to eat and which local holiday celebrations to see. A handy charticle offers ideas for other Christmas-vacation destinations. Vancouver Island Laden with tips and insider advice, these easy mix-and-match itineraries give readers the lowdown on Vancouver Island s distinctive communities, culinary gems, cool trails, marine adventures, golf courses and soothing spa treatments May 20 Jul 1 AUGUST 15 The Food Issue The hotly anticipated third annual Taste of Travel Issue presents the latest culinary tours, local flavours, standout restaurants and chefs, first-class cooking schools and city dining tips across the WestJet universe. Cape Breton Off Road This guide leads travellers into Cape Breton Island s many Scottish, Irish and Acadian communities, exploring gourmet restaurants, local shops and eco-adventure opportunities like whale-watching and hiking the Celtic Shores Coastal Trail. A sidebar will highlight the popular October Celtic Colours music festival. Jun 16 Aug 1 SEPTEMBER 15 Back to School A study of four unique, hands-on edventures, from Irish Dancing lessons in Dublin and DJ school in Miami, to photography courses in Costa Rica and Mexican cooking classes in Puerto Vallarta, with a sidebar devoted to other unique learning opportunities in the WestJet universe. Downtown Vegas Makeover An exploration of revitalized downtown Las Vegas and its can t-miss spots, including exciting new bars and restaurants, marvellous hotel restorations, a thrill ride within the Fremont Street Experience pedestrian mall and the trendy Container Park. Jul 17 Sep 1 OCTOBER 15 Two Times the Fun When travellers want to combine a blissful beach escape with a city adventure, up! leads them to the best spots, mapping out four twin centre vacation destinations: Port of Spain (Trinidad) and Togabo, Havana and Varadero, New York City and Lake Placid, and Vancouver and the Sunshine Coast. Desert to Downtown Even away from its storied links, Phoenix/Scottsdale is the perfect vacation spot part hip, urban scene, part outdoor adventure. Explore all the area has to offer, from the downtown Phoenix food truck scene to Old Town Scottsdale, luxury resorts, shopping spas, dune buggies and hot air balloons. Aug 18 Oct 1 NOVEMBER 15 Give Back Getaways Socially minded travellers are embracing voluntourism opportunities, like saving coral reef in the Yucatan Peninsula, helping rehabilitate wild horses in Florida and teaching children literacy skills in St. Lucia. up! presents five volunteer opportunities that let travellers give back while they get away. The Many Moods of Hawaii Showcasing the best of Hawaii for a variety of travellers and tastes, this story takes travellers to peaceful Hana on Maui, bustling Waikiki on Oahu and the outdoor adventures of lush Kauai. From dining and shopping to chilling out, this feature includes island-hopping opportunities for those seeking a range of experiences. Sep 18 Nov 1 DECEMBER 15 Caribbean Secrets An exploration of the secluded beaches, hidden resorts, unlikely excursions and under-the-radar restaurants in St. Lucia, the Dominican Republic, Jamaica, St. Maarten, Togabo, Cuba and beyond, that are too good to keep secret. A Gift Guide for Travel Lovers For the globetrotting shopper, up! curates the best souvenirs in the WestJet universe (including snowboards custom built in Whistler and coffee makers from Costa Rica), and includes a bonus guide on the latest gear for avid travellers in Oct 21 Dec 1

8 Print: Rates and Deadlines NET RATES ($ CDN) 1x 3x 6x 12x Spend an entire flight with your key audience in the pages of a magazine synonymous with inspiration and intelligence. Full Page 11,880 11,285 10,690 10,100 2/3 Page 8,250 7,840 7,425 7,015 For Rates Contact 1/2 Page 6,400 6,085 5,765 5,445 1/3 Page 4,290 4,125 3,860 3,645 Advertising Inquiries: advertising@upmagazine.com 1/6 Page 2,575 2,450 2,315 2,190 Outside Back 14,575 13,850 13,120 12,390 Inside Front/Back 13,670 12,985 12,305 11,615 Double Page Spread 20,000 19,000 18,000 17,000 1/2 Double Page Spread 13,000 11,500 10,750 10,500 Taxes not included. Inside double gate fold, select inserts and limited in-flight opportunities are available. AD SHAPES ISSUE SPACE MATERIAL AVAILABLE Jun 2014 Apr 17 Apr 25 Jun 1 Full Page (no bleed) 1/3 1/2 1/6 2/3 1/3 Jul 2014 May 20 May 26 Jul 1 Aug 2014 Jun 19 Jun 26 Aug 1 Sep 2014 Jul 18 Jul 25 Sep 1 Oct 2014 Aug 19 Aug 26 Oct 1 Nov 2014 Sep 18 Sep 25 Nov 1 Dec 2014 Oct 17 Oct 24 Dec 1 Double Page Spread (DPS) Jan 2015 Nov 14 Nov 21 Jan 1 Feb 2015 Dec 15 Dec 22 Feb 1 1/2 Double Page Spread Mar 2015 Jan 16 Jan 23 Mar 1 DEADLINES SUBJECT TO CHANGE.

9 TM 2014/15 media kit Print: Production Specifications Full Page (no bleed) 1/3 1/12 1/6 2/3 1/3 Full Page bleed 8.75 x Trim area 8.25 x Live area 7.25 x 9.75 Double Page Spread with bleed 17 x Trim area 16.5 x Live area: left hand 7.25 x 4.75 Live area: right hand 7.25 x 4.75 Double Page Spread (DPS) 1/2 Horizontal 7.25 x /3 Vertical 2.25 x /2 Double Page Spread 1/3 Horizontal 7.25 x /6 Vertical 2.25 x /12 Square 2.3 x 2.3 TRIM AREA 8.25 x LIVE AREA 7.25 x 9.75 BLEED AREA 8.75 x /4" each side, top and bottom REQUIREMENTS Images 400 dpi at 100% for print Images/graphics should not use any form of compression, including.jpeg compression,.jpeg encoding and LZW compression CMYK format Only press-ready PDFX1-A accepted Bleed must extend 1/4 on each side for FPC & DPS. 1/2 DPS should have 1/4 bleed on sides and bottom only All other ads require a defining border Ink density levels must not exceed 300% RedPoint cannot guarantee 100% colour accuracy RedPoint is not responsible for inaccurate information on advertisements RECOMMENDED SPECIFICATIONS Place live area a 1/2 in from the trim size Use a rich black (except for text below 24 point) Suggested: C:20% M:20% Y:20% K:100% FILE DELIVERY Press-ready PDFX-1A are to be uploaded to addirect.sendmyad.com Must include company name, publication, and issue in the file name CONTACT Sales Traffic Coordinator T: production@upmagazine.com Upload.Check.Send Automatic confirmations will be sent to the sender and publisher.

10 Digital: Rates and Deadlines Your target audience visits upmagazine.com everywhere they travel, whenever they need fresh ideas and dependable advice. Be there to greet them. Website Material due dates Creative supplied with URL Creative support Leaderboard 7 business days prior 10 business days prior Big Box 7 business days prior 10 business days prior Double Big Box 7 business days prior 10 business days prior Companion Ads 7 business days prior 10 business days prior Homepage Takeover 7 business days prior 10 business days prior Featured Partner 7 business days prior 10 business days prior Small Rectangle & Advertorial 7 business days prior 10 business days prior Social Media (limited per inventory) Sponsored Facebook Post 7 business days prior 10 business days prior Sponsored Tweet (copy only) 7 business days prior 10 business days prior

11 Digital: Production Specifications STANDARD LEADERBOARD A large, prominent banner that runs the width of the page and typically sits between masthead and content. Expandable accepted. 728w x 90h pixels STANDARD BIG BOX Sometimes called a tile or super square, the Big Box offers prominence and creative potential. Expandable accepted. 300w x 250h pixels COMPANION Reinforce your message by occupying the top spot as well as a spacious Big Box. 1 Leaderboard, and 1 Big Box HOMEPAGE TAKEOVER Eliminate competition by taking possession of every available space on the page. Leaderboard, Big Boxes, Small Rectangle (homepage only, 3 day duration), Featured Partner FEATURED PARTNER Place your story where up! readers eyes go fi rst in the editorial stream on our homepage and throughout 80% of the website plus one customized landing page: Logo - 72 dpi, 198w x 155h pixels Headline copy (maximum 60 characters) on landing page Brief introductory summary (one sentence, maximum 75 characters) Up to 3 images at 72 dpi (max), 400w x 260h pixels (min), acceptable formats:.jpeg,.png,.gif Edited body copy (maximum 500 words) - copy should mimic the style and voice of editorial on site Social media links, web URL, address, phone number, hours, pricing ADVERTISING FEATURE Includes a small rectangle (300w x100h pixels) and a landing page: 500 words of edited copy 1 logo and up to 5 pictures Additional copy and images quoted separately HTML5 Video may be accommodated Editorial guidelines require Featured Partner to be added. FOR AN ONLINE DEMONSTRATION OF ALL DIGITAL PRODUCTS PLEASE VISIT UPMAGAZINE.COM/ONLINE-ADVERTISING REQUIREMENTS Max fi le size 40kb, RGB, 72 dpi,.jpeg,.png,.gif or.swf Third-party server accepted.swf ads need to have URL links in fi le No sound Please include URL separately with fi le submission if not.swf fi le Include a 1-point stroke around the edge of the ad Software that monitors and sends information about computer usage to a remote computer or server without the knowledge or approval of the user (i.e. spyware) is not permitted Client must include fl ash video (.fl v if built into fl ash fi les) Client is allowed to send in working fi les (.fl s) Client must ensure clickthrough tags are correctly built and working RECOMMENDATIONS Maximum 25 words and minimum 12-point font for legibility on leaderboard and big box ads CONTACT Web Traffi c Coordinator T: webads@upmagazine.com

12 TM 2014 media kit Get In Touch One of Canada s greatest entrepreneurial success stories, WestJet Airlines took fl ight in 1996 and now carries travellers to more than 84 destinations. RedPoint partnered with WestJet in 2005 to create up!, an engaging reading experience that expresses the famously fun and enthusiastic WestJet brand. National Account Executives Lindy Neustaedter Specializing in Eastern Canada, Southwest United States. T: lindyn@redpointmedia.ca Matthew Wilson Specializing in Central Canada, Central & Southern United States, all sun destinations. T: mwilson@redpointmedia.ca Jasmine Croteau Specializing in Western Canada, Northern Territories, Alaska, Northwest United States and Hawaii. T: jcroteau@redpointmedia.ca General Advertising Inquiries up! magazine c/o RedPoint 100, th Street SE, Calgary Alberta T2G 3G2 T: ext 0 F: advertising@upmagazine.com upmagazine.com/advertise Editor of the Year 2010 Upload.Check.Send