million flights guests fly every month over 2,700+ per week 66 destinations WestJet s in-flight magazine Rate CaRd upmagazine.com

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1 WestJet s in-flight magazine Rate CaRd to1.4 up million guests fly every month over 2,700+ flights per week a fresh +er perspective on the joy of travel more and discovery than 66 destinations

2 FREE Free EVERY magazine MONTH MARCH 09 up-magazine.com experience the WestJet up! magazine offers a fresh perspective on the joy of travel and discovery. smart, not stuffy. Professional, with a sense of humour. Passionate, with a healthy dose of common sense. it is precisely what you d expect from a growing airline that upholds safety and friendliness in the pursuit of value. and it s what you find in the pages of up!. THE MARCh break ISSuE rock out in Cabo With your local guide SAMMY HAGAR Extreme Hawaii 14 world RECORdS ANd where TO SEE THEM Surf City, u.s.a. TIMELESS CALIFORNIA IN HuNTINGTON BEACH ST. LUCIA LOVE POTION SPRING TRAINING IN ARIZONA THE FLORIDA SPRING BREAKER JuNO HOST RuSSELL PETERS THE westjet destination EVENTS GuIdE 5+ SHare YoUr +Ur VaLUe PiCKS & WIN! pg. 5 up! gives kudos to little-known travel gems and explores well-trodden routes with a fresh perspective. our storytellers are award-winning journalists and photographers fluent in the destinations they cover. and they share the same wanderlust as our readers. You want value for your advertising dollars. You want your brand associated with a profitable, award-winning company. You d like the same success that comes from being linked with Canada s preferred airline. You want an audience that is equally smart, professional and passionate. here it is. destinations Canada Abbotsford Calgary Charlottetown Comox Deer lake/corner Brook edmonton fort mcmurray Grande Prairie halifax hamilton Kamloops Kelowna Kitchener - Waterloo London moncton montréal ottawa Prince George Quebec City regina saskatoon st. John s sydney thunder Bay toronto Vancouver victoria Windsor Winnipeg Yellowknife The U.S. fort lauderdale Fort myers Kauai (lihue) honolulu Kona Las Vegas los Angeles maui (Kahului) miami new orleans new York orlando Palm springs Phoenix santa Anna san diego san francisco tampa International Bermuda Bridgetown, Barbados Cabo san lucas, mexico Cancun, mexico Cayo Coco, Cuba Cozumel, mexico freeport, Bahamas Grand Cayman, Cayman island holguin, Cuba ixtapa, mexico la romana, Dominican republic mazatlan, mexico montego Bay, Jamaica nassau, Bahamas Puerto vallarta, mexico Punta Cana, dominican republic Puerto Plata, Dominican republic st. Lucia, hewanorra samana, Dominican republic santa Clara, Cuba st. maarten, netherlands Antilles turks & Caicos varadero, Cuba readership survey* up to 1.4 million guests every month over 2,700+ flights per week 70+ destinations decision-makers: 57% are managers or professionals engaged: 51% spend 15 minutes or more reading up! mobile: 96% are planning one or more leisure trips in the next 12 months 33% are planning to take 1 or more business trips in the next 12 months 40% are planning a beach vacation targeted: 44% are between 35 and 54 years old 55% male 45% female 62% have a university education or better 47% have a household income of $80, % own their own home 50% own homes valued at $350,000+ *source: Leger marketing readership study, June 2009 E: advertising@ /advertise

3 FEB 11 DEC 10 APR 10 Print advertising rates Net Rates ($) 1x 3x 6x 12x Full Page 2/3 Page 1/2 Page 1/3 Page 1/6 Page Outside Back Inside Front/Back Double Page Spread 1/2 Double Page Spread AdveRTIsINg InquIRIes: Toll Free: x 0 advertising@ Canadian Dollars, Net Rates. Taxes not included. Inside double gate fold & select inserts are available. Limited in-flight opportunities also available; ask your Account Executive for details. Wedded bliss by the seashore The dos and don'ts of destination weddings IT'S YOUR TURN TO OWN THE PODIUM AND THE WINNER OF OUR ANNUAL PHOTO CONTEST IS... SECRET RESTOS IN MONTREAL MEXICO, A STARE-DOWN IN THE LOO WILL SASSO TELLS ALL ON $H*! MY DAD SAYS WINTER ROCKS AT SNOW-BOUND FESTIVALS FIND MORE TRAVEL IDEAS AT Winter Thrills on Canada s Hills The secrets, deals and hidden stashes of powder PICKING AND PLUCKING HAWAII S SOUL Our writer shelves her ego and joins a ukulele class ST. LUCIA ROLLS BACK THE SHEETS CHRIS JOHNS DISHES ON BARBADOS BAHAMAS OLD RATTLE AND SHAKE WHERE TO HAVE A COOL YULE FIND MORE TRAVEL IDEAS AT EndangErEd Hawaii VancouVEr island slows down recycling niagara Falls california green HotEls 2011/2012 deadlines * Issue Space Material Distribution Jul 2011 May 16 May 23 Jul 1 Aug 2011 Jun 16 Jun 23 Aug 1 Sep 2011 Jul 20 Jul 27 Sep 1 Oct 2011 Aug 19 Aug 26 Oct 1 Nov 2011 Sep 19 Sep 26 Nov 1 Dec 2011 Oct 19 Oct 26 Dec 1 Jan 2012 Nov 17 Nov 24 Jan 1 Feb 2012 Dec 12 Dec 19 Feb 1 Mar 2012 Jan 17 Jan 24 Mar 1 Apr 2012 Feb 14 Feb 21 Apr 1 May 2012 Mar 16 Mar 23 May 1 Jun 2012 Apr 19 Apr 26 Jun 1 Jul 2012 May 17 May 24 Jul 1 Aug 2012 Jun 18 Jun 25 Aug 1 Sep 2012 Jul 19 Jul 19 Sep 19 *Deadlines subject to change. ad shapes IoGolf courses Great Canadian Family-FriEndly st. lucia How to help save a green heaven our (NON-prEAcHY) sustainable travel guide FInd more travel Ideas at Double Page Spread (DPS) 1/2 Double Page Spread Full Page (no bleed) 2/3 1/3 1/3 1/2 1/6 E: advertising@ /advertise

4 online Leaderboard Big Box Spotlight Package REACH Your audience BEYond 40,000 Feet That s why there s. WestJet travelers come to our site to gain insight on attractions and events taking place around WestJet s world. Loyal guests visit us to be inspired by travel stories, dream about their own vacation adventures and discover new\travel destinations. rates (Canadian Dollars, Net) Please contact: Toll Free: x 0 advertising@ Our numbers tell the story. Who We Reach 68% are between the ages of % female 30% male 64% have university education or better 36% have a HHI of $75, % own their own home Why They Matter 63% are employed professionals 53% frequent monthly or more 92% source websites for advise on planning trips 83% have taken a flight in last 12 months 67% were flying for leisure/vacation web ad sizes Leaderboard 728 pixels x 90 pixels 72 DPI, RGB, File size 40kb Big Box 300 pixels x 250 pixels 72 DPI, RGB, File size 40kb Spotlight Package Sponsored listing on Destination page 100-word description plus image and/or logo (72 dpi), URL Advertorial 500 words of copy plus up to 5 pictures (72 dpi) additional copy and images quoted separately Production Inquiries: production@ (403) E: advertising@ /advertise

5 ContaCt us We d love to hear from You! GeneraL inquiries for general advertising inquiries, please contact: Web: /advertise toll Free: ext. 0 info@ national account executives lindy neustaedter specializing in eastern Canada, southwest united states, lindyn@ (403) advertising inquiries /advertise For all advertising inquiries (rates, production specifications, FtP info, etc.), please contact your regional specialist, or advertising@. Deise macdougall specializing in Central Canada, Central united states, Florida, all sun destinations dmacdougall@ (403) melissa Brown (on leave) specializing in Western Canada, northern territories, alaska, northwest united states and hawaii mbrown@ (403) award-winning travel JournaLism Keiron gallagher specializing in Wine regions kgallagher@ (403) editor of the Year 2010 E: advertising@ /advertise