KEEP ME WESTJETMAGAZINE.COM 2018 MEDIA KIT

Transcription

1 KEEP ME WESTJETMAGAZINE.COM INFORMATIVE ENTERTAINING FOR EVERYONE

2 WELCOME TO WESTJET Just as WestJet connects travellers to more than 100 destinations across the globe, WestJet Magazine connects your brand to the intelligent, inquisitive and influential audience of high-flyers seeking the best the world has to offer.

3 CUBA HAWAII SCOTLAND CANADA COSTA RICA READY TO SOAR Passion. Positivity. A friendly portal to a big, exciting world. WestJet has put people at the forefront since 1996, when its first aircraft took flight and its dream took root. Today the airline flies to more than 100 destinations. WestJet Magazine, the editorial arm of this growing airline, expresses these values with informative, inspiring stories that bring the wonders of the world within reach.

4 ONE-STOP WORLD Destinations, product reviews, itineraries, insider perspectives, shopping and dining WestJet Magazine, along with its website and weekly newsletter, is the storytelling medium of one of North America s most beloved and respected travel brands. With spectacular photography, engaging design and expertly told stories, WestJet Magazine is a trusted resource for travellers seeking destination ideas, product recommendations and inspiration for doing, seeing and being more.

5 AUDIENCE Marc Helen Michelle Roger the frequent business traveller Marc works in an extremely fast-paced and demanding environment, travelling often to meet clients in Toronto and New York. He books his own tickets, so he wants an easy booking experience that earns him travel rewards and offers plenty of scheduling options, minimal time in-transit and fee-free flight changes. the fairly frequent leisure traveller Helen is an active senior who loves to travel with her husband. Experienced flyers, they conduct thorough Internet research on their travel options with an eye to price and good, friendly service. They prefer destinations where they can pursue hobbies like ballroom dancing, golf and photography. Well honey, where should we go this time? the family traveller This busy teacher is raising a young family. Once an avid traveller, these days she flies to visit family in Nova Scotia and take sunny breaks every few years. She s willing to research for seat sales and specials but she prefers to purchase from friendly, helpful brands that make the experience simple and reassuring. Just make it easy. the occasional business traveller An IT manager in the telecom industry, Roger travels both for business and for pleasure. When he travels for work, he s looking for convenient, direct flights that minimize travel time. When he goes on vacation with his wife, he s willing to pay for a Plus upgrade. He s a member of several travel reward programs Smooth, simple and Time is money. satisfying.

6 WHITEHORSE YELLOWKNIFE FORT ST. JOHN FORT MCMURRAY TERRACE GRAND PRAIRIE PRINCE GEORGE EDMONTON LLOYDMINSTER VANCOUVER KAMLOOPS CALGARY SASKATOON COMOX REGINA WINNIPEG KELOWNA NANAIMO MEDICINE HAT PENTICTION THUNDER BAY VICTORIA LETHBRIDGE BRANDON CRANBROOK SUDBURY TORONTO ABBOTSFORD KITCHENER-WATERLOO SAN FRANCISCO LOS ANGELES ORANGE COUNTY-ANAHEIM SAN DIEGO LORETO PALM SPRINGS DENVER LONDON WINDSOR CHICAGO QUEBEC CITY DEER LAKE/CORNER BROOK FREDERICTON GANDER MONCTON ST. JOHN S CHARLOTTETOWN MONTREAL OTTAWA HALIFAX HAMILTON BOSTON NEW YORK (LAGUARDIA & JFK) LAS VEGAS PHOENIX MESA NASHVILLE DALLAS-FORT WO RTH MYRTLE BEACH HOUSTON BERMUDA ORLANDO WEST PALM BEACH SARASOTA SYDNEY GLASGOW VARADERO SANTA CLARA TAMPA FORT LAUDERDALE CAYO COCO FORT MYERS MIAMI HOLGUIN MAZATLAN NASSAU CABO SAN LUCAS MEXICO CITY CANCUN PUERTO VALLARTA MERIDA TURKS AND CAICOS (PROVIDENCIALES) PUERTO PLATA MANZANILLO COZUMEL GRAND KAUAI (LIHUE) CAYMAN SAN JUAN ANTIGUA & BARBUDA IXTAPA/ZIHUATANEJO BELIZE HONOLULU ST MAARTEN/ST.MARTIN HUATULCO KINGSTON MAUI (KAHULUI) MONTEGO BAY SAMANA LIBERIA ST. LUCIA (HEWAHORRA) ARUBA PUNTA CANA CURACAO LA ROMANA KONA SAN JOSE BRIDGETOWN PORT OF SPAIN 100+ DESTINATIONS 3,000+ FLIGHTS PER WEEK DUBLIN LONDON PARIS CANADA DESTINATIONS Abbotsford Brandon Calgary Charlottetown Comox Cranbrook Deer Lake/Corner Brook Edmonton Fort McMurray Fort St. John Fredericton Gander Grande Prairie Halifax Hamilton Kamloops Kelowna Kitchener Waterloo Lethbridge Lloydminster London Medicine Hat Moncton Montréal Nanaimo Ottawa Penticton Prince George Quebec City Regina Saskatoon St. John s Sudbury Sydney Terrace Thunder Bay Toronto Vancouver Victoria Whitehorse Windsor Winnipeg Yellowknife U.S.A Boston Chicago Dallas-Fort Worth Denver Fort Lauderdale Fort Myers Honolulu Houston Kona Kauai (Lihue) Las Vegas Los Angeles Maui (Kahului) Miami Mesa Myrtle Beach Nashville New York (LaGuardia & JFK) Orlando Orange County-Anaheim Palm Springs Phoenix San Diego San Francisco Sarasota Tampa West Palm Beach INTERNATIONAL Antigua and Barbuda Aruba Belize Bermuda Bridgetown, Barbados Cabo San Lucas, Mexico Cancun, Mexico Cayo Coco, Cuba Cozumel, Mexico Curacao Dublin, Ireland Grand Cayman, Cayman Islands Glasgow, Scotland Huatulco, Mexico Holguin, Cuba Ixtapa/Zihuatanejo, Mexico Kingston, Jamaica La Romana, Dominican Republic Liberia, Costa Rica London, England Loreto, Mexico Manzanillo, Mexico Mazatlan, Mexico Merida, Mexico Mexico City, Mexico Montego Bay, Jamaica Nassau, Bahamas Paris, France Port of Spain, Trinidad + Tobago Puerto Vallarta, Mexico Punta Cana, Dominican Republic Puerto Plata, Dominican Republic San Juan, Puerto Rico St. Lucia (Hewanorra) Samana, Dominican Republic San Jose, Costa Rica Santa Clara, Cuba St. Maarten/St. Martin, Netherlands Antilles Turks & Caicos (Providenciales) Varadero, Cuba CODE-SHARE PARTNERS Aeromexico Air France Cathay Pacific China Airlines China Eastern China Southern Delta Airlines Emirates Hainan Airlines Hong Kong Airlines Japan Airlines KLM Korean Air LATAM Airlines Philippine Airlines Qantas

7 BUSINESS FLYERS LEISURE FLYERS AUDIENCE AUDIENCE OVERVIEW GENDER AGE LANGUAGE INCOME EDUCATION Male: 57 Female: 43 Male: 44 Female: : : : : : 7 Mean Age: : : : : : 17 Mean Age: 45.8 English: 94 French: 6 English: 96 French: 4 < $80K: 29 $80K to <$120K: 29 $120K to <$180K: 20 $180K+: 12 < $80K: 46 $80K to <$120K: 22 $120K to <$180K: 14 $180K+: 5 College/Technical: 24 University: 43 Post Graduate: 23 College/Technical: 35 University: 39 Post Graduate: 9 Base: All respondents: %. SOURCE: 2016 Canadian Air Traveller Profile Study (conducted by the WestJet Market Research Department). Audience & Market Share profiles includes total fleet.

8 AUDIENCE INFLUENTIAL CURIOUS AFFLUENT LOYAL ADVENTUROUS PRACTICAL 47 AVERAGE AGE 69% EMPLOYED 18% RETIRED 45% MALE 55% FEMALE 2/ 3 OF WESTJET GUESTS ARE LEISURE TRAVELLERS WHO TYPICALLY FLY 3.1x EACH YEAR AUDIENCE PRINT: MAGAZINE 89% HAVE POST-SECONDARY EDUCATION 49% EARN MORE THAN $80K IN HOUSEHOLD INCOME EACH YEAR WESTJET MAGAZINE RATED HIGHEST IN SATISFACTION AMONG CANADIAN FLYERS WESTJET TRAVELLERS MAKE VACATIONS A FINANCIAL AND LIFESTYLE PRIORITY 78% TRAVEL TO RELAX 63% TRAVEL FOR SIGHTSEEING 34% TRAVEL FOR FAMILY ADVENTURES WESTJET TRAVELLERS ARE SEEKING ESCAPES, ADVENTURES AND INDULGENCES 60% CHOOSE HOTELS AND RESORTS 20% CHOOSE CONDOS AND VACATION RENTALS WESTJET GUEST PANEL, WESTJET ANNUAL AIR TRAVELLERS SURVEY, DECEMBER WESTJET GUEST PANEL SURVEY, AUGUST WESTJET VACATION AND MARKET PROFILE STUDY, JUNE GOOGLE ANALYTICS WESTJETMAGAZINE.COM

9 DEVICE GENDER AGE ENGAGEMENT DESKTOP 69% MOBILE & TABLET 31% 70% FEMALE 30% MALE 6% 19% 15% 26% 26% 10% AUDIENCE WEB: WESTJETMAGAZINE.COM ON AVERAGE, WESTJET GUESTS RESEARCH VACATION TRAVEL PLANS 56 DAYS BEFORE BOOKING 76% OF WESTJET GUESTS FIND VACATION INFORMATION ON THE INTERNET, AND WESTJET GUESTS VISIT WESTJETMAGAZINE.COM 5.4 TIMES/YEAR (DOUBLE THE INDUSTRY AVERAGE) SPENDING POWER 59% OF ONLINE VISITORS ARE 45+ WITH DISPOSABLE INCOME FOR SHOPPING, FOOD/COOKING, ENTERTAINING AND HOME DECOR INTERESTS WESTJETMAGAZINE.COM VISITORS ARE INTERESTED IN TRAVEL FOOD AND DRINK ARTS AND ENTERTAINMENT SHOPPING WESTJET GUEST PANEL, WESTJET ANNUAL AIR TRAVELLERS SURVEY, DECEMBER WESTJET GUEST PANEL SURVEY, AUGUST WESTJET VACATION AND MARKET PROFILE STUDY, JUNE GOOGLE ANALYTICS WESTJETMAGAZINE.COM

10 AUDIENCE DIGITAL ISSUE AGE GENDER 27% 46% FEMALE 100, th Street SE, Calgary, Alberta T2G 3G2 TF redpointmedia.ca % % % 6% 6% ENGAGEMENT 84% OF WESTJET GUESTS OWN SMARTPHONES AND ENGAGE WITH SOCIAL MEDIA, WHERE THEY FIND TRAVEL IDEAS AND INFO, AND CONNECT WITH FAVOURITE BRANDS 54% MALE WESTJET GUEST PANEL, WESTJET ANNUAL AIR TRAVELLERS SURVEY, DECEMBER WESTJET GUEST PANEL SURVEY, AUGUST WESTJET VACATION AND MARKET PROFILE STUDY, JUNE GOOGLE ANALYTICS WESTJETMAGAZINE.COM WESTJETMAGAZINE

11 WESTJETMAGAZINE CONTENTS EVERY MONTH IN WESTJET MAGAZINE SEEK S W E E T S TAY S MADE WITH LOVE B E D & B R E A K FA S T P E R F E C T I O N 22 CITY SOLACE C O U N T RY Q U I R K Y W I L D AT H E A R T NUMBER 31, DUBLIN When I die, Dublin will be written into my heart, wrote James Joyce. Write Ireland s capital into your love story this Valentine s Day with Number 31 as home base. Designed by Frank Lloyd Wright student Sam Stephenson, this Dublin guesthouse, tucked away on a peaceful lane, lets the lovestruck evade nearby citycentre bustle. While Number 31 is steps from St. Stephen s Green, the property s lush garden is an Eden in its own right. You ll feel like spoiled houseguests in the pretty Georgian townhouse or the adjoined modernist mews with their mid-century modern art-filled suites and sunken lounge with funky black leather sofas around an open fire. For breakfast, feast on homemade soda bread, jams, glistening Irish sausages or traditional kippers with hot-off-the-skillet potato cakes. (number31.ie) ANGELINE S INN, ONT. In Bloomfield, Ont., in the heart of Prince Edward County s wine country, couples can revel in the labour of love that is Angeline s Inn. This 16-room, family-owned inn was transformed by its 20-something co-owner Alexandre Fida who studied interior design in Florence and Toronto with a blend of local thrift store curiosities, antiques rescued from yard sales and artworks curated from the community s painters and sculptors. For extra privacy, you can book one of the properties set apart from the main house: a high-ceilinged coach house loft with mezzanine, a recently transplanted 19th-century log cabin or a cozy alpine chalet. The buffet breakfast showcases Prince Edward County s local bounty think sticky black pepper molasses bacon, crispy hash browns and scrambled eggs with fresh herbs. (angelines.ca) THE URBAN COWBOY, BROOKLYN Adventurous urbanites check into The Urban Cowboy in Brooklyn. This Williamsburg townhouse, with its exposed joists and brick walls and its weathered wide-plank floors, has been decked out with pioneer essentials such as a potbelly stove, Adirondack wooden bed frames and cozy Native American blankets. While each of the five rooms has its unique charms, the Lion Master Den with pillowtop king bed and overhead rain shower is geared more toward luxe-lovers, while the Kanoono Cabin, with its antler chandelier and wood-panelled walls, will appeal to happy-camper types. A hot tub in the backyard means more chance to unwind à deux. At breakfast time, guests congregate on the parlour floor for strong coffee, freshly baked pastries and artisan bagels. (urbancowboybnb.com) Valerie Howes THE URBAN COWBOY PHOTO BY LYON PORTER Full of personality and devoid of doilies, these B&Bs make the most romantic of out-of-town love nests. We went all over the map literally to find the perfect spots for poets, wine-lovers and free spirits. FEBRUARY 2016 WESTJETMAGAZINE.COM seek stay roam feast drink up Seek is a traveller s go-to resource on what to see, where to stay and what to buy in the WestJet universe. Targeted at travellers with a range of tastes, budgets and ambitions, this section covers everything from gear to getaway ideas, luxury resorts to glamping, business travel to family vacations. Travellers depend on Seek for inspiration and trustworthy tips as they embark on new adventures. Each month we shine the spotlight on three notable properties in the WestJet universe, ranging from budget to luxury, family-friendly to kid-free, urban to island-based. All featured properties have been experienced personally by one of WestJet Magazine s contributing writers, so the advice, impressions and reviews are authentic, up-to-date and accurate. A destination guide packed with on-the-ground advice, Roam includes tips from seasoned travellers and locals with the best ideas and recommendations for exploring new places in the WestJet universe. Specific, practical and appealing, Roam highlights adventure, relaxation, great food and great finds, while providing every traveller s must-haves: inspiration and a sense of direction. Feast celebrates food and drink throughout the WestJet universe, from the curious histories of cocktails and spirits to interviews with high-profile chefs, food trends and local cuisine. With its focus on the most interesting dishes, flavours and traditions, Feast appeals to destination diners, food-curious travellers and people seeking amazing meals in unfamiliar places. This popular piece equal parts investigation and inspiration is one of the highlights of the Feast section. Showcasing the newest trends in wine and spirits without overlooking the classics, Drink Up searches the WestJet universe for the best regional variations and local versions of drinks. It s a fascinating and informative take on imbibing that s a must-read for food lovers, hosts and bon vivants. 100, th Street SE, Calgary, Alberta T2G 3G2 TF redpointmedia.ca

12 2018 EDITORIAL CALENDAR JANUARY WHERE TO GO IN 2018 Whether it s a city undergoing a cultural renaissance, a milestone anniversary or must-visit new attraction, there are plenty of exciting reasons to travel this year. In this special feature, we take a deep dive into the 10 hottest destinations of Booking deadline: Nov 15, 2017 FEBRUARY SPA AND WELLNESS GETAWAYS From Scandinavian spas in Quebec to male-focused treatments in Saint Lucia, we shine the spotlight on a variety of enticing spa and wellness experiences to consider for your next getaway. Plus: Family fun, culinary delights, nature and art in four of Florida s hottest destinations. Booking deadline: Dec 14, 2017 MARCH FAMILY ADVENTURES IN SOCAL In this feature, we go beyond the world-famous, family-friend attractions Southern California is known for to highlight the very big, strangely small and super-quirky draws that await between Los Angeles and San Diego. Plus: Exploring England s extensive canal network by boat. Booking deadline: Jan 17, 2018 APRIL RECREATION ROUNDUP Shake off winter and get pumped up for warmer weather with this sporty activity guide to Canada and the United States. We feature the best active adventures including rock climbing in Alberta and golfing in California. Plus: Navigating the dizzying, sky-high architecture of Chicago. Booking deadline: Feb 15, 2018 MAY SCOTLAND S NORTH COAST 500 In this piece, we take readers on a tour of this relatively new and under-discovered driving loop to experience the best of the northern Scotland s quiet villages, gorgeous scenery and refreshing cliff walks. Plus: Getting to know some of Toronto s most authentic, international neighborhoods. Booking deadline: March 20, 2018 JUNE THE CROSS-COUNTRY POWWOW A guide to the country s powwows, including local tips on how to join in on these celebrations of drumming, dancing, singing, food and cultural traditions. Plus: Exploring Ireland s historic Aran Islands. Booking deadline: April 18, 2018 LINEUP SUBJECT TO CHANGE

13 2018 EDITORIAL CALENDAR JULY CYCLING IN THE LAURENTIANS We take readers on a cycling trip along Le P tit Train du Nord, a 232-kilometre route built over an old railway line in the province s world-famous Laurentian Mountains, to experience Quebecois countryside at its best. Plus: Quick trips from London: the best seaside towns to explore now. Booking deadline: May 18, 2018 AUGUST TASTE OF TRAVEL In our sixth annual Food Issue we present the latest culinary trends and highlight gastronomic adventures to experience across the WestJet Universe. We also provide dining tips from celebrated chefs and in-the-know locals. Plus: We go behind-the-scenes at some of Nashville s most iconic cultural spots. Booking deadline: June 15, 2018 SEPTEMBER VINTAGE VEGAS Venture away from the glitz and glamour of the Strip and head to Las Vegas historic neighborhoods, landmarks and attractions to learn more about the places and people behind Sin City s fascinating past. Plus: We explore how savvy cities are using technology to make travel a breeze. Booking deadline: July 17, 2018 OCTOBER SHOULDER SEASON GETAWAYS From affordable accommodations and attraction tickets to smaller crowds and unique activities, shoulder season vacations hold many rewards for savvy travellers. We highlight the best places to slow down with the season. Plus: We head to the desert to uncover some of the United State s most thrilling desert national parks. Booking deadline: Aug 17, 2018 NOVEMBER THE SHOPPING GUIDE Whether it s browsing the stalls at farmers market or discovering a local designer, shopping has always been a reason to travel. In this feature, we highlight shopper-friendly neighbourhoods, chat with fashion designers and scout out specialty shops around the WestJet universe. Plus: Uncovering 3,000 years of Mayan history in Belize. Booking deadline: Sept 19, 2018 DECEMBER HOLIDAY GIFT IDEAS Each year, visitors from around the world flock to Canada s Rocky Mountains to experience the serene beauty of the area s backcountry lodges. Whether you make the trek via crosscountry skis, snowmobile or helicopter, here are the best to visit. Plus: Gifts and gear for all the different types of travellers on your list. Booking deadline: Oct 17, 2018 LINEUP SUBJECT TO CHANGE

14 A QUARTER OF WESTJET GUESTS HAVE TAKEN A COPY OF THE INFLIGHT PUBLICATION ALONG WITH THEM AFTER LANDING. PRINT PRINT RATES & DEADLINES NET RATES ($ CDN) 1x 3x 6x 12x FULL PAGE 11,880 11,285 10,690 10,100 2/3 PAGE 8,250 7,840 7,425 7,015 1/2 PAGE 6,400 6,085 5,765 5,445 1/3 PAGE 4,290 4,125 3,860 3,645 AD SHAPES 1/6 PAGE 2,575 2,450 2,315 2,190 OUTSIDE BACK 14,575 13,850 13,120 12,390 FULL PAGE (NO BLEED) 1/3 1/2 1/6 2/3 1/3 INSIDE FRONT/BACK 13,670 12,985 12,305 11,615 DOUBLE PAGE SPREAD 20,000 19,000 18,000 17,000 1/2 DOUBLE PAGE SPREAD 13,000 11,500 10,750 10,500 TAXES NOT INCLUDED. INSIDE DOUBLE GATE-FOLD, SELECT INSERTS AND LIMITED IN-FLIGHT OPPORTUNITIES ARE AVAILABLE. ASK YOUR AD EXECUTIVE ABOUT SUPPLEMENT OPTIONS. ISSUE SPACE MATERIAL AVAILABLE JANUARY 2018 NOV 15, 2017 NOV 22, 2017 JAN 1, 2018 FEBRUARY 2018 DEC 14, 2017 DEC 21, 2017 FEB 1, 2018 MARCH 2018 JAN 17, 2018 JAN 24, 2018 MAR 1, 2018 DOUBLE PAGE SPREAD (DPS) APRIL 2018 FEB 15, 2018 FEB 22, 2018 APR 1, 2018 MAY 2018 MAR 20, 2018 MAR 27, 2018 MAY 1, 2018 JUNE 2018 APR 18, 2018 APR 25, 2018 JUN 1, 2018 JULY 2018 MAY 18, 2018 MAY 25, 2018 JUL 1, 2018 AUGUST 2018 JUN 15, 2018 JUN 22, 2018 AUG 1, 2018 SEPTEMBER 2018 JUL 17, 2018 JUL 24, 2018 SEP 1, 2018 OCTOBER 2018 AUG 17, 2018 AUG 24, 2018 OCT 1, 2018 NOVEMBER 2018 SEP 19, 2018 SEP 26, 2018 NOV 1, /2 DOUBLE PAGE SPREAD DECEMBER 2018 OCT 17, 2018 OCT 24, 2018 DEC 1, 2018 DEADLINES SUBJECT TO CHANGE

15 TM WESTJETMAGAZINE PRINT PRINT PRODUCTION SPECS 1/3 1/6 FULL PAGE (NO BLEED) 1/2 2/3 1/3 WIDTH HEIGHT FULL PAGE WITH BLEED (SEE DIAGRAM) 8.75 X Trim area 8.25 x Live area 7.25 x 9.75 DOUBLE PAGE SPREAD WITH BLEED 17 X Note: at least a 1/2 of image will be lost in the middle due to perfect binding. We recommend leaving a 1 live area. Trim area 16.5 x Live area: left hand 7.25 x 9.75 Live area: right hand 7.25 x 9.75 DOUBLE PAGE SPREAD (DPS) 1/2 DOUBLE PAGE SPREAD WITH BLEED 17 X Trim area 16.5 x 4.75 Live area: left hand 7.25 x 4.75 Live area: right hand 7.25 x /3 VERTICAL 4.75 X /2 DOUBLE PAGE SPREAD TRIM AREA 8.25 x LIVE AREA 7.25 x 9.75 BLEED AREA 8.75 x /4" each side, top and bottom 1/2 HORIZONTAL 7.25 X /3 SQUARE 4.75 X /3 VERTICAL 2.25 X /6 VERTICAL 2.25 X 4.75 REQUIREMENTS Images 400 dpi at 100% for print Images/graphics should not use any form of compression, including.jpeg compression,.jpeg encoding and LZW compression CMYK format Only press-ready PDFX1-A accepted Bleed must extend 1/4 on each side for FPC & DPS. 1/2 DPS should have 1/4 bleed on sides and bottom only All other ads require a defining border Ink density levels must not exceed 300% RedPoint cannot guarantee 100% colour accuracy RedPoint is not responsible for inaccurate information on advertisements RECOMMENDED SPECIFICATIONS Place live area 1/2 in from the trim size NOTE: Double Page Spread ads will lose a minimum of 1/2 of image in the middle to perfect binding. We recommend a 1 wide live area down the middle of these ads. Use a rich black (except for text below 24 point) Suggested: C 20% M 20% Y 20% K 100% FILE DELIVERY Press-ready PDFX-1A are to be uploaded to addirect.sendmyad.com Must include company name, publication and issue in the file name CONTACT Sales Traffic Coordinator T: production@westjetmagazine.com Upload.Check.Send Automatic confirmations will be sent to the sender and publisher.

16 DIGITAL DIGITAL RATES AND DEADLINES BUSINESS FLYERS ARE SIGNIFICANTLY MORE LIKELY TO READ MAGAZINES ONLINE, AND 75% OF TRAVELLERS CARRY A MOBILE DEVICE ON BOARD WHEN THEY FLY. WESTJETMAGAZINE WEBSITE MATERIAL DUE DATES CREATIVE SUPPORT CREATIVE SUPPLIED WITH URL LEADERBOARD $25 CPM 7 business days prior 10 business days prior BIG BOX $25 CPM 7 business days prior 10 business days prior DOUBLE BIG BOX $40 CPM 7 business days prior 10 business days prior COMPANION ADS $45 CPM 7 business days prior 10 business days prior HOMEPAGE TAKEOVER Please inquire 7 business days prior 10 business days prior FEATURED PARTNER $1,500/month 7 business days prior 10 business days prior SMALL RECTANGLE & ADVERTORIAL $2,000/month 7 business days prior 10 business days prior SOCIAL MEDIA (LIMITED PER INVENTORY) SPONSORED FACEBOOK POST Please inquire 3 business days prior 5 business days prior SPONSORED TWEET (COPY ONLY) Please inquire 3 business days prior 5 business days prior TRAVELLER NEWSLETTER LEADERBOARD $275 or 4 weeks/$1,000 3 business days prior 5 business days prior BIG BOX $275 or 4 weeks/$1,000 3 business days prior 5 business days prior FEATURED PARTNER $325 or 4 weeks/$1,200 7 business days prior 10 business days prior

17 DIGITAL PRODUCTION SPECS FEATURED PARTNER Place your story where readers eyes go first in the editorial stream on our homepage and throughout 80% of the website plus one customized landing page: STANDARD LEADERBOARD A large, prominent banner centred at the top of the page. Expandable accepted. Desktop size: 728w x 90h pixels Mobile size: 320w x 50h COMPANION Reinforce your message by occupying the two top spots. 1 Leaderboard and 1 Big Box Logo 72 dpi, 200 pixels square, acceptable formats:.jpeg,.png,.gif Headline copy (up to 60 characters) Brief introductory summary (one sentence, up to 75 characters) Up to 3 images at 72 dpi, 712w x 534h pixels, acceptable formats:.jpeg,.png,.gif Edited body copy: maximum 500 words copy should be article style and will be reviewed and optimized by our marketing editor Social media links, web URL, address, phone number, hours and pricing Editorial guidelines require Featured Partner to be added. STANDARD BIG BOX Sometimes called a medium rectangle, the Big Box offers prominence and creative potential. Expandable accepted. 300w x 250h pixels HOMEPAGE TAKEOVER Eliminate competition by taking possession of every available space on the page. 1 leaderboard and 3 Big Boxes (homepage only, 3 day duration) ADVERTISING FEATURE Includes a small rectangle (300w x100h pixels) and a landing page: Material required is the same as Featured Partner HTML5 Video may be accommodated Editorial guidelines require Advertising Feature to be added. FOR MORE INFORMATION ON ALL DIGITAL PRODUCTS PLEASE VISIT WESTJETMAGAZINE.COM/ONLINE-ADVERTISING REQUIREMENTS Max file size 40kb, RGB, 72 dpi,.jpeg,.png,.gif Third-party server accepted No sound Please include URL separately with file submission if not built into file Expandable creatives must be supplied as 3rd party server. Flash files are not supported. HTML5 files are recommended. Client must ensure click-through tags are correctly built and working RECOMMENDATIONS Maximum 25 words and minimum 12-point font for legibility CONTACT Digital Traffic Coordinator T: E: webads@westjetmagazine.com

18 WESTJET CONNECT REACH OVER 1.6 MILLION WESTJET GUESTS WITH WESTJET CONNECT INFLIGHT ADVERTISING. ADVERTISING OPPORTUNITIES Pre-Roll Video 15 and 30 second videos are available to appear before telelvision episodes and movies. Pre-roll videos are not skippable. Static Display Banners Appearing throughout the WestJet Connect system. These display banners do not click-through to another site. Display Banners linked to Microsite Appearing throughout the WestJet Connect system. These display banners click-through to an onboard hosted microsite. Display Banners linked to Whitelisted URL Appearing throughout the WestJet Connect system. These display banners click-through to a ground hosted whitelisted URL. PRODUCTION SPECS VIDEO Videos should be formatted as MPEG4 files DISPLAY BANNERS Laptop/Tablet size: 728W x 90H Mobile size: 320W x 50H Supported formats: JPEG, GIF, PNG CAMPAIGN START DATE MATERIAL DEADLINES PRE-ROLL VIDEO DISPLAY BANNER WITH CLICK-THRU DISPLAY BANNER (NO CLICK-THRU) FEBRUARY 2018 DEC 15, 2017 JAN 5, 2018 JAN 10, 2018 MARCH 2018 JAN 12, 2018 FEB 2, 2018 FEB 9, 2018 APRIL 2018 FEB 15, 2018 MAR 2, 2018 MAR 9, 2018 MAY 2018 MAR 15, 2018 APR 5, 2018 APR 6, 2018 JUNE 2018 APR 13, 2018 MAY 4, 2018 MAY 10, 2018 JULY 2018 MAY 15, 2018 JUN 1, 2018 JUN 8, 2018 AUGUST 2018 JUN 15, 2018 JUL 4, 2018 JUL 6, 2018 SEPTEMBER 2018 JUL 13, 2018 AUG 3, 2018 AUG 10, 2018 OCTOBER 2018 AUG 15, 2018 SEP 5, 2018 SEP 7, 2018 NOVEMBER 2018 SEP 14, 2018 OCT 4, 2018 OCT 10, 2018 DECEMBER 2018 OCT 12, 2018 NOV 2, 2018 NOV 9, 2018 *CONTACT YOUR ACCOUNT REPRESENTATIVE FOR FULL DETAILS AND RATES.

19 TM WESTJETMAGAZINE CONTACT Connect your brand with one of Canada s top employers, with an award-winning corporate culture and an unsurpassed reputation for customer service. Get your products and services noticed where WestJet travellers go to find advice, make spending decisions and be inspired WestJet Magazine and westjetmagazine.com Five-Star Airline in the Low-Cost Category (The Airline Passenger Experience Association) 2017 Best Airline in Canada and Travellers Choice Winner Mid-Sized and Low-Cost Airlines - North America (Trip Advisor Travellers Choice awards for airlines) 2016 Canada s Most Trusted Airline (Gustavson School of Business at the University of Victoria) 2016 Canada s most reputable company for Corporate Social Responsibility (Reputation Institute) 2016 WestJet RBC World Elite MasterCard ranked #1 in Canada for fourth consecutive year (MoneySense magazine) 2015 Canada s Most-Admired Corporate Cultures for the seventh year (Waterstone Human Capital) 2015 Best Employers in Canada (Aon Hewitt) GENERAL ADVERTISING INQUIRIES WESTJET MAGAZINE c/o REDPOINT MEDIA & MARKETING SOLUTIONS 100, th Street SE, Calgary Alberta T2G 3G2 T: ext 0 F: westjetmagazine.com/advertise Upload.Check.Send