2014 MEDIA KIT. 84+ destinations. over 3,000 flights per week. over 2.1 million guests every month

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1 2014 MEDIA KIT over 2.1 million guests every month over 3,000 flights per week 84+ destinations

2 The Essential Travel Companion up! is savoured by more than 2.1 million WestJet guests each month as an indispensible part of their travel experience. Offering fresh perspectives on destinations, authoritative activity guides and fun detours from the beaten path, up! embodies the joy of discovery. A monthly print issue, a relevant digital resource and four hotly anticipated Ultimate Guides to golf, skiing, spas and dining, up! connects with an international audience of adventurous, affluent recreational and business travellers. It reaches WestJet guests everywhere they roam, leaving them inspired, informed and ready to explore.

3 Destinations over 2.1 million guests every month over 3,000 flights per week 84+ destinations Canada Abbotsford Brandon Calgary Charlottetown Comox Deer Lake/Corner Brook Edmonton Fort McMurray Fort St. John Grande Prairie Halifax Hamilton Kamloops Kelowna Kitchener Waterloo London Moncton Montréal Nanaimo Ottawa Prince George Quebec City Regina Saskatoon St. John s Sydney Terrace Thunder Bay Toronto Vancouver Victoria Whitehorse Windsor Winnipeg Yellowknife U.S.A. Chicago Dallas Fort Lauderdale Fort Myers Kauai (Lihue) Honolulu Kona Las Vegas Los Angeles Maui (Kahului) Miami Myrtle Beach New York Orlando Orange County Palm Springs Phoenix San Diego San Francisco Tampa International Antigua and Barbuda Aruba Bermuda Bridgetown, Barbados Cabo San Lucas, Mexico Cancun, Mexico Cayo Coco, Cuba Costa Rica Cozumel, Mexico Curacao Dublin, Ireland Freeport, Bahamas Grand Cayman, Cayman Island Holguin, Cuba Ixtapa, Mexico Kingston, Jamaica La Romana, Dominican Republic Manzanillo, Mexico Mazatlan, Mexico Montego Bay, Jamaica Nassau, Bahamas Port of Spain, Trinidad + Tobago Puerto Vallarta, Mexico Punta Cana, Dominican Republic Puerto Plata, Dominican Republic San Juan, Puerto Rico St. Lucia, Hewanorra Samana, Dominican Republic Santa Clara, Cuba St. Maarten, Netherlands Antilles Turks & Caicos Varadero, Cuba

4 42% up! Readers Are 58% EDUCATED & AFFLUENT INFLUENTIAL TARGET MARKET 9/10 40% $ HAVE POSTSECONDARY ¾ARE HOME HAVE A HOUSEHOLD EDUCATION OWNERS INCOME OF $120, % 43% BETWEEN OF VISITORS TO upmagazine.com ARE REFERRED BY SOCIAL MEDIA YEARS OLD AVID TRAVELLERS WITHIN THE NEXT YEAR >>> 97% 46% WILL TRAVEL FOR LEISURE WILL TRAVEL FOR BUSINESS INTERESTS 52% 50% 46% 43% CULTURAL EVENTS & FESTIVALS HEALTH & WELLNESS RESTAURANTS & DINING HOME & GARDEN Sources: WestJet Guest Satisfaction Survey 2013, May 2012 WestJet In-flight Magazine Readership Survey, upmagazine.com Online Survey March 2011, QuantCast April 2013

5 Editorial Calendar September 13 Business/MCIT Travel Planner Ad close Ad due Available Plus: The Business Traveller s Dining Guide Jul 19 Jul 26 Sep 1 October 13 Ultimate Eat + Drink Guide Ad close Ad due Available Plus: Exploring Shipwrecks in the Bahamas Aug 16 Aug 23 Oct 1 November 13 Tobago Beyond Sun and Sand Ad close Ad due Available Plus: Four Faces of Sedona, Arizona Sep 20 Sep 27 Nov 1 December 13 Ultimate Ski Guide Ad close Ad due Available Plus: Inside the Secret Walt Disney World Utilidors Oct 21 Oct 28 Dec 1 January 14 WestJet Roundup Warm Winter Getaways for Active Families Ad close Ad due Available Plus: Four Tailored Trip Itineraries for Costa Rica Nov 18 Nov 25 Jan 1 February 14 Ultimate Spa/Wellness Guide Ad close Ad due Available Plus: Four Easy Spring Break Destinations Dec 11 Dec 18 Feb 1 March 14 Exploring the New Palm Springs Ad close Ad due Available Plus: The Salt Scene in Turks & Caicos Jan 20 Jan 27 Mar 1 April 14 Ultimate Golf Guide Ad close Ad due Available Plus: WestJet Roundup Live Like a VIP Feb 14 Feb 21 Apr 1

6 Editorial Calendar May 14 The Experience Guide Unusual and Unforgettable Ad close Ad due Available Plus: WestJet Roundup A Sports Fan s Bucket List Mar 19 Mar 26 May 1 June 14 The Family Guide Kid-Friendly Cheat Sheet Ad close Ad due Available Plus: Calgary Stampede and Alberta s Cowboy Country Apr 17 Apr 25 Jun 1 July 14 Urban Safaris in Vancouver, B.C. Ad close Ad due Available Plus: North America s Most Epic Icons and Monuments May 20 May 27 Jul 1 August 14 A Cirque du Soleil Audition in Montreal, P.Q. Ad close Ad due Available Plus: WestJet Roundup Swim Tours and Mud Runs Jun 19 Jun 26 Aug 1 September 14 The Business Guide Ad close Ad due Available Plus: What Kind of Wine Lover Are You? Jul 18 Jul 25 Sep 1 October 14 Ultimate Food Guide Ad close Ad due Available Plus: Adrenaline Surfing in Sin City Aug 19 Aug 26 Oct 1 November 14 The Shopping Guide Ad close Ad due Available Plus: Memorable Birthdays in Memorable Locales Sep 18 Sep 25 Nov 1 December 14 Ultimate Ski Guide Ad close Ad due Available Plus: Find a City s Hidden Gems in Only 48 Hours Oct 17 Oct 24 Dec 1

7 Print: Rates and Deadlines NET RATES ($ CDN) 1x 3x 6x 12x Spend an entire flight with your key audience in the pages of a magazine synonymous with inspiration and intelligence. Full Page 11,880 11,285 10,690 10,100 2/3 Page 8,250 7,840 7,425 7,015 For Rates Contact 1/2 Page 6,400 6,085 5,765 5,445 1/3 Page 4,290 4,125 3,860 3,645 Advertising Inquiries: advertising@upmagazine.com 1/6 Page 2,575 2,450 2,315 2,190 Outside Back 14,575 13,850 13,120 12,390 Inside Front/Back 13,670 12,985 12,305 11,615 Double Page Spread 20,000 19,000 18,000 17,000 1/2 Double Page Spread 13,000 11,500 10,750 10,500 Taxes not included. Inside double gate fold, select inserts and limited in-flight opportunities are available. AD SHAPES ISSUE SPACE MATERIAL AVAILABLE Mar 2014 Jan 20 Jan 27 Mar 1 Full Page (no bleed) 1/3 1/2 1/6 2/3 1/3 Apr 2014 Feb 14 Feb 21 Apr 1 May 2014 Mar 19 Mar 26 May 1 Jun 2014 Apr 17 Apr 25 Jun 1 Jul 2014 May 20 May 26 Jul 1 Aug 2014 Jun 19 Jun 26 Aug 1 Sep 2014 Jul 18 Jul 25 Sep 1 Double Page Spread (DPS) Oct 2014 Aug 19 Aug 26 Oct 1 Nov 2014 Sep 18 Sep 25 Nov 1 1/2 Double Page Spread Dec 2014 Oct 17 Oct 24 Dec 1 DEADLINES SUBJECT TO CHANGE.

8 TM 2014 media kit Print: Production Specifications Full Page (no bleed) Double Page Spread (DPS) 1/3 1/2 1/6 TRIM AREA 8.25 x LIVE AREA 7.25 x 9.75 BLEED AREA 1/ x each side, top and bottom 2/3 1/2 Double Page Spread 1/3 Full Page bleed 8.75 x Trim area 8.25 x Live area 7.25 x 9.75 Double Page Spread with bleed 17 x Trim area 16.5 x /2 page Double Truck with bleed on sides and bottom 17 x 5.5 Trim area 16.5 x 5.25 Live area: left hand 7.25 x 4.75 Live area: right hand 7.25 x /3 Vertical 4.75 x /2 Horizontal 7.25 x /3 Square 4.75 x /3 Vertical 2.25 x /6 Vertical 2.25 x 4.75 REQUIREMENTS Images 400 dpi at 100% for print Images/graphics should not use any form of compression, including.jpeg compression,.jpeg encoding and LZW compression CMYK format Only press-ready PDFX1-A accepted Bleed must extend 1/4 on each side for FPC & DPS. 1/2 DPS should have 1/4 bleed on sides and bottom only All other ads require a defining border Ink density levels must not exceed 300% RedPoint cannot guarantee 100% colour accuracy RedPoint is not responsible for inaccurate information on advertisements RECOMMENDED SPECIFICATIONS Place live area a 1/2 in from the trim size Use a rich black (except for text below 24 point) Suggested: C:20% M:20% Y:20% K:100% FILE DELIVERY Press-ready PDFX-1A are to be uploaded to addirect.sendmyad.com Must include company name, publication, and issue in the file name CONTACT Sales Traffic Coordinator T: production@upmagazine.com Upload.Check.Send

9 Digital: Rates and Deadlines Your target audience visits upmagazine.com everywhere they travel, whenever they need fresh ideas and dependable advice. Be there to greet them. Website Material due dates Creative supplied with URL Creative support Leaderboard 7 business days prior 10 business days prior Big Box 7 business days prior 10 business days prior Double Big Box 7 business days prior 10 business days prior Companion Ads 7 business days prior 10 business days prior Homepage Takeover 7 business days prior 10 business days prior Featured Partner 7 business days prior 10 business days prior Small Rectangle & Advertorial 7 business days prior 10 business days prior Social Media (limited per inventory) Sponsored Facebook Post 7 business days prior 10 business days prior Sponsored Tweet (copy only) 7 business days prior 10 business days prior

10 Digital: Production Specifications STANDARD LEADERBOARD A large, prominent banner that runs the width of the page and typically sits between masthead and content. Expandable accepted. 728w x 90h pixels STANDARD BIG BOX Sometimes called a tile or super square, the Big Box offers prominence and creative potential. Expandable accepted. 300w x 250h pixels COMPANION Reinforce your message by occupying the top spot as well as a spacious Big Box. 1 Leaderboard, and 1 Big Box HOMEPAGE TAKEOVER Eliminate competition by taking possession of every available space on the page. Leaderboard, Big Boxes, Small Rectangle (homepage only, 3 day duration), Featured Partner FEATURED PARTNER Place your story where up! readers eyes go first in the editorial stream on our homepage and throughout 80% of the website plus one customized landing page: Logo - 72 dpi, 198w x 155h pixels Headline copy (maximum 60 characters) on landing page Brief introductory summary (one sentence, maximum 75 characters) Up to 3 images at 72 dpi (max), 400w x 260h pixels (min), acceptable formats:.jpeg,.png,.gif Edited body copy (maximum 500 words) - copy should mimic the style and voice of editorial on site Social media links, web URL, address, phone number, hours, pricing ADVERTISING FEATURE Includes a small rectangle (300w x100h pixels) and a landing page: 500 words of edited copy 1 logo and up to 5 pictures Additional copy and images quoted separately HTML5 Video may be accommodated Editorial guidelines require Featured Partner to be added. FOR AN ONLINE DEMONSTRATION OF ALL DIGITAL PRODUCTS PLEASE VISIT UPMAGAZINE.COM/ONLINE-ADVERTISING REQUIREMENTS Max file size 40kb, RGB, 72 dpi,.jpeg,.png,.gif or.swf Third-party server accepted.swf ads need to have URL links in file No sound Please include URL separately with file submission if not.swf file Include a 1-point stroke around the edge of the ad Software that monitors and sends information about computer usage to a remote computer or server without the knowledge or approval of the user (i.e. spyware) is not permitted Client must include flash video (.flv if built into flash files) Client is allowed to send in working files (.fls) Client must ensure clickthrough tags are correctly built and working RECOMMENDATIONS Maximum 25 words and minimum 12-point font for legibility on leaderboard and big box ads CONTACT Web Traffic Coordinator T: webads@upmagazine.com

11 TM 2014 media kit Get In Touch One of Canada s greatest entrepreneurial success stories, WestJet Airlines took flight in 1996 and now carries travellers to more than 100 destinations. RedPoint partnered with WestJet in 2005 to create up!, an engaging reading experience that expresses the famously fun and enthusiastic WestJet brand. National Account Executives Lindy Neustaedter Specializing in Eastern Canada, Southwest United States. T: lindyn@redpointmedia.ca Matthew Wilson Specializing in Central Canada, Central & Southern United States, all sun destinations. T: mwilson@redpointmedia.ca Jasmine Croteau Specializing in Western Canada, Northern Territories, Alaska, Northwest United States and Hawaii. T: jcroteau@redpointmedia.ca General Advertising Inquiries up! magazine c/o RedPoint 100, th Street SE, Calgary Alberta T2G 3G2 T: ext 0 F: advertising@upmagazine.com upmagazine.com/advertise Editor of the Year 2010 Upload.Check.Send