STEAL ME WESTJETMAGAZINE.COM 2017 MEDIA KIT

Transcription

1 STEAL ME WESTJETMAGAZINE.COM INFORMATIVE ENTERTAINING FOR EVERYONE

2 WELCOME TO WESTJET Just as WestJet connects travellers to more than 100 destinations across the globe, WestJet Magazine connects your brand to the intelligent, inquisitive and influential audience of high-flyers seeking the best the world has to offer.

3 CUBA HAWAII SCOTLAND CANADA COSTA RICA READY TO SOAR Passion. Positivity. A friendly portal to a big, exciting world. WestJet has put people at the forefront since 1996, when its first aircraft took flight and its dream took root. Today the airline flies to more than 100 destinations. It s become one of Canada s greatest success stories, and was named one of the country s top-three brands*. WestJet Magazine, the editorial arm of this growing airline, expresses these values with informative, inspiring stories that bring the wonders of the world within reach. *BY CANADIAN BUSINESS MAGAZINE, 2015, 2014, 2013, 2012

4 WESTJETMAGAZINE ONE-STOP WORLD Destinations, product reviews, itineraries, insider perspectives, shopping and dining WestJet Magazine, along with its website and bi-monthly newsletter, is the storytelling medium of one of North America s most beloved and respected travel brands. With spectacular photography, engaging design and expertly told stories, WestJet Magazine is a trusted resource for travellers seeking destination ideas, product recommendations and inspiration for doing, seeing and being more. 100, th Street SE, Calgary, Alberta T2G 3G2 TF redpointmedia.ca

5 AUDIENCE Marc Helen Michelle Roger the frequent business traveller Marc works in an extremely fast-paced and demanding environment, travelling often to meet clients in Toronto and New York. He books his own tickets, so he wants an easy booking experience that earns him travel rewards and offers plenty of scheduling options, minimal time in-transit and fee-free flight changes. the fairly frequent leisure traveller Helen is an active senior who loves to travel with her husband. Experienced flyers, they conduct thorough Internet research on their travel options with an eye to price and good, friendly service. They prefer destinations where they can pursue hobbies like ballroom dancing, golf and photography. Well honey, where should we go this time? the family traveller This busy teacher is raising a young family. Once an avid traveller, these days she flies to visit family in Nova Scotia and take sunny breaks every few years. She s willing to research for seat sales and specials but she prefers to purchase from friendly, helpful brands that make the experience simple and reassuring. Just make it easy. the occasional business traveller An IT manager in the telecom industry, Roger travels both for business and for pleasure. When he travels for work, he s looking for convenient, direct flights that minimize travel time. When he goes on vacation with his wife, he s willing to pay for a Plus upgrade. He s a member of several travel reward programs Smooth, simple and Time is money. satisfying.

6 WHITEHORSE YELLOWKNIFE FORT ST. JOHN FORT MCMURRAY TERRACE GRAND PRAIRIE PRINCE GEORGE EDMONTON VANCOUVER SASKATOON KAMLOOPS CALGARY COMOX WINNIPEG KELOWNA REGINA NANAIMO THUNDER BAY PENTICTION VICTORIA BRANDON SUDBURY TORONTO ABBOTSFORD KITCHENER-WATERLOO SAN FRANCISCO LOS ANGELES ORANGE COUNTY-ANAHEIM SAN DIEGO LORETO PALM SPRINGS LONDON WINDSOR CHICAGO QUEBEC CITY DEER LAKE/CORNER BROOK FREDERICTON GANDER MONCTON ST. JOHN S CHARLOTTETOWN MONTREAL OTTAWA HALIFAX HAMILTON BOSTON NEW YORK (LAGUARDIA & JFK) LAS VEGAS PHOENIX MESA NASHVILLE DALLAS-FORT WO RTH MYRTLE BEACH HOUSTON BERMUDA ORLANDO WEST PALM BEACH SARASOTA SYDNEY GLASGOW VARADERO SANTA CLARA TAMPA FORT LAUDERDALE CAYO COCO FORT MYERS MIAMI HOLGUIN MAZATLAN NASSAU CABO SAN LUCAS CANCUN PUERTO VALLARTA MERIDA TURKS AND CAICOS (PROVIDENCIALES) COZUMEL PUERTO PLATA MANZANILLO GRAND KAUAI (LIHUE) CAYMAN SAN JUAN ANTIGUA & BARBUDA IXTAPA/ZIHUATANEJO BELIZE HONOLULU ST MAARTEN/ST.MARTIN HUATULCO KINGSTON MAUI (KAHULUI) MONTEGO BAY SAMANA LIBERIA ST. LUCIA (HEWAHORRA) ARUBA PUNTA CANA CURACAO LA ROMANA KONA SAN JOSE BRIDGETOWN PORT OF SPAIN 100+ DESTINATIONS 3,000+ FLIGHTS PER WEEK DUBLIN LONDON CANADA DESTINATIONS Abbotsford Brandon Calgary Charlottetown Comox Deer Lake/Corner Brook Edmonton Fort McMurray Fort St. John Fredericton Gander Grande Prairie Halifax Hamilton Kamloops Kelowna Kitchener Waterloo London Moncton Montréal Nanaimo Ottawa Penticton Prince George Quebec City Regina Saskatoon St. John s Sudbury Sydney Terrace Thunder Bay Toronto Vancouver Victoria Whitehorse Windsor Winnipeg Yellowknife U.S.A Boston Chicago Dallas-Fort Worth Fort Lauderdale Fort Myers Honolulu Houston Kona Kauai (Lihue) Las Vegas Los Angeles Maui (Kahului) Miami Mesa Myrtle Beach Nashville New York (LaGuardia & JFK) Orlando Orange County-Anaheim Palm Springs Phoenix San Diego San Francisco Sarasota Tampa West Palm Beach INTERNATIONAL Antigua and Barbuda Aruba Belize Bermuda Bridgetown, Barbados Cabo San Lucas, Mexico Cancun, Mexico Cayo Coco, Cuba Cozumel, Mexico Curacao Dublin, Ireland Grand Cayman, Cayman Islands Glasgow, Scotland Huatulco, Mexico Holguin, Cuba Ixtapa/Zihuatanejo, Mexico Kingston, Jamaica La Romana, Dominican Republic Liberia, Costa Rica London, England Loreto, Mexico Manzanillo, Mexico Mazatlan, Mexico Merida, Mexico Montego Bay, Jamaica Nassau, Bahamas Port of Spain, Trinidad + Tobago Puerto Vallarta, Mexico Punta Cana, Dominican Republic Puerto Plata, Dominican Republic San Juan, Puerto Rico St. Lucia (Hewanorra) Samana, Dominican Republic San Jose, Costa Rica Santa Clara, Cuba St. Maarten/St. Martin, Netherlands Antilles Turks & Caicos (Providenciales) Varadero, Cuba CODE-SHARE PARTNERS Aeromexico American Airlines Air France Cathay Pacific China Airlines China Eastern China Southern Delta Airlines Emirates Hainan Airlines Japan Airlines KLM Korean Air Philippine Airlines Qantas LATAM Airlines

7 AUDIENCE INFLUENTIAL CURIOUS AFFLUENT LOYAL ADVENTUROUS PRACTICAL 47 AVERAGE AGE 69% EMPLOYED 18% RETIRED 45% MALE 55% FEMALE 2/ 3 OF WESTJET GUESTS ARE LEISURE TRAVELLERS WHO TYPICALLY FLY 3.1x EACH YEAR AUDIENCE PRINT: MAGAZINE 89% HAVE POST-SECONDARY EDUCATION 49% EARN MORE THAN $80K IN HOUSEHOLD INCOME EACH YEAR WESTJET MAGAZINE RATED HIGHEST IN SATISFACTION AMONG CANADIAN FLYERS WESTJET TRAVELLERS MAKE VACATIONS A FINANCIAL AND LIFESTYLE PRIORITY 78% TRAVEL TO RELAX 63% TRAVEL FOR SIGHTSEEING 34% TRAVEL FOR FAMILY ADVENTURES WESTJET TRAVELLERS ARE SEEKING ESCAPES, ADVENTURES AND INDULGENCES 60% CHOOSE HOTELS AND RESORTS 20% CHOOSE CONDOS AND VACATION RENTALS WESTJET GUEST PANEL, WESTJET ANNUAL AIR TRAVELLERS SURVEY, DECEMBER WESTJET GUEST PANEL SURVEY, AUGUST WESTJET VACATION AND MARKET PROFILE STUDY, JUNE GOOGLE ANALYTICS WESTJETMAGAZINE.COM

8 DEVICE GENDER AGE ENGAGEMENT DESKTOP 69% MOBILE & TABLET 31% 70% FEMALE 30% MALE 6% 19% 15% 26% 26% 10% AUDIENCE WEB: WESTJETMAGAZINE.COM ON AVERAGE, WESTJET GUESTS RESEARCH VACATION TRAVEL PLANS 56 DAYS BEFORE BOOKING 76% OF WESTJET GUESTS FIND VACATION INFORMATION ON THE INTERNET, AND WESTJET GUESTS VISIT WESTJETMAGAZINE.COM 5.4 TIMES/YEAR (DOUBLE THE INDUSTRY AVERAGE) SPENDING POWER 59% OF ONLINE VISITORS ARE 45+ WITH DISPOSABLE INCOME FOR SHOPPING, FOOD/COOKING, ENTERTAINING AND HOME DECOR INTERESTS WESTJETMAGAZINE.COM VISITORS ARE INTERESTED IN TRAVEL FOOD AND DRINK ARTS AND ENTERTAINMENT SHOPPING WESTJET GUEST PANEL, WESTJET ANNUAL AIR TRAVELLERS SURVEY, DECEMBER WESTJET GUEST PANEL SURVEY, AUGUST WESTJET VACATION AND MARKET PROFILE STUDY, JUNE GOOGLE ANALYTICS WESTJETMAGAZINE.COM

9 AUDIENCE DIGITAL ISSUE AGE GENDER 84% 27% 46% FEMALE 100, th Street SE, Calgary, Alberta T2G 3G2 TF redpointmedia.ca % % % 6% 6% ENGAGEMENT OF WESTJET GUESTS OWN SMARTPHONES AND ENGAGE WITH SOCIAL MEDIA, WHERE THEY FIND TRAVEL IDEAS AND INFO, AND CONNECT WITH FAVOURITE BRANDS 54% MALE WESTJET GUEST PANEL, WESTJET ANNUAL AIR TRAVELLERS SURVEY, DECEMBER WESTJET GUEST PANEL SURVEY, AUGUST WESTJET VACATION AND MARKET PROFILE STUDY, JUNE GOOGLE ANALYTICS WESTJETMAGAZINE.COM WESTJETMAGAZINE

10 WESTJETMAGAZINE CONTENTS EVERY MONTH IN WESTJET MAGAZINE SEEK S W E E T S TAY S MADE WITH LOVE B E D & B R E A K FA S T P E R F E C T I O N 22 CITY SOLACE C O U N T RY Q U I R K Y W I L D AT H E A R T NUMBER 31, DUBLIN When I die, Dublin will be written into my heart, wrote James Joyce. Write Ireland s capital into your love story this Valentine s Day with Number 31 as home base. Designed by Frank Lloyd Wright student Sam Stephenson, this Dublin guesthouse, tucked away on a peaceful lane, lets the lovestruck evade nearby citycentre bustle. While Number 31 is steps from St. Stephen s Green, the property s lush garden is an Eden in its own right. You ll feel like spoiled houseguests in the pretty Georgian townhouse or the adjoined modernist mews with their mid-century modern art-filled suites and sunken lounge with funky black leather sofas around an open fire. For breakfast, feast on homemade soda bread, jams, glistening Irish sausages or traditional kippers with hot-off-the-skillet potato cakes. (number31.ie) ANGELINE S INN, ONT. In Bloomfield, Ont., in the heart of Prince Edward County s wine country, couples can revel in the labour of love that is Angeline s Inn. This 16-room, family-owned inn was transformed by its 20-something co-owner Alexandre Fida who studied interior design in Florence and Toronto with a blend of local thrift store curiosities, antiques rescued from yard sales and artworks curated from the community s painters and sculptors. For extra privacy, you can book one of the properties set apart from the main house: a high-ceilinged coach house loft with mezzanine, a recently transplanted 19th-century log cabin or a cozy alpine chalet. The buffet breakfast showcases Prince Edward County s local bounty think sticky black pepper molasses bacon, crispy hash browns and scrambled eggs with fresh herbs. (angelines.ca) THE URBAN COWBOY, BROOKLYN Adventurous urbanites check into The Urban Cowboy in Brooklyn. This Williamsburg townhouse, with its exposed joists and brick walls and its weathered wide-plank floors, has been decked out with pioneer essentials such as a potbelly stove, Adirondack wooden bed frames and cozy Native American blankets. While each of the five rooms has its unique charms, the Lion Master Den with pillowtop king bed and overhead rain shower is geared more toward luxe-lovers, while the Kanoono Cabin, with its antler chandelier and wood-panelled walls, will appeal to happy-camper types. A hot tub in the backyard means more chance to unwind à deux. At breakfast time, guests congregate on the parlour floor for strong coffee, freshly baked pastries and artisan bagels. (urbancowboybnb.com) Valerie Howes THE URBAN COWBOY PHOTO BY LYON PORTER Full of personality and devoid of doilies, these B&Bs make the most romantic of out-of-town love nests. We went all over the map literally to find the perfect spots for poets, wine-lovers and free spirits. FEBRUARY 2016 WESTJETMAGAZINE.COM seek stay roam feast drink up Seek is a traveller s go-to resource on what to see, where to stay and what to buy in the WestJet universe. Targeted at travellers with a range of tastes, budgets and ambitions, this section covers everything from gear to getaway ideas, luxury resorts to glamping, business travel to family vacations. Travellers depend on Seek for inspiration and trustworthy tips as they embark on new adventures. Each month we shine the spotlight on three notable properties in the WestJet universe, ranging from budget to luxury, family-friendly to kid-free, urban to island-based. All featured properties have been experienced personally by one of WestJet Magazine s contributing writers, so the advice, impressions and reviews are authentic, up-to-date and accurate. A destination guide packed with on-the-ground advice, Roam includes tips from seasoned travellers and locals with the best ideas and recommendations for exploring new places in the WestJet universe. Specific, practical and appealing, Roam highlights adventure, relaxation, great food and great finds, while providing every traveller s must-haves: inspiration and a sense of direction. Feast celebrates food and drink throughout the WestJet universe, from the curious histories of cocktails and spirits to interviews with high-profile chefs, food trends and local cuisine. With its focus on the most interesting dishes, flavours and traditions, Feast appeals to destination diners, food-curious travellers and people seeking amazing meals in unfamiliar places. This popular piece equal parts investigation and inspiration is one of the highlights of the Feast section. Showcasing the newest trends in wine and spirits without overlooking the classics, Drink Up searches the WestJet universe for the best regional variations and local versions of drinks. It s a fascinating and informative take on imbibing that s a must-read for food lovers, hosts and bon vivants. 100, th Street SE, Calgary, Alberta T2G 3G2 TF redpointmedia.ca

11 2017 EDITORIAL CALENDAR JANUARY WHERE TO GO IN 2017 The best places to go and events to experience in 2017, including must-visit destinations with milestone anniversaries, special events, new attractions, and emerging culinary scenes. Plus: A tour of four of Turks and Caicos islands, and what to see, do, and taste on each one. Booking deadline: Nov 16, 2016 FEBRUARY ISLAND ROMANCE From destination weddings and choosing the perfect honeymoon spot to looking for a place to mark a milestone anniversary or enjoy a romantic getaway, these dreamy islands fit the bill. Plus: Explore the glamour, art, culture and cuisine of Downtown LA and discover how it has evolved. Booking deadline: Dec 15, 2016 MARCH THE FAMILY TRAVEL PLANNER Family travel ideas to suit a variety of tastes and budgets, from easy escapes in kid-friendly cities like San Diego to laid-back beach holidays in Punta Cana and family reunions in Scotland. Plus: A guide to Boston s lesser-known must-dos on a tour through four of the city s neighbourhoods. Booking deadline: Jan 17, 2017 APRIL GOLF GETAWAYS Our annual list of top golf getaways features the latest and greatest golf destinations, with trip suggestions, travel advice and insider tips from resident pros, course designers, celebrity golfers and other experts across the WestJet universe. Plus: An in-depth feature on Alberta s most distinctive places and attractions. Booking deadline: Feb 16, 2017 MAY NEW ADVENTURES IN CANADA S NATIONAL PARKS Admission to Canada s national parks is free throughout 2017, and in this piece, we highlight some of the brand-new adventures on offer throughout the parks, from surfing and whitewater rafting to hiking, geocaching and more. Plus: Explore the history, beauty and culture of four of Mexico s pueblos magicos, or magical towns. Booking deadline: March 16, 2017 JUNE CITIES THAT RULE THE SUMMER A special feature spotlighting 10 cities in WestJet s network that do summer right. With festivals, outdoor concerts, buzzing green spaces and refreshing waterways in destinations from Vancouver to London (England). Plus: Art, nature and culinary delights in four of Florida s hottest destinations. Booking deadline: April 18, 2017 LINEUP SUBJECT TO CHANGE

12 2017 EDITORIAL CALENDAR JULY SPECIAL COLLECTOR S EDITION A special, all-canadian issue to mark Canada s official 150th anniversary. Shining the spotlight on all Canada has to offer, from coast to coast to coast, the stories in this issue include trip ideas to iconic destinations, only-in-canada adventures, national historic sites and insights into the country s most endearing quirks and customs. Booking deadline: May 18, 2017 AUGUST TASTE OF TRAVEL The fifth annual Food Issue hunts down the hottest places to dine, the best food tours to take, the coolest food festivals to experience, and those hidden spots the locals love. We celebrate culinary adventures across the WestJet universe. Plus: Venture away from the Strip to the historic neighbourhoods, landmarks, and attractions of Las Vegas s past. Booking deadline: June 16, 2017 SEPTEMBER WINE COUNTRY ESCAPES From world-renowned regions to under-the-radar trails in California, British Columbia, Ontario, New York, Nova Scotia and beyond, discover ideas for the best wine-focused trips. Plus: Solo travel whether it s a weekend escape or a monthlong adventure, practical tips and advice to go it alone. Booking deadline: July 19, 2017 OCTOBER SHOULDER SEASON SECRETS During shoulder season, WestJet s best-loved destinations in Canada and the U.S. have fewer crowds, milder weather and fantastic deals. This feature reveals the ways in which you can live large for less money while you re there. Plus: The best road trips to take on Hawaii s four main islands: Oahu, Maui, Kauai and the Big Island. Booking deadline: Aug 15, 2017 NOVEMBER THE DISCOVERY ISSUE Seasoned travellers and local tastemakers share their underthe-radar finds. From emerging neighbourhoods and blossoming cities to the next big destinations, the excitement of discovering something new never grows stale. Plus: A lowdown on the Caribbean s hottest islands. Booking deadline: Sept 19, 2017 DECEMBER WINTER ADVENTURES IN CANADA Loaded with tips and advice on ski resorts to visit, backcountry trails to traverse, après experiences to try and where to dine and stay in Canada s favourite winter-friendly destinations, from British Columbia to Newfoundland. Plus: Perfect gifts and gear for friends and family members who love to travel. Booking deadline: Oct 17, 2017 LINEUP SUBJECT TO CHANGE

13 A QUARTER OF WESTJET GUESTS HAVE TAKEN A COPY OF THE INFLIGHT PUBLICATION ALONG WITH THEM AFTER LANDING. PRINT DEADLINES ISSUE SPACE MATERIAL AVAILABLE JANUARY 2017 NOV 16, 2016 NOV 23, 2016 JAN 1, 2017 FEBRUARY 2017 DEC 15, 2016 DEC 22, 2016 FEB 1, 2017 MARCH 2017 JAN 17, 2017 JAN 24, 2017 MAR 1, 2017 APRIL 2017 FEB 16, 2017 FEB 23, 2017 APR 1, 2017 AD SHAPES MAY 2017 MAR 16, 2017 MAR 23, 2017 MAY 1, 2017 JUNE 2017 APR 18, 2017 APR 25, 2017 JUN 1, 2017 JULY 2017 MAY 18, 2017 MAY 25, 2017 JUL 1, 2017 FULL PAGE (NO BLEED) 1/3 1/2 1/6 2/3 1/3 AUGUST 2017 JUN 16, 2017 JUN 23, 2017 AUG 1, 2017 SEPTEMBER 2017 JUL 19, 2017 JUL 26, 2017 SEP 1, 2017 OCTOBER 2017 AUG 15, 2017 AUG 22, 2017 OCT 1, 2017 NOVEMBER 2017 SEP 19, 2017 SEP 26, 2017 NOV 1, 2017 DECEMBER 2017 OCT 17, 2017 OCT 24, 2017 DEC 1, 2017 DOUBLE PAGE SPREAD (DPS) 1/2 DOUBLE PAGE SPREAD DEADLINES SUBJECT TO CHANGE

14 TM WESTJETMAGAZINE PRINT PRINT PRODUCTION SPECS 1/3 1/6 FULL PAGE (NO BLEED) 1/2 2/3 1/3 WIDTH HEIGHT FULL PAGE WITH BLEED (SEE DIAGRAM) 8.75 X Trim area 8.25 x Live area 7.25 x 9.75 DOUBLE PAGE SPREAD WITH BLEED 17 X Note: at least a 1/2 of image will be lost in the middle due to perfect binding. We recommend leaving a 1 live area. Trim area 16.5 x Live area: left hand 7.25 x 4.75 Live area: right hand 7.25 x 4.75 DOUBLE PAGE SPREAD (DPS) 2/3 VERTICAL 4.75 X /2 HORIZONTAL 7.25 X /3 SQUARE 4.75 X /3 VERTICAL 2.25 X /6 VERTICAL 2.25 X 4.75 TRIM AREA 8.25 x /2 DOUBLE PAGE SPREAD LIVE AREA 7.25 x 9.75 BLEED AREA 8.75 x /4" each side, top and bottom REQUIREMENTS Images 400 dpi at 100% for print Images/graphics should not use any form of compression, including.jpeg compression,.jpeg encoding and LZW compression CMYK format Only press-ready PDFX1-A accepted Bleed must extend 1/4 on each side for FPC & DPS. 1/2 DPS should have 1/4 bleed on sides and bottom only All other ads require a defining border Ink density levels must not exceed 300% RedPoint cannot guarantee 100% colour accuracy RedPoint is not responsible for inaccurate information on advertisements RECOMMENDED SPECIFICATIONS Place live area 1/2 in from the trim size NOTE: Double Page Spread ads will lose a minimum of 1/2 of image in the middle to perfect binding. We recommend a 1 wide live area down the middle of these ads. Use a rich black (except for text below 24 point) Suggested: C 20% M 20% Y 20% K 100% FILE DELIVERY Press-ready PDFX-1A are to be uploaded to addirect.sendmyad.com Must include company name, publication, and issue in the file name CONTACT Sales Traffic Coordinator T: production@westjetmagazine.com Upload.Check.Send Automatic confirmations will be sent to the sender and publisher.

15 DIGITAL DIGITAL DEADLINES BUSINESS FLYERS ARE SIGNIFICANTLY MORE LIKELY TO READ MAGAZINES ONLINE, AND 75% OF TRAVELLERS CARRY A MOBILE DEVICE ON BOARD WHEN THEY FLY. WESTJETMAGAZINE WEBSITE MATERIAL DUE DATES CREATIVE SUPPORT CREATIVE SUPPLIED WITH URL LEADERBOARD $25 CPM 7 business days prior 10 business days prior BIG BOX $25 CPM 7 business days prior 10 business days prior DOUBLE BIG BOX $40 CPM 7 business days prior 10 business days prior COMPANION ADS $45 CPM 7 business days prior 10 business days prior HOMEPAGE TAKEOVER Please inquire 7 business days prior 10 business days prior FEATURED PARTNER $1,500/month 7 business days prior 10 business days prior SMALL RECTANGLE & ADVERTORIAL $2,000/month 7 business days prior 10 business days prior SOCIAL MEDIA (LIMITED PER INVENTORY) SPONSORED FACEBOOK POST Please inquire 3 business days prior 5 business days prior SPONSORED TWEET (COPY ONLY) Please inquire 3 business days prior 5 business days prior TRAVELLER NEWSLETTER LEADERBOARD $275 or 4 weeks/$1,000 3 business days prior 5 business days prior BIG BOX $275 or 4 weeks/$1,000 3 business days prior 5 business days prior FEATURED PARTNER $325 or 4 weeks/$1,200 7 business days prior 10 business days prior

16 DIGITAL PRODUCTION SPECS FEATURED PARTNER Place your story where readers eyes go first in the editorial stream on our homepage and throughout 80% of the website plus one customized landing page: STANDARD LEADERBOARD A large, prominent banner centred at the top of the page. Expandable accepted. 728w x 90h pixels COMPANION Reinforce your message by occupying the two top spots. 1 Leaderboard and 1 Big Box Logo 72 dpi, 200 pixels square, acceptable formats:.jpeg,.png,.gif Headline copy (up to 60 characters) Brief introductory summary (one sentence, up to 75 characters) Up to 3 images at 72 dpi, 712w x 534h pixels, acceptable formats:.jpeg,.png,.gif Edited body copy (up to 500 words) copy should mimic the style and voice of editorial on site Social media links, web URL, address, phone number, hours and pricing Editorial guidelines require Featured Partner to be added. STANDARD BIG BOX Sometimes called a medium rectangle, the Big Box offers prominence and creative potential. Expandable accepted. 300w x 250h pixels HOMEPAGE TAKEOVER Eliminate competition by taking possession of every available space on the page. 1 leaderboard and 3 Big Boxes (homepage only, 3 day duration) ADVERTISING FEATURE Includes a small rectangle (300w x100h pixels) and a landing page: Material required is the same as Featured Partner HTML5 Video may be accommodated Editorial guidelines require Advertising Feature to be added. FOR MORE INFORMATION ON ALL DIGITAL PRODUCTS PLEASE VISIT WESTJETMAGAZINE.COM/ONLINE-ADVERTISING REQUIREMENTS Max file size 40kb, RGB, 72 dpi,.jpeg,.png,.gif, HTML5 or.swf Third-party server accepted.swf ads need to have URL links in file No sound Please include URL separately with file submission if not.swf file Include a 1-point stroke around the edge of the ad Software that monitors and sends information about computer usage to a remote computer or server without the knowledge or approval of the user (i.e. spyware) is not permitted Client must include flash video (.flv or.fla if built into flash files) Client is allowed to send in working files Client must ensure click-through tags are correctly built and working RECOMMENDATIONS Maximum 25 words and minimum 12-point font for legibility on leaderboard and big box ads Not all platforms support Flash. We recommend HTML5 CONTACT Digital Traffic Coordinator T: E: webads@westjetmagazine.com

17 TM WESTJETMAGAZINE CONTACT Connect your brand with one of Canada s top employers, with an award-winning corporate culture and an unsurpassed reputation for customer service. Get your products and services noticed where WestJet travellers go to find advice, make spending decisions and be inspired WestJet Magazine and westjetmagazine.com WestJet RBC World Elite MasterCard ranked #1 in Canada for fourth consecutive year (MoneySense magazine) 2015 Canada s Most-Admired Corporate Cultures for the seventh year (Waterstone Human Capital) 2014 Interbrand Canada s Best Canadian Brands (Rank #20) 2014 Brands of the Year (Strategy magazine) 2014 Canada s Most Preferred Airline (Ipsos) 2014 Value Airline of the Year (Air Transport World magazine) 2014 Highest equity score airline, vacation package supplier brands (Harris/Decima EquiTrend Study) GENERAL ADVERTISING INQUIRIES WESTJET MAGAZINE c/o REDPOINT MEDIA & MARKETING SOLUTIONS 100, th Street SE, Calgary Alberta T2G 3G2 T: ext 0 F: advertising@westjetmagazine.com westjetmagazine.com/advertise Upload.Check.Send